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Article
Publication date: 26 March 2024

Wondwesen Tafesse and Anders Wien

ChatGPT is a versatile technology with practical use cases spanning many professional disciplines including marketing. Being a recent innovation, however, there is a lack of…

Abstract

Purpose

ChatGPT is a versatile technology with practical use cases spanning many professional disciplines including marketing. Being a recent innovation, however, there is a lack of academic insight into its tangible applications in the marketing realm. To address this gap, the current study explores ChatGPT’s application in marketing by mining social media data. Additionally, the study employs the stages-of- growth model to assess the current state of ChatGPT’s adoption in marketing organizations.

Design/methodology/approach

The study collected tweets related to ChatGPT and marketing using a web-scraping technique (N = 23,757). A topic model was trained on the tweet corpus using latent Dirichlet allocation to delineate ChatGPT’s major areas of applications in marketing.

Findings

The topic model produced seven latent topics that encapsulated ChatGPT’s major areas of applications in marketing including content marketing, digital marketing, search engine optimization, customer strategy, B2B marketing and prompt engineering. Further analyses reveal the popularity of and interest in these topics among marketing practitioners.

Originality/value

The findings contribute to the literature by offering empirical evidence of ChatGPT’s applications in marketing. They demonstrate the core use cases of ChatGPT in marketing. Further, the study applies the stages-of-growth model to situate ChatGPT’s current state of adoption in marketing organizations and anticipate its future trajectory.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 25 March 2024

Akinade Adebowale Adewojo, Adetola Adebisi Akanbiemu and Uloma Doris Onuoha

This study explores the implementation of personalised information access, driven by machine learning, in Nigerian public libraries. The purpose of this paper is to address…

Abstract

Purpose

This study explores the implementation of personalised information access, driven by machine learning, in Nigerian public libraries. The purpose of this paper is to address existing challenges, enhance the user experience and bridge the digital divide by leveraging advanced technologies.

Design/methodology/approach

This study assesses the current state of Nigerian public libraries, emphasising challenges such as underfunding and lack of technology adoption. It proposes the integration of machine learning to provide personalised recommendations, predictive analytics for collection development and improved information retrieval processes.

Findings

The findings underscore the transformative potential of machine learning in Nigerian public libraries, offering tailored services, optimising resource allocation and fostering inclusivity. Challenges, including financial constraints and ethical considerations, are acknowledged.

Originality/value

This study contributes to the literature by outlining strategies for responsible implementation and emphasising transparency, user consent and diversity. The research highlights future directions, anticipating advancements in recommendation systems and collaborative efforts for impactful solutions.

Details

Library Hi Tech News, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 15 March 2024

Namita Jain, Vikas Gupta, Valerio Temperini, Dirk Meissner and Eugenio D’angelo

This paper aims to provide insight into the evolving relationship between humans and machines, understanding its multifaceted impact on our lifestyle and landscape in the past as…

Abstract

Purpose

This paper aims to provide insight into the evolving relationship between humans and machines, understanding its multifaceted impact on our lifestyle and landscape in the past as well as in the present, with implications for the near future. It uses bibliometric analysis combined with a systematic literature review to identify themes, trace historical developments and offer a direction for future human–machine interactions (HMIs).

Design/methodology/approach

To provide thorough coverage of publications from the previous four decades, the first section presents a text-based cluster bibliometric analysis based on 305 articles from 2,293 initial papers in the Scopus and Web of Science databases produced between 1984 and 2022. The authors used VOS viewer software to identify the most prominent themes through cluster identification. This paper presents a systematic literature review of 63 qualified papers using the PRISMA framework.

Findings

Next, the systematic literature review and bibliometric analysis revealed four major historical themes and future directions. The results highlight four major research themes for the future: from Taylorism to advanced technologies; machine learning and innovation; Industry 4.0, Society 5.0 and cyber–physical system; and psychology and emotions.

Research limitations/implications

There is growing anxiety among humankind that in the future, machines will overtake humans to replace them in various roles. The current study investigates the evolution of HMIs from their historical roots to Society 5.0, which is understood to be a human-centred society. It balances economic advancement with the resolution of social problems through a system that radically integrates cyberspace and physical space. This paper contributes to research and current limited knowledge by identifying relevant themes and offering scope for future research directions. A close look at the analysis posits that humans and machines complement each other in various roles. Machines reduce the mechanical work of human beings, bringing the elements of humanism and compassion to mechanical tasks. However, in the future, smart innovations may yield machines with unmatched dexterity and capability unthinkable today.

Originality/value

This paper attempts to explore the ambiguous and dynamic relationships between humans and machines. The present study combines systematic review and bibliometric analysis to identify prominent trends and themes. This provides a more robust and systematic encapsulation of this evolution and interaction, from Taylorism to Society 5.0. The principles of Taylorism are extended and redefined in the context of HMIs, especially advanced technologies.

Details

Journal of Management History, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1751-1348

Keywords

Article
Publication date: 19 March 2024

Mingke Gao, Zhenyu Zhang, Jinyuan Zhang, Shihao Tang, Han Zhang and Tao Pang

Because of the various advantages of reinforcement learning (RL) mentioned above, this study uses RL to train unmanned aerial vehicles to perform two tasks: target search and…

Abstract

Purpose

Because of the various advantages of reinforcement learning (RL) mentioned above, this study uses RL to train unmanned aerial vehicles to perform two tasks: target search and cooperative obstacle avoidance.

Design/methodology/approach

This study draws inspiration from the recurrent state-space model and recurrent models (RPM) to propose a simpler yet highly effective model called the unmanned aerial vehicles prediction model (UAVPM). The main objective is to assist in training the UAV representation model with a recurrent neural network, using the soft actor-critic algorithm.

Findings

This study proposes a generalized actor-critic framework consisting of three modules: representation, policy and value. This architecture serves as the foundation for training UAVPM. This study proposes the UAVPM, which is designed to aid in training the recurrent representation using the transition model, reward recovery model and observation recovery model. Unlike traditional approaches reliant solely on reward signals, RPM incorporates temporal information. In addition, it allows the inclusion of extra knowledge or information from virtual training environments. This study designs UAV target search and UAV cooperative obstacle avoidance tasks. The algorithm outperforms baselines in these two environments.

Originality/value

It is important to note that UAVPM does not play a role in the inference phase. This means that the representation model and policy remain independent of UAVPM. Consequently, this study can introduce additional “cheating” information from virtual training environments to guide the UAV representation without concerns about its real-world existence. By leveraging historical information more effectively, this study enhances UAVs’ decision-making abilities, thus improving the performance of both tasks at hand.

Details

International Journal of Web Information Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 27 March 2024

Jyoti Mudkanna Gavhane and Reena Pagare

The purpose of this study was to analyze importance of artificial intelligence (AI) in education and its emphasis on assessment and adversity quotient (AQ).

Abstract

Purpose

The purpose of this study was to analyze importance of artificial intelligence (AI) in education and its emphasis on assessment and adversity quotient (AQ).

Design/methodology/approach

The study utilizes a systematic literature review of over 141 journal papers and psychometric tests to evaluate AQ. Thematic analysis of quantitative and qualitative studies explores domains of AI in education.

Findings

Results suggest that assessing the AQ of students with the help of AI techniques is necessary. Education is a vital tool to develop and improve natural intelligence, and this survey presents the discourse use of AI techniques and behavioral strategies in the education sector of the recent era. The study proposes a conceptual framework of AQ with the help of assessment style for higher education undergraduates.

Originality/value

Research on AQ evaluation in the Indian context is still emerging, presenting a potential avenue for future research. Investigating the relationship between AQ and academic performance among Indian students is a crucial area of research. This can provide insights into the role of AQ in academic motivation, persistence and success in different academic disciplines and levels of education. AQ evaluation offers valuable insights into how individuals deal with and overcome challenges. The findings of this study have implications for higher education institutions to prepare for future challenges and better equip students with necessary skills for success. The papers reviewed related to AI for education opens research opportunities in the field of psychometrics, educational assessment and the evaluation of AQ.

Details

Education + Training, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0040-0912

Keywords

Open Access
Article
Publication date: 12 March 2024

Cristina Mele and Tiziana Russo-Spena

In this article, we reflect on how smart technology is transforming service research discourses about service innovation and value co-creation. We adopt the concept of technology…

Abstract

Purpose

In this article, we reflect on how smart technology is transforming service research discourses about service innovation and value co-creation. We adopt the concept of technology smartness’ to refer to the ability of technology to sense, adapt and learn from interactions. Accordingly, we seek to address how smart technologies (i.e. cognitive and distributed technology) can be powerful resources, capable of innovating in relation to actors’ agency, the structure of the service ecosystem and value co-creation practices.

Design/methodology/approach

This conceptual article integrates evidence from the existing theories with illustrative examples to advance research on service innovation and value co-creation.

Findings

Through the performative utterances of new tech words, such as onlife and materiality, this article identifies the emergence of innovative forms of agency and structure. Onlife agency entails automated, relational and performative forms, which provide for new decision-making capabilities and expanded opportunities to co-create value. Phygital materiality pertains to new structural features, comprised of new resources and contexts that have distinctive intelligence, autonomy and performativity. The dialectic between onlife agency and phygital materiality (structure) lies in the agencement of smart tech–enabled value co-creation practices based on the notion of becoming that involves not only resources but also actors and contexts.

Originality/value

This paper proposes a novel conceptual framework that advances a tech-based ecology for service ecosystems, in which value co-creation is enacted by the smartness of technology, which emerges through systemic and performative intra-actions between actors (onlife agency), resources and contexts (phygital materiality and structure).

Details

Journal of Service Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-5818

Keywords

Open Access
Article
Publication date: 28 March 2024

Hans Voordijk, Seirgei Miller and Faridaddin Vahdatikhaki

Using real-time support systems may help operators in road construction to improve paving and compaction operations. Nowadays, these systems transform from descriptive to…

Abstract

Purpose

Using real-time support systems may help operators in road construction to improve paving and compaction operations. Nowadays, these systems transform from descriptive to prescriptive systems. Prescriptive or operator guidance systems propose operators actionable compaction strategies and guidance, based on the data collected. It is investigated how these systems mediate the perceptions and actions of operators in road pavement practice.

Design/methodology/approach

A case study is conducted on the specific application of an operator guidance system in a road pavement project. In this case study, comprehensive information is presented regarding the process of converting input in the form of data from cameras and sensors into useful output. The ways in which the operator guidance systems translate data into actionable guidance for operators are analyzed from the technological mediation perspective.

Findings

Operator guidance systems mediate actions of operators physically, cognitively and contextually. These different types of action mediation are related to preconditions for successful implementation and use of these systems. Coercive interventions only succeed if there is widespread agreement among the operators. Persuasive interventions are most effective when collective and individual interests align. Contextual influence relates to designs of the operator guidance systems that determine human-technology interactions when using them.

Originality/value

This is the first study that analyzes the functioning of an operator guidance system using the technological mediation approach. It adds a new perspective on the interaction between this system and its users in road pavement practice.

Details

Frontiers in Engineering and Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2634-2499

Keywords

Article
Publication date: 6 March 2024

Xiaohui Li, Dongfang Fan, Yi Deng, Yu Lei and Owen Omalley

This study aims to offer a comprehensive exploration of the potential and challenges associated with sensor fusion-based virtual reality (VR) applications in the context of…

Abstract

Purpose

This study aims to offer a comprehensive exploration of the potential and challenges associated with sensor fusion-based virtual reality (VR) applications in the context of enhanced physical training. The main objective is to identify key advancements in sensor fusion technology, evaluate its application in VR systems and understand its impact on physical training.

Design/methodology/approach

The research initiates by providing context to the physical training environment in today’s technology-driven world, followed by an in-depth overview of VR. This overview includes a concise discussion on the advancements in sensor fusion technology and its application in VR systems for physical training. A systematic review of literature then follows, examining VR’s application in various facets of physical training: from exercise, skill development and technique enhancement to injury prevention, rehabilitation and psychological preparation.

Findings

Sensor fusion-based VR presents tangible advantages in the sphere of physical training, offering immersive experiences that could redefine traditional training methodologies. While the advantages are evident in domains such as exercise optimization, skill acquisition and mental preparation, challenges persist. The current research suggests there is a need for further studies to address these limitations to fully harness VR’s potential in physical training.

Originality/value

The integration of sensor fusion technology with VR in the domain of physical training remains a rapidly evolving field. Highlighting the advancements and challenges, this review makes a significant contribution by addressing gaps in knowledge and offering directions for future research.

Details

Robotic Intelligence and Automation, vol. 44 no. 1
Type: Research Article
ISSN: 2754-6969

Keywords

Article
Publication date: 29 February 2024

Ach Maulidi

This study aims to observe people’s decisions to commit fraud. This study is important in the current time because it provides insights into the development of fraudulent…

Abstract

Purpose

This study aims to observe people’s decisions to commit fraud. This study is important in the current time because it provides insights into the development of fraudulent intentions within individuals.

Design/methodology/approach

The information used in this study is derived from semi-structured interviews, conducted with 16 high-ranking officials who are employed in Indonesian local government positions.

Findings

The study does not have strong evidence to support prior studies assuming that situational factors or social enablers have direct effects on fraud intentions. As suggested, individual factors which are related to moral reasoning (moral judgment and rationalisation) emerge as a consequence of social enablers. The significant role of that moral reasoning is to rationalise any fraud attempt as permissible conduct. As such, when an individual is capable of legitimising his/her fraud attempt into appropriate self-judgement, s/he is more likely to engage in fraudulent behaviours.

Practical implications

This study offers practical prescriptions in guiding the management to develop strategies to curb fraudulent behaviours. The study suggests that moral cognitive reasoning is found to be a parameter of whether fraud is an acceptable option or not. So, an understanding of observers’ moral reasoning is helpful in predicting the likelihood of fraud within an organisation or in detecting it.

Originality/value

This study provides a different perspective on the psychological pathway to fraud. It becomes a complement work for the fraud triangle to explain fraudulent behaviours. Specifically, it provides crucial insights into the underlying motivations that lead individuals to accept invitations to engage in fraudulent activities.

Details

Journal of Accounting & Organizational Change, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1832-5912

Keywords

Article
Publication date: 6 February 2024

Junyi Chen, Buqing Cao, Zhenlian Peng, Ziming Xie, Shanpeng Liu and Qian Peng

With the increasing number of mobile applications, efficiently recommending mobile applications to users has become a challenging problem. Although existing mobile application…

Abstract

Purpose

With the increasing number of mobile applications, efficiently recommending mobile applications to users has become a challenging problem. Although existing mobile application recommendation approaches based on user attributes and behaviors have achieved notable effectiveness, they overlook the diffusion patterns and interdependencies of topic-specific mobile applications among user groups. mobile applications among user groups. This paper aims to capture the diffusion patterns and interdependencies of mobile applications among user groups. To achieve this, a topic-aware neural network-based mobile application recommendation method, referred to as TN-MR, is proposed.

Design/methodology/approach

In this method, first, the user representations are enhanced by introducing a topic-aware attention layer, which captures both the topic context and the diffusion history context. Second, it exploits a time-decay mechanism to simulate changes in user interest. Multitopic user representations are aggregated by the time decay module to output the user representations of cascading representations under multiple topics. Finally, user scores that are likely to download the mobile application are predicted and ranked.

Findings

Experimental comparisons and analyses were conducted on the actual 360App data set, and the results demonstrate that the effectiveness of mobile application recommendations can be significantly improved by using TN-MR.

Originality/value

In this paper, the authors propose a mobile application recommendation method based on topic-aware attention networks. By capturing the diffusion patterns and dependencies of mobile applications, it effectively assists users in selecting their applications of interest from thousands of options, significantly improving the accuracy of mobile application recommendations.

Details

International Journal of Web Information Systems, vol. 20 no. 2
Type: Research Article
ISSN: 1744-0084

Keywords

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