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The SAVE framework introduced by Richard Ettenson, Eduardo Conrado and Jonathan Knowles can be used to address the problem of content saturation and to plan content strategies for the brand Nabhi Sutra. The framework focuses on the solution, access, value and education instead of the traditional four Ps of marketing.

The research methodology involved conducting structured interviews with the protagonist. The responses were recorded and analysed for the case development. The supplementary information was taken from the brand’s website “nabhisutra.com” and its Facebook and Instagram pages.

The case is classified in the category of a short case addressing the identification of the problem of content saturation and guidelines to avoid it. The case narrates the story of Nabhi Sutra, a health-care start-up that offers “Ayurveda” remedies in the form of oil to be applied to the navel to cure health issues. Ms Vakharia, the owner of Nabhi Sutra, mentioned that her social media posts and campaigns are not reaching the desired target audience.

The case can be used for teaching undergraduate, postgraduate as well as certificate and executive development programs to teach courses on digital marketing, content marketing and social media marketing to cover the concept of content saturation. The case can be of value addition to the entrepreneurship and digital marketing practitioners.

The purpose of this paper is to develop a general numerical solution for the wetting fluid spread into porous media that can be used in solving of droplet spread into soils, printing applications, fuel cells, composite processing.

A discrete capillary network model based on micro‐force balance is numerically implemented and the flow for an arbitrary capillary number can be solved. At the fluid interface, the boundary condition that accounts for the capillary pressure jump is used.

The wetting fluid spread into porous medium starts as a single‐phase flow, and after some particular number of the porous medium characteristic length scales, the multi‐phase flow pattern occurs. Hence, in the principal flow direction, the phase content (saturation) decreases, and in the lower limit for the capillary number sufficiently small, the saturation should become constant. This qualitative saturation behavior is observed irrespective of the flow dimensionality, whereas the quantitative results vary for different flow systems.

The numerical solution has to be expanded to solve the spread of the fluid in the porous medium after there is no free fluid left at the porous medium surface.

It is shown that the multi‐phase flow can develop even on a small domain due to the porous medium heterogeneity. Neglecting the medium heterogeneity and flow type can lead to a large error as shown for the droplet spread time in the porous medium.

This is believe to be the only paper relating to solving the droplet spread into porous medium as a multi‐phase flow problem.

The purpose of this paper is to examine the coupled heat and mass transport of different shaped porous moist objects in a rectangular channel under the effects of convective drying. Numerical simulations were performed under turbulent conditions for cylindrical, triangular and rectangular shaped different food products in a two-dimensional channel.

Finite element method was used for the unsteady problem and, effects of drying air velocity (AV) and temperature on transport mechanism were evaluated. Three different food materials were used for the circular shaped object and drying performance of the products under different conditions was compared.

Results showed that, changing the air temperature has an important effect on drying for all shaped objects and all materials. The same effect was seen for the AV as, increasing the velocity had positive effects on drying. Two identical objects were placed in the channel one behind the other, and this configuration showed that location of the object in the channel is also important for drying. The moisture content in the object at the front is lower than in the object behind at the end of drying.

This paper can provide technical support to optimize drying performance in the industry with comprehensive data for the process.

This paper aims to present the investigation of the linear and nonlinear seismic site response of a saturated inhomogeneous poroviscoelastic soil profile for different soil properties, such as pore-water saturation, non-cohesive fines content FC, permeability k, porosity n and coefficient of uniformity C_u.

The inhomogeneous soil profile is idealized as a multi-layered saturated poroviscoelastic medium and is characterized by the Biot’s theory, with a shear modulus varying continuously with depth according to the Wichtmann’s model. Seismic response analysis has been evaluated through a computational model, which is based on the exact stiffness matrix method formulated in the frequency domain assuming that the incoming seismic waves consist of inclined P-SV waves.

Unlike the horizontal seismic response, the results indicate that the vertical one is strongly affected by the pore water saturation. Moreover, in the case of fully saturated soil profile, the same vertical response spectra are found for the two cases of soil behavior, linear and nonlinear.

This research is a detailed study of the geotechnical soil properties effect on the bi-directional seismic response of saturated inhomogeneous poroviscoelastic soil profile, which has not been treated before; the results are presented in terms of the peak acceleration ratio, as well as the free-field response spectra and the spectral ratio (V/H).

When a thick structure is, on the contrary, subjected to moisture absorption, a fairly long time may be needed to reach full saturation. It is, therefore, important to understand and predict the areas of complex composite structures that are more prone to saturation. The material knock-down factors (proportional to the moisture content) may be applied only to these zones, in order to obtain a less pessimistic structural response prediction. The purpose of this paper is to investigate an FE diffusion model that was used to validate the absorption testing results of thick carbon epoxy laminates.

The experimental results were validated by using a diffusion model in Abaqus FE code.

The absorption results of three 15 mm thick carbon epoxy laminates are presented and reproduced via a mass diffusion model. The laminates were conditioned at 70°C and 85 per cent relative humidity in a moisture chamber. Areas more prone to saturation have been predicted by the FE model and the moisture content in the non-saturated areas has been calculated.

The practical implications of the absorption model are discussed on an example of an aero-engine fan blade-like structure.

Validation of thick panels’ absorption data is an important point of novelty of this paper, given the lack of experimental and modelling validation in the open literature.

A large‐strain/high‐deformation rate model for clay‐free sand recently proposed and validated in our work [1,2], has been extended to sand containing relatively small (< 15vol.%) of clay and having various levels of saturation with water. The model includes an equation of state which represents the material response under hydrostatic pressure, a strength model which captures material behavior under elastic‐plastic conditions and a failure model which defines conditions and laws for the initiation and evolution of damage/failure in the material. The model was validated by comparing the computational results associated with detonation of a landmine in clayey sand (at different levels of saturation with water) with their computational counterparts.

IT is well known that the strength properties of timber arc affected by the amount of moisture it contains. This effect has been investigated comprehensively for the strength properties of compression, bending and impact, and the results from a number of species have shown that the relation between these strength properties and moisture content can be expressed as an exponen‐tial equation. These properties have been shown to decrease as the moisture content increases to the ‘intersection point’, which corresponds roughly to the fibre saturation point, and to re‐main unaffected by further increase. The equation which defines the relationship up to the inter‐section point is of the form:

This paper aims to determine and evaluate the calibration curve for low-cost electronic sensors in soils from a reclaimed and degraded area in the Brazilian semiarid region.

The probes were made, programmed and inserted in soil previously conditioned in polyethylene cylinders. The sets “cylinder + probe + soil” were subjected to saturation for a period of 24 h and, subsequently, gravitational drainage at room temperature and daily weighings were performed. When the set reached constant weight, the samples were taken to dry in an oven at 105°C to determine the dry mass and later, determine the gravimetric moisture and convert it into volumetric. The volumetric moistures obtained were related to measured frequency variations and the adjustments were analyzed by regression, which was subjected to analysis of variance (p = 0.05), and related by a third-degree polynomial equation whose quality of the fit was verified with coefficient of determination (R²).

The obtained moistures were related to the estimated moistures and evaluated by the root-mean-square error and straight 1:1. The results demonstrate that the sensors are not accurate for moistures in saturation, but representative and statistically acceptable results for moistures up to field capacity.

This paper has not been published before in its current, or similar form.

The soil water retention curve (SWRC) and unsaturated hydraulic conductivity (UHC) are crucial indices to assess hydraulic properties of porous media that primarily depend on the particle and pore size distributions. This study aims to present a method based on the discrete element model (DEM) and the typical Arya and Paris model (AP model) to numerically predict SWRC and UHC.

First, the DEM (PFC^3D software) is used to construct the pore and particle size distributions in porous media. The number of particles is calculated according to the AP model, which can be applied to evaluate the relationship between the suction head and the moisture of porous media. Subsequently, combining critical path analysis (CPA) and fractal theory, the air entry value is applied to calculate the critical pore radius (CPR) and the critical volume fraction (CVF) for evaluating the unsaturated hydraulic conductivity.

This method is validated against the experimental results of 11 soils from the clay loam to the sand, and then the scaling parameter in the AP model and critical volume fraction value for many types of soils are presented for reference; subsequently, the gradation effect on hydraulic property of soils is analyzed. Furthermore, the calculation for unbound graded aggregate (UGA) material as a special case and a theoretical extension are provided.

The presented study provides an important insight into the relationship between the heterogeneous particle and hydraulic properties by the DEM and sheds light on the directions for future study of a method to investigate the hydraulic properties of porous media.

This study aimed to investigate the collective effects of bending load and hygrothermal aging on glass fibre-reinforced plastics (GFRP) due to the fact that stress and water absorption is inevitable during GFRP applications.

The water boiling method was used to study the moisture absorption, desorption behaviour and evaluate the performance of GFRP laminates under loading in this article. The moisture diffusion of laminates is characterized in three aging conditions (25°C, 45°C and 65°C water), along with three levels of bending load coefficients (0, 0.3 and 0.6). The moisture diffusion coefficients are determined through the curve fitting method of the experimental data of the initial process, based on the Fickian diffusion model. Moreover, the laminates’ performance is further discussed after adequate environmental aging and loading.

It was found that moisture absorption is promoted by the presence of bending load and boiling during this study. The absorption diffusion coefficient and moisture equilibrium content of the specimens increased with an increasing loading ratio and temperature. The bending strength of the laminate varied according to a contrary trend. Furthermore, the desorbed moisture content is found to be much higher after higher levels of bending load because it is harder to desorb the moisture in the interfaces and micro cracks.

Collective effects of bending load and hygrothermal aging promote the absorption and result in accelerating property degradation of GFRP. It is significant to focus on these effects on the failure of GFRP.

A novel unit was designed to simulate the various loading acted on containers in this work.