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Social information is crucial to credit ratings and can improve the accuracy of the traditional credit assessment model. Drawing on the resource-based view (RBV) and social capital theory (SCT), this research explores the relationships between corporate social activities, network centrality and corporate credit behavior.

The authors used social network analysis (SNA) and regression analysis to analyze the data collected from 14,544 enterprises on the Alibaba platform.

The results indicate that among the four types of social activities, the number of corporate questions and posts shows a positive relationship with credit behavior; while the number of corporate comments has negative relationship with credit behavior. Further, degree and betweenness centralities mediate the relationship between the number of corporate questions, posts and comments with credit behavior.

This study contributes to the literature on non-financial factors (soft information) by exploring the social behavioral factors related to corporate credit. In addition, this study offers a new theoretical lens and reasonable explanations for investigating the relationship between corporate social activities, network centrality and credit behavior from the perspective of the resource-based view, while most studies are predictive and methodological. Moreover, this study provides new insights for platforms to evaluate enterprise credit and for managers to improve credit behavior.

We conceptualize corporate social capital within the context of Chinese guanxi culture. We assert that the formation and mobilization of corporate social capital are culturally and institutionally contextualized. Building upon a relational approach to corporate performance, we examine culture-sensitive properties of Chinese guanxi and compare guanxi social capital with non-guanxi social capital. We then explain why guanxi-based corporate social capital is of growing significance to the Chinese transitional economy in an era of increasing market competition and institutional uncertainty. We conclude by proposing a research agenda about the roles that guanxi-based corporate social capital plays for boosting corporate performance.

The purpose of this paper is to pursue the following two objectives. First, this study examines how social capital indicators (reciprocal norm and social network) cause ethical consumption behavior by conceptualizing it as value co-creation specific to socially responsible firms. Second, it aims to verify whether corporate trust, which is another core indicator of social capital, mediates between social capital indicators and ethical consumption behavior.

For study subjects, the author selected general public located in the city of Seoul. A total of 307 respondents were used for statistical analysis after discarding unusable questionnaires. For the purpose of judgment sampling, the author selected those respondents who had prior purchase experience of the products or services provided by socially responsible firms.

This study tested core elements of social capital (reciprocal norm, social network and corporate trust) as predictors of ethical consumption behavior. In particular, the study newly conceptualized and validated ethical consumption behavior as one encompassing the civic engagement behavior whose premise is well encapsulated by value co-creation principle. The results demonstrate that the social network and reciprocal norm significantly influence ethical consumption behavior directly as well as indirectly through corporate trust.

The significance of this study may be that it adds to current literature on ethical consumption behavior by validating an empirical model of ethical consumption behavior from the perspective of consumer engagement paradigm. No previous studies of ethical consumption behavior empirically tested this model previously, only offering conceptual similarity between ethical consumption and consumer engagement. The study’s result may provide some insights as to the utility of value co-creation strategy for socially responsible firms as a useful way to promote ethical consumption behavior.

This study’s result may provide some useful insights as to how socially responsible firms can improve their performance by understanding what makes their customers voluntarily engage in favor of the firms to create shared values. In particular, the finding on the corporate trust mediating between bonding network and ethical consumption behavior sheds useful insights for the firms on how they should garner customer trust to trigger ethical consumption behavior. In this sense, socially responsible firms need to focus their resources on publicity or endorsements by highly respected celebrities designed to stress the firms’ trustworthiness and create favorable corporate image.

The finding that reciprocal norm has a significant impact on ethical consumption behavior also provides strategic implications on how to enhance the effectiveness of corporate messages. That is, the socially responsible firms should implement some corporate strategies designed to raise authentic corporate image of the firms by hiring the socially disadvantaged and returning some portion of profit back to society. By doing this, the socially responsible firms can expect to instill some sense of reciprocity into their current as well as potential customers.

Despite this conceived linkage, no previous research has empirically approached ethical consumption from the perspective of civic engagement to examine whether ethical consumers voluntarily engage in firm-specific engagement behavior that fulfills their civic responsibility. Therefore, the present research embarks on a new approach to conceptualize ethical consumption as a construct that embodies civic engagement that is conceptually encapsulated by the principle of value co-creation.

The purpose of this study is to show that social relations in a corporate governance platform between members of supervisory boards and between members of supervisory and executive board tiers can serve as an alternative viewpoint for understanding mechanisms of social selection in corporate governance networks. The study shows that through the lenses of social network analysis, it is possible to identify and understand how the process of corporate governance member selection unfolds within companies and how that selection process may have been potentially influenced by the cross-board relations, such as interlocking directorships.

To estimate network parameters and attribute effects of network tie emergence, this study has used exponential random graph models (ERGMs) on corporate governance data of Danish publicly listed companies. Econometric models are applied to estimate parameter statistics which serve further to explain tendencies of tie emergence.

The results of this study reveal that the process of selection of both supervisory boards and executive directors is interdependent. Also, the study showed that board members are more likely to select popular supervisory board members and top managers who have their expertise gained through multiple companies affiliated with multiple industries. However, these conditions for CEO selection apply only to the extent to which they have their experience gained from multiple companies but not multiple industries.

On one hand, this study demonstrates that being a dynamic practitioner who is exposed to diverse corporate environments by being affiliated with different companies belonging to different industries generally increases practitioners visibility in the corporate governance network, and therefore their attractiveness to boards of directors. On the other hand, the results show that the research on board assemblage, nowadays, should be rather observed through the methodology of social network analysis as the method gives an opportunity to understand structures through relations, from which the executive tier should not be exempted as well.

This paper aims to conceptualize corporate reference management as a strategic signaling activity in business networks. While research has extensively outlined how firms develop and maintain social capital through business-to-business (B2B) relationships, less is known about how they signal their participation in business networks to develop this social capital. Therefore, this paper conceptualizes B2B references, in particular corporate online references (COR), as a tool through which firms “borrow” attractiveness from their business network. Through the lens of structural social capital theory, COR is shown to capture advantages related to interconnectedness between firms.

The paper reports on a two-step qualitative and quantitative research design. First, the authors undertook a qualitative study that reports on the COR practices of senior business managers. A quantitative study then uses social network analysis (SNA) to audit a digital business network comprising 1,098 firms in a metropolitan area of the UK, referencing to each other through their corporate websites using COR.

The analyses find that COR practices contribute to building structural social capital in networks through strategic signaling. Firms do so by managing B2B references to craft strategic signals, using five steps: requesting, granting, curating, coding and decoding references. While the existing literature on business marketing portrays reference management as a routine and operational management practice, this investigation conceptualizes reference management, in particular COR, as a strategic activity.

To the best of the authors’ knowledge, this is the first study to use SNA to represent B2B references in the form of COR as a network, which overlaps with (but is not entirely identical to) the business network. Further, the study re-conceptualizes reference management as a strategic signaling activity that leverages the firm’s participation in business networks to build structural social capital by borrowing attractiveness of prestigious business partners that leverages existing structural social capital. Finally, the paper coins and conceptualizes COR as an exemplar of referencing management and offers propositions for further research.

The purpose of this paper is to investigate the impact of board structure on voluntary corporate disclosure via social media among the top 150 companies listed on the London Stock Exchange.

A disclosure index comprising of a set of items that encompass two facets of disclosure, namely corporate disclosure via social networks and social media sites, is developed and used. Binary logistic regression is used to test the research hypotheses.

The results of this study reveal the underlying relations between board composition and control variables as the determining factors of corporate disclosure, i.e. board size, board activism, board independence and board diversity (gender and ethnicity). The gender of the board can affect the corporate disclosure via a social network. The results of this study indicate that an increase in the number of female in the board members leads to higher corporate disclosure using social network. Moreover, firm size has a positive effect on corporate disclosure indicating that large firms tend to disclose more information on their websites and social networks.

The paper provides new insights into the role played by the non-executive female directors in monitoring and controlling managerial processes related to corporate disclosure using social media.

To the best of the authors’ knowledge, this is the first paper that examines the role of board structure in monitoring and controlling management decisions and managerial processes in the area of corporate disclosure via social media.

Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic communications with individuals. Various organizations are increasingly ­using different social media to enhance their visibility and relationships with their publics. They allow them to disseminate information, to participate, listen and actively engage in online conversations with different stakeholders. Some social networks have become a key instrument for corporate communication. Therefore, this chapter presents a critical review on the organizations’ dialogic communications with the publics via social networks. It puts forward a conceptual framework that comprises five key dimensions including ­“active presence,” “interactive attitude,” “interactive resources,” “responsiveness” and “conversation.” This contribution examines each dimension and explains their effect on the organizations’ dialogic communication with the publics. Hence, this contribution has resulted in important implications for corporate communication practitioners as well as for academia. Moreover, it opens future research avenues to academia.

The purpose of this paper is to focus on understanding the factors which affect the social interaction in the case of Facebook. Many authors point out the great potential of these networks for social interaction and as conduits of information. However, studies show that the topology of the network is disconnected, consisting of small sub-networks that make Facebook unsuitable for disseminating information. This situation has created the need to introduce exogenous factors, aimed at boosting and providing cohesion to the network structure. In this context, the authors test the following question: how exogenous and endogenous factors contribute to encouraging social interaction on Facebook.

For the analysis of social interaction on Facebook, a population consisting of all the followers of the walls of ten corporate social networks was used. From the total 269,424 users analyzed, a stratified sample of 132 followers was obtained and networks were built for each of them. The authors then proceeded to search for each follower’s friends and friends of friends to build the social network up to the fourth level, obtaining a total of 132 subnets with 1,628,074 links between them. To determine the impact of both exogenous and endogenous factors in the interaction of the network the authors performed a causal analysis.

The results obtained from this study provide empirical evidence on the adequacy of companies’ dynamization measures used and how exogenous and endogenous factors influence the social interaction on Facebook. Thus, the results show that exogenous factors, such as the activity of the community manager and the digital marketing investment in the network, do not have a significant effect on the interaction. On the other hand, endogenous factors, such as network density and clustering, have a positive effect on the trigger of social interaction between the followers. Therefore, companies must consider the importance of the structural factors that characterize network followers, such as density or clustering coefficient, to be able to interpret and optimize them to obtain higher levels of social interaction.

This is one of a few papers that examine interactions in social network sites (SNS), particularly in corporate network sites in Facebook. The results expose the importance for organizations to have reliable information on the patterns of interaction to properly manage the resources allocated for this purpose in SNS.

Drawing from social capital, social network theory of stakeholder influence and stakeholder management, the purpose of this paper is to examine the relationship between board network centrality and firms’ environmental, social and governance (ESG) performance.

Using social network analysis, the authors construct five board network centrality, namely, degree centrality (the number of connections), closeness centrality (distance among firms), eigenvector centrality (the quality of connections), betweenness centrality (how often a firm sits between two other firms) and the information centrality (the speed and reliability of information), as measures of board access for social capital and timely information.

Using a sample of non-financial firms listed in the UK FTSE 350 index from 2007 to 2018, the authors find that board networks, measured by degree, closeness, eigenvector, betweenness and information centrality, has positive influence on firms’ ESG performance. Furthermore, the findings show that there is a non-linear relationship between board networks and ESG performance, and this relationship is stronger in the sectors where firms that have high product market concentration and high percentage of women board members.

This study unveils that strong board network centrality brings higher social (reputational) capital and information advantages to the firm to effectively, timely and accurately deal with the pressures from stakeholders (stakeholder management), which leads to better ESG performance.

Over the last years, many corporations have started to maintain profile pages on social networking sites (SNS), but research on how and why organizational stakeholders use these profile pages has not kept pace. The paper aims to discuss these issues.

The study applies a combined perspective of uses-and-gratifications (U & G) and social cognitive theory (SCT) to investigate the reasons why politicians and digital natives consume and interact with corporations on SNS. In total, 65 semi-structured interviews were conducted and analyzed using qualitative content analysis.

Results suggest that the two stakeholder groups differ in their motivations, as well as behavior to use corporate profile pages. Digital natives seem to prefer Facebook to interact with companies, politicians prefer Twitter. Corporate YouTube pages are almost not important to any of the groups.

The qualitative nature of the study does not allow for generalizations of the findings to larger populations. Suggestions for further research are addressed in the discussion section.

The study results have numerous implications for the practice of communication management. Fans on SNS do not tend to interact with corporations to a large extent, but are loyal followers. Once a connection between an individual and a company is established, it is likely to last. This enables corporations to gain rich information from their networks to be included in customer service, product development, issues management and recruiting.

This is the first study in the field of communication management, which applies a micro-level approach to interviewing users of corporate communication; in order to reveal the reasons why and how they use corporate social networking profile pages.