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As China’s industrial structure continues to upgrade and optimize, the consumption capacity of rural residents gradually improves and the role of consumption in economic growth is increasingly prominent. Against the background of weak external demand, the untapped potential of rural consumption has become a key force in expanding domestic demand. As one of the important means that the government has long relied on, fiscal support for agriculture has played a crucial role in activating the rural consumer market. This manuscript aims to explore the impact of local fiscal support for agricultural expenditure (FSAE) on rural consumption in China, as well as to examine the mediating role of the level of rural financial development.

In this manuscript, the authors use the provincial panel data of 31 provinces in China from 2000 to 2020. The data of all variables mainly come from China Statistical Yearbook and China Rural Statistical Yearbook. According to the variable selection above, 651 sample data of 31 provinces and cities across China from 2000 to 2020 are organized. In terms of methodology, multiple fixed-effects panel model is applied to regression.

Firstly, FSAE varies significantly, while rural consumption slowly but steadily rises, with a relatively stable consumption structure. Secondly, FSAE has a significant positive effect on rural consumption. Thirdly, mediation testing indicates that mechanisms such as income, uncertainty and financial development have significant positive mediating effects on rural consumption. Thirdly, there is evident regional heterogeneity in FSAE’s impact on rural consumption. The Western regions, under government fiscal support, show a more significant effect on the elevation of rural consumption levels, while the role of FSAE in optimizing the consumption structure of rural residents in eastern and central regions is more pronounced.

Firstly, a systematic examination of local FSAE and rural consumption has been conducted, enriching relevant theories. Secondly, utilizing econometric empirical methods to research the relationship between local FSAE and rural consumption provides an exploratory extension to empirical studies on rural consumption in China. This offers empirical evidence for local fiscal support in agricultural development and the promotion of rural consumption.

Collective motives for alcohol consumption represent a nascent field, with individual-level attributes, peer pressure and broad-level environmental elements being at the forefront of research. The purpose of this paper is to explore the role of friendships in the context of alcohol consumption and determine what group-level motives exist for alcohol consumption.

Semi-structured interviews were conducted with 18 participants aged 18–30, these discussed the role the participant’s friendship group played in alcohol consumption and helped to elucidate what collective and group-level motives existed.

Group-level motives can steer a collective’s alcohol consumption by either endorsing it or degrading it, the findings revealed four group-level motives: these were, competition, conformity, hedonism, with opportunity cost receptiveness acting as a buffer.

The small sample and qualitative nature of the study means external validity still needs to be established to generalize the research to other audiences.

By unpacking group-level motives researchers can develop group-level strategies and match specialized interventions with the right priority group.

This paper is the first to address group-level motives for alcohol consumption and makes an important contribution to understanding how group-level factors can impact individuals.

This study examines users' information selection strategy on knowledge-sharing platforms from the individual level, peer level and societal level. Though previous literature has explained these three levels separately, few have simultaneously examined their impacts and identified the dominant one according to their effect strengths. The study aims to fill this research gap of the competitions among different levels of information selection mechanisms. Besides, this study also proposes a three-step decision-tree approach to depict the consumption process, including the decision of first-time exposure, the decision of continuous consumption and the decision of feedback behavior participation.

This study analyzed a clickstream dataset of a Chinese information technology blogging site, CSDN.net. Employing a sequential logit model, it examined the impacts of self-level interest similarity, peer-level interest similarity and global popularity simultaneously on each turning point in the consumption process.

The authors’ findings indicate that self-level interest similarity is the most dominant factor influencing users to browse a knowledge-sharing blog, followed by peer-level interest similarity and then global popularity. All three mechanisms have consistent influences on decision-making in continuous information consumption. Surprisingly, the authors find self-level interest similarity negatively influences users to give feedback on knowledge-sharing blogs.

This paper fulfills the research gap of the dominance among three-levels of selection mechanisms. This study's findings not only could contribute to information consumption studies by providing theoretical insights on audience behavior patterns, but also help the industry advance its recommendation algorithm design and improve users' experience satisfaction.

Peer review – The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2020-0475

Energy-related financial literacy (ERFL) which consists of energy literacy, financial literacy and lifecycle cost literacy, can play an instrumental role in addressing climate change by ensuring efficient energy consumption (macro level benefit) and promoting financial well-being (micro level benefit) of households. This study aims to highlight the ERFL level and its effect on the energy consumption of the sample households in the state of West Bengal, India.

The study used primary data on 155 sample households from the two districts, i.e. Hooghly and North 24 Parganas in West Bengal, India, surveyed from September 2022 to November 2022 using a structured questionnaire. The study used the conceptual framework suggested by Blasch et al. (2018) to measure the ERFL. Pertinent statistical techniques and the ordinary least square regression method were used to attain the objectives of the study.

The outcome of the study showed that the average ERFL score was found to be moderate (63%). The findings of the study also indicated that the ERFL exerts a positive influence on reducing energy consumption among the sample households in India.

There is a dearth of research studies on the topic of ERFL around the globe. The very few studies so far conducted are mostly in the context of European economies and Nepal. Perhaps, to the best of the our knowledge, this is the first study on the issue of ERFL in the Indian context. Therefore, the present study will make an original contribution to the small but growing scholarship on ERFL.

It is argued that addicts, as people in general, are forward-looking and that they try to make the best of what they have got. However, this does not imply that they are fully rational. Cognitive defects, instabilities in preferences, and irrationalities in the form of wishful thinking and dynamical inconsistency play an important role in addictive behaviours. These “imperfections” in people's rationality may not have very large consequences in the case of ordinary goods, but their effect can be dramatic in relation to addictive goods. In the first part of the paper, the rational addiction theory and the empirical evidence that have been presented in support of the theory is reviewed. Regarding the conventional tests of the theory by econometric methods, it is argued that the tests are misguided, both theoretically and methodologically. Furthermore, it is claimed that the definition of addiction implicit in the rational addiction theory is unrealistic, and that the theory makes unrealistic assumptions about human nature. Some empirical evidence for these claims is reviewed. It is concluded that although the theory has its virtues, it faces serious problems and must be rejected in its original form. Secondly, the socio-cultural embeddedness of addictive behaviours, and the social roots of individual preferences, are discussed. These issues are more or less ignored in rational addiction theory. It is argued that we cannot expect to obtain a proper understanding of many addictive phenomena, unless they are seen in their proper socio-cultural context.

The purpose of this paper is to empirically examine the effect of television viewing duration of a household on its annual category-level conspicuous consumption and also the enhanced level of this relationship for the bottom of the pyramid (BoP) households.

Hypotheses formulation was guided by cultivation theory and the concept of compensatory consumption. The hypotheses were later examined by using ordinary least square (OLS) regression on the data from the large nationally representative India Human Development Survey, 2011 (IHDS-II) database.

Television viewing duration of the household exerts a positive effect on its annual category-level conspicuous consumption expenditure. The nature of this relationship is enhanced for the BoP households. The annual category-level conspicuous consumption for the BoP households increases by close to four percent for every hour increase in their television viewing duration while such increase for other households is close to one and a half percent only.

Findings can be further strengthened by using time-lagged dependent variable taken at monthly intervals, as well as survey data linking household television viewing duration with desirability of conspicuous goods.

Managers can rely on television for reaching BoP consumers while being cognizant of the negative effects of promoting conspicuous consumption among them. They need to adopt a responsible marketing approach. Besides regulating television, policymakers need to work toward increased provisioning of educational and financial services for BoP households. They can leverage television for promoting beneficial behavior in BoP households.

The study empirically establishes the external validity of cultivation theory at the household level in an emerging economy by using a large nationally representative database. It also establishes the higher vulnerability of BoP households to increase category-level conspicuous consumption in response to television viewing. To the best of the authors’ knowledge, this is the first study to empirically examine the effect of television viewing duration of household on its annual category level conspicuous consumption.

This paper examines the impact and mechanism of China's digital inclusive finance on rural consumption upgrade. First, the impact of the development of digital inclusive finance on the upgrading of rural household consumption structure is to be theoretically analyzed and empirically tested. Secondly, in terms of heterogeneity analysis, it pays attention to the age heterogeneity of users that digital inclusive finance influencing rural residents' developmental consumption upgrade, which is related to the issue of intergenerational “digital gap”. Thirdly, the mechanism of digital inclusive finance in promoting rural consumption upgrade is to be investigated. Finally, how to promote the role of digital inclusive finance in upgrading the structure of rural consumption to a developmental demand level will be showed.

From the perspective of the micro-household, this study is conducted by using the instrumental variable (IV) method, with 2SLS model and IV-Tobit model, based on the matched city-level data of Digital Inclusive Financial Index (DIFI) with the Chinese Household Financial Survey (CHFS). “The relief degree of land surface” is an ideal instrumental variable of digital inclusive finance, for including regional altitude difference and terrain factors of regional area, has theoretical influence on the development of digital inclusive finance, and is not affected by other economic variables.

The conclusions show that the digital inclusive finance plays a significant role in promoting the rural households' developmental consumption, but has no significant effect on the rural households' survival-type consumption and hedonistic consumption. Furthermore, this paper examines the impact and mechanism of China's digital inclusive finance on rural consumption upgrade. First, the impact of the development of digital inclusive finance on the upgrading of rural household consumption structure is to be theoretically analyzed and empirically tested. Secondly, it is discovered that digital inclusive finance is age heterogeneous in promoting the upgrade of consumption structure of rural household, and its effect on the elderly is weaker than that on the young for the intergenerational “digital gap”. Thirdly, these conclusions reveal that the digital inclusive finance does affect the consumption of rural residents through three mechanisms: increasing income and wealth, easing liquidity constraints and facilitating payment methods. Finally, how to promote the role of digital inclusive finance in upgrading the structure of rural consumption to a developmental demand level will be showed.

The current research on the relationship between digital inclusive finance and rural consumption only stays at the level of total rural consumption and has not stressed the structural problems of rural consumption. Can digital inclusive finance promote the upgrade of rural consumption structure? To what level can digital inclusive finance promote the upgrading of rural consumption structure? Therefore, it is of great theoretical value to study the upgrading of rural consumption structure from the micro level. Can the current digital inclusive finance benefit the elderly and help break the vulnerability of the elderly to enjoy finance? In this regard, evidence of heterogeneity remains to be provided.

The transgenerational influence of inherited family capital on consumers' luxury consumption has been studied recently in the mature luxury market. However, little research explores this topic in the emerging luxury market. In China's Confucian culture, “family face” as part of “family inheritance” has been conceptualized as a factor driving luxury consumption. However, this hypothesis has not been empirically tested. The current research, therefore, seeks to examine the impact of economic and cultural capital on Chinese consumers' luxury consumption within the family inheritance context and the roles that face concern and gender play to reveal the particularities of a specific emerging luxury market.

A sample of 324 Chinese consumers was recruited in Shanghai. With the full sample, the author first assessed the effects of economic and educational capital (both personal and family sources) and face concern on luxury consumption using regression analyses. Next, the author conducted the regression analyses again by gender.

Unlike trends in the mature luxury market, Chinese consumers' educational levels do not drive their luxury consumption, and the transgenerational influence of economic and cultural capital functions as a negative factor. Influenced by the patrilineal tradition, higher levels of luxury consumption to compensate for parents' lower income and educational levels and to enhance family face are found only in the male consumer group, but not in the female group.

This research contributes to expanding the current understanding of emerging luxury markets and how the Confucian tradition influences Chinese consumers' luxury consumption through gender role norms.