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The purpose of this paper is to explore relationships between students’ self-reported mental health and their perspectives about life at school in metropolitan Adelaide, South Australia.

The Strengths and Difficulties Questionnaire (SDQ) and a purpose designed Living and Learning at School Questionnaire (LLSQ) were administered to 1,715 early adolescents in school Years 7-9. Correspondence analysis, which is a perceptual mapping technique available in SPSS, was used to examine relationships between students’ SDQ subscale scores (Emotional Symptoms, Hyperactivity, Conduct Problems, Pro-social Skills) and the LLSQ subscale scores (Motivation, Learning Strategies, Coping with Schoolwork, Bullying, Numbers of Friends, Safety at School and Teacher Intervention in Bullying Events).

The correspondence analysis produced a two-dimensional visual display (a perceptual map) showing that students’ abnormal, borderline and normal SDQ subscale scores were closely related to their low, medium and high LLSQ subscale scores, respectively. A clear Dimension (factor) emerged, showing a progression from mental health difficulties to strengths, in close association with students’ reports about their school experiences.

Caution should be exercised when using the results to interpret events in other contexts. The limitations of self-report methods must be considered.

The two-dimensional visual display provides a powerful tool for dissemination of the findings of this study about students’ perspectives to system-level and school-based personnel. This can inform the selection of intervention programs, such as strategies for self-regulation of emotions and learning behaviours, fostering friendships, and supporting academic achievement, that are related to positive mental health.

This paper can inform school-level policies and practices, such as those relating to professional development to support teachers’ and students’ capabilities (e.g. to manage and prevent bullying) and thus influence the nature of the school experiences that shape students’ perceptions.

This paper adds students’ perspectives to the emerging field concerned with designing programs for mental health promotion in schools.

The risk of aircraft runway excursion, dependent on multiple factors, is related to operating conditions. The purpose of this paper is to identify the correspondence between features belonging to different aspects that occur in runway excursion events, distinguishing between take-off and landing phases.

To define the correspondence between the characteristic features of runway excursions, this study has applied multiple correspondence analysis (MCA). MCA is used to represent and model data sets as “clouds” of points in a multi-dimensional Euclidean space. There are five variables used in MCA: geographical region, potential cause, aircraft class, flight nature and aircraft damages. For the purpose of this research, the database contains only runway excursion accidents that took place between 2006 and 2016 among all categories of aircraft in all world regions. The events contained in the database were analyzed by separating those that occurred during take-off and those that occurred during landing.

With this method, this study identified a few particularly interesting variable combinations. Generally, the consequence of an aircraft runway excursion is substantial aircraft damage. Also, the most common cause of runway excursion during take-off is aircraft system faults, while during landing, it is weather conditions. Furthermore, the destruction of an aircraft is a result of a runway excursion due to bad weather conditions, both during take-off and landing.

The results of this study can be used by a broad range of civil aviation organizations for runway risk assessment and to select the most effective safety countermeasures for runway excursions.

The authors believe this study is original, especially for the statistical analysis method used.

As the Chinese Government is planning to transform the economy from an export-oriented economy into a consumption-oriented economy, the impact of Chinese consumers to the economy will become more and more important. However, there is a lack of literature on Chinese consumers’ behavior and the critical factors of shopping malls in China. Hence, this study aims to determine the critical factors of a shopping mall in an urban complex in China from customers’ perspective, using Nanjing Wanda Plaza as an example for our case study.

This study carries out ranking analysis and factor analysis to determine the critical factors of the shopping mall. Then cluster analysis is applied to divide the customers into three segments, showing the importance of each factor to different customer segments. Furthermore, correspondence analysis is conducted to investigate the relationship between customer segments and customer characteristics (gender, occupation, age and income). This method can show how customer characteristics affect the critical factors of the shopping mall.

Sensual enjoyable shoppers consider the “soft factors” to be superior to the “hard factors”, whereas the pragmatic shoppers are just the opposite.

This study can serve as a useful reference for developers in designing shopping malls in urban complexes to attract more customers.

This paper aims to identify the specific contextual constraints that women might face in becoming entrepreneurs; to correlate these constraints with the motivations that have determined this choice; and to ascertain how strongly constraints and motivations are correlated with individual rewards in terms of personal satisfaction and economic payoffs.

The empirical base is a survey that the authors conducted among female entrepreneurs in a Southern province of Italy in 2012. Data are analyzed through a correspondence and cluster analysis. The socio-economic context of the province within which these female-led firms operate is taken into account by means of a correspondence canonical analysis.

In terms of results: first, two-thirds of female entrepreneurs in the province are positively motivated, and this is a determining factor in their choice to become entrepreneurs. This translates into they also being satisfied with the choice they made. Second, contrary to the expectations, being positively motivated and satisfied holds both for firms operating in more dynamic and demanding sectors and for small firms using little financial or human capital.

The chosen research approach has allowed to identify the most important decisional variables that affect female entrepreneurial choice. However, as most of the variables are categorical, the research’s results remain descriptive.

Positive motivations and personal rewards are clearly relevant for women making an entrepreneurial choice. However, they are not enough to stimulate fully the potential for growth of their enterprises: education and a social environment conducive to female creative expression are also necessary. To this end, the authors suggest that an important function of change could be played in particular by universities by fostering a culture of creativity and entrepreneurship.

By stressing the connections between positive motivations and wellbeing, the authors suggest that the promotion of women’s entrepreneurial choices through networks and education generates more than purely economic benefits. It also has positive effects on their quality of life and on social welfare as well.

This paper responds to a need – not yet fulfilled in the literature – to better understand the relations between women’s motivation, satisfaction and the type of business selected.

The paper aims to look at the prevalence of facilities management (FM) companies having in place a sustainability policy, and to understand the link between a sustainability policy, company characteristics, and the application of sustainable business practice.

The research method was a data analysis of 65 facilities management companies. Frequency analyses, multiple correspondence analyses and Pearson's χ² tests were used to test the link between the company size, the presence of a sustainability policy and the implementation of sustainable business practice.

There is a link between company size and the likelihood of a sustainability policy being created in the FM industry. The research shows there is a link between the presence of a sustainability policy and the implementation of sustainable business practice.

Because of the method of data capture, there are no perception research areas, so the reasons behind companies' actions are not known. This can be developed in further research.

The research shows the importance of a sustainability policy in forming commitment to sustainable business practice, as well as highlighting areas where the FM industry is lacking in commitment to sustainable business practice.

This paper fulfils an identified need to study the implications of a sustainability policy in the development of sustainable practice in the FM industry. It also develops the link between the characteristics of FM companies and the level of sustainable business practice implemented.

Describes a study to measure the quality of service provided by food‐poisoning surveillance agencies in England and Wales in terms of the requirements of a representative consumer ‐ the egg producing industry ‐ adopting “egg associated” outbreak investigation reports as the reference output. Defines and makes use of four primary performance indicators: accessibility of information; completeness of evidence supplied in food‐poisoning outbreak investigation reports as to the sources of infection in “egg‐associated” outbreaks; timeliness of information published; and utility of information and advice aimed at preventing or controlling food poisoning. Finds that quality expectations in each parameter measured are not met. Examines reasons why surveillance agencies have not delivered the quality demanded. Makes use of detailed case studies to illustrate inadequacies of current practice. Attributes failure to deliver “accessibility” to a lack of recognition on the status or nature of “consumers”, combined with a self‐maintenance motivation of the part of the surveillance agencies. Finds that failures to deliver “completeness” and “utility” may result from the same defects which give rise to the lack of “accessibility” in that, failing to recognize the consumers of a public service for what they are, the agencies feel no need to provide them with the data they require. The research indicates that self‐maintenance by scientific epidemiologists may introduce biases which when combined with a politically inspired need to transfer responsibility for food‐poisoning outbreaks, skew the conduct of investigations and their conclusions. Contends that this is compounded by serious and multiple inadequacies in the conduct of investigations, arising at least in part from the lack of training and relative inexperience of investigators, the whole conditioned by interdisciplinary rivalry between the professional groups staffing the different agencies. Finds that in addition failures to exploit or develop epidemiological technologies has affected the ability of investigators to resolve the uncertainties identified. Makes recommendations directed at improving the performance of the surveillance agencies which, if adopted will substantially enhance food poisoning control efforts.

Anthropomorphism is the innate human tendency to attribute human or human-like characteristics to non-human entities or objects. Even though it is widely used by marketing practitioners, there is a scarcity of academic research that systematically attempts to capture this phenomenon. The aim of the current study is to investigate anthropomorphism in product packages of the 2010 Nielsen’s Top 100 grocery brands in the UK.

This study uses a mixed-method design combining quantitative content analysis and correspondence analysis. The former methodology allowed for documentation of anthropomorphic package elements, whereas the latter facilitated the study of structural relationships between anthropomorphic cues and product-related attributes such as type, category and target market.

The findings reveal that anthropomorphism is widely used in the packaging of grocery brands in the sample investigated. Moreover, the evidence shows that there appears to be an association between anthropomorphism and product-related attributes.

The current study contributes to both theory and practice. It illuminates the under-investigated interface of anthropomorphism and marketing by capturing anthropomorphic elements appearing in product packaging. The combination of anthropomorphic package elements and product-related attributes may assist managers in designing their packages to provide unique product experiences.

This study serves as a roadmap for both academics and practitioners wishing to engage in a fruitful dialogue on the emerging area of anthropomorphic marketing.

There are many studies explaining the innovation activity determinants. Nowadays, the digitalization of sales, the influence of social media, user-driven innovation (UDI) activity might be considered as one of the crucial sources for the development of new products within the research and development activity. Undertaken research is therefore aimed at determining whether the marketing orientation, i.e. the purchasing behavior of customers, affects the innovation activity of R&D departments that work under the usage of UDI concept.

57 R&D departments operating in Poland participated in the study. Correspondence analysis based on the Burt matrix and Cramer's V correlation coefficients was used for the analysis.

The analysis shows that R&D departments in Poland using marketing research and examining consumer purchasing behavior, positively assess the effects of using the UDI concept in R&D departments. They implement it to create or improve products or services offered on the market, especially in the field of customization, while using information from national research and development units in Poland. The motivation for these activities is mainly to increase the assortment level.

The conducted study covers only R&D departments in Poland, thus it is worth extending the generalization of the results. In terms of future research directions, it's worth to analyze the data from R&D departments in other countries. The results of such studies could be used for comparative analyses. The main limitation of the research is that the research sample was 57 R&D departments of enterprises operating in Poland. Therefore, the research results can't be generalized to all the R&D departments in Poland.

The findings could help researchers and practitioners improve their understanding of the determinants of innovation activity, especially its relationship to marketing orientation and UDI practices.

The research regarding marketing orientation of enterprises and its influence on innovation activity is extremely important due to the general change of the conditions for the functioning of enterprises and building their competitive advantage. Knowledge in this area is still insufficient and research gaps are still being exposed. The article presents the correlation between the marketing orientation and customer behavior within the UDI activity and effects of innovation activity of R&D departments being under investigation.

The purpose of this paper is to analyse quantitative and qualitative image aspects of destinations hosting a small‐scale sport event, as perceived by spectators and participants.

A survey was conducted at different sport events hosted by destinations in a rural setting. The data are analysed using confirmatory factor analyses and correspondence analyses.

The results suggest several differences between the image perception of participants and spectators. These can be attributed to different levels of involvement, which is very high for participants. The perception of the qualitative image aspects showed that unique features were associated with the destination, such as sport themes or organizational aspects of the sport event visited. Further, it is shown that the quantitatively measured indicators of affective destination image have a great influence on the image of rural sport event tourism destinations.

A research limitation could arise due to the sample, as almost all sport tourists were German. A more international sample might have shown different results. Future research should analyse samples of different sports, concluding whether the sport performed also influences behaviour.

For marketing communications it is essential to utilise emotions to promote the destination, as they are a very essential element of destinations hosting sport events.

This research contributes to the understanding of images held by spectators and participants of small‐scale sport events hosted in rural destinations. The value is the large sample, consisting of various rural destinations, which allows for general patterns of the perceived image to be drawn.

The rapid proliferation of digital devices, population aging, and acceleration of digital technology adoption due to the COVID-19 pandemic have increased the need for information education for older adults to prevent inter-generational conflicts and digital alienation. This study aims to analyze the information technology (IT) education programs provided to older adults by age group, considering their heterogeneity.

This study identifies IT education programs provided by public institutions in Seoul and target age groups (50 and above) through a survey using triangulation, which were then sorted and summarized into 27 keywords. Correspondence analysis was conducted using the keywords derived for the programs and age groups.

IT education programs in the age group 60 and above accounted for 75.2% of the programs offered, which increased to 90% when including those aged 55 and above. Particularly, the perceptual map created based on relationship correlations indicates which IT education program keywords matched each age group. The Seoul Metropolitan Government primarily offered these programs for older adults aged 60 and above, with 5–7.5 times more education programs for those aged 60 and above than for those aged 50 and above or 55 and above. Therefore, IT education must be more evenly provided to more diverse age groups among older adults to reflect the current situation.

This study contributes to the literature by proposing a future direction for IT education of older adults. Moreover, it has implications for the direction of IT education to target various age groups in IT education programs, thus enabling older adults to effectively enhance their digital literacy skills during the rapid digitalization caused by COVID-19.