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Article
Publication date: 22 April 2024

Mathupayas Thongmak

The sharing economy enables apartment owners to generate income from their assets. “Agoda Homes” is an online travel agent (OTA) that directly competes with Airbnb. A destination…

Abstract

Purpose

The sharing economy enables apartment owners to generate income from their assets. “Agoda Homes” is an online travel agent (OTA) that directly competes with Airbnb. A destination has to discover its competitiveness, but few studies have provided an overview of accommodation attributes in each destination, which are crucial to shaping its brand image. This paper aims to illustrate firm-generated content or attributes that apartment owners list about their properties on an OTA platform to comprehend factual information about apartments in each destination with various star ratings and user ratings and to formulate a research model for future studies.

Design/methodology/approach

Informational content and accommodation attributes for apartments are automatically collected using a Web scraping tool (the Data Miner). Descriptive statistics and text analysis (word cloud and word frequency) are used to analyze data.

Findings

Findings reveal the primary location, facilities, cleanliness and safety attributes for all apartments in each destination, along with star ratings and user ratings. A research framework for scholars is also suggested. Guidelines for stakeholders in the tourism industry are additionally furnished.

Originality/value

This work concentrates on apartments, which have received less attention in the tourism literature. The study gathers factual data from a website to mitigate respondent bias issues inherent in the traditional survey methods.

Details

Consumer Behavior in Tourism and Hospitality, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2752-6666

Keywords

Article
Publication date: 19 April 2024

Tuğçe Özoğul Balyali

Although existing studies provide valuable insight into how destinations create stimuli that support meaningful experiences, perceptions of different experiencescapes in the…

Abstract

Purpose

Although existing studies provide valuable insight into how destinations create stimuli that support meaningful experiences, perceptions of different experiencescapes in the tourism context remain to be explored. This research aims to explore the experiencescape stimuli of female digital nomads.

Design/methodology/approach

The study adopted a qualitative research method and was structured by combining multiple qualitative data collection tools with a triangulated approach to examining the experiencescape.

Findings

Based on the experiences of female digital nomads toward destinations, their perception of the experiencescape, which includes sensory, functional, social, natural and cultural stimuli, has been revealed. From the explanations regarding the metaphors, the female digital nomads in the research have positive perceptions about destination experiences and are satisfied with being digital nomads.

Research limitations/implications

The fact that the research is the first to focus on digital nomadism and experiencescape and that it reveals the perspective of female digital nomads who share their experiences in virtual communities, which is a research topic that is little emphasized in the literature, is a contribution to the theoretical framework on the subject. The practical contribution is that it will guide studies to improve and re-plan experiences in line with the stimuli emphasized by the female digital nomads studied. The results can play a supporting role in developing the market for female digital nomads.

Originality/value

This research offers a new perspective on exploring female digital nomads' perceptions of the destination experiencescape.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

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