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Intervention for young people engaging in harmful sexual behaviour has been largely based on individual-level conceptualisations and assessment. Prevention efforts reflect this individual-focus, relying primarily on offender management and justice responses. Risk of sexual abuse, however, is often situated outside the individual, within the broader social and physical systems in which young people are embedded. Lack of recognition for how contextual factors contribute to sexual abuse narrows the focus of prevention and intervention, overlooking the very contexts and circumstances in which this behaviour occurs. This paper aims to demonstrate the utility of contextual practice with young people who sexually harm, and implications for prevention.

An Australian case study is used to showcase the “why”, “what” and “how” of a contextual approach to assessment and treatment of young people who sexually harm.

Contextual approaches extend the focus of clinical practice beyond the individual to include the physical and social contexts that may contribute to risk. Adding a contextual lens broadens the approach to assessment, affording new opportunities to tailor the intervention to local contextual dynamics, and identifying new targets for primary and secondary prevention.

This is the first known attempt to extend understanding of contextual approaches to clinical assessment and intervention for young people who sexually harm, using a case study method. The case study showcases contextual assessment and intervention processes that challenge traditional thinking and practice in this field. Importantly, the case study also reveals new opportunities for primary and secondary prevention that emerge through this contextual clinical practice.

The audience for in-app mobile advertising is comparable in size and viewing rate to that for TV but divides its attention across a highly fragmented selection of apps, each competing for advertiser revenue. In market, the assumption is that this audience is deeply segmented, allowing individuals to be contextually targeted on the apps that define their interests and needs. But that assumption is not supported by the Laws of Double Jeopardy and Duplication of Viewing which closely predict usage in most mass media. The purpose of this study is to benchmark in-app audiences against these laws to better understand market structure.

The authors collected nearly 3,000 h of screen time data from a panel of Generation Z respondents and tested the predictive validity of two models against observed interactions with 23 popular apps in six categories over a week.

Results show that contrary to industry assumptions, audience for in-app advertising is not segmented. Engagement on individual apps and audience sharing rates between apps and app formats is predicted well.

Optimising in-app advertising for short-term activation only limits its potential for brand building. These findings encourage advertisers to schedule online campaigns for brand reach as well as sales lift, by advancing current understanding of audience behaviour.

Many authors have called for consistency in metrics to compare on- and off-line media performance. This study bridges that gap, demonstrating how reach and frequency measures could inform digital scheduling.

Behavioral targeting has become a popular marketing strategy among brands as it enables advertisers to display ads to consumers based on their previous surfing behaviors. The purpose of this paper is to investigate the effectiveness of behaviorally targeted ads for luxury brands and to explore how and when behavioral targeting works.

A 2 (targeted vs non-targeted ads) ×2 (culture: China vs the Netherlands) between-subjects factorial design is conducted to test the hypothesis.

The result reveals that as for luxury brands, behavioral targeting can shorten the psychological distance and in turn lead to a more positive attitude toward the ad. However, the effect of behavioral targeting depends on the culture. In the Netherlands, behavioral targeting can enhance the attitude toward the ad by lowering the psychological distance. However, in China, these effects are mitigated.

This study contributes to the research of online luxury marketing. First, luxury brands should adapt their marketing strategy to different regional markets. In addition, luxury marketers should not worry about a shorter distance with consumers caused by the use of internet. A shorter distance does not mean to reduce an aura of mystery, but to build up a closer relationship with consumers. Luxury brands are not necessary to be aloof and supercilious like an indifferent robot. A closer relationship with consumers brings more positive effects.

The current research makes important contributions both to the scientific literature and to the luxury industry. First, this research reveals the effectiveness and underlying mechanisms of behavioral targeting for luxury brands and also compares the effectiveness of behavioral targeting in two cultures, which contributes to the current cross-cultural studies and international marketing research. Second, this study also helps luxury marketers to realize the importance of behavioral targeting and to know how and when they can use this new marketing strategy in a global environment.

Modern prejudice was examined as a potential predictor of overestimating proportions of minority employees in gender-typed occupations. Strength of conjunction error was considered as an indicator of distorted perceptions of these proportions. Furthermore, the purpose of this paper is to investigate whether the association between modern prejudice and strength of conjunction error was weaker for gender-untypical than for gender-typical targets.

Modern prejudice was considered as a predictor of overestimations of black female employees in Study 1 (n=183) and black female older employees in Study 2 (n=409). Data were collected using internet-mediated questionnaires.

In Study 1, modern racism, but not modern sexism, was associated with greater strength of conjunction error when respondents were presented with gender-typical targets. In Study 2, using a sample scoring higher on modern prejudice than in Study 1, modern racism, but not modern sexism and modern ageism, was associated with greater strength of conjunction error, irrespective of target occupation. Furthermore, there was an unexpected association between lower sexism and greater strength of conjunction error for gender-typical targets, but not for gender-untypical targets.

The findings lend support to the ethnic-prominence hypothesis in that modern racism, but not modern sexism or modern ageism, was associated with greater strength of conjunction error. Furthermore, empirical evidence suggests that target non-prototypicality can dilute the effect of modern prejudice on strength of conjunction error.

This is one of the rare studies examining attitudes and conjunction error in a work-relevant context, thereby bridging the gap between social cognition and applied psychology.

According to the International Council on Monuments and Sites (ICOMOS) report of heritage at risk for 2011–2013, Cairo is facing serious conservation challenges after the revolution of 2011, witnessing aggressive cultural heritage vandalism. A marginalized inaccessible heritage site is considered one of the most vulnerable cultural assets. Existing studies focused on safeguarding accessible historical centers while insufficient attention is given to marginalized inaccessible heritage sites. The paper questions: how far the reaccess is preventive conservation action acting against possible encroachments? And if accessibility could stand as the key player promoting networks of marginal heritage landscapes, facilitating documentation and rehabilitation programs.

The research adopts both analytical and experimental approaches. The former departs from cartographic studies and systematic contextual surveys carried out in March 2017 and was updated in July 2019 concerning the delimitation of historic Cairo. It concludes by mapping marginal heritage besides classifying their value significance, urban risks and causes of inaccessibility. The latter phase structures a framework guiding accessibility interventions of marginal heritage and examines its applicability through a cross-case comparison between four sites while proposing accessibility interventions strategies.

Finally, the study offers a comprehensive assessment model for the new interventions measuring the contextual, economic, social and administrative influences of accessibility.

The framework is considered a decision-making tool defining marginalized heritage areas with the highest priorities of enactments. The study aims to facilitate the mission of governors, policymakers and experts in conserving problematic urban heritage through soft transformations.

Both the framework and the assessment model are based on social empowerment and involvement within different phases of design, management and monitoring plans.

It aims to perform new urban codification representing the contemporary identity of marginal heritage landscape in developing countries challenging heritage vandalism. It enables reconfiguring the delimitation of historic Cairo through proposing new parameters and guidelines.

The performance of behavioral targeting (BT) mainly relies on the effectiveness of user classification since advertisers always want to target their advertisements to the most relevant users. In this paper, the authors frame the BT as a user classification problem and describe a machine learning–based approach for solving it.

To perform such a study, two major research questions are investigated: the first question is how to represent a user’s online behavior. A good representation strategy should be able to effectively classify users based on their online activities. The second question is how different representation strategies affect the targeting performance. The authors propose three user behavior representation methods and compare them empirically using the area under the receiver operating characteristic curve (AUC) as a performance measure.

The experimental results indicate that ad campaign effectiveness can be significantly improved by combining user search queries, clicked URLs and clicked ads as a user profile. In addition, the authors also explore the temporal aspect of user behavior history by investigating the effect of history length on targeting performance. The authors note that an improvement of approximately 6.5% in AUC is achieved when user history is extended from 1 day to 14 days, which is substantial in targeting performance.

This paper confirms the effectiveness of BT on user classification and provides a validation of BT for Internet advertising.

The purpose of this article is to understand when and why employees engage in contextual performance directed toward one's organization and immediate supervisor.

A survey was conducted to measure study variables. Data collected from 158 professional employees were subjected to confirmatory factor analysis and moderated hierarchical analysis was used to test hitherto untested hypotheses.

Results indicate strong support for the hypothesized moderating effects, such that high levels of support compensated for low levels of conscientiousness in influencing contextual performance.

Although contextual performance is unlikely to influence one's level of conscientiousness, the cross‐sectional design of the study does not permit firm conclusions regarding causality for the influence of support on contextual performance.

Results indicate that, by providing organizational and supervisory support, organizations will be able to elicit contextual performance from those individuals who lack the personality predisposition to engage in contextual performance. Given the importance of contextual performance, the practical implications of study results are of immense value.

This study makes several contributions. For instance, it extends Motowidlo et al.'s theory to include subjective measures of situational conditions as factors that interact with personality to influence contextual performance. The study responds to LePine et al.'s call for theory‐based attempts to identify variables that have differential relationships across dimensions of contextual performance. Drawing on individual difference and social exchange perspectives, this study theorized and found that perceived organizational support moderates the relationship between conscientiousness and organization‐directed contextual performance, and that the quality of the leader‐member exchange experience moderates the relationship between conscientiousness and supervisor‐directed contextual performance.

This paper aims to investigate how the contextual marketing strategy facilitated by mobile technology enhances consumers’ purchase intention and experiential quality in a hedonic service setting – museum. Specifically, this study explores the impacts of a context-triggered push notification promoting context-related souvenirs embedded in the museum mobile app on visitors’ souvenir purchase intention and visit experience.

This study adopted a scenario-based experimental design with video stimuli and a follow-up survey questionnaire. A total of 151 participants were randomly assigned to one of the two art museum visiting scenarios (i.e. with vs without the in-app push notification). A series of one-way ANOVA comparisons and serial mediation tests were conducted for hypotheses testing.

The results show that the mobile app promoting context-related souvenirs positively affects museum visitors’ souvenir purchase intention without undermining their experiential quality. The serial mediation effects through contextual perceived value and impulse buying tendency further explain how the in-app push notification influences visitors’ souvenir purchase intention.

This study extends the contextual marketing research to a unique service domain (i.e. museum) and contributes to the service technology literature. The findings present empirical evidence for the effectiveness of mobile contextual marketing and its potential to enhance consumers’ experiential quality in a hedonic service setting. The current research provides practical guidelines to both the museum management and mobile app developers.

This study examines the effect of contextual perceived value activated by contextual marketing offers and information privacy concerns on consumer loyalty in mobile commerce.

The survey was conducted through 340 mobile users in Morocco and the collected data were analyzed using structural equation modeling.

This study's results show that contextual marketing and information privacy concerns are key determinants in improving customer loyalty in the m-commerce context. Perceived ubiquity has a positive impact on perceived trust, which also impacts consumer loyalty. Information privacy concerns also have a positive impact on customer satisfaction, yet it does not impact perceived trust, which is contrary to the results of other researchers. It can also be concluded that customer satisfaction and trust are important antecedents of consumer loyalty.

This research gives rise to some important managerial and strategic implications in order to integrate contextual marketing strategies, as well as theoretical implications that concern this field of study.

This research makes a significant contribution to knowledge by examining the role of contextual marketing and information privacy concerns in the m-commerce context. These results will be considered useful for marketers and for businesses in general who wish to integrate a marketing strategy that is based on a customer-centric approach. It also contributes to the related literature, as there are few studies focused on m-commerce and contextual marketing within the context of Morocco.

The purpose of this paper is to explore the opportunities of geographical child protection assessment methods for adolescents victimised in extra-familial contexts.

Presenting empirical evidence from an action research study within one child protection service in the UK, the study draws upon qualitative data from practice observations, case review, training and five context assessments.

Safety mapping and neighbourhood observations provide options to assess extra-familial contexts. Findings reveal that these methods support practitioners to build local knowledge of areas supporting interventions into community places rooted in principles of child protection.

While geographical methods are already used by the police to map the locations of crimes, these methods provide opportunities to account for young people’s own experiences of harm and support interventions into neighbourhood spaces supporting a contextual safeguarding approach to adolescent harm.

The paper highlights the need for further testing of contextual safeguarding approaches and policy guidance that outlines whose role it is to protect children in communities.

Geographical assessment methods provide a route to engage with young people’s lived experience of place. And develop interventions that target contexts and not just individuals affected by extra-familial harm.

The paper presents original research into the use of geographical assessment methods to be used within a child protection framework.