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Article
Publication date: 4 May 2012

Seung Hee Choi and Maneesh Chhabria

The timeliness of portfolio holdings information disclosure has been of interest among regulators, academics and practitioners since the Investment Company Act of 1940. The…

Abstract

Purpose

The timeliness of portfolio holdings information disclosure has been of interest among regulators, academics and practitioners since the Investment Company Act of 1940. The Securities Exchange Commission has been trying to strike a balance between investors' interest in timely disclosure and the potential costs associated with revealing the strategies of investment managers. The purpose of this paper is to investigate whether current rules regarding the delay in disclosure adequately protect investors, and prevent the formation of copycat portfolios that can profit from the research of the original portfolio manager.

Design/methodology/approach

The paper examine the effectiveness of different delays (30, 60 or 90 days) in disclosure of holdings for a sample of large‐cap, actively‐managed mutual funds. Copycat portfolios are constructed based on the holdings of the original portfolios, and their returns compared against the returns (net of expenses) of the original portfolios over the corresponding time frames.

Findings

The results indicate that the current delay of 60 days is sufficient to prevent such free‐riding; however, shortening the delay to 30 days would adversely affect mutual fund investors.

Originality/value

The paper aims to provide an answer to those debates on the effective delays in portfolio disclosure among academics and practitioners based on quantitative evidence. It also contributes to leave a guideline for regulators since the patterns of over‐ or under‐performance of the original portfolio returns vis‐à‐vis the copycat portfolio returns over varying delays provide important insights about possible effects of changes in disclosure regulations.

Details

Journal of Financial Regulation and Compliance, vol. 20 no. 2
Type: Research Article
ISSN: 1358-1988

Keywords

Article
Publication date: 7 March 2019

Veronique Cova and Bernard Cova

The purpose of this paper is to investigate the phenomenon of experience copycats. Despite being a growing problem for organisations selling extraordinary experiences, it remains…

Abstract

Purpose

The purpose of this paper is to investigate the phenomenon of experience copycats. Despite being a growing problem for organisations selling extraordinary experiences, it remains a largely under-researched field of study. By analysing consumers’ sense of the extraordinary brand experience copycats in which they have participated, it becomes possible to detect the meanings they ascribe to imitations of experiential features as opposed to experiential themes.

Design/methodology/approach

The paper is based on the ethnographic study of a group of individuals who spent 12 days on a Québec copycat of the Way to Compostela. The methods include participant observation, photos, non-directive interviews, semi-directive interviews and introspection.

Findings

The paper’s main contribution is to demonstrate that participants in extraordinary experience copycats do not ascribe meanings to them based solely on their own personal feelings. Instead, their appraisals tend to be intersubjective, with each individual judgment being influenced by other participants’ opinions. This explains why copycat experiences can, for instance, be valued very positively at a thematic level even as consumers’ individual appraisals might hightlight negative differences in terms of features.

Practical implications

The battle against experience copycats does not, on the face of things, seem very useful insofar as consumers attribute copycats a meaning that complements the way in which they view original brands. Consumers tend to neither conflate nor contrast the two but instead consider them complementary. The end result is that original brands should seek more to cohabit with these copycats than to treat them aggressively, even as they develop a defensive posture to avoid excessive value slippage.

Social implications

The study demonstrates that the battle against experience copycats becomes more difficult once participants who appreciate and defend the imitation have developed a sense of community

Originality/value

This paper focuses on copycats, a topic where very little research exists. It seeks to transcend customary economic and socio-psychological approaches by examining deliberate lookalike uses and experiences via the ethnographic method.

Details

Journal of Product & Brand Management, vol. 28 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 21 September 2015

Rita Coelho do Vale and Pedro Verga Matos

This paper aims to analyze the impact of copycat packaging strategies on consumers’ product choices, assessing to what extent the adoption of this type of packaging increases the…

3792

Abstract

Purpose

This paper aims to analyze the impact of copycat packaging strategies on consumers’ product choices, assessing to what extent the adoption of this type of packaging increases the likelihood of purchase of private labels (PLs).

Design/methodology/approach

Data were collected in a preliminary field study (1,032 observations), followed by two experimental studies. Study 1 analyzed to what extent PLs’ packaging similarity influences consumers perceptions regarding product quality and production origin across six product categories. Study 2 analyzed, in a simulated real retail setting, to what extent copycat packaging strategies influence consumers’ choice across 22 product categories.

Findings

Results indicate that the higher the level of package similarity between PLs and national brands (NBs) (copycat strategy), the higher the likelihood that PLs’ products are perceived as being produced by one of the NBs’ manufacturers, leading to enhanced perceptions of quality of the PL products, and that the higher the level of package similarity, the higher the likelihood of consumption of PLs, especially when consumers are choosing products of utilitarian versus hedonic nature.

Research limitations/implications

Data were collected in a south-western European country, which will aid the development of further studies in different retail settings.

Originality/value

This paper analyzes the impact of copycat packaging adoption by retailers on consumers’ perceptions and preferences about PLs. To the authors’ knowledge, this study is the first to assess, across multiple product categories and use market copycats, the potential effects of PLs packaging strategies on consumers’ purchase behavior.

Details

Journal of Product & Brand Management, vol. 24 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 24 May 2018

Hang Nguyen and Kunter Gunasti

Copycat brands offering improved product quality pose serious challenges to original brands. This paper aims to provide a better understanding of why consumers prefer copycat

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Abstract

Purpose

Copycat brands offering improved product quality pose serious challenges to original brands. This paper aims to provide a better understanding of why consumers prefer copycat brands with superior product attributes and how original brands can shift this preference back by strategically leveraging brand identity cues.

Design/methodology/approach

Four experimental studies test different types of brand identity cues that original brands can use to influence consumer preferences. Logistic and linear regression analyses analyze the effects.

Findings

The results systematically show the power of brand identity cues in helping original brands reduce share loss to copycat brands using superior product attributes. They also reveal the role of brand equity, conspicuous consumption and consumers’ tendency of using brands as status symbols in enhancing the effect of brand identity cues in the face of superior copycats.

Research limitations/implications

This paper extends cue diagnosticity theory and the brand identity literature by showing the power of brand identity cues in predicting consumer choices of original brands.

Practical implications

This paper provides useful guidelines for managers of original brands on how to effectively use brand identity cues to compete against copycats.

Originality/value

Prior research focuses on how copycat brands’ characteristics influence consumers’ evaluations of copycats. These studies are limited, however, by their focus on cheap and low-quality copycats. The current paper examines the effects of brand identity cues and draws attention to the trade-offs consumers make when choosing between original brands and copycats offering superior product features.

Details

European Journal of Marketing, vol. 52 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 4 June 2021

Fei Qiao and William Glenn Griffin

This study aims to investigate the effectiveness of a brand imitation strategy for the package design of male-targeted, female-targeted and gender-neutral products.

1371

Abstract

Purpose

This study aims to investigate the effectiveness of a brand imitation strategy for the package design of male-targeted, female-targeted and gender-neutral products.

Design/methodology/approach

Three (2 × 2 × 2) between-subjects factorial experiments were conducted with three independent variables, namely, visual shape, color and logo, each classified as relevant/divergent. The dependent variables were participants’ attitudes toward the brand, attitudes toward the product and purchase intention.

Findings

There were no significant main effects or interactions for the male-targeted product. The results for the female-targeted product revealed no significant main effect of visual shape, a significant main effect of color and significant two-way interactions between visual shape and color and between visual shape and logo. Significant main effects were found for visual shape and color for the gender-neutral product.

Practical implications

A color scheme similar to that of a leading brand in the same product category more powerfully influenced participants’ attitudes and purchase intention, while a more holistically similar design had greater impact than a less holistic design. Some “divergence” or distinctive design elements of the female-targeted product positively influenced participants’ attitudes and behavior. These findings suggest that a brand imitation strategy offers a means for competing in the marketplace, but should be used with caution.

Originality/value

A conceptual continuum of brand imitation is proposed, incorporating visual semiotics, creativity theory and gender differences in cognitive styles to provide a more systematic method for delineating brand imitation levels.

Details

Journal of Product & Brand Management, vol. 31 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 21 August 2017

Areti T. Vogel and Kittichai Watchravesringkan

This paper aims to uncover consumer evaluations of high-priced traditional retail luxury brands and more affordable neo-mass luxury retail brands when they imitate the innovative…

4436

Abstract

Purpose

This paper aims to uncover consumer evaluations of high-priced traditional retail luxury brands and more affordable neo-mass luxury retail brands when they imitate the innovative designs of one another.

Design/methodology/approach

Using a scenario inspired by a lawsuit involving admitted copying practices, this study used a one-way (time of product introduction: the traditional luxury brand launches the product design before the neo-mass luxury brand vs the neo-mass luxury brand launches the product design before the traditional luxury brand) between-subjects experimental design to examine the effect of time of product introduction (such that consumers are aware of imitation practices) on brand attitude, brand equity (measured via the dimensions of brand associations, brand image, brand credibility and brand leadership) and brand preference.

Findings

Results reveal that consumer awareness of imitation practices is important in determining changes in brand equity, brand attitude and brand preference, regardless of luxury brand type. The research also indicates that consumers evaluate traditional luxury brands that engage in imitation practices more negatively than neo-mass luxury brands that do so.

Research limitations/implications

This research provides a deeper understanding of consumer response to imitation practices, along with managerial insight for luxury brands operating in that sphere. Limitations and future research directions are also offered.

Originality/value

This study appears to be one of the first to investigate imitation practices by using stimuli inspired by a copycat case, and one of few that assesses consumer evaluations of imitation by existing brands.

Details

Journal of Product & Brand Management, vol. 26 no. 5
Type: Research Article
ISSN: 1061-0421

Keywords

Book part
Publication date: 9 March 2015

Jingzhong Ye and Huiyang Fu

In any time and space and under any circumstance, we find peasants are never passive actors in their livelihoods and rural development. Instead, they always create space for…

Abstract

In any time and space and under any circumstance, we find peasants are never passive actors in their livelihoods and rural development. Instead, they always create space for manoeuvre in order to make changes. This chapter analyses the innovative actions taken by the majority of rural inhabitants in rural areas during the overwhelming modernization process, so as to affirm that peasants are the main actors of rural development. It is they who have shaped the transformation of rural societies and the history. Through the analysis, this chapter concludes that rural development is not an objective, a blueprint nor a design. It is not the to-be-developed rear field in modernization. It is not the babysitter for cities, nor a rehearsal place for bureaucrats to testify their random thoughts. Rural development is what peasants do. The path they have chosen reveals scenery so different from modernization. If we regard development as a social change, or a cross with influential meanings, we could understand rural development as peasants’ victories over their predicament. Villages accommodate not only peasants, but without peasants villages would surely vanish. In this sense, the most important part in rural development or rural change is peasants – their conditions and their feelings.

Details

Constructing a New Framework for Rural Development
Type: Book
ISBN: 978-1-78441-622-5

Keywords

Article
Publication date: 7 March 2016

Rongwei Ren, Lei Yu and Yunxia Zhu

This paper aims to study the evolution of innovation-based dynamic capabilities in informal copycat-style firms. As a kind of informal economical organizations, copycat-style…

1032

Abstract

Purpose

This paper aims to study the evolution of innovation-based dynamic capabilities in informal copycat-style firms. As a kind of informal economical organizations, copycat-style firms in many emerging economies play an important role in their development of the economics. The development of Shanzhai firms, Chinese-style copycat firms, from imitation to innovation has become an important micro-foundation of China’s economic growth and the manufacturing development. With the cluster development of the Chinese mobile phone industry as the macro and industrial environment background, this paper chose Beijing Tianyu Communication Equipment Co. Ltd as the typical example of innovation in Shanzhai firms and studied the evolution of innovation-based dynamic capabilities in this company.

Design/methodology/approach

This paper chose Beijing Tianyu Communication Equipment Co. Ltd as the typical example of innovation in Shanzhai firms and studied the evolution of innovation-based dynamic capabilities in this company by adopting the leading-edge dynamic capability theory, innovation theory and industrial cluster theory. The authors further discussed how to improve the dynamic capabilities in Shanzhai firms in China.

Findings

It is finally suggested that Shanzhai firms should reduce innovation failures and lower damage degree of dynamic capabilities through consistent innovation and paying attention to their innovation improvement.

Originality/value

It will be very significant to research the survival or diminishing of Shanzhai firms from a theoretical perspective, which will eventually enhance property right protection and innovation development in China.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 8 no. 1
Type: Research Article
ISSN: 2053-4604

Keywords

Content available
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Abstract

Details

Journal of Product & Brand Management, vol. 24 no. 6
Type: Research Article
ISSN: 1061-0421

Article
Publication date: 5 September 2019

Nebojsa S. Davcik, Piyush Sharma, Ricky Chan and Rajat Roy

The purpose of this paper is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats and…

Abstract

Purpose

The purpose of this paper is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats and no-name imitations) and markets (deceptive and non-deceptive).

Design/methodology/approach

This editorial contains a review of current and past literature on deliberate lookalikes along with summaries of all the articles accepted for publication in the special issue on deliberate lookalikes. The guest editors used academic databases such as Web of Science to find the most representative scholarly work on deliberate lookalikes literature.

Findings

This editorial identifies pertinent research gaps in the literature on deliberate lookalikes. The five selected articles address some of these research gaps and provide useful insights on the purchase and usage of deliberate lookalikes along with directions for future research and ways to apply different research methods that could have important implications for scholars and managers.

Originality/value

The editorial and special issue extends the knowledge about the deliberate lookalikes and their effects on firms, brands and consumers. This work opens new avenues for the research about different forms and markets in the context of lookalikes.

Details

Journal of Product & Brand Management, vol. 28 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

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