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Article

Younghee Noh

This study seeks to examine the concepts of context, contextawareness, and contextawareness technology needed for applying contextawareness technology to the…

Abstract

Purpose

This study seeks to examine the concepts of context, contextawareness, and contextawareness technology needed for applying contextawareness technology to the next‐generation of digital libraries, and proposed context‐aware services that can be applied to any situation by illustrating some library contexts.

Design/methodology/approach

The paper investigated both theoretical research and case analysis studies before suggesting a service model for contextawareness‐based libraries by examining the context, contextawareness, and contextawareness technology in depth.

Findings

This paper derived possible library services which could be provided if contextawareness services are implemented by examining and analyzing case studies and systems constructed in other fields. A library‐applied context‐aware system could recognize users entering the library and provide optimal services tailored to each situation for both new and existing users. In addition, the contextawareness‐based library could provide contextawareness‐based reference services, contextawareness‐based loan services, and cater to other user needs in the stacks, research space, and a variety of other information spaces. The contextawareness‐based library could also recognize users in need of emergency assistance by detecting the user's behavior, movement path, and temperature, etc. Comfort or climate‐control services could provide the user with control of the temperature, humidity, illumination and other environmental elements to fit the circumstances of users, books, and instruments through context‐aware technology.

Practical implications

Next‐generation digital libraries apply new concepts such as semantic retrieval, real‐time web, cloud computing, mobile web, linked data, and contextawareness. Contextawareness‐based libraries can provide applied contextawareness access service, reactive space according to the user's access, applied contextawareness lobbies, applied contextawareness reference services, and applied contextawareness safety services, contextawareness‐based comfort services and so on.

Originality/value

Real instances of libraries applying context‐aware technology are few, according to the investigative results of this study. The study finds that the next‐generation digital library using contextawareness technology can provide the best possible service for the convenience of its users.

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Article

Panteleimon Rodis

This paper aims to present a methodology for defining and modeling context-awareness and describing efficiently the interactions between systems, applications and their…

Abstract

Purpose

This paper aims to present a methodology for defining and modeling context-awareness and describing efficiently the interactions between systems, applications and their context. Also, the relation of modern context-aware systems with distributed computation is investigated.

Design/methodology/approach

On this purpose, definitions of context and context-awareness are developed based on the theory of computation and especially on a computational model for interactive computation which extends the classical Turing Machine model. The computational model proposed here encloses interaction and networking capabilities for computational machines.

Findings

The definition of context presented here develops a mathematical framework for working with context. Also, the modeling approach of distributed computing enables us to build robust, scalable and detailed models for systems and application with context-aware capabilities. Also, it enables us to map the procedures that support context-aware operations providing detailed descriptions about the interactions of applications with their context and other external sources.

Practical implications

A case study of a cloud-based context-aware application is examined using the modeling methodology described in the paper so as to demonstrate the practical usage of the theoretical framework that is presented.

Originality/value

The originality on the framework presented here relies on the connection of context-awareness with the theory of computation and distributed computing.

Details

International Journal of Pervasive Computing and Communications, vol. 14 no. 2
Type: Research Article
ISSN: 1742-7371

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Article

Hong‐Linh Truong and Schahram Dustdar

This survey aims to study and analyze current techniques and methods for context‐aware web service systems, to discuss future trends and propose further steps on making…

Abstract

Purpose

This survey aims to study and analyze current techniques and methods for context‐aware web service systems, to discuss future trends and propose further steps on making web services systems context‐aware.

Design/methodology/approach

The paper analyzes and compares existing context‐aware web service‐based systems based on techniques they support, such as context information modeling, context sensing, distribution, security and privacy, and adaptation techniques. Existing systems are also examined in terms of application domains, system type, mobility support, multi‐organization support and level of web services implementation.

Findings

Supporting context‐aware web service‐based systems is increasing. It is hard to find a truly context‐aware web service‐based system that is interoperable and secure, and operates on multi‐organizational environments. Various issues, such as distributed context management, context‐aware service modeling and engineering, context reasoning and quality of context, security and privacy issues have not been well addressed.

Research limitations/implications

The number of systems analyzed is limited. Furthermore, the survey is based on published papers. Therefore, up‐to‐date information and development might not be taken into account.

Originality/value

Existing surveys do not focus on contextawareness techniques for web services. This paper helps to understand the state of the art in context‐aware techniques for web services that can be employed in the future of services which is built around, amongst others, mobile devices, web services, and pervasive environments.

Details

International Journal of Web Information Systems, vol. 5 no. 1
Type: Research Article
ISSN: 1744-0084

Keywords

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Article

J.T. Janse van Rensburg and Roelien Goede

The purpose of this paper is to present an intervention strategy for promoting career awareness among IT students in a South African context, followed by a reflection…

Abstract

Purpose

The purpose of this paper is to present an intervention strategy for promoting career awareness among IT students in a South African context, followed by a reflection thereof based on qualitative data collected from students. Career awareness during study has shown to be a factor in the work-readiness of IT graduates.

Design/methodology/approach

The paper suggests an intervention strategy aimed at promoting IT students' career awareness. It provides context of the exit-level higher education (HE) module used to implement the intervention. Career awareness is achieved by industry talks, projects and events. Interpretive data collection and content analysis are used to understand the impact of the intervention from the students' perspective.

Findings

Recommendations are made towards productive interventions for raising career awareness among IT students using industry participation in higher education. The proposed intervention comprises of a combination of industry talks, capstone projects and specific events. Students had largely positive reactions and made suggestions for additional interventions they would find beneficial. A hackathon attended proved the most influential where seven out of eight involved students received job offers from one company. Other students became aware of their own employability, limitations and preferred career paths.

Originality/value

Findings provide confirmation on existing feasible approaches and also introduces new interventions that may be generalised to other fields of study. The paper not only provides an instructional design for a module to raise career awareness but also reflects on the feedback of the students. The reflection provided by students acts as a point of reference to ensure that the process followed for the intervention is practical within a South African context. The paper highlights the perceived benefits of involving industry in higher education to raise career awareness, factors that may prevent career awareness among IT students and valuable suggestions made by students to further enhance the intervention strategy. An implication of the research is a set of guidelines identified towards bridging the IT theory–practice gap. These guidelines can be used by many educators in similar environments to justify their interventions.

Details

Higher Education, Skills and Work-Based Learning, vol. 10 no. 3
Type: Research Article
ISSN: 2042-3896

Keywords

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Article

Sih Damayanti, Tri Rakhmawati, Sik Sumaedi and I Gede Mahatma Yuda Bakti

This research aims to develop an index for measuring Indonesian quality label awareness among motorcycle helmet users. The index measures quality label awareness and its…

Abstract

Purpose

This research aims to develop an index for measuring Indonesian quality label awareness among motorcycle helmet users. The index measures quality label awareness and its antecedent variables, which are the variables that represent marketing effort on promoting the quality label.

Design/methodology/approach

The indicators of the index were derived from a literature review. A survey was performed. The respondents are 487 motorcycle drivers and passengers helmet users in Jakarta. The authors conducted some statistical analyses, namely, exploratory factor analysis, Cronbach’s α analysis, and multiple regression analysis.

Findings

A quality label awareness index was developed and tested. The index consists of quality label awareness and its determinants. The determinants are label marketing clarity and label marketing credibility. The research result showed that the index is valid and reliable.

Research limitations/implications

The authors performed the survey only at Jakarta using convenience sampling technique. Thus, the findings may not be generalized to other contexts. Given this, replication research is important to be performed in the future in order to test the stability of the findings in other contexts.

Practical implications

The index can be used to evaluate the effectiveness of quality label and quality label marketing programs.

Originality/value

This study is believed to be the first to develop and test consumers' quality label awareness index.

Details

International Journal of Productivity and Performance Management, vol. 69 no. 7
Type: Research Article
ISSN: 1741-0401

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Article

Ted Saarikko, Katrin Jonsson and Thommie Burström

Faced with environments rife with technological uncertainties, software platforms have gained interest as enablers of innovative businesses and development processes…

Abstract

Purpose

Faced with environments rife with technological uncertainties, software platforms have gained interest as enablers of innovative businesses and development processes. While extant research has focused on mature platforms, the authors know less about the early phases in a platform’s life cycle. Drawing inspiration from the effectual perspective on entrepreneurship, the purpose of this paper is to further the understanding of how software platforms are established.

Design/methodology/approach

The authors develop a framework that describes four types of entrepreneurial awareness and then apply it to a qualitative case study of a platform that has emerged from the initial “creation” phase and is now in a period of rapid growth.

Findings

The study indicates that successful establishment of a software platform depends upon the provider’s ability to integrate business acumen with technical proficiency and leverage these combined skills to ensure short-term viability and long-term relevance in the market.

Research limitations/implications

This paper contributes to literature on platform strategy, which has previously focused on mature platforms, by addressing entrepreneurial behavior during a software platform’s establishment. As it is based on a single qualitative study, additional studies of different platforms are needed to verify the results.

Originality/value

The paper highlights the dependence of software platform establishment on the ability to enact both explorative and exploitative activity patterns, and embrace both strategic foresight and systemic insight cognitive patterns. The combined patterns of activity and cognition form four types of awareness, pertaining to markets, resources, technology and contexts.

Details

Information Technology & People, vol. 32 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

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Article

Tshinakaho Relebogile Seaba and Raymond Mompoloki Kekwaletswe

The purpose of this paper is to argue that an e‐collaboration environment, driven by awareness of social presence, may provide the just‐in‐time learning support needed by…

Abstract

Purpose

The purpose of this paper is to argue that an e‐collaboration environment, driven by awareness of social presence, may provide the just‐in‐time learning support needed by postgraduate students. The academic challenges faced by students may be alleviated if a correct electronic platform is provided for them to be able to consult with each other or their instructors, regardless of time or their locations. Thus, the paper conceptualises how awareness of social presence may help address the challenges by facilitating e‐collaboration of postgraduate students.

Design/methodology/approach

The interpretive paradigm was followed in the study, where a university of technology, located in the city of Pretoria, South Africa, was used as a case study. Selective sampling, specifically purposive sampling was then used to select participants. This kind of sampling is suitable for qualitative case studies and focuses on sample selection based on relevance to the context and problem.

Findings

The limited and inconsistent learning support hinders a smooth learning experience, often leading to delayed or incomplete learning tasks, including research works. The alternative for students is then to seek support from knowledgeable peers, who are often dispersed in varied geographical locations. Thus, it is important that the framework for e‐collaboration amongst postgraduate students be developed cognizant of the social presence awareness indicators that would help students to establish sense of togetherness during e‐collaboration.

Originality/value

Social presence and e‐collaboration literature inadequately addresses both, with respect to graduate candidates. This paper looks at how awareness of social presence and context effects e‐collaboration.

Details

Interactive Technology and Smart Education, vol. 9 no. 3
Type: Research Article
ISSN: 1741-5659

Keywords

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Article

Asli D.A. Tasci

The purpose of this paper is to: distinguish between financial brand equity and perceptual brand equity; distinguish among different stakeholder perspectives on…

Abstract

Purpose

The purpose of this paper is to: distinguish between financial brand equity and perceptual brand equity; distinguish among different stakeholder perspectives on customer-based brand equity, consumer-based brand equity (CBBE) (consumer, customer, employee and resident); contrast the original definitions and measures of CBBE by Aaker and Keller; identify the deviations from the original conceptualizations and measures of CBBE by Aaker and Keller; discuss the evolution of the most commonly used CBBE components; analyze the structural relations of the most common CBBE components and generate conceptual, structural, relational and methodological suggestions for future research.

Design/methodology/approach

This critical review conducted a narrative analysis of the perceptual brand equity literature (CBBE) by inventorying about 200 empirical and conceptual CBBE studies in several different contexts. Studies that included CBBE, brand equity, customer-based brand equity and consumer-based brand equity were included in this review. Only 87 representative studies that either conceptually defined or empirically measured CBBE and its components were included in the deep analysis.

Findings

The review revealed that the literature is divergent in terms of CBBE components or structural relations among components in any context including tourism and hospitality. Even though about 40 different CBBE components exist in different contexts, the totality of the CBBE literature reflects a consensus on five components of CBBE, brand familiarity/brand awareness, brand image/brand associations, perceived quality, consumer value and brand loyalty, all of which collectively define the total meanings of a brand from consumer/customer perspective.

Research limitations/implications

Keeping these five components intact, this study suggests a concise CBBE definition, conceptual clarifications for these components, a model reflecting their structural relations and a framework of parsimonious measures. The study makes future research recommendations in terms of using uniform CBBE components, measures and relational structure among components, identifying the relationship between CBBE and financial-based brand equity and comparing different stakeholder perspectives on CBBE in future research.

Originality/value

With these observations and suggestions, this critical review provides a guideline for more robust theory development of the CBBE construct. Additionally, it offers a parsimonious and practical CBBE blueprint for the practitioners who include CBBE as a strategic market metric in their marketing and research plans. Furthermore, it suggests standardization in CBBE research to enable systematic reviews with meta-analysis of the CBBE literature in the future. Using standard components, measures and relational models in CBBE research, as was suggested in this study, would allow meta-analysis for a meaningful comparison of results between different brands, products and even industries.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

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Article

Maria Strimpakou, Ioanna Roussaki, Carsten Pils and Miltiades Anagnostou

Context awareness is one of the key aspects of pervasive computing systems. In such systems, a plethora of dynamic context information needs to be constantly retrieved…

Abstract

Context awareness is one of the key aspects of pervasive computing systems. In such systems, a plethora of dynamic context information needs to be constantly retrieved, soundly interpreted, rapidly processed, maintained in various repositories, and securely disseminated. Thus, a flexible, scalable and interoperable context representation scheme needs to be established and solid context management mechanisms need to be adopted, which will perform well in large‐scale distributed pervasive systems. This paper elaborates on the COMPACT context middleware that has been designed to cope with the issues above and saturate pervasive computing environments with context awareness functionality.

Details

International Journal of Pervasive Computing and Communications, vol. 2 no. 3
Type: Research Article
ISSN: 1742-7371

Keywords

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Article

Smitha Vasudevan and F.J. Peter Kumar

Brand awareness is a key cognitive metric and a vital component of consumer-based brand equity. Generating and maintaining brand awareness has been an important metric for…

Abstract

Purpose

Brand awareness is a key cognitive metric and a vital component of consumer-based brand equity. Generating and maintaining brand awareness has been an important metric for brands and a significant outcome of advertising and promotional activities. Brand awareness has been studied over the years in the context of market share and mind share and is considered to be the fundamental starting point of a brand relationship. Most branding variables are challenged in their linear definitions by the multi-dimensionality of the connected online world. Consumers may start their brand journey with brand awareness and then proceed to explore higher options in a non-linear fashion. This challenges traditional advertising and brand salience models. In the web context, brand awareness could even happen with little prior cognitive processing. The purpose of this paper is to explore the little researched area of brand awareness in the context of Indian websites.

Design/methodology/approach

The study leveraged technology to study the brand discovery behaviour of real estate website users in India. The authors looked at essentially modified processes such as the brand experience journey, specifically, the sources and antecedents of brand awareness for real estate websites. Considering the fact that direct and indirect traffic to a website is indicative of the brand awareness metrics, the authors analyse the metric as a basis of the comparison.

Findings

Brand awareness in the digital world can be attributed as firm generated, user generated and, as the authors also discover, experience initiated. The altered dimensions have a profound impact on the brand advertising spends of not just digital brands, but all marketers who will find digital technology increasingly central to their brand communication efforts.

Research limitations/implications

Burgeoning websites and media proliferation have increased the source set for website discovery. Customers do not rely solely on advertising or chance encounter to discover a new brand. Usage of search engines remains the key point of discovery for brand awareness. Some of the respondents recognised websites from prior advertising exposure and selected the brand from the consideration set offered in the search results for their keyword search. In other cases, brand awareness followed brand experience as the users did not process the brand information or, in most cases, were not aware of the brand name prior to website visit. The quality of brand experience created brand awareness and had further implications, including brand visit intent.

Practical implications

While mass media television advertising and ubiquitous online advertising can build brand awareness, the impact of search engine advertising and search engine optimisation is equally significant, if not more important. Brand managers can additionally focus on branding on the search channel in the light of increasing search intensity. Beyond traditional keyword planning, this can be an enhanced branding platform for reaching out to specific behavioural or character traits of the target audience. Brand experience can mature from task completion to brand awareness and higher level values if the website includes key brand messages and goals.

Originality/value

This paper offers insight into the little known field of online brand management. Information intermediary websites are unique in their value proposition, and brand building is challenging. Real estate websites have grown in popularity, but have not merited researcher attention. This paper offers a unique perspective on branding websites, specifically in the context of emerging markets like India.

Details

Property Management, vol. 37 no. 3
Type: Research Article
ISSN: 0263-7472

Keywords

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