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Electronic content, today’s principal means for information exchange, is dramatically reshaping how businesses compete and meet their goals and performance objectives. Now that the essential structure of business information technology, the Internet and supporting software tools has been built, the competition for strategic business advantage is shifting to focus on how companies use these tools to enable their people to compete through ready access to relevant and critical knowledge as they need it. E‐Content encompasses the world of electronic office documents, e‐mails, sites on the free web and premium content from subscription and syndicated publishers. It is integrated through a variety of authoring and content sharing tools from search engines and evolving content aggregation systems to newer forms of real time communication and electronic authoring including instant messaging, blogs, and text messaging through cell phones and other portable devices. As the sheer amount of available information and means of use proliferate, the need is growing for companies to include knowledge sharing via electronic content as a key element in their overall strategy. The fundamental strategic issue is empowering the people and decision makers who drive the business with relevant information in real time. E‐content provides the core of the business and competitive advantage lies in the immediacy of access, exchange and providing a meaningful flow of real‐time to the people who make decisions and the people who execute them. This article presents a structured model of the e‐content playing field and demonstrates how the integrated system for creating, delivering, using and sharing e‐content should be factored into strategic considerations for all businesses.

Research has so far not approached the contents of corporate code of ethics from a strategic classification point of view. Therefore, the objective of this paper is to introduce and describe a framework of classification and empirical illustration to provide insights into the strategic approaches of corporate code of ethics content within and across contextual business environments.

The paper summarizes the content analysis of code prescription and the intensity of codification in the contents of 78 corporate codes of ethics in Australia.

The paper finds that, generally, the studied corporate codes of ethics in Australia are of standardized and replicated strategic approaches. In particular, customized and individualized strategic approaches are far from penetrating the ethos of corporate codes of ethics content.

The research is limited to Australian codes of ethics. Suggestions for further research are provided in terms of the search for best practice of customized and individualized corporate codes of ethics content across countries.

The framework contributes to an identification of four strategic approaches of corporate codes of ethics content, namely standardized, replicated, individualized and customized.

The principal contribution of this paper is a generic framework to identify strategic approaches of corporate codes of ethics content. The framework is derived from two generic dimensions: the context of application and the application of content. The timing of application is also a crucial generic dimension to the success or failure of codes of ethics content. Empirical illustrations based upon corporate codes of ethics in Australia's top companies underpin the topic explored.

Developing digital content for online learning is an expensive task. A cost‐effective approach is to reuse and re‐purpose existing resources. Emerging specifications such as those developed by the IMS Global Learning Consortium allow content to be specified in standard ways, and are therefore reusable across different content management systems. This paper identifies the role of content packaging within the wider context of content management and describes the use of IMS specifications with their implementation in a prototype tool funded by the UK Joint Information Systems Committee (JISC).

The volume of digital content available on the World Wide Web has increased dramatically over the past six years. Some form of Web content management (WCM) system is becoming essential for organisations with a significant Web presence as the volume of content continues to proliferate. WCM systems have evolved rapidly from the basic HTML editors of six years ago, to the sophisticated content production and publishing tools available today. This paper presents a WCM hierarchy, examines the underlying Web content management lifecycle, and identifies the key market trends for WCM systems.

The LOCKSS digital preservation technology collects, preserves and disseminates content in peer-to-peer networks. Many such networks are in use. The Global LOCKSS Network (GLN) is an open network with many nodes in which libraries preserve academic journals and books that they purchase. The CLOCKSS network is a closed network, managed by a non-profit consortium of publishers and libraries to form a dark archive of e-journal content. There are also many Private LOCKSS Networks (PLNs) preserving various genres of content. Each of these networks is configured to meet the specific requirements of its community and the content it preserves. This paper seeks to address these issues.

This paper describes these architectural choices and discusses a development that could enable other configurations.

Third-party rights databases would allow hosted LOCKSS networks.

Hosted LOCKSS networks would be cheaper.

Reducing cost of digital preservation is important in a time of strained library budgets.

With increasing amounts of user generated content being produced electronically in the form of wikis, blogs, forums etc. the purpose of this paper is to investigate a new approach to classifying ad hoc content.

The approach applies natural language processing (NLP) tools to automatically extract the content of some text, visualizing the results in a content cloud.

Content clouds share the visual simplicity of a tag cloud, but display the details of an article at a different level of abstraction, providing a complimentary classification.

Provides the general approach to creating a content cloud. In the future, the process can be refined and enhanced by further evaluation of results. Further work is also required to better identify closely related articles.

Being able to automatically classify the content generated by web users will enable others to find more appropriate content.

The approach is original. Other researchers have produced a cloud, simply by using skiplists to filter unwanted words, this paper's approach improves this by applying appropriate NLP techniques.

Community‐type content that are social network services and blogs are maintained by communities of people. Occasionally, community members do not understand the nature of the content from multiple perspectives, and so the volume of information is often inadequate. The authors thus consider it necessary to present users with missing information. The purpose of this paper is to search for the content “hole” where users of community‐type content missed information.

The proposed content hole is defined as different information that is obtained by comparing community‐type content with other content, such as other community‐type content, other conventional web content, and real‐world content. The paper suggests multiple types of content holes and proposes a system that compares community‐type content with Wikipedia articles and identifies the content hole. The paper first identifies structured keywords from the community‐type content, and extracts target articles from Wikipedia using the keywords. It then extracts other related articles from Wikipedia using the link graph. Finally, it compares community‐type content with the articles in Wikipedia and extracts and presents content holes.

Information retrieval looks for similar data. In contrast, a content‐hole search looks for information that is different. This paper defines the type of content hole on the basis of viewpoints. The proposed viewpoints are coverage, detail, semantics, and reputation.

The paper proposes a system for extracting coverage content holes. The system compares community‐type content with Wikipedia and extracts content holes in the community‐type content.

Since digital content can be perfectly replicated and distributed infinitely, publishers and other content originators are employing DRM and persistent protection to prevent the abuse of their intellectual property. However, locking the content and controlling operations on the content have presented interesting challenges in supporting fair use in the digital world. Not only are libraries purchasing intellectual property, but they are also producing and maintaining it. Libraries are publishers. Presents the core components of DRM and the value the technology presents for libraries, and also scenarios to demonstrate where DRM may have improved content delivery to libraries, where library operations may be improved by the use of DRM, and offers critical information against which to ask publishers and content aggregators about their use of DRM with the content they sell to libraries.

Recent archiving and curatorial practices took advantage of the advancement in digital technologies, creating immersive and interactive experiences to emphasize the plurality of memory materials, encourage personalized sense-making and extract, manage and share the ever-growing surrounding knowledge. Audiovisual (AV) content, with its growing importance and popularity, is less explored on that end than texts and images. This paper examines the trend of datafication in AV archives and answers the critical question, “What to extract from AV materials and why?”.

This study roots in a comprehensive state-of-the-art review of digital methods and curatorial practices in AV archives. The thinking model for mapping AV archive data to purposes is based on pre-existing models for understanding multimedia content and metadata standards.

The thinking model connects AV content descriptors (data perspective) and purposes (curatorial perspective) and provides a theoretical map of how information extracted from AV archives should be fused and embedded for memory institutions. The model is constructed by looking into the three broad dimensions of audiovisual content – archival, affective and aesthetic, social and historical.

This paper contributes uniquely to the intersection of computational archives, audiovisual content and public sense-making experiences. It provides updates and insights to work towards datafied AV archives and cope with the increasing needs in the sense-making end using AV archives.

Given the importance of the growing segmentation of ageing consumers and their increasing interaction with the Internet, digital marketing scholars are becoming more interested in this market. Prior research needs to pay more attention to this market in many contexts of digital marketing. This study aims to provide insights into ageing consumers’ content usage, content typology choices, and online brand advocacy (OBA).

Semi-structured interviews were applied, and 16 consumers from Southern Europe aged 55+ were included. The interviews were transcribed and examined following the principles of content analysis.

According to the research, older consumers display their usage and concerns regarding online content. They have different decision-making processes depending on whether they are purchasing products or services. Likewise, their choices of content typology vary based on the utilitarian or hedonic product category.

This study contributes to the literature by providing insights into this growing segmentation and proposing an OBA framework for older consumers related to content marketing. Finally, the study suggests that older consumers are passive online and active offline brand advocates.