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This paper aims to contribute to the project of recognising the contribution of female scholars to the development of marketing thought. The paper presents a biography of Elizabeth Ellis Hoyt, a home economist, who contributed to the shaping of contemporary ideas about consumption and the consumer.

Source material used includes the Elizabeth Ellis Hoyt Papers (1884‐2009) in the Iowa State University Archives. The collection contains a variety of materials, of which the most important for this paper were news clippings, personal diaries (1907‐1918), and published and unpublished manuscripts (1953, 1964, n.d.). Also important for this study were two sources published by Alison Comish Thorne, Elizabeth Hoyt's PhD student. These include Thorne's autobiography Leave the Dishes in the Sink and her entry on Elizabeth Hoyt in the Biographical Dictionary of Women Economists.

The paper documents Elizabeth Hoyt's development of marketing thought, focusing on her early work on the cost of living index and subsequent contributions to an expanded theory of consumption and consumer learning.

Elizabeth Hoyt is one of a group of female home economists who pioneered consumption economics in America in the 1920s and 1930s yet who have been neglected in published accounts. Notwithstanding a short biographical note in the Biographical Dictionary of Women Economists, Hoyt's life and work are not yet documented.

The purpose of this paper is to present a perspective on need that derives from a personalism which is grounded in Catholic social thought and runs counter to the individualism of mainstream economics, focusing on need in the context of three economic activities: consumption, work, and leisure.

Three strands of Christian personalism emerged in twentieth‐century Europe: in Paris, Munich, and Lublin. The author's comments derive from the Lublin strand.

Mainstream economics regards consumption as satisfying human material wants. Need is disregarded except when poverty is addressed. Personalist economics insists that there are needs of the human spirit which are addressed through consumption. Personalist economics views work as having two effects. First, by producing goods and services it provides income to purchase those goods and services. Second, it provides opportunities to associate with others in the workplace, and to apply creative talents and energies. Mainstream economics regards the first but not the second as within the domain of the discipline. Mainstream economics defines leisure negatively as time spent not working. Personalist economics sees it positively as an activity crucial to personal development.

The reader is asked to consider two questions. Will economic theory continue to be constructed on an economic agent who is represented by the passive and predictable homo economicus of mainstream economics that is based on the individualism of the seventeenth‐to‐eighteenth century enlightenment? Or, will it turn to the active and unpredictable acting person of personalist economics based on a personalism that emerged in the twentieth century?

Sustainable consumption is increasingly on the policy menu, and local organic food has been widely advocated as a practical tool to make changes to conventional production and consumption systems. The purpose of this paper is to evaluate the effectiveness of community‐based initiatives at achieving sustainable consumption objectives.

A new multi‐criteria evaluation tool is developed, from New Economics theory, to assess the effectiveness of initiatives at achieving sustainable consumption. The key indicators are: localisation, reducing ecological footprints, community building, collective action and creating new socio‐economic institutions. This evaluation framework is applied to an organic producer cooperative in Norfolk, UK, using a mixed‐method approach comprising site visits, semi‐structured interviews and a customer survey.

The initiative was effective at achieving sustainable consumption in each of the dimensions of the appraisal tool, but nevertheless faced a number of barriers to achieving its potential.

Future research could examine the sustainability preferences of non‐consumers of local or organic food, to compare responses and assess the scope for scaling up initiatives like this.

Ways forward for community‐based sustainable consumption are discussed, together with policy recommendations. Community‐based initiatives such as the local organic food network examined here should be supported to offer a diversity of local action.

This paper presents the first empirical evaluation of a local organic food network as a tool for sustainable consumption. It makes a timely and original contribution on environmental governance and the role of new institutions which enable consumers to change their consumption patterns. It is of interest to academics, practitioners and policymakers concerned with sustainable development.

Until now, traditional western consumption theories have not been able to adequately explain the consumption behavior of Chinese residents in the economic transitional period. Based on annual data from 1986 to 2004, the purpose of this paper is to examine the excess sensitivity of consumption through a variable parameter model.

A regression model was used to analyse annual consumption data from 1986 to 2004 in China.

The analysis demonstrates excess sensitivity characteristic in Chinese residents' consumption in the economic transitional period.

The paper concludes that in order to make the demand stimulation policy in China more effective, it is necessary to take a series of measures to correct the excess sensitivity of consumption, so as to establish a healthy cycle of national economy. The paper has only explained excess sensitivity of Chinese residents' consumption from the point of view of economics. While consumption is an economic problem as well as a social problem, those factors beyond economics should not be excluded from the analysis.

This paper differs from former studies in that previous scholars failed to take into consideration the special economic characteristics in China's transitional economy. The variable parameter model this paper employed takes full consideration of such unique factors as economic expectations and systems changes during the transitional period so as to better explain Chinese people's consumption behavior and provide a new perspective to make government policies stimulate domestic demand more effectively.

This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have influenced the use of principles from the home economics movement in advertising appeals for electric appliances.

A content analysis of more than 400 print advertisements from Good Housekeeping magazine, from 1916 to 1929, was conducted to determine whether manufacturers used appeals derived from the home economics movement in their advertising. Then, the Good Housekeeping Institute’s history is explored to suggest how its relationship with manufacturers may have resulted in the use of the home economics movement’s principles in advertising appeals for electric appliances.

The content analysis shows that principles of the home economics movement appeared in advertising appeals for electric appliances in advertisements placed in Good Housekeeping magazine during the period studied. Through its unique relationships with electric appliance manufacturers, the Good Housekeeping Institute seems to have taught manufacturers how to position electric appliances by incorporating the principles of the home economics movement in their advertising appeals.

This research demonstrates how a commercial organization successfully navigated its relationships with manufacturers and consumers for mutual benefit.

This work is the first to link the Good Housekeeping Institute’s work with manufacturers to its influence on advertising appeals. This work also expands understanding of the influence of women on marketing practice. Existing literature on women’s publications is also broadened by analyzing Good Housekeeping, rather than the more frequently studied Ladies’ Home Journal.

The purpose of this paper is to present a review of the literature on alcohol consumption, the externality cost of alcohol consumption, and the effectiveness of policy options.

Evidence on the cost to society of alcohol consumption, the amount of excise tax collected, the demand response of consumers, and the effectiveness of alcohol‐control policies is reviewed.

Alcohol excise taxes generally, but not everywhere, fail to recover the externality costs placed on society that arise from alcohol consumption. Where externality costs are greater than excise revenue higher excise taxes are one effective and appropriate policy response. Complementary policies to higher excise taxes are likely to include: the provision of more information about harmful effects to consumers, especially the young; greater enforcement of drunk‐driving laws and zero tolerance drunk‐driving laws for young drivers. Restrictions on the opening hours of late night venues may have a modest impact on reducing costs, while advertising restrictions are unlikely to be effective.

Typically. articles on alcohol consider a single issue. This review paper brings together information from both the health stream of alcohol studies and the economics stream of alcohol studies and provides a useful survey and synthesis of the literature.

The purpose of this paper is to answer the following question: What can researchers learn from consumer research that can inform them about the consequences of consumption?

This paper follows guidelines for a summarization conceptual model. First, the paper offers a review of consumption theories and research studies on a variety of consumption-related constructs. Then, a bird’s-eye view is taken to critically synthesize the findings.

The consequences of consumption can be summarized along a framework reflecting the positive and negative effects of consumption on oneself, one’s relationships, one’s society and the Earth. Knowledge gaps in previous research are identified, and a set of propositions is provided to enrich the understanding of the consequences of consumption.

The bird’s-eye view of the studies addressing the impacts of consumption identified gaps of knowledge in this area; these gaps constitute valuable topics for future researchers to study. The findings of the paper stress the need for studying the boundaries of different consumption effects. The review emphasizes the complex intermingling between consumer motives (antecedents) to behave in certain ways and the impacts (consequences) of such behaviors. The major limitation to this research stems from the immensity of the task involved.

This paper informs public policymakers on how to create realistic regulations that take into consideration the complexity of consumption. It calls on governments to provide an infrastructure that facilitates experiential consumption and to educate consumers, through the media and the public schools, to consume responsibly.

Whereas previous researchers have focused on a particular consumption practice while studying the consequences of consumption, this paper provides a comprehensive review that includes an array of practices. This paper synthesizes previous research findings through presenting a framework delineating the effects of consumption and identifying knowledge gaps in this research domain. The paper also provides a set of propositions that can guide future research on the topic.

The purpose of this paper is to extend and apply the systems model of the household proposed by Dixon, his colleagues, and his students to situations in which vulnerable consumers are not able to follow the purely rational models of economics. The case of homeless families is examined.

The paper presents a literature review, an introduction of Baker et al.'s concepts of consumer normalcy and consumer vulnerability, and an application of expanded model to consumer studies of homeless persons published by Ronald Hill and his colleagues.

The same household systems models might be used to unfold the complex problems that can undermine the functioning in a household, causing it to be unproductive and potentially fail. Applications of the concepts of “consumer normalcy” and “consumer vulnerability” provide a useful platform to develop public policy recommendations, the example of homeless persons will be considered as an illustration.

The extension and application is limited in that it is applied to analyze data collected approximately 20 years ago. The research should be extended to actual homeless households in the present day, and to additional “types” of households who are likely to encounter vulnerabilities as consumers (e.g. persons with disabilities).

The four levels of household processes (employment, purchasing, home‐production, and consumption) provide a useful framework for examining households in which vulnerabilities occur. This approach is useful in identifying the gaps in the household processes that can slow down productivity and instead introduce confusion and demoralization, plus continue the spiral of economic deprivation.

For over 50 years, the work of Goffman has played an important role in identifying individuals and households that did not fit societal norms, resulting in their possibly experiencing conditions of stigmatization. Examining specific household types in terms of the functionality or dysfunctionality of their use of inputs may allow researchers to recommend various types of support, training, or assistance related to the household as a system, rather than focusing on the individual without considering the household dynamics.

This paper takes a general systems approach in applying the concepts of consumer normalcy and consumer vulnerability, both based in behavioral theories in the social sciences, to the economic approach to the household emphasizing rational decision making and orderly production functions.

The purpose of this paper is to explore how and why choice editing is being used as a tool to promote sustainable consumption, using the choice editing of fish as a case study.

This study is explorative in nature and is based on a case study of choice editing of fish as a product category that has undergone fairly widespread choice editing. The case is built on primary empirical data from three Swedish and four British retailers collected through semi-structured interviews. These retailers are of different sizes, but together represent over 50 per cent of the food retail market in both Sweden and the UK taken by market share.

The findings suggest that the main business case choice editing is the creation of a responsible brand image and is often based on pressure from wider societal norms. The case for choice editing is therefore ultimately reliant on consumer recognition of sustainability issues as valuable, and it is unlikely to be taken up when retailers see no added brand value in acting responsibly on a certain issue. Clearer product-based indicators and stronger governmental regulation of unsustainable products may enable further choice editing for sustainability by retailers. NGOs and the media also play a critical role.

To enable further choice editing for sustainability by retailers, there is a need for clearer product-based indicators and stronger governmental regulation of unsustainable products.