Search results
1 – 10 of over 49000Dominyka Venciute, Migle Kazukauskaite, Ricardo Fontes Correia, Marius Kuslys and Evaldas Vaiciukynas
The aim of the article is to analyze the effect of cause-related marketing on the attitude–behaviour gap of green consumption in the cosmetics industry. Specifically, the authors…
Abstract
Purpose
The aim of the article is to analyze the effect of cause-related marketing on the attitude–behaviour gap of green consumption in the cosmetics industry. Specifically, the authors examine the relationship between attitude towards the environment, attitude towards green consumption, subjective norms of green consumption, green consumption intention, green consumption behaviour and cause-related marketing.
Design/methodology/approach
A cross-sectional research design was used to test the results of a random sample of 241 respondents and quantitative research was conducted using the data collected through an online questionnaire.
Findings
The research expanded the current knowledge on the effect of cause-related marketing on consumers’ green purchase behaviour and the findings suggested that green cosmetics producers and sellers should clearly define their target audience before choosing the type of cause-related marketing, as it mainly influences those consumers who have a positive attitude towards green consumption.
Research limitations/implications
The implications of the research are relevant for marketing specialists, managers and agencies who are looking to promote green cosmetics products.
Practical implications
Before promoting green cosmetics products, it is important to understand who the target consumer is and whether they have a positive attitude towards the environment, green consumption and also if they are affected by acquaintances’ opinions.
Originality/value
The study contributes to the already existing academic literature by providing a greater understanding of the effect of cause-related marketing on the attitude–behaviour gap of green consumption.
Details
Keywords
Yulist Rima Fiandari, Surachman Surachman, Fatchur Rohman and Ananda Sabil Hussein
This study aims to establish the findings by confirming the extent to which an extended version of the TPB estimation relates to repetitive fish consumption. This study is…
Abstract
Purpose
This study aims to establish the findings by confirming the extent to which an extended version of the TPB estimation relates to repetitive fish consumption. This study is important for the sustainable consumption of fish in society. The purpose of this paper is to examine the relationship that explains perceived value, consisting of monetary and non-monetary values, in shaping attitudes on repetition of fish consumption.
Design/methodology/approach
The sampling of this study was conducted for eight months of 365 people who consumed fish for at least one year. This research was conducted in Malang City, Indonesia. Data analysis applied structural equation modelling by measuring perceived values, attitudes, social norms, behaviour control, intentions and frequency of fish consumption.
Findings
It mostly follows the extended theory of planned behaviour (TPB) sections, with exception on the relationship of subjective norms to intentions and attitudes, subjective norms and perceived value towards repetition of fish consumption. The results of the study indicate that attitudes are preceded by the formation of perceived values. The perceived value significantly affects attitude formation. The perceived value of fish consumption is explained by health and monetary values. A positive attitude does not always precede consumption. Subjective norms provide a weak role in the repetition of fish consumption, while behaviour control plays an important role in realising action on repetitive fish consumption.
Originality/value
This study helps explain the extended TPB, and intentions towards the behaviour of repetitive fish consumption. Attitudes are preceded by the formation of perceived values in the TPB in intention repetitive fish consumption.
Details
Keywords
Samantha L. Moore-Berg, Jessie C. Briggs and Andrew Karpinski
There has been contradictory evidence as to whether implicit attitudes are more indicative of food consumption behavior than explicit attitudes. The purpose of this paper is to…
Abstract
Purpose
There has been contradictory evidence as to whether implicit attitudes are more indicative of food consumption behavior than explicit attitudes. The purpose of this paper is to clarify the predictive validity of implicit attitudes for food consumption behaviors with two popular indirect measures – the implicit association test (IAT) and the affective misattribution procedure (AMP).
Design/methodology/approach
The authors examined the predictive validity of the IAT and AMP for focal and incidental food consumption behaviors (n=277).
Findings
Results revealed that the IAT and the AMP were more context-dependent than initially expected. The IAT only predicted incidental consumption behaviors in Study 1, and the AMP only predicted incidental consumption behaviors when preceding the IAT. However, the indirect measures provided unique variance for predicting incidental consumption behaviors. Only a direct, self-report measure predicted focal behaviors.
Research limitations/implications
These findings suggest that both the AMP and the IAT can predict incidental consumption behaviors, but the presence and strength of these effects may be moderated by unsuspected variables such as task order.
Practical implications
The current study provides evidence for the benefits of utilizing implicit measures in addition to self-report measures during consumer and market research.
Originality/value
This research reevaluates the predictive validity of the IAT and AMP for food consumption behaviors and employs two measures of food consumption behaviors.
Details
Keywords
Saad Saif, Hashim Zameer, Ying Wang and Qadir Ali
Growing environmental issues worldwide need the engagement of all stakeholders to compliance with the decisions of global leaders made at COP21 and COP26. In this regard, the…
Abstract
Purpose
Growing environmental issues worldwide need the engagement of all stakeholders to compliance with the decisions of global leaders made at COP21 and COP26. In this regard, the present study looks at the influence of retailer social responsibility and consumer environmental responsibility by reinforcing consumer’s green consumption behaviors. Similarly, the proposed study incorporates the mediating role of customer trust and environmental concern to understand whether retailer corporate social responsibility and consumer environmental responsibility strengthen green consumption behavior.
Design/methodology/approach
Multiple hypotheses have been developed in light of the theoretical analysis of the available literature. The information was gathered through a survey method. A web-based portal was used to administer the survey, and 340 useable responses were processed by SPSS 23.0 and AMOS 23.0 for experiential analysis. First, the validity and reliability were evaluated. The authors then tested potential relationships using structural equation modeling.
Findings
Survey data analyzed using the SEM approach reveal that consumer environmental responsibility and retailer CSR does not drive green consumption behavior directly. However, green concern and consumer trust mediates the relation of consumer environmental responsibility and retailer CSR towards green consumption behavior. Another mediating path was also tested through environmental responsibility and green concern among retailer's CSR and green consumption behavior. The outcomes of this path are also significant.
Practical implications
The study holds promising implications for green consumption behaviors. The following can be achieved by implementing more sustainable supply chain strategies, such as lowering carbon footprint, purchasing eco-friendly goods and supporting environmental causes through retailers and consumers as well.
Originality/value
This study investigated the joint contribution of retailer CSR and environmental responsibility to green consumption for the first time. The work strengthens the body of knowledge in the field of managerial decision-making and creates new directions for scholarly investigation.
Details
Keywords
This paper aims to explore the attitude-behaviour gap consumers experience when transitioning from buying fast fashion to embracing sustainable fashion consumption. Despite being…
Abstract
Purpose
This paper aims to explore the attitude-behaviour gap consumers experience when transitioning from buying fast fashion to embracing sustainable fashion consumption. Despite being driven to make sustainable fashion purchases, consumers are confronted with certain retail barriers that impede them from making the shift.
Design/methodology/approach
This study draws from the theory of planned behaviour and the behavioural-reasoning theory approaches to theoretically develop and assess five key fashion consumption barriers that moderate the relationship between sustainable fashion consumption motivations and actual behaviour. These are the steep price of sustainable fashion, low visibility, restricted availability, limited cognisance of the deleterious consequences of fast fashion and low trust in sustainability claims. Under heightened levels of moderators, the relationship between motivation and behaviour was predicted to be weaker. The author's data sample of 376 consumers validated the hypotheses.
Findings
This article contributes to the field of sustainable fashion retail consumption in three ways: (1) it reveals that the expensive cost of sustainable fashion is not an obstacle to its adoption, and consumers are willing to pay more but struggle to access the styles they prefer; (2) it unveils that, in contrast to recent scholarship, the lack of knowledge of the adverse environmental effects of fast fashion is still a barrier to transitioning to sustainability and (3) it implies that consumers are less motivated to lower their consumption of clothing when they feel dubious about fashion companies' sustainability claims.
Originality/value
The findings contribute to the existing body of knowledge on green consumption by shedding light on the complex dynamics between moderating factors and the transition from intention to behaviour in sustainable fashion consumption.
Details
Keywords
The purpose of this study is to exploring the factors influencing renewable energy consumption intentions and behaviors among eco-tourism visitors in Bangladesh, developing…
Abstract
Purpose
The purpose of this study is to exploring the factors influencing renewable energy consumption intentions and behaviors among eco-tourism visitors in Bangladesh, developing theory of sustainable consumption behaviors (TSCB).
Design/methodology/approach
Based on review of previous empirical studies and other literatures, and collection of 399 usable responses, the study is conducted through partial least squares structural equation modeling (PLS-SEM) by using Smart PLS3.3.3.
Findings
The study results divulge that renewable energy consumption intentions significantly influence renewable energy consumption behavior; and the carbon mitigation norms and energy saving norms significantly impact on renewable energy consumption intentions among eco-tourists in Bangladesh.
Practical implications
The findings imply that availability of renewable energy consumption options may attract tourists towards eco-tourism in Bangladesh.
Originality/value
This study is one of the first attempts to developing the theory of sustainable consumption, exploring the integrated impacts of carbon mitigation norms, energy saving norms and renewable energy consumption intentions on eco-tourists’ renewable energy consumption behaviors in Bangladesh.
Details
Keywords
Abdul Ghaffar, Syed Shahid Zaheer Zaidi and Tahir Islam
Unsustainable spending patterns of consumers directly contribute to 30–40% of environmental degradation, mainly in waste. Packaging is a vital part of responding to the main…
Abstract
Purpose
Unsustainable spending patterns of consumers directly contribute to 30–40% of environmental degradation, mainly in waste. Packaging is a vital part of responding to the main challenges of sustainable food consumption on the global stage. This study aims to investigate how environmental concern and trust in sustainable producers impact the sustainable consumption behaviors of consumers via the mediation of consumer xenocentrism and the moderation of eco-label and country of origin (COO) of buying sustainable packaged foreign food brands.
Design/methodology/approach
This study employed a quantitative method. The authors used Smart PLS 3.0 structural equation modeling (SEM) technique for data analysis. Data from the participants were collected through the convenience sampling technique. A total of 343 valid responses were received.
Findings
The results indicate that xenocentrism is an emerging behavior among Pakistani consumers. The authors found that a high degree of environmental concern and trust in sustainable producers are the antecedents of consumer xenocentrism, which leads to sustainable consumption behavior.
Research limitations/implications
This research highlights the importance of customers’ xenocentric attitudes that lead to sustainable consumption behavior. The research findings provide vital information for researchers, policymakers, academics, practitioners, industry professionals, brand managers and top management, especially in designing the environmental sustainability framework. Although the findings support theory of planned behavior (TPB), future studies can contrast different theories’ contributions to sustainable consumption behavior improvement. Also future researchers may analyze the impact of culture on the association between sustainable consumption and consumer attitudes toward environmental concerns and trust in sustainable producers.
Originality/value
This research contributes to practice and theory, as consumer xenocentrism is a relatively unexplored area of research in developing countries. To the best of the authors' knowledge, this study is the first to examine consumers’ xenocentric attitudes to sustainable consumption empirically.
Details
Keywords
Sameeullah Khan, Asif Iqbal Fazili and Irfan Bashir
This paper aims to theorize that millennials' counterfeit buying behavior is partly driven by perceived peer counterfeit consumption – the perception that counterfeit luxury…
Abstract
Purpose
This paper aims to theorize that millennials' counterfeit buying behavior is partly driven by perceived peer counterfeit consumption – the perception that counterfeit luxury consumption is a norm within members of their own generation.
Design/methodology/approach
The research is based on two survey-based studies: Study 1 investigates the phenomenon on young millennials (n = 438) and Gen X (n = 374) using moderation analyses in PROCESS Macro; and Study 2 is based on young millennials (n = 643) and runs a partial least squares structural equation modeling model.
Findings
The findings reveal that perceived counterfeit consumption within own (vs other) generation leads to greater counterfeit purchase intention and this effect is stronger for young millennials (vs Gen X). Counterfeiting values (materialism, counterconformity and morality) strengthen the impact of perceived peer counterfeit consumption on the counterfeit purchase intention of young millennials, thereby establishing counterfeit luxury consumption as a salient norm.
Practical implications
To modify perceptions about peer counterfeiting norms, normative messages must communicate counterfeit avoidance among millennials through social media influencers. Luxury brand managers must focus on the experiential value of luxury and pursue unconventional luxury inspired by a sense of rebelliousness and independence.
Originality/value
This work demonstrates that millennials engage in counterfeit luxury consumption when they perceive it as a salient consumption norm among members of their own generation. It adds a novel construct of perceived counterfeit consumption and demonstrates the role of generation as a normative referent. The article provides a values-based motivational account of conformity to peer counterfeiting norms.
Details
Keywords
Olivia Johnson and Veena Chattaraman
Using identity theory, this paper aims to explore differences in socially responsible signaling behavior based on the salience of a personal or social identity.
Abstract
Purpose
Using identity theory, this paper aims to explore differences in socially responsible signaling behavior based on the salience of a personal or social identity.
Design/methodology/approach
Structural equation modeling was used to study the relationship among identity commitment, salience, and signaling behavior.
Findings
Findings revealed personal identity salience mediated the relationship between socially responsible commitment and socially responsible social-signaling consumption behavior.
Practical implications
The results of the study suggest that Millennials engage in socially responsible activities as a result of a salient personal identity. Millennials use socially responsible behavior to signal their benevolence to themselves and others.
Originality/value
This is the first research that has examined the relationship between Millennials’ socially responsible consumption behavior and a salient personal or social identity.
Details
Keywords
Adekunle Oke, Jasmina Ladas and Moira Bailey
This study aims to explore the motivation as well as barriers for ethical food consumption behaviour by focussing on the food consumption pattern of young adults in the North East…
Abstract
Purpose
This study aims to explore the motivation as well as barriers for ethical food consumption behaviour by focussing on the food consumption pattern of young adults in the North East of Scotland. Considering the recent involvement of young adults in environmental activism, consumption behaviour of young adults in the North East of Scotland, an oil-based community, presents essential research interest to understand whether young adults often contemplate the consequences of their lifestyle.
Design/methodology/approach
The authors explored the perceptions of ten purposive recruited young adults using semi-structured interviews to understand factors underpinning consumer's decision-making towards ethical food products.
Findings
The study reveals three key factors influencing ethical food consumption behaviour among young adults. The findings show that personal health and well-being are the main reasons why consumers engage in ethical food consumption. Also, it is observed that information facilitates decision-making by raising awareness regarding the social, environmental and health consequences of food production and consumption. Further, the findings show that situational attributes, such as product price and product availability, are creating dissonance when engaging in ethical food consumption.
Originality/value
This study contributes to sustainability research and the ongoing debate on consumerism by exploring ethical food consumption behaviour and highlights the need to address situational challenges, such as product price and availability. The study suggests that interventions to address current consumption patterns should also emphasise the social and personal benefits of food consumption rather than the environmental benefits that have been the focus of prior research.
Details