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As the concept of corporate sustainable management activities (CSMA) has become an increasingly important element of corporate management, much attention has been paid to its impact on customer relationship. Although there exists many studies concentrating mainly on the environment aspect of CSMA, only a few address the three dimensions of CSMA (environmental, social and economic) and examine their comprehensive impact on relationship marketing. In an attempt to fill this gap, the purpose of this paper is to empirically investigate the influence of CSMA on customer satisfaction (CS), word of mouth intention (WOMI) and repurchase intention (RI).

The data come from 214 shipping industry practitioners (shippers, freight forwarders and third party logistics service providers in South Korea). Structural equation modeling (SEM) is employed to test the impact of CSMA on CS, WOMI and RI.

Based on a survey conducted in South Korea, the findings indicate that environmental and economic aspects of CSMA play a significant role in enhancing CS and the enhanced CS positively affects WOMI and RI.

As the field data were obtained from only one industry, future replication of the findings to other industries should consider industry-specific factors, if applicable.

The results highlight several implications for shipping industry practitioners to consider when establishing the strategy for effective corporate sustainable management to enhance CS.

This study is one of the first empirical attempts to explore how CSMA affects CS in the shipping industry. In addition, this paper empirically investigates the influence of CS on WOMI and RI.

Recently, sustainable supply chain management (SSCM) has generated significant interest and gained attention of practitioners and academics. The purpose of this paper is to explore different themes in the existing literature, which pertains to social sustainability (SS) in supply chains, to argue for the use of SS model and suggest further research directions.

In the study, the authors have undertaken extensive literature review (n = 171) and used thematic analysis to propose a model.

Through the extensive review and thematic analysis, the paper identifies eight themes, which include stakeholder pressure, sustainability culture, contingencies, sustainability practices, partnerships, drivers and barriers, sustainability performance and optimization, and develops a SS model called “five-factor sustainability model.” Furthermore, a list of potential research directions for five-factor sustainability model is discussed.

The research is an attempt to explore different themes related to SS in supply chain and develop a model that is also applicable to economic and environmental sustainability.

The paper offers a new approach to SSCM literature, arguing for five-factor sustainability model and providing further research directions. Moreover, this model will help sustainability scholars to position and integrate their research within social, economic and environmental sustainability literature.

The purpose of this paper seeks to provide a hybrid framework of sustainable supply chain fuzzy rotation matrix regarding the challenges in today’s business environment and the goals pursued by sustainable supply chain, to prioritize effective infrastructure to manage the challenges in ceramic tile industry in Yazd.

The research offers a hybrid framework of analytical hierarchy process (AHP) and quality function deployment (QFD) model to determine, which one of the goals of a sustainable supply chain can have a greater share in the management of business challenges.

The results indicated government regulations that encourage the implementation of sustainable supply chain and management of the consumption of non-renewable resources are among the most important infrastructures that can be effective to manage the challenges of today’s business.

Given the importance of managing the challenges in today’s business environment and sustainable supply chain management capabilities to enable managers to deal with these challenges, the present research makes effort to offer a hybrid framework of AHP and QFD model, to determine, which one of the goals of a sustainable supply chain can have a greater share in the management of business challenges.

By reviewing the existing research studies in the sustainable supply chain area, it can be found that despite of vast studies, there is no focus on establishing a comprehensive interaction between business challenges management and the fulfillment of sustainable supply chain management goals. So according to this research gap, a new framework was presented in this study to enable tile and ceramic industry managers, to focus on mentioned interaction and manage the businesses challenges in the desired way to achieve sustainable supply chain goals.

The main objective is to investigate the effects of antecedents of word-of-mouth (WOM) towards sustainable fashion, using the Personality Traits theory. More specifically, this study wants to examine the impact of the Big Five personality traits on social media activities, which could affect eco-friendly behaviour and environmental concerns for fashion production. This impact is influenced by the use of WOM on sustainability in the fashion industry.

The partial least squares structural equation modelling (PLS SEM) technique is used to evaluate the internal and external measurement model with a sample size of 272.

The three most active personality traits on social media are extraversion, openness to experience and agreeableness. Additionally, the active use of social media has a positive impact on the optimisation of users' eco-friendly behaviour and an increase in users' concerns for fashion production. Eco-friendly behaviour and environmental concerns for fashion production are important factors that lead to the spread of WOM.

This study contributes to the existing literature by evaluating the effects of the Big Five personality traits on using social networking and how will this improve the creation of WOM towards sustainability. This study is among the several scientific studies which combine the theory of Big Five personality traits with social networking, green behaviour and the WOM in a sustainability context.

Sustainable shipping management (SSM) has received much attention from shipping companies in recent years. Grounded on resource accumulation and orientation perspectives, this study aims to identify the antecedents of SSM and examine their effects on the performance (i.e. shippers' loyalty and financial performance) of shipping companies.

A model comprising a network of hypotheses that specifies the relationships between the antecedents, SSM, shippers' loyalty and financial performance was constructed. Subsequently, a survey questionnaire was designed. Survey data were then collected from 294 shipping companies located in Vietnam and analysed using structural equation modelling.

The findings indicate that the five antecedents have significant effects on the effectiveness of SSM. They are stakeholders' focus, strategic orientation, supply chain collaboration, sustainability resource development and sustainability technology development. Bootstrapping analysis indicates that SSM has significant direct and indirect effects on financial performance via shippers' loyalty.

Applied perspectives are complementary and offer unique explanations to SSM. However, the orientation perspective offers stronger explanation. This study also improves the allocation of resources and capabilities in managing sustainability to enhance the organisational performance of shipping companies.

This study synthesises the sustainability and strategic management literature to identify the antecedents of SSM.

The purpose of this paper is to evaluate how service perceptions influence customer views of the authenticity of corporate sustainability claims. The goal of this paper is to help supply chain decision-makers better understand boundary conditions in order to design more enduring and impactful sustainability programs.

The authors employ behavioral experiments, subjecting two theoretically derived hypotheses to verification across five diverse industries and two distinct sustainability vignettes.

Customer service perceptions emerge as a significant boundary condition to the perceived authenticity of sustainability efforts. Subjects attributed significantly higher authenticity toward sustainability efforts in above average vs below average service quality contexts. Further, respondents attributed deceptive motivations to sustainability efforts at companies with below average service.

The authors confirm the underlying tenet of social judgment theory, which suggests that a priori perceptions create a zone of acceptability or rejection. Ultimately, investing in sustainability can lead to counterproductive cynicism.

The authors infer that customers’ willingness to give companies credit for sustainability initiatives extends beyond service issues to any practice that influences a priori perceptions. Supply chain managers must rethink their role in designing both customer service and sustainability systems to achieve positive returns from sustainability investments.

The authors challenge the assumption that customers universally positively view sustainability efforts. If customers hold a priori negative service perceptions, otherwise well-designed sustainability programs may invoke cynical reactions. Thus, sustainability programs may not inoculate firm reputations from adverse incidents. Given they touch both service and sustainability systems, supply chain managers are positioned to holistically influence their design for competitive advantage.

The purpose of this paper is to update the work of Carter and Easton (2011), by conducting a systematic review of the sustainable supply chain management (SSCM) literature in the primary logistics and supply chain management journals, during the 2010–2018 timeframe.

The authors use a systematic literature review (SLR) methodology which follows the methodology employed by Carter and Easton (2011). An evaluation of this methodology, using the Modified AMSTAR criteria, demonstrates a high level of empirical validity.

The field of SSCM continues to evolve with changes in substantive focus, theoretical lenses, unit of analysis, methodology and type of analysis. However, there are still abundant future research opportunities, including investigating under-researched topics such as diversity and human rights/working conditions, employing the group as the unit of analysis and better addressing empirical validity and social desirability bias.

The findings result in prescriptions and a broad agenda to guide future research in the SSCM arena. The final section of the paper provides additional avenues for future research surrounding theory development and decision making.

This SLR provides a rigorous, methodologically valid review of the continuing evolution of empirical SSCM research over a 28-year time period.

The globalization of market and production activities with unequal distribution of market demand and resources has accelerated the demand for shipping services. Public concerns about environmental issues and the impacts of shipping service providers’ green shipping practices (GSPs) on the reputation and performance of multinational companies (MNCs) motivated the authors to test the impact of shipping companies’ GSPs on MNCs’ loyalty by considering timeliness and perceived value as moderators. The paper aims to discuss this issue.

The data were collected from 141 MNCs and analyzed using the partial least squares technique.

The results show that company policy and procedure, shipping documentation, shipping equipment and shipping materials have significant effects on MNCs’ loyalty. Furthermore, timeliness positively moderates the impacts of shipping materials and shipping design on compliance, while perceived value positively moderates the effects of shipping equipment and shipping design for compliance on MNCs’ loyalty.

The results provide insight for shipping service providers on GSPs that may lead to MNCs’ loyalty by considering the roles of lead time and freight rate.

The results extend the literature by testing empirically the impacts of GSP of shipping companies on MNCs’ loyalty and also by investigating the moderating impacts of perceived value and timeliness.

Supplier codes of conduct (CoC) are the primary mechanism companies use to drive corporate social responsibility (CSR) upstream in their supply chains. Companies have traditionally used CoC to tackle systemic social issues (e.g. forced labor, wages and working conditions). More recently, CoC have included environmental concerns (e.g. waste treatment, toxic chemicals and pollution). The purpose of this paper is to analyze how companies have evolved their CoC across four points in time between 1999 and 2017. By evaluating changes in the scope, depth and possible regime of sanctions included in CoC, the authors consider whether companies use CoC as either a leveling or a differentiating mechanism.

The authors employ a competing-theories approach to examine how companies have employed CoC. Specifically, the authors examine the content of CoC between four data points: 1999, 2005, 2010 and 2017 to determine whether CoC are used to maintain comparative parity (institutional theory) or to achieve a distinctive market presence (awareness–motivation–capability (AMC) framework). The sample includes 36 transnational companies. To enable replication, the authors maintained consistent sampling and coding procedures across the four time periods.

The authors find a significant harmonization and standardization of CoC over time. Alignment occurs at the lower end of acceptable norms – i.e. a lowest-common-denominator approach. Companies have not chosen to take a more aspirational approach that involves raising the bar on social and environmental performance. That is, companies have not attempted to use CoC to differentiate themselves as CSR standard bearers. Provision specificity dropped for the 2010 sample before rebounding in 2017.

The authors juxtapose the findings with a theoretical framework based on the tenets of institutional theory and the AMC framework. The authors conclude that changes in CoC are largely driven by coercive, normative and mimetic isomorphism as opposed to attempts to leverage CoC to create a distinctive image that could be used for competitive advantage. This finding provides context for how the public, investors and managers should view these documents.

In recent years, the business of container lines has faced severe challenges such as overcapacity and low profitability. To survive in such a competitive market, container lines need to maintain long-term customer relationships by enhancing the satisfaction and loyalty of customers. The purpose of this paper is to adopt a social exchange theory (SET) approach and investigate the impact of relational bonding strategies on the satisfaction and loyalty of customers in container shipping.

Drawing on SET, a theoretical model that specifies the relationships between relational bonding strategies, customer satisfaction and loyalty was proposed. Survey data were collected from 175 freight forwarders. The obtained data were analyzed using structural equation modelling.

The results indicate that financial bonding strategies have the most significant direct effects on customer satisfaction, while social bonding strategies have the strongest direct impact on customer loyalty. Financial bonding strategies, on the other hand, have the strongest total effects on customer loyalty. Intermodal and basic operations are found to have the equal total effects on customer loyalty.

By identifying the most effective relational bonding strategies for enhancing customer satisfaction and loyalty, this study’s findings allow container lines to better allocate their resources and implement effective relational marketing policies to satisfy and retain their customers.

This research analyses and validates the determinants of customer satisfaction and loyalty from a relational lens and empirically contributes to the field of relational marketing in the container shipping industry.