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This paper aims to explore the role of storytelling and impression management (IM) through the president’s letter in legitimizing the practices of an electricity company with regard to controversial issues during a period of change.

Drawing on a qualitative case study, this paper examines annual report letters from 1995 to 2013 using a methodological interpretative approach.

By promoting a success story using IM, the presidents give sense to particular actions related with controversial issues and attempt to influence expectations on strategic changes. The findings demonstrate that organizational actors use the flexibility of the president’s letter to tell the story and emphasize its self-laudatory nature. The study highlights that storytelling in these documents can be used to alleviate the tensions created by the inherent contradictions of social structures.

This research is useful for regulatory authorities, users of annual reports and academic researchers, making them attentive of the narratives companies may adopt to protect their legitimacy. The findings shed light on the need to evaluate the credibility of accountability mechanisms and can help stakeholders to develop a more critical view of the president’s letter.

This paper makes a contribution to research on communication issues by expanding literature on accounting and organizational storytelling. By demonstrating how presidents use sensegiving as a means of legitimacy-claiming, this study adds to the literature on legitimating accounts. In doing so, this paper bridges the gap between theories about organizational legitimacy, storytelling and IM. To sum up, the findings serve as an incremental step toward understanding the nature of accountability reporting.

Chief executive officers of organisations are the major managers of corporate culture. CEOs must be able to influence culture through such explicit means as policy statements and slogans as well as through more subtle, implicit means such as rites, ceremonies, and symbols. A cultural network hierarchy is presented which classifies these tools according to the CEO′s personal involvement with each element. Guidelines are presented for using the tools of cultural communication to change or maintain culture at both the managerial level and the operational level of the organisation.

This paper aims to argue that narratives, skillfully deployed by senior leaders in an organization, can be a very effective tool for creating, disseminating and executing corporate strategy.

The paper presents a model for narrative use by leaders and a practical guide to implementing the model.

Preliminary and anecdotal data are presented to substantiation a case for leaders' use of narrative as an alternative means for conveying corporate strategy.

Implications for the practical use of narratives by leaders are explored by this paper.

Since the late 1980s, brands have gained centre stage in marketing and in the managerial discourse. From having been a mere marker that identifies the producer or the origin of a product, the brand is today increasingly becoming the product that is consumed. For the corporation, the brand is conceptualised as the essence of the firm, its most crucial “asset”. In the literature, branding is described as a process of expressing core values through the use of persuasive stories. By questioning the conception of brands as corporately managed stories, the article aims to re‐conceptualise branding as a process of aesthetic expression, where the conventional distinctions between senders and receivers become blurred. The paper looks into how brands have become depicted in the branding literature, and thereafter discusses the narrative and pictorial modes of communication. On the basis of this, the article finally discusses how images are used and reused in the joint construction of brands, thus challenging the idea of brands as stories crafted and controlled by the corporation.

Storytelling helps clarify the concealed or less visible elements of reality in its authentic context. Story analysis read between the lines of written or oral narratives to obtain richer understanding of an event. However, storytelling practice is a double-edge sword. Skilled storytellers may employ the power of storytelling to reframe an event in a favorable or undesirable way.

In contemporary business world, corporations broadly employ expert authors who proficiently apply storytelling practices in corporate public documents. Accordingly, corporate public documents declare desirable corporate image and promising reflection of business activities hence the corporate attracts more stockholders and obtains extra resources.

In current business world, corporates that do not appropriately employ storytelling would fail to take the opportunity to brainwash stockholders, hence suffer from competitive disadvantage.

This case study analyses Sears Holdings Corporation public report to explore how its business activities are revealed to public stakeholders. This study also proposes hypotheses of the consequences of ineffective storytelling.

The purpose of this paper is to determine how and to what extent corporate reputational elements are reflected in organizational storytelling in a telecommunications company. In addition, it seeks to establish the importance of employees as part of reputation building.

Taking a case approach, this paper examines storytelling in a branch of a well‐known South African telecommunications service provider, Nashua Mobile. The staff went through in‐depth interviews.

Many different stories were told about Nashua and other organisations to illustrate an idea or concept. There was a mixture of negative and positive, funny and serious stories that, although contrary, are the sum of the personality, culture, image or heritage of Nashua. The emphasis of the values that the stories revealed determined the more important cultural beliefs. This does have an influence on the firm's identity, corporate brand and reputation.

The more stories are shared, the more in‐tune with employees' needs, ideas, behaviour and concerns management can be. Management can only benefit by a process where staff collaborate and share their views. It is an important tool that should be used for organizational communication.

This is one of the first papers that links storytelling to corporate reputation. It recognises the key role employees play in building and influencing the reputation of an organisation.

This study aims to assess the impact of organizational storytelling on organizational performance by undertaking telecommunication companies located in the Middle Eastern nation of Jordan.

A quantitative design has been adopted to identify the impact of organizational storytelling on organizational performance, recruiting 460 employees at managerial levels from three telecom companies (Umniah, Zain and Orange). A step-wise regression analysis has been applied to analyze the data collected using a close-ended structured questionnaire.

A total of 284 male and 176 female employees took part in the study. The study has found a positive and significant impact of organizational learning, change management, corporate culture, training and development and leadership and indicated that these determinants positively related to organizational performance. Findings showed a positive and significant impact of organizational storytelling on organizational performance based on its components.

This study has contributed to identifying the impact of organizational storytelling on organizational performance in the telecommunication sector in Jordan.

This study is among the few to analyses the impact of organizational storytelling based on training and development, change management, corporate culture, organizational learning and development and leadership on the organizational performance of telecom companies in Jordan.

This research responds to a growing interest among cultural organizations regarding how to use emerging digital technologies in the communication of cultural content. The need to investigate various aspects of digital transformation for cultural organizations has been heightened during the coronavirus disease 2019 (COVID-19) pandemic. This paper explores how city cultural organizations can utilize digital stories for impression management to enhance public perceptions of a city. The aim of this study is to understand how end-users are affected by a city cultural digital storytelling information system and the benefits of using such a system.

An interpretive case study was conducted on a digital storytelling initiative carried out by three cultural organizations in a medium-sized city in Canada. Data collection included 95 interviews with the general public, questionnaires and the gathering of documents.

Findings suggest that digital storytelling can be a viable tool to share city cultural heritage information and positively affect end-user perceptions of a city. The overall outcome of creating/maintaining a positive favorable impression is shaped through a layered experience of benefits by users. Through digital stories, users are first personally engaged and informed about a city's cultural heritage, and then they are influenced and inspired positively toward the city. Further, factors, such as leisure learning, cultural heritage information and cultural organizations, situate this context of use.

The study sheds light on how the art of storytelling in the digital age can serve as a powerful tool for conveying information effectively and influencing public perceptions. This paper provides a context-specific model to understand the use of digital storytelling by city cultural organizations for the purpose of impression management. Theoretical insights and practical recommendations are provided to explore the utilization of digital storytelling for raising interest and awareness in a city and managing public perceptions.

The transformation of companies into post‐bureaucratic forms of organization, such as networks, raises new implementation challenges for ethics in business. To address how to integrate ethics into network‐based companies, describes the implementation of an ethics programme in a banking institution. Shows how communication problems and the resolution of interpersonal conflicts present important ethical challenges to networks. Presents two overlooked resources in ethical theory – narrative and casuistry – as helpful tools for meeting these challenges and for integrating ethics into networks.

The purpose of this paper is to make clear why innovation matters now, how intellectual asset based management is related to it, how innovation and excellent management contribute to the world economy and what is necessary from now on, taking Japanese experiences into account.

This paper summarizes the current status on innovation and intellectual asset based management, analyzes the expected function of them, and extracts implications from it.

This paper finds that intellectual asset based management has a close logical relation with innovation, and could be a solution for challenges caused by globalization.

International cooperation on promoting innovation through intellectual asset based management could save the world economy.

This paper illustrates the implications of increasing interests in intellectual assets from various points of view, especially in relation to innovation.