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Article
Publication date: 7 August 2017

Sara Fabbrizzi, Nicola Marinelli, Silvio Menghini and Leonardo Casini

The purpose of this paper is to analyse the motivations of young consumers of alcoholic beverages in order to supply information for the definition of corporate and social…

1415

Abstract

Purpose

The purpose of this paper is to analyse the motivations of young consumers of alcoholic beverages in order to supply information for the definition of corporate and social marketing strategies. The target of young consumers was chosen because of its association with the choice of consumption behaviours often resulting in health and social issues related to alcohol. The focus on motivations, on the other hand, is justified by the need to assess the contents of appropriate and efficient communication campaigns for both producers and public institutions.

Design/methodology/approach

A means-end approach was used on a sample of young consumers from Tuscany via face-to-face interviews. The interviews were carried out with students who were completing their last year of high school. The results were processed using an MEC analyst software for the construction of the hierarchical value maps and cognitive maps showing the links between products and consumers.

Findings

The results highlighted the perception of a “socialisation” attribute that is stronger when linked to the consumption of beer and spirits; however, wine is still perceived as a non-friendly beverage. The aspect of socialisation underlines both the pleasure of sharing consumption experiences and the dangerous binge drinking behaviour. Thanks to this approach, the study identifies the main elements in the cognitive structure that, if used to define a communication strategy, may guarantee a high degree of efficacy.

Originality/value

The findings of the study constitute valuable information that can be used to prepare stages of communication plans within larger corporate and social marketing strategies. The wine sector can benefit from understanding the motivations that prevent young people from drinking wine and can attempt to fill the psychological and cognitive gap between young consumers and the product. Public institutions, on the other hand, may benefit from understanding the motivations that lead young people towards dangerous drinking behaviours. In turn, the institutions may be able to send appropriate messages within their communication activities aimed at containing such behaviours.

Details

British Food Journal, vol. 119 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 25 July 2008

Gary Warnaby

This paper seeks to investigate the use of cartography in the representation of places and recognise its potential importance in place marketing.

644

Abstract

Purpose

This paper seeks to investigate the use of cartography in the representation of places and recognise its potential importance in place marketing.

Design/methodology/approach

Following a review of the relevant academic literature in the areas of cartography and place marketing, the paper considers the application of cartographic principles in the representation of places for marketing purposes.

Findings

Using models of the marketing communication process, Gilmartin's model of map design influences (incorporating map initiator, reader's needs and map symbolisation) and Gold's three emphases in the study of place promotional messages (i.e. as part of the production system, audience consumption of the media and the messages of the media), a review of various issues relating to the use of maps as a place marketing tool is presented.

Research limitations/implications

This is an exploratory investigation comprising a review of the existing literature. An agenda for further research, focusing on issues in relation to the production and consumption of maps in this context is presented.

Practical implications

Provides place marketing practitioners with some advice as to how the utility of using maps for place marketing/promotional activities may be maximised.

Originality/value

Maps are a commonly used representational mechanism for places, both historically and currently. This paper considers issues relating to the use of this important method of place representation.

Details

Journal of Place Management and Development, vol. 1 no. 2
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 1 July 1995

Masudul Alam Choudhury

Argues that ethics and values are systemic realities and can be scientifically programmed in cybernetically oriented socio‐scientific systems. The case taken is of economic…

Abstract

Argues that ethics and values are systemic realities and can be scientifically programmed in cybernetically oriented socio‐scientific systems. The case taken is of economic general equilibrium with possibilities of multiple equilibria. The treatment of ethics and values in this sense in economic theory makes them endogenous phenomena of socio‐economic reality. This substantive idea of ethics and values as endogenous phenomena in socio‐scientific systems is termed the principle of ethical endogeneity. Its social cybernetical possibilities are developed mathematically. While the mathematical treatment uses bilinear algebra for the formulation, greater importance may be seen in the scientific essence of the principle of ethical endogeneity applicable universally. This is particularly true of systems which need to be epistemologically unified.

Details

Kybernetes, vol. 24 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 June 2004

Roseli A. Fígaro Paulino

This research project is a major metallurgy company worker reception study. Based on a survey of the interviewees' socioeconomic segmentation in levels B, C, D, E, and on the…

471

Abstract

This research project is a major metallurgy company worker reception study. Based on a survey of the interviewees' socioeconomic segmentation in levels B, C, D, E, and on the results of their media consumption habits, a list of questions was elaborated for in‐depth interviews to be made. It was concluded that the work world is the main mediation in the means of communication reception. Television is the preferred medium and its reception occurs through the different discourses that circulate in the work world, most especially through those promoted by the labor union press and through interpersonal relations between colleagues and union representatives, allowing the worker to establish a critical view on such messages.

Details

Corporate Communications: An International Journal, vol. 9 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 18 May 2020

Haojie Zhang, Yudong Zhang and Tiantian Yang

As wheeled mobile robots find increasing use in outdoor applications, it becomes more important to reduce energy consumption to perform more missions efficiently with limit energy…

Abstract

Purpose

As wheeled mobile robots find increasing use in outdoor applications, it becomes more important to reduce energy consumption to perform more missions efficiently with limit energy supply. The purpose of this paper is to survey the current state-of-the-art on energy-efficient motion planning (EEMP) for wheeled mobile robots.

Design/methodology/approach

The use of wheeled mobile robots has been increased to replace humans in performing risky missions in outdoor applications, and the requirement of motion planning with efficient energy consumption is necessary. This study analyses a lot of motion planning technologies in terms of energy efficiency for wheeled mobile robots from 2000 to present. The dynamic constraints play a key role in EEMP problem, which derive the power model related to energy consumption. The surveyed approaches differ in the used steering mechanisms for wheeled mobile robots, in assumptions on the structure of the environment and in computational requirements. The comparison among different EEMP methods is proposed in optimal, computation time and completeness.

Findings

According to lots of literature in EEMP problem, the research results can be roughly divided into online real-time optimization and offline optimization. The energy consumption is considered during online real-time optimization, which is computationally expensive and time-consuming. The energy consumption model is used to evaluate the candidate motions offline and to obtain the optimal energy consumption motion. Sometimes, this optimization method may cause local minimal problem and even fail to track. Therefore, integrating the energy consumption model into the online motion planning will be the research trend of EEMP problem, and more comprehensive approach to EEMP problem is presented.

Research limitations/implications

EEMP is closely related to robot’s dynamic constraints. This paper mainly surveyed in EEMP problem for differential steered, Ackermann-steered, skid-steered and omni-directional steered robots. Other steering mechanisms of wheeled mobile robots are not discussed in this study.

Practical implications

The survey of performance of various EEMP serves as a reference for robots with different steering mechanisms using in special scenarios.

Originality/value

This paper analyses a lot of motion planning technologies in terms of energy efficiency for wheeled mobile robots from 2000 to present.

Details

Industrial Robot: the international journal of robotics research and application, vol. 47 no. 4
Type: Research Article
ISSN: 0143-991X

Keywords

Article
Publication date: 17 October 2016

Hui Xiong, Youping Chen, Xiaoping Li, Bing Chen and Jun Zhang

The purpose of this paper is to present a scan matching simultaneous localization and mapping (SLAM) algorithm based on particle filter to generate the grid map online. It mainly…

Abstract

Purpose

The purpose of this paper is to present a scan matching simultaneous localization and mapping (SLAM) algorithm based on particle filter to generate the grid map online. It mainly focuses on reducing the memory consumption and alleviating the loop closure problem.

Design/methodology/approach

The proposed method alleviates the loop closure problem by improving the accuracy of the robot’s pose. First, two improvements were applied to enhance the accuracy of the hill climbing scan matching. Second, a particle filter was used to maintain the diversity of the robot’s pose and then to supply potential seeds to the hill climbing scan matching to ensure that the best match point was the global optimum. The proposed method reduces the memory consumption by maintaining only a single grid map.

Findings

Simulation and experimental results have proved that this method can build a consistent map of a complex environment. Meanwhile, it reduced the memory consumption and alleviates the loop closure problem.

Originality/value

In this paper, a new SLAM algorithm has been proposed. It can reduce the memory consumption and alleviate the loop closure problem without lowering the accuracy of the generated grid map.

Details

Industrial Robot: An International Journal, vol. 43 no. 6
Type: Research Article
ISSN: 0143-991X

Keywords

Article
Publication date: 14 September 2015

Edward Ramirez, Fernando R. Jiménez and Roland Gau

This paper aims to identify and classify consumers’ goals associated with the consumption of environmentally sustainable products. The applicability of such goals to the…

3170

Abstract

Purpose

This paper aims to identify and classify consumers’ goals associated with the consumption of environmentally sustainable products. The applicability of such goals to the positioning of environmental products is also tested.

Design/methodology/approach

Study 1 used 62 laddering interviews to identify a hierarchical map of adoption related goals. Study 2 used a survey design (N = 152 students) to test the effects of construal-goal fit on evaluations of environmental product attributes of a hybrid car. Study 3 involved an online experiment (N = 125 consumer panellists) to test the effects of construal-goal fit on consumers’ willingness to pay a price premium (WTPP) for energy-efficient light bulbs.

Findings

A hierarchical goal map displays consumption goals attainable through environmentally sustainable products. Consumers with a chronic, high-level construal placed more importance on product attributes associated with abstract goals than those with chronic, low-level construal. This effect was stronger for males than for females. Additionally, construal-goal fit increased WTPP.

Research limitations/implications

The results suggest that marketers consider construal-goal fit to communicate the value of environmentally sustainable products. The results, however, should be replicated in other product categories and across diverse cultural settings.

Originality/value

This paper identifies and classifies the goals related to consumption of environmentally sustainable products. Additionally, it tests the effects of construal-goal fit on evaluations of environmental products, providing insights for marketers seeking to improve their promotional efforts and for public policymakers as they institute demarketing campaigns.

Details

European Journal of Marketing, vol. 49 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 14 March 2024

Bilge Nur Öztürk

The psychological foundations of consumers’ reasons for product choices are analyzed in the field of marketing. The purpose of this research is to identify the implicit reasons…

Abstract

Purpose

The psychological foundations of consumers’ reasons for product choices are analyzed in the field of marketing. The purpose of this research is to identify the implicit reasons for white meat consumption in the UK and Turkey.

Design/methodology/approach

In the scope of the means-end chain theory, in-depth interviews were conducted with individuals, and the reasons for consumers’ product preferences were revealed by moving from concrete to abstract.

Findings

It has been determined that the white meat consumption of Muslims in the UK is primarily shaped by their religious approach. In Turkey, on the contrary, both consumption patterns and reasons for preference are changing. It has been found that white meat consumption is associated with values such as security needs, satisfaction with life, self-fulfillment and happiness.

Research limitations/implications

This research has contributed to the marketing literature by examining consumers’ implicit consumption reasons for white meat in the context of religion and culture.

Practical implications

Marketing strategies should focus on building trust in halal certification, particularly in the UK. Brands should associate their promotion strategies with feelings of security and happiness, which are associated in the minds of consumers.

Originality/value

This study is a new study in terms of revealing the connotations of consumers about consuming chicken and fish and showing the implicit needs that the brands can emotionally associate with.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 20 May 2011

Daragh O'Reilly

The purpose of this paper is to visually map the arts marketing journal literature.

6303

Abstract

Purpose

The purpose of this paper is to visually map the arts marketing journal literature.

Design/methodology/approach

An extensive title and abstract search was carried out to identify literature on the relationship between art and the market. Papers were then classified by topic. Visual maps were drawn showing topic coverage in relevant areas.

Findings

The literature dealing with the relationship between art and the market is found to be extensive and multi‐disciplinary. The search found just over 1,500 papers.

Research limitations/implications

This was a mapping exercise rather than an analysis of the issues. Many different disciplines have a stake in understanding the art‐market relationship. Arts marketing scholars can benefit from engaging with research in this area, which is outside the marketing academy.

Practical implications

The maps provide a visual guide to the work, which has already been done across a wide range of disciplines and journals. They enable academic and professional readers to see where knowledge and insights may already exist and where work remains to be done.

Originality/value

Given the recent growth in arts marketing research, the paper provides a timely map of the territory.

Details

Arts Marketing: An International Journal, vol. 1 no. 1
Type: Research Article
ISSN: 2044-2084

Keywords

Book part
Publication date: 14 November 2022

Saeedeh Rezaee Vessal and Amitabh Anand

The purpose of this research is to conduct a literature review on the evolution, antecedents, and outcomes of luxury consumption (LC). To accomplish our goal, we used a…

Abstract

The purpose of this research is to conduct a literature review on the evolution, antecedents, and outcomes of luxury consumption (LC). To accomplish our goal, we used a combination of bibliometrics and systematic approaches to review 165 articles published between 1998 and 2019. The investigation revealed that the evolution of LC is mostly driven by consumer motivation and is influenced by cultural and psychological variables. Furthermore, we explored the aforementioned antecedents of LC along four major axes. Antecedents related to (1) individual characteristics, (2) brand components, (3) cultural and social values, and (4) organizational strategies. Furthermore, based on the outcomes of LC, we found two categories (individual traits and social values). The chapter concludes by proposing a broader research agenda for the future.

Details

Exploring the Latest Trends in Management Literature
Type: Book
ISBN: 978-1-80262-357-4

Keywords

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