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This chapter demonstrates how the ‘golden rule’ can be applied by operators of flexible transport services to improve investment and pricing decisions.

The chapter explains why an appropriate decision making framework is particularly important for operators of flexible transport services and compares the traditional economic framework of fixed versus variable costs to the decision-oriented approach that analyses the activities of a firm in terms of costs that are avoidable (i.e. specific to a particular activity) and costs that are shared amongst a number of activities. The chapter introduces the ‘golden rule’ of decision making and discusses issues in implementing the rule.

An economic framework for decision making is particularly important for smaller scale transport operations (such as flexible transport services) because ‘lumpy’ investment costs are more significant than for larger operators. The traditional economic approach divides costs into fixed costs and those which vary by patronage. A better framework for decision making divides costs into those which are specific to a particular activity and, therefore, avoidable if that activity ceases, and those costs which are common to more than one activity.

Using this framework allows operators to apply the ‘golden rule’ in pricing their services so that the avoidable costs of each activity are recovered and the enterprise covers its shared costs overall.

This chapter will be useful to operators of flexible transport services who are new to the industry or are reacting to changes in the funding environment.

Transport and pandemics are interlinked given the ubiquitous nature of modern transport systems. The COVID-19 pandemic has provided much evidence for both virus contagion but also containment and how transport plays a role in both. As the world and its cities experienced lockdowns, there were travel restrictions, physical social distancing rules, transport systems shut down, changed operations, a re-opening with lower demands in some sectors (e.g., air transport and urban public transport services) and an increased demand in others (e.g., freight and home deliveries). These changes brought about a series of reactions at all levels, from governments and local authorities, operators of all transport modes but also personal and individual behaviour. This volume provides evidence on an array of transport and pandemic experiences through a collection of works from around the world, each chapter discussing a mode, a region and possible future outcomes. This introductory chapter provides the context for this volume with an overview of literature that looks at transport and pandemics, a timeline of events that marked the COVID-19 pandemic developments across different parts of the world, and finally an overview of the chapters in the volume. It concludes with some insights from the editors on the future of transport in a post-COVID world.

The chapter was prompted by the trend towards providing public health messaging through social marketing. The purpose is to understand the determinants of walking within a city in terms of framing policy to promote greater physical activity (PA). This is demonstrated through the context of Sydney, New South Wales (NSW), Australia. The chapter provides a literature review and showcases a case-study. Descriptive statistics are presented on how far Sydneysiders walk using Household Travel Survey data and how this might be changed if short motorised trips are converted to walking. Modelling walking time follows to see if there are policy levers that could be used to increase walking time. Over 78% of Sydney’s population do not meet the recommended PA target of 30 minutes per day. Converting short motorised to walking provides marginal improvement. Walking to access activities contributes more to total walking time than walking to/from public transport. Modelling suggests potential policy levers to increase PA. Targeting driving licence holders, households without cars and promoting walkable environments are found most effective. Promoting undertaking more activities on foot is likely to be more successful than promoting walking for short trips. The chapter provides an overview of PA around the world and an empirical case study of walking in Sydney, NSW, Australia. In turn this provides an evidence base for more successful targeting of social marketing messaging for public health.

This chapter provides the context for this book and highlights how the different chapters contribute to a greater understanding of how the flexible transport future may emerge.

This chapter reviews the content of the book, drawing together the threads to provide insights into the important issues and policies around the world both in practice and for the future.

This book benefits from the papers presented at the TRB-sponsored International Paratransit Conference, “Shaping the New Future of Paratransit,” held in Monterey, CA in the United States (US) in October 2014. Over and above this, chapters were commissioned so as to provide a broader understanding of context and operations. The present is affected by the common problem of the silo nature of funding for transport and the need for innovative solutions to develop partnership working and business models which in turn will allow paratransit or flexible transport systems (FTS) to flourish. This chapter also points to the considerable contribution of the chapters which look to the flexible transport future. These detail the way in which our understanding of mobility must change, the role of technology as an enabler, and the way in which automation will change each mobility mode and the connections between them.

This chapter offers a multidimensional perspective of the current status, operational aspects, and a wealth of case study material to underpin policy and practice in paratransit or FTS. Its particular value is centered on providing not only practice-focused policy content but research content which postulates how the flexible future may need to be influenced to emerge in a way to add to sustainability.

On 24 January 2020, France informed WHO of three cases of novel coronavirus, all of whom had travelled from Wuhan, China. These three cases were the first confirmed cases in Europe. By 13 March 2020, Europe had become the epicentre of the pandemic with more reported cases and deaths than the rest of the world combined, apart from the People’s Republic of China. Many European countries like Italy, France and Germany took drastic actions and subsequently announced a lockdown, while other countries like the UK, the Netherlands and Sweden were much more hesitant to introduce such far-reaching safety measures. This chapter provides a literature overview of how the variation in such measures in Europe has ultimately resulted in changes in daily activities and travel behaviour during the pandemic. It focusses on five main themes: (i) reduction in mobility and activities, (ii) spatial-temporal adjustments in out-of-home activities in which people still participated, (iii) modal adjustments especially among people who used to travel by public transport before the pandemic, (iv) new out-of-home activities including new outdoor activities and (v) digital adaptations as several out-of-home activities were replaced by digital activities, with special attention to the experience of teleworking.

Transport policy is constrained by the dilemma of the positive impacts of lowering the generalised costs of travel and their today non-ignorable negative externalities. This chapter details this dilemma and discusses current policy ideas to manage and overcome it against the impacts of the COVID-19 pandemic on travel habits and work behaviour. The impacts are presented for Switzerland for which a large-scale GPS tracking survey spanning the autumn 2019 to winter 2021 period is available. The chapter concludes by highlighting the dilemma of transport policy by discussing a number of potential solutions for the future.