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The purpose of this paper is to report on a comparative and analytical examination of ten social tagging systems' interfaces and their features and functionalities. The specific objective of the study was to examine the ways in which the user interfaces of social tagging systems encourage and provide users with features to assign, explore, browse and make use of tags during their interaction with social tagging sites.

The user interface features and functionalities of ten social tagging sites (six social bookmarking and four social media sharing sites) are examined. A categorisation of tag‐related features is developed for analysis. The sites are selected based on such criteria as popularity, variety of site type, and inclusion of tagging features and content type.

The findings of this study show that there is an emerging interface design paradigm with respect to social tagging sites that reflects a particular focus on exploratory search and browsing features and services. Some of the key areas discussed are: user tagging features; exploratory and tag browsing features; and interface layout.

The findings of this study of the user interface features of social tagging sites provide a comprehensive picture of the possible and potential features that can be incorporated into new social tagging systems. Based on the evidence found in the examined social tagging interfaces, recommendations are made on the design of tag posting, tag use, tag browsing, tag lists and tag clouds. The design recommendations offer ideas for the development of more sophisticated exploratory and interactive user interfaces for social tagging systems.

This is the first paper that reports on a comparative and exploratory examination of social tagging user interface features and functionalities.

Enterprises build online product community to expect users to contribute: opinion sharing (content contribution) and product consumption (product contribution). Previous literature rarely focused on both. The purpose of this paper is to explain user contribution mechanism by identifying content contribution and product contribution.

This research chose Xiaomi-hosted online product community (bbs.xiaomi.cn) and Huawei-hosted online product community (club.huawei.com) where users can freely share ideas and buy products at the same time. Data were crawled from 109,665 community users to construct dependent variable measurement, and 611 questionnaires were used to verify research hypotheses.

The results indicate that both cognitive needs and personal integration needs have a significant positive impact on browse behavior; social integration needs and hedonic needs have a significant positive impact on content contribution behavior. Browse behavior not only directly affects but also indirectly influences product contribution through content contribution behavior.

Findings of this research provide community managers with useful insights into the relationship between content contribution and product contribution.

This study explains the formation mechanism of user product contribution and reveals the relationship between user content contribution and product contribution in online product community. This paper provides a different way of theorizing user contributions by incorporating uses and gratifications theory into the “Motivation-Behavior-Result” framework.

It has become common for children to browse web pages. However, there is no web browser that takes into account children's characteristics on information acquisition. Therefore, even though such general pages have a variety and detailed information, children cannot effectively use the internet with current web browsers, e.g. they have difficulty in understanding the contents and easily get bored when browsing general pages. The purpose of this paper is to propose a children‐oriented web browser, which aims to keep children's interest on pages and help them understand the contents of the pages.

The paper designed and implemented a web browser for children using a bubble metaphor, which converts general pages into a children‐friendly presentation. The browser is displayed in an undersea scene and presents contents of a web page in bubbles of different sizes, speeds, and colors. Furthermore, it presents the details of the content in a picture book style in a way that children can easily understand.

The paper conducts a user experiment with 13 children between four and ten years of age. The experimental results show that the browser changes general pages into a children‐friendly presentation and make a web browsing fun for children.

To the best of the authors' knowledge, this is the first investigation into the web browsing characteristics of children. The findings may be useful to researchers who are interested in the relationships between children and the web, as well as information acquisition of children.

This study aims to explore the value co-creation for developing cultural and creative virtual brand communities (CCVBCs) by developing a conceptual framework based on the stimulus-organism-response framework, social cognition theory (SCT) and social exchange theory (SET).

The proposed conceptual framework was developed from a comprehensive review of the related literature. This study tested and validated the proposed framework using partial least square structural equation model based on the data collected through a survey.

First, perceived hedonic benefit was positively affected by content personalization, user interaction design and technological innovation. Perceived social benefit and perceived self-achievement benefit were positively affected by user interaction design and technological innovation. Second, user content creation behavior was affected by perceived social benefit and perceived self-achievement benefit; user browsing behavior was significantly affected only by perceived hedonic benefit, and interaction behavior was significantly affected by perceived hedonic benefit, perceived social benefit and perceived self-achievement benefit. Third, perceived social benefit and perceived self-achievement benefit partially mediated the relationship between user interaction design and interaction behavior. As for the influence of technological innovation on interaction behavior, however, and the influence of user interaction design and technological innovation on content creation behavior, both perceived social benefit and perceived self-achievement benefit had complete mediation.

This study found that the characteristics of developing CCVBCs affected perceived benefit in participating in the value co-creation process. The results contributed to the value creation research by enriching the understanding of user value co-creation in developing CCVBCs.

Affordable mobile devices with video playback functionality are rapidly growing in the market. Current wireless and third generation communication networks enable smoother and higher quality streaming video. With the support of these technologies, most participants in telecom value‐added service chain are planning to shift their business focus to a more profitable and appealing area, mobile TV. Previous work that survey on users' behavior while consuming mobile TV has indicated that users normally watch brief and casual contents, and not the full program. However, most of the current services adopt a “push” approach since users passively receive pre‐defined contents, rather than pulling the interesting topics and segments. In order to promote a more enjoyable and rewarding watching experience, this paper will propose a framework to support a fully interactive mobile TV. The main goal is to enable users to: 1) visually locate interesting topics across multiple genres (such as news, sports and entertainment) and 2) fully control the playback flow of the multimedia items while selecting the most interesting segments. A web‐based system has been developed to implement and test the effectiveness of the proposed framework in a wireless and mobile setting.

Social media has the potential to enable exchange of diverse opinions, foster dialogue on important social issues and exert positive influence on stakeholders and society. However, evidence is contradictory as to whether this is the case; it is possible that millennials' behaviors on social media are mainly driven by conservation (conformity and safety) or self-enhancement (power and achievement). In this research, the authors examine the extent to which different human values (self-transcendence, conservation, self-enhancement and openness to change) influence millennials' activities and behaviors on social media.

The authors conduct three separate surveys on Facebook, Twitter and Instagram with 491 millennials (18–34 years of age) in the USA, examining the influence of four higher-order values of the Schwartz human values model (open self-transcendence, conservation, self-enhancement and openness to change) on specific social media activities (consumption, self-focused and sharing nonpersonal content activities).

First, the authors find that for millennial users, human values significantly influence social media activities. Second, conservation values, followed by self-enhancement values, overshadow the expression of open self-transcendence values on social media. Thus, social media platforms may function more as agents of conservation and self-enhancement than agents of personal growth.

This is among the first studies to examine the influence of human values on social media and to find that human values such as conservation and self-enhancement have a strong influence on users' social media activities, while open self-transcendence values, which lead to expansion and growth, do not find genuine expression on social media.

To provide a selective bibliography in the emerging area of library content personalization for the benefit of library and information professionals.

A range of recently published works (in the period 1993–2004), which aim to provide pragmatic application of content personalization rather than theoretical works, are discussed and sorted into “classified” sections to help library professionals understand more about the various options for formulating content as per the specific needs of their clientele.

This paper provides information about each category of tool and technique of personalization, indicating what is achieved and how particular developments can help other libraries or professionals. It recognises that personalization of library resources is a viable way of helping users deal with the information explosion, conserving their time for more productive intellectual tasks. It identifies how computer and information technology has enabled document mapping to be more efficient, especially because of the ease with which a document can be indexed and represented with multiple terms, and confirms that this same functionality can be used to represent a user's interests, facilitating the easy linking of relevant sources to prospective users. Personalization of library resources is an effective way for maximizing user benefit.

This is not an exhaustive list of developments in personalization. Rather it identifies a mix of products and solutions that are of immediate use to librarians.

A very useful source of pragmatic applications of personalization so far, that can guide a practicing professional interested in creating similar solutions for more productive information support in his/her library.

This paper fulfils an identified need for a “review of technology” for LIS practitioners and offers practical help to any professional exploring solutions similar to those outlined in this paper.

To examine what search capabilities are desirable in web‐based scholarly e‐book systems.

To present the author's opinion and interpretation about what search capabilities are desirable in web‐based scholarly e‐book systems through investigating studies of information seeking behavior and exploring current multimedia and hypertext techniques.

The findings are several desirable browsing and known‐item search features of web‐based scholarly e‐book systems.

The author's suggestion on the implementation of a dedicated, user‐oriented and user‐friendly interface, which includes the search features recommended in this paper to unleash the power of multimedia and hyperlinks.

The rapid growth of m-commerce and mobile marketing has flooded the users with homogeneous contents that raise little user interest making the users' browsing pattern on these contents aimless free browsing. However, the interface that presents the mobile marketing contents triggers much user attention, especially the layout. Without significant usability defects, the layout poses influences on the user's aesthetic experience. Identifying the layout attributes that affect user aesthetic preference is critical to the design of mobile marketing interfaces since they influence users' interaction intention, cognitive process, and decision-making.

In this paper, 6 layout attributes that quantify the aesthetic design of the interface layout and 3 eye-movement indicators that connect to human aesthetic preference were identified through literature research. An eye-tracking experiment measuring the 3 eye-movement indicators on 6 pairs of interface layout materials corresponding to the 6 layout attributes was conducted. The experiment was designed to mimic the free browsing context in mobile marketing. The materials were divided into Liked/Disliked preference groups according to the response of the subjects. Analysis of indicators on materials between the L/D groups shows that the attributes of balance, centricity, density, simplicity, and symmetry affect user aesthetic preferences.

Analysis of the attribute value levels shows that balance, centricity, and density are responsible for addressing users' aesthetic preferences for a disliked interface layout. The study suggests an attribute set for quantitatively optimizing the aesthetic design of mobile marketing system interfaces and provides evidence for the visual attention and cognitive process under the free browsing context.

The study contributes to the field both theoretically and practically: (1) it provides support for optimizing the interface layout of mobile marketing systems quantitatively from the aesthetic perspective. (2) It promotes the cognitive attention theory by providing evidence for the cognitive process of interacting with mobile marketing interfaces from the perspective of visual attention and cognitive fluency. (3) It expands the objects of visual perception from traditional or symbolic artworks (such as logos) to the abstract visual stimuli of interface layout. (4) It suggests an optimization tool of five quantification layout attributes for mobile marketing businesses and platforms to aesthetically improve their marketing interfaces to improve user experiences.

Grounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer engagement behaviors (CIEBs). Motivating factors, including entertainment, information seeking, reward and social interaction, are regarded as antecedents of consumers' OLT, as manifested by CIEB dimensions, including consumption, contribution and creation, and subsequently drive consumer engagement with the endorsed brands.

A self-administered questionnaire was distributed to Malaysian social media users. A total of 263 responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the impact of motivational factors on CIEBs.

The results show that the three dimensions of CIEBs can be predicted by different gratifications (information seeking, entertainment, reward and interaction). In addition, two of the CIEB dimensions, consumption and contribution, were found to have a significant positive influence on consumers' engagement with endorsed brands.

This study provides insights into how social media influencers (SMIs) could lead to CIEBs by creating entertaining and rewarding content that facilitates social interaction between consumers. SMIs and marketers that encourage consumers to browse, comment and share SMI-created posts will enhance consumer engagement with the endorsed brands, as engagement is driven by the consumption and contribution to SMI-created content.

SMI marketing is increasing, and many brands are beginning to rely more on SMIs to promote brands. Yet, there is a dearth of studies that have examined how SMIs play a role in affecting consumers' engagement with endorsed brands. This study contributes to the marketing literature by developing and empirically testing the research model. Results suggest that social interaction, reward and entertainment are key motivational factors that drive CIEBs, which, in turn, foster consumer engagement with endorsed brands.