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The potential significance of the World Wide Web for science and scholarship is analysed from informational, communication, and behavioural perspectives. Key factors to be taken into account are (i) scale, (ii) cost, (iii) conviviality, (iv) community, and (v) legitimacy. It is argued that the Web will have a transformative effect on the way scientists and scholars access information and present the results of their research to globally distributed peer communities

The purpose of this paper is to bring international marketing and consumer research attention to multicultural marketplaces as a new focal research lens. It develops a conceptualisation of multicultural marketplaces, demonstrating why they constitute new conceptual territory, before specifying five key areas for research development.

The paper draws from seminal international marketing literature and other fields to propose perspective shifts, and suggest theories and frameworks of potential usefulness to the five research areas.

The paper conceptualises multicultural marketplaces as place-centred environments (physical or virtual) where the marketers, consumers, brands, ideologies and institutions of multiple cultures converge at one point of concurrent interaction, while also being potentially connected to multiple cultures in other localities. Five key areas for research development are specified, each with a different conceptual focus: increasing complexity of cultural identities (identity), differentiation of national political contexts (national integration policies), intergroup conviviality practices and conflictual relationships (intergroup relations), interconnectedness of transnational networks (networks), and cultural dynamics requiring multicultural adaptiveness (competences).

For each research area, a number of research avenues and theories and frameworks of potential interest are proposed.

The paper demonstrates why multicultural marketplaces constitute new conceptual territory for international marketing and consumer research; it provides a conceptualisation of these marketplaces and a comprehensive research agenda.

Place-based community events fulfil important functions, internally and externally. They provide opportunities for people from diverse communities and cultures to encounter each other, to participate in pleasurable activities in convivial settings and to develop mutual understanding. The purpose of this paper is to investigate the value of such events as a means of resisting or challenging the deleterious effects of territorial stigmatisation.

The authors explore two place-based community events in areas that have been subject to territorial stigmatisation: Govanhill in Glasgow, Scotland, and South Dunedin, New Zealand. They draw on in-depth case study methods including observation and interviews with key local actors and employ inductive analysis to identify themes across the datasets.

The demonstrate how neighbourhood events in both Glasgow and Dunedin actively seek to address some of the deleterious outcomes of territorial stigmatisation by emphasising strength and asset-based discourses about the areas they reflect and represent. In their planning and organisation, both events play an important mediating role in building and empowering community, fostering intercultural encounters with difference and strengthening mutuality within their defined places. They make use of public and semi-public spaces to attract diverse groups while also increasing the visibility of marginalised populations through larger showcase events.

The empirical element focuses only on two events, one in Glasgow, Scotland (UK), and the other in South Dunedin (New Zealand). Data generated were wholly qualitative and do not provide quantitative evidence of “change” to material circumstances in either case study community.

Helps organisers think about how they need to better understand their communities if they are to attract diverse participation, including how they programme public and semi-public spaces.

Place-based community events have significant value to neighbourhoods, and they need to be resourced effectively if they are to sustain the benefits they produce. These events provide an opportunity for diverse communities to encounter each other and celebrate what they share rather than what divides them.

This paper is the first to examine how place-based community events help resist narratives of territorial stigmatisation, which produce negative representations about people and their environments. The paper draws on ethnographic insights generated over time rather than a one-off snapshot which undermines some events research.

This study seeks to explore the motivations behind couchsurfers’ decision to go couchsurfing, and also to explore the influence of the couchsurfing experience on the satisfaction with the stay.

The exploratory research is based on a qualitative study using several methods: a netnography, two focus groups and the critical incident technique. Our exploratory research has enabled us to identify the main motivations behind the choice of the couchsurfing experience as a form of sustainable tourism.

The obtained results show six major motivations: Financial reasons, the cultural experience, the need for social interaction, professional reasons, the emotional entertainment and the social responsibility. Similarly, the influence of couchsurfing on the satisfaction with the stay manifests itself through the concept of love and family.

Managers would consider the social and friendly dimension of the touristic experience as a strategic decision. Once, this decision is taken, it is important to find out how the accommodation providers manage to deploy the values that couchsurfing promotes, which are sociability and the preoccupation with the environment and the society.

The research proved the importance of couchsurfing and its social aspect for the tourists. In fact, the obtained results show that the conviviality and the social relationship that is developed between couchsurfers and their hosts during their couchsurfing experience is what accounts for the tourist’s satisfaction.

Within Santiago, Chile's capital city, Barrio is a fundamental urban concept: an identity of place that defines a social space more than the territorial boundary of a designated area. Nearly 30 years of sustained, economic growth have positioned Chile, and Santiago with 40% of the country's population, as a tourist, financial and investment centre for South America. After a general decline of the inner-city area during the time of dictatorship (1973-1990), three inner-city residential barrios are being re-defined by their social and urban heritage as part of the “coolest” city of South America. These residential barrios possess the social characteristics of an urban unit within the concept of an ethical city—autonomy, conviviality, connectivity and diversity—and, in form and use, the basis of urban cultural tourism, a living heritage of residential architecture, public space and urban culture. The spatial and economic transformation of these barrios shifts the existing dynamic between the residents' social capital and the barrios' symbolic capital to the question of whose rights and interest should prevail. Through a literature review, policy review and an analysis of morphology and land use of three barrios, this article draws lessons to assist a re-thinking of the development of this urban, social-spatial unit of Chilean cities.

The intention of this paper is to identify the scope and purpose of the use of digital tools in voluntary sports clubs (VSCs) and to identify club-specific factors that influence their usage behavior.

An online survey was conducted among VSCs in Austria and in Germany (n = 787). To answer the key questions, patterns of digital use in VSCs were analyzed in relation to the overall organizational goals and organizational capacity. In addition to the description of the clubs' usage behavior patterns, a multiple linear regression model (blockwise) and quantile regression models were estimated.

The descriptive results show that digital instruments are most used in the areas of “internal/external communication” (93.7%) and “to report membership data to federations” (82.1%). The OLS and quantile regression models indicate that user behavior is primarily influenced by the following factors: the goals of “commitment/success in competitive sports” and “cooperation with other institutions”; the organizational factors “digital processes do not fit with our club culture”, “proportion of volunteers with administrative tasks”, “we do not yet have a clear digitalization strategy for our club” and “lack of financial resources for necessary IT investments”.

Digital technologies appear to be promising for organizational development in VSCs. However, what the usage behavior of digital instruments in VSCs currently is, and by which factors this usage is influenced, has not been the focus of empirical analysis yet. The study provides initial insights into the understanding of digitalization in VSCs that can be used for consulting and ongoing research.

Food rituals are an ever present part of consumers’ lives that have practical implications for well-being. This paper aims to explore how food and its relationship to pleasure evolve, as women navigate social norms around gender and aging.

Ethnographic data were collected using in-depth interviews and participant observations of members of the Red Hat Society (RHS) across 27 months. This approach provided a more nuanced perspective on how food experiences shape consumption rituals and communal ties over time.

Older women in the RHS eat rebelliously when they break social norms of gender and aging by indulging together in food and drink. Their rituals of rebellious eating have implications on well-being, heightening their experiential pleasure of food and conviviality and forging social support and a sense of community. The dark side of personal indulgence is explored within a larger framework of food well-being.

This study shows how older women challenge social expectations around age and gender through food pleasure rituals. The concept of rebellious eating is introduced to conceptualize how these older women rethink aging and indulgence within a supportive community of consumption and integrate the concepts into their personal narratives.

The SMART European Conference from 16–17 November, 1994 was a resounding success with over 300 delegales attending over the two days of the event. The SMART mix of high technical content and conviviality once again proved a winner.