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This study aims to examine the effects of cosmopolitanism on organizational commitment (OC), with a particular focus on the mediating impact of the employees’ challenge-oriented and affiliation-oriented organizational citizenship behaviors within the United Arab Emirates (UAE). The researcher has adopted the theory of planned behavior, the theory of reasoned action and the social exchange theory as a theoretical foundation.

The quantitative (deductive) method is used. The primary data is collected using a cross-sectional questionnaire. The data collection process was administered across five months. A total of 800 questionnaires were distributed randomly to various business sectors and industries in the UAE. A response rate of 86.9% was achieved, leading to 695 complete and feasible questionnaires.

Statistical analyzes prove that cosmopolitanism was indeed a valid predictor of OC. Contrary to the expectations, and more specifically, the results revealed that diversity is not a predictor of both challenge-oriented organizational citizenship and OC. The current study indicates that global openness (GOP) is an insignificant predictor of OC. Most remarkably, the present study shows a partially substantial mediation effect of affiliation-oriented organizational citizenship between GOP and OC. Last but not least, challenge-oriented and affiliation-oriented organizational citizenship are significant full mediators between one-world consciousness, cultural acceptance and OC.

Globalization has dramatically increased the diversity of the workforce. This scenario has led to the creation of the concept of Cosmopolitanism. The UAE is a unique setting, given that the workforce in the region is globally diverse. Thus, this study is a unique attempt to bridge the gap between the rich Western theories and the under-researched Non-Western context, namely, the UAE. As each city has its local-rooted environment, one cannot argue that Cosmopolitanism inevitably ignores international orientation. This study explains the embedded factors that constitute Dubai city’s cosmopolitan community, where developments and emerging growing economic trends arise.

This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context.

Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that diverse combinations of religiosity, cosmopolitanism and destination image dimensions stimulate satisfaction and loyalty in Muslim consumers.

Multiple recipes can be used to design compelling destinations that balance the desire for religiosity and cosmopolitanism characteristic of contemporary Muslim consumers. The results confirm the applicability of complexity theory in explaining Muslim consumer behaviour within the Islamic destination context.

Several implications for the hospitality and tourism industry are drawn from the results, with suggestions for future research provided. Each fsQCA recipe identifies distinct suggestions to shape the design of destination attributes and hospitality offerings to stimulate consumer satisfaction and loyalty.

Complexity theory was applied to assess the complex causal relationships among Muslim consumers’ religiosity, perceived destination image, cosmopolitanism, satisfaction and loyalty.

This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers’ preference for service environments popular among foreign versus local consumers, to both foreigner and local comfort in intercultural service encounters.

The authors collected cross-sectional survey data from 516 indigenous consumers in Qatar.

According to the findings, although foreigner comfort is positively related to their service orientation, local comfort is negatively related to foreigner service orientation. The results further indicate that the relationships are intensified when cosmopolitanism or collective narcissism is high and when consumers are alone in the service setting.

Service firms can use the findings of this research to create a meaningful service environment based on consumers’ orientation to the in-group and out-group.

The examination of the foreigner service orientation addresses the possibility that consumers might prefer foreign consumers to local ones in service environments. This research also addresses the dearth of research on customer-to-customer intercultural service encounter.

This chapter focuses on diversity issues in France. It shows how these issues came historically in the French context and how the main tensions generated, notably the equality-diversity and universality-diversity tensions, are not understandable without a knowledge of the French Republicanism which gives to the foundations of the French social fabric its peculiarities.

Social marketing is based on general marketing principles and strategies aimed at selling products and services to consumers with the purpose of changing an existing action; changing individual or group behavior, attitudes or beliefs; and reinforcing desired behaviors. The purpose of the study is to assess the acceptance of social marketing by librarians in post-Communist Romania within the context of this country's efforts to adopt democratic values into its social system. The study also uses the social marketing concept as an idea that requires change in attitudes and behaviors about the nature of librarianship. In so doing, it can be used as means of understanding the willingness of Romanian librarians to accept change. During the Communist regime, the librarians acted as tools that supported the dissemination of the totalitarian government's views. Fifteen years after the collapse of Communism they continue the struggle to implement principles of participatory management. However, visible changes in Romanian librarians’ mentalities, attitudes, and behaviors are still to come. A group of 74 librarians in attendance at a conference responded to a survey questionnaire based on the Social Marketing Scale (SMS) designed to determine the participants’ acceptance and willingness to support social marketing within their institutions. Results reveal that on the surface, social marketing was rejected by the sample group studied. The study suggests that, if social marketing is to play a role in Romanian librarianship, Romanian librarians must first accept the concept that libraries are important institutions and that libraries play a vital role in a democratic society. Once Romanian society begins to perceive the library as an information agency, knowledge and experience in social marketing must be gained so that the administrative and institutional will to pursue social marketing can be encouraged. Romanian libraries continue the process of redefining themselves within the country's transition to a civil society.

Developing countries in the former Soviet-bloc region have received little attention by Western researchers of libraries. This study attempts to broaden this limited knowledge concerning librarianship in Eastern Europe by offering some insight into the culture of Romanian libraries and the Romanian librarians’ readiness for change as they faced and continue to face the transition from an autocratic cultural and governmental system to a more open and democratic society with Romania's admission to the European Union as of 1 January 2007. The study uses “social marketing” as one means of ascertaining the degree to which Romanian librarians are willing to accept change.