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The purpose of this paper is to explore how technological and strategic developments enable new billing processes for mobile content services.

Interviews with practitioners are used as input for designing different archetypical role division models for billing and process models. The potential of these process models to reshape the mobile industry is evaluated on three criteria: convenience for the end‐user; potential resource barriers; and the fit with strategic interests of the actors involved.

Both technological advances and the introduction of new roles and strategies in the mobile domain enable the emergence of alternative billing methods. While network operator‐centric models remain relevant in the short term, in the longer term they will co‐exist with other models in which the customer transaction is owned by the content aggregator, the content provider, the ISP or the payment provider.

The research demonstrates the relevance of analysis at the process level in assessing the feasibility of new role division models at the value creation level.

The emergence of alternative billing providers is expected to change the power balance in the value network and assist in opening up the “walled garden”.

The analysis extends beyond existing discussions on billing in the mobile industry, which typically focus on the value network level, as the process level and the related resources are included. Moreover, the empirical data from the interviews with practitioners at various organizations provide new insights into the feasibility of these models in practice.

This paper seeks to study how interorganizational governance mechanisms within mobile eco‐systems are affected by the end of the walled gardens and what this implies for developing mobile internet services.

Starting from concepts on interorganizational governance, the paper conducts an extensive case study on how the Dutch walled garden i‐mode portal evolved in an open WAP‐based portal.

The transition of walled garden to open portals dramatically changes governance mechanisms between operator and content providers. Authority‐based governance in the form of operator rules, contracts‐based governance in the form of formalized agreements, and trust‐based governance in the form of close collaboration all reduced following the end of the walled garden.

The author demonstrates that theoretical concepts of interorganizational governance are relevant for actors within the mobile ecosystem to understand, next to regulatory, technical and market mechanisms, if they are to provide value to the customers as well as to the eco‐system itself.

Although scholars often agree that the choice between walled gardens and open models will influence service innovation, existing studies do not systematically study how governance between operators and content providers changes when the mobile eco‐system is transforming from walled gardens to open models. Although this paper focuses on the relation between operators and content providers, the power shift to hardware and platform providers implies that governance is still highly relevant. As walled gardens also emerge in other areas of ICT‐enabled services, for instance in the Smart Living domain, the insights will be valuable for studies on ICT‐enabled service industries as well.

This study aims to propose a novel mirroring digital content marketing (MDCM) framework that extends the current consumer-based digital content marketing (DCM) framework to encompass the provider’s perspective. Relying on the stimulus–organism–response theory, the authors posit that content stimuli influence behavioural engagement responses that, respectively, mirror the motives and self-reported engagement from the consumer-based DCM.

To empirically verify the provider side of the MDCM framework, the authors used one newsletter and one matching website with corresponding 117 weekly data points. Data were drawn from three sources for six countries: newsletter content stimuli, newsletter performance indicators and Google Analytics metrics on matching website performance. OLS and panel regressions were used to analyse the data and generate results.

The results show that content stimuli do explain the behavioural engagement responses of consumers recorded by the provider. However, the effects of the different stimuli are inconsistent: functional stimuli have both positive and negative effects, while social stimuli positively impact the behavioural engagement response. The authors further show that the newsletter engagement response influences subsequent engagement responses across channels (e.g. via the linked news media website).

Further research definitely needs to empirically verify the connection between two sides of the MDCM framework. As proposed by authors, provider-based stimuli are corresponding to the consumer-based motivations, however, which stimuli are triggering which motivations and how they can consequently be translated to both consumer- and provider-based behavioural engagement is still an open question. Different theoretical lenses could be taken in the usage of MDCM framework.

Our observations are relevant for marketers that want to use certain stimuli in their digital content, in particular a content introduced in the newsletter and the website. The authors show that stimuli are indeed related to the behavioural engagement response of consumers and that various stimuli impact engagement differently. Furthermore, the recommendations for the marketing managers of news media are to use priming across the platforms in their Web communication strategies.

This study proposes and empirically tests the provider side of the MDCM framework across two news media channels, focusing on behavioural engagement responses.

The purpose of this paper is to identify and analyze the key uncertainties and to construct alternative future scenarios for Internet content delivery. The relative positions and roles of different actors and content delivery technologies in each scenario are then discussed. As traffic volume rapidly grows, the current Internet architecture faces scalability issues. To meet the demand, technical solutions utilizing caching and name-based routing are developed.

This work followed a scenario planning process, and two workshops were organized for identifying the key trends and uncertainties. Industry architecture notation was used to systematically illustrate and compare the constructed scenarios.

Of the 94 forces identified, the revenue model and Internet service provider's (ISP’s) role in content provision were singled out as the two most important uncertainties, upon which four scenarios were constructed. In-network caching technologies are strong candidates in ISP-dominated scenarios. Content delivery networks are more likely outcomes in scenarios, where content providers’ role is significant.

The paper focuses on qualitative analysis of scenarios. Utilizing, for instance, system dynamics to model interdependencies between the trends and uncertainties could provide a path toward quantitative analysis.

The paper increases understanding of relative positions and roles of different actors and technologies in possible future scenarios. The findings are important, especially for ISPs, content providers and technology vendors. The scenarios can be used to identify desirable futures and strategies to achieve them and to make informed choices in technology design to meet the demands of key actors.

This paper investigates the paths through which innovation community affects content providers' new service development (NSD) performance in technology-based service ecosystem and contingency factors exist in the paths.

The research model is built based on service-dominant (S-D) logic, exploring the relationship among innovation community, content providers' knowledge acquisition and content providers' NSD performance as well as the moderating role of content providers' technology readiness and content providers' complexity. Using survey data collected from 386 content providers of selected open network platforms in China, this study finds broad support for the proposed research model.

The findings of this paper reveal that content providers' tacit knowledge acquisition from users plays a mediating role between the innovation community and new service ratings. Content providers' technology readiness plays a positive moderating role in the relationship between innovation community and their explicit or tacit knowledge acquisition. Content providers' task complexity negatively moderates the effects of their explicit knowledge acquisition from users on new service volumes or ratings, but positively moderates the effects of tacit knowledge acquisition from users on new service volumes or ratings.

Though extant literature highlights the importance of knowledge acquisition in NSD performance, few studies explore the antecedents of content providers' knowledge acquisition from users and the paths through which these antecedents affect content providers' NSD performance. Moreover, boundary conditions exist in the process of improving NSD performance are generally ignored in previous literature. With the lens of S-D logic, this paper explicates how content providers of different technology readiness and different task complexity enhance their new service volumes and ratings through acquiring explicit and tacit knowledge from users in innovation community. Adopting S-D logic from marketing area to NSD area, this paper not only enriches the theoretical accumulations of antecedents and boundary conditions of content providers' NSD performance but also offers insights for content providers and users on how to synergistically advance NSD activities and co-create value in the technology-based service ecosystem.

The purpose of this paper is to analyze standard setting and how a critical mass of users emerged in an industry in which multiple interface standards co‐exist and a critical mass of users was created multiple times.

This paper is based on research conducted for almost ten years using the case study approach. Data were gathered through more than 100 interviews with Japanese firms and through analyses of published sources.

The paper finds that growth in mobile internet services required agreements on multiple interface standards where some of these interface standards exhibited interdependencies and thus required integral design, while others have been built on top of these “basic” interface standards. Agreements on the former interface standards enable basic data connections between phones, services, and content and this required integral design. The latter interface standards connect the mobile phone with content and applications from other industries (e.g. music, video, publishing, broadcasting, and payment) and each critical mass of phones, services, and content for them partly builds from previously created critical masses.

The research focused on a single industry in a single country.

This paper helps scholars and practitioners better understand how interface standards and critical masses for them emerge.

This is the first paper to analyze multiple interface standards in a single industry and the emergence of a critical mass of users or complementary products for these standards.

In commercial web search engine results rankings, four stakeholder groups are involved: search engine providers, users, content providers and search engine optimizers. Search engine optimization (SEO) is a multi-billion-dollar industry and responsible for making content visible through search engines. Despite this importance, little is known about its role in the interaction of the stakeholder groups.

We conducted expert interviews with 15 German search engine optimizers and content providers, the latter represented by content managers and online journalists. The interviewees were asked about their perspectives on SEO and how they assess the views of users about SEO.

SEO was considered necessary for content providers to ensure visibility, which is why dependencies between both stakeholder groups have evolved. Despite its importance, SEO was seen as largely unknown to users. Therefore, it is assumed that users cannot realistically assess the impact SEO has and that user opinions about SEO depend heavily on their knowledge of the topic.

This study investigated search engine optimization from the perspective of those involved in the optimization business: content providers, online journalists and search engine optimization professionals. The study therefore contributes to a more nuanced view on and a deeper understanding of the SEO domain.

The purpose of this paper is to reduce the waiting time on webcast for selective contents, by proposing a scheduling method called the “contents prefetched broadcasting considering user participation” (CPB‐CP) method.

The authors analyze and evaluate the performance of the proposed CPB‐CP method.

It is confirmed that the proposed method gives shorter average waiting time than the conventional methods.

A future direction of this study will involve making a scheduling method in the case where the playing time of each content item is different.

In selective contents delivery, users may wait for the next bit of content to start playing after watching the previous one. In quiz programs, users may wait to receive the content data for their selected answer after they select their answer.

In the CPB‐CP method, when a provider node pulls out of the network while delivering contents, waiting time is reduced effectively by reconstructing a delivery schedule that considers the available bandwidth of each provider node.

This paper aims to attempt to provide an overview of the copyright legal framework for audiovisual resources in Europe and Greece, how Audiovisual (AV) content is currently licensed by Greek providers and how licenses or copyright exceptions enable its reuse. The motivation for this work was the development of an aggregation service for audiovisual resources in Greece, the Open AudioVisual Archives (OAVA) platform.

Copyright licenses and exceptions in the European Union and in Greek Legislation have been thoroughly reviewed along with the reuse of content, based on the terms of Fair Use, Rights Statements and Creative Commons. Licensing issues for the most well-known aggregation services, such as Europeana, Digital Public Library of America, Trove, Digital New Zealand and the National Digital Library of India, have also been studied and considered. Audiovisual content providers in Greece have been recorded, and their licensing preferences have been analyzed. Pearson’s chi-square test was applied to test the relationship between the provider’s type, resources’ genre and licenses used.

Despite the abundance of copyright legislation in the European Union and in Greece, audiovisual content providers in Greece seem to ignore it or find it difficult to choose the right license. More than half of them choose to publish their resources on popular audiovisual platforms using the default licensing option provided. Creative Commons licenses are preferred for audiovisual content that falls into the following categories: open courses (almost exclusively) and interviews and digital collection/research projects (about half of the content).

This paper examines audiovisual content aggregation, in the EU and Greece, from a legal point of view. To the best of the authors’ knowledge, it is the first attempt to record and analyze the licensing preferences of Greek AV content providers.

Self‐regulation is widely considered to be a necessary complement – sometimes substitute – for traditional media‐supervision legislation and practice, especially so when the regulatory object is the Internet, where national legislation meets global networks and content. An example of an internationally structured self‐regulation initiative is provided by the Internet Content Rating Association (ICRA). Its filter for blocking Internet content must be seen within the context of a more extensive bundle of measures based on the principle of self‐regulation. By choosing ICRA as a focal point, the authors set out to illustrate the new, user‐centered paradigm that could become the rule rather than exception for all kinds of media.