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Adopting Mapping Literature, the purpose of this study is to notice the tendency in defining contextualism through extrinsic aspects neglecting the intrinsic ones generating three theoretical gaps in understanding contextualism, especially in terms of (1) physical/cultural aspects (P/C); (2) traditional vs contemporary architecture (T/C); and (3) place identity (PI).

A directed systematic literature review (SLR) was conducted to investigate the Web of Science and Google Scholar engines for the related studies, resulting in 66 texts of book chapters, conferences, articles and practitioners’ texts. Using the PRISMA reporting method, the study presented the SLR procedure that narrowed the related studies to 66 texts of book chapters, conferences, articles and practitioners’ texts. Both consensus and debates in understanding the relation between contextualism and (T/C, P/C and PI) were re-visited (see Appendix).

According to the findings, the studies tend to address contextualism through either extrinsic or intrinsic values. The undefined balance between extrinsic and intrinsic aspects in understanding and creating contextual architecture seems to be the common reason why the three theoretical gaps exist.

This paper did not only conduct an SLR investigation on the topic, which is limited in the field, but it also highlighted the need for further and constant discussions despite the previous one to improve the understanding of contextual architecture.

This chapter offers a review of Amy Allen’s The End of Progress: Decolonizing the Normative Foundations of Critical Theory (2016) and presents the book as having both a negative and positive aim. Its negative aim is to offer a critique of the Eurocentric narratives of historical progress that serves the function of normative grounding in the critical theories of Jürgen Habermas and Axel Honneth. Its positive aim is to provide a new approach to the normative grounding of critical theory that eschews Eurocentric narratives of progress through the idea of metanormative contextualism. For Allen, metanormative contextualism is developed through an engagement with the works of Adorno and Foucault. This chapter raises some critical questions concerning the position of metanormative contextualism, arguing that there are significant differences between Adorno and Foucault that render the position unstable. Specifically, Adorno’s normative conception of truth, alongside his critical naturalism presented through the notion of natural history, makes him ill-suited as a representative of Allen’s metanormative contextualism and complicates the contributions of Foucault’s genealogical analyses. The chapter concludes that a careful consideration of Adorno’s views reveals him to be opposed to the two central tenets of metanormative contextualism as defined by Allen.

My response to the thoughtful and insightful critical discussions of my book, The End of Progress, offered by Reha Kadakal, George Steinmetz, Karen Ng, and Kevin Olson, restates its motivation and rationale to defend my interpretive claims regarding Adorno, Foucault, Habermas, Honneth, and Forst by applying standards drawn from the first two theorists that are consonant with postcolonial critical theory to the perspectives, claims, and theoretical contributions of the latter three theorists. Habermas, Honneth, and Forst presume a historical present that has shaped the second, third, and fourth generations of the Frankfurt School they represent – a present that appears to be characterized by relative social and political stability – a stability that only applies in the context of Europe and the United States. Elsewhere, anti-colonial struggles, proxy wars, and even genocides were related to the persistent legacies of European colonialism and consequences of American imperialism. Yet, critical theory must expand its angle of vision and acknowledge how its own critical perspective is situated within the postcolonial present. The essays of Kadakal and Ng express concerns about my metanormative contextualism and the question of whether Adorno’s work can be deployed to support it. Steinmetz challenges my “process of elimination” argument for metanormative contextualism and asks why I assume that constructivism, reconstructivism, and problematizing genealogy exhaust the available options for grounding normativity. Olson calls for a methodological decolonization to complement the epistemic decolonization I recommend. Critical theory should produce critical theories of actually existing societies, rather than being preoccupied with meta-theory or disputes over clashing paradigms.

The adoption of e-commerce in small and medium enterprises (SMEs) is a much researched topic in developed and developing nations. The application of mobile devices, and social media networks (SMNs) such as Facebook has revolutionalised the e-commerce adoption process in SMEs. However, research into this area is still developing and there is a dearth of knowledge on how SMEs in developing countries enact and apply this phenomenon. The purpose of this paper is to explain how e-commerce entrepreneurship using SMN is conceptualised and applied in SMEs, and to highlight factors that influence this e-commerce innovation.

An interpretive and qualitative case study approach was adopted as a methodological foundation in a firm pseudo-named, myBot. The study employed the contextualism theory as a meta-theoretical framework to conceptualise and analyse the e-commerce entrepreneurship process in the firm. The study employed face-to-face semi-structured and unstructured interviews with the manager as primary means of obtaining in-depth information. Further information was obtained through website content analysis and document analysis of the firm’s reports and observations.

The results unearth a socially constructed feature of e-commerce entrepreneurship that draws from myBot’s manager’s innovative ability to use Facebook and e-mail to increase sales through its niche market. Factors that propelled e-commerce entrepreneurial activities using Facebook include trust, commitment and innovativeness.

The revelation of this study may have changed due to the dynamic changes in the information and communication technology industry and how these are employed in a particular country and region of the world. Thus, results may not be generalised to other contexts. The study has a methodological limitation as it only had one informant who could respond to the study questions.

The study provides a practical application of using the contextualism theory to analyse e-commerce entrepreneurship in SMN.

The application of e-commerce using SMNs such as Facebook widens the scope of tools that SMEs may use.

The study provides a theoretical lens into the understanding of an e-commerce entrepreneurship process using a contextualism theory. The paper showcases how e-commerce using Facebook can be portrayed in a developing country context.

Allen’s critique of current Frankfurt School theory presents the joint methods of “problematizing genealogy” and “metanormative contextualism” as alternative for the normative grounding of critical theory. Through a close reading of Allen’s critique, I investigate whether Allen’s identification of philosophy of history is an accurate diagnosis of the problems of the normative grounding of current Frankfurt School theory, whether Allen’s distinction between metanormative and normative levels is tenable for critical theory, and whether Allen’s methodology constitutes a viable alternative for the normative grounding of critical theory. As an alternative, I suggest scrutinizing the grounding strategies of current Frankfurt School theory to expand beyond their genealogy in Enlightenment thought, and address the question of what made the affirmative form of thought underlying current Frankfurt School theory a historical possibility. Expanding on Allen’s reiteration of the mediated nature of categories, I suggest that the stark contrast between forms of thought underlying first- and second-generation Frankfurt School critical theory needs to be understood not in relation to philosophy of history but against the backdrop of the specific context of the European historical present that informs its normative universe.

The purpose of this paper is to better understand how commercial contracts are interpreted and the level of control that contracting parties have over the judicial interpretation of their contracts.

The paper approaches the subject of commercial contract interpretation through an analysis of four dichotomies debated in legal scholarship and found in judicial decisions. The four dichotomies are formalism versus realism, literalism versus contextualism, facilitation versus regulation, and rules versus standards.

The main finding of the paper is that both poles of each of the dichotomies play important roles in the interpretation and enforcement of commercial contracts. For example, contract interpretation characterized by a high degree of formalism looks to the four‐corners of the contract for interpretive answers. In turn, some courts make use of external factors – such as distributive justice or public policy concerns in interpreting contracts.

One of the research implications of the paper is the need for a more in‐depth analysis of how contracting parties may agree on how their contracts are to be interpreted and whether courts should be obligated to enforce party‐mandated rules of interpretation.

The practical implication of understanding the means and methods of contract interpretation is that it leads to a better understanding of commercial contracts in transborder transactions.

The value of this research lies upon the fundamental premise that the same philosophies and theories of interpretation found in most legal systems are replicated in the area of international commercial contracting.

Although leadership and organizational scholars have suggested that the virtue of wisdom may promote outstanding leadership behavior, this proposition has rarely been empirically tested. The purpose of this paper is to investigate the relationships between transformational leadership, narcissism, and five dimensions of wisdom as conceptualized by the well-established Berlin wisdom paradigm. General mental ability and emotional intelligence were considered relevant control variables.

Interview, test, and questionnaire data were obtained from 77 employees of a high school and from two or three colleagues of each employee. Data were analyzed using hierarchical regression analyses.

After controlling for general mental ability and emotional intelligence, narcissism and the wisdom dimension relativism of values and life priorities were negatively related to transformational leadership, and the wisdom dimension recognition and management of uncertainty was positively related to transformational leadership. The other three wisdom dimensions, rich factual knowledge about life, rich procedural knowledge about life, and lifespan contextualism, were not significantly related to transformational leadership.

Limitations to be addressed in future studies include the cross-sectional design and the relatively small and specialized sample.

Tentative implications for leadership training and development are outlined.

This multi-method and multi-source study represents the first empirical investigation that examines links between well-established wisdom and leadership constructs in the work context.

This paper aims to argue that Economics is not a neutral science.

Post-structuralist perspective of Lyotard (1984), alongside the Pragmatics of Searle (1979) and Travis (1981) are useful for analyzing enunciations in mainstream Economics.

Economists use illocutionary acts expressed in formal language to achieve perlocutionary effects. Because of the importance attached to objectivity in mainstream Economics, the use of artificial languages is preferred to natural language. However, formal language is preferred regarding its perlocutionary effects on economists' community.

This paper puts together the Continental and the Analytical Philosophy and show, in an original manner, how their intersections and how they can be useful to better understand the epistemology of Economics.

Social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results to date. The paper aims to investigate the gap between young people's perceptions of alcohol consumption and those of government agencies who seek to influence their behaviour set within a contextualist framework.

The authors present empirical evidence from a major study that suggests that the emphasis of recent campaigns on individual responsibility may be unlikely to resonate with young drinkers. The research included a meaning‐based and visual rhetoric analysis of 261 ads shown on TV, in magazines, on billboards and on the internet between 2005 and 2006. This was followed by 16 informal group discussions with 89 young adults in three locations.

The research identified the importance of the social context of young people's drinking. The research reveals how a moral position has been culturally constructed around positioning heavy drinking as an individual issue with less regard to other stakeholders and how the marketing agents function in this environment. Calls to individual responsibility in drinking are unlikely to succeed in the current marketing environment.

The qualitative research was limited to three geographical locations with young adults between the ages of 18 and 25.

The authors explore implications for social marketing theory and for UK alcohol policy. In particular, the authors suggest that the social norms surrounding young people's drinking need to be acknowledged and built into “sensible” social marketing campaigns. The authors suggest that shame, fear and guilt appeals should be replaced with more constructive methods of ensuring young people's safety when they drink.

From the theoretical perspective of contextualism, the paper brings together empirical research with young adults and a critical analysis of recent social marketing campaigns within the commercial context of a “culture of intoxication”. It provides both a critique of social marketing in a neo‐liberal context and recognition of issues involved in excessive alcohol consumption.

Presents a theoretical approach to understanding the local culture of firms in the multinational information sector. Called situating culture, this approach holds that cultural understanding is locally situated, behavioral and embedded in everyday, socially negotiated work practices. The application of this theory is provided through cases from the workplace cultures of US multinational IT firms operating in Ireland. These examples show how the local culture of a global IT firm represents the interaction of industry, corporate and national contexts. It results in locally situated work practices and distinct socially negotiated realities that ultimately impact behavior in these settings. The theoretical approach of situating culture contributes to a better understanding of contextualism in the cross‐cultural IT environment. This understanding, in turn, has implications for future cross‐cultural IS research as well as for cross‐cultural IT practice.