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With rapidly changing marketing landscape, nowadays, the formulation of various marketing strategies is increasingly focused on how consumers tend to make decisions. To meet the highly demanding consumer expectations, market segmentation can be used as an important marketing strategy. Due to gender marketing concept familiarity in the contemporary world, gender difference is one of the reference features in the process of market segmentation for marketers. This research is aimed to examine various determining factors that foster consumer purchase decision-making and the differences between consumers of different genders while making shopping and purchase decisions with special reference to an emerging economy, i.e. Pakistan.

Based on a cross-sectional sample of 367 consumers, the study adapted Sproles and Kendall's (1986) Consumer Style Inventory (CSI) to scrutinize the decision-making of both genders in Pakistan. For data analysis, the exploratory and confirmatory factor analysis in addition to the structural equation modeling has been used.

The study emphasized that, with the exception of quality awareness, brand consciousness, fashion consciousness, option overload and price consciousness greatly affect buying decisions. In addition, when it comes to consumer purchase decision-making, significant gender variations were discovered for both fashion consciousness and price consciousness.

Drawing upon the distinctive cultural characteristics of Pakistan and its people, in-depth research was conducted on purchasing behaviors of Pakistani consumers and the decision-making characteristics of customers of different genders were summarized. The outcomes are expected to make a significant contribution to the field of gender marketing by organizations.

Information technology provides important support for on-site decision-making of field personnel. Most literature focuses on the technological aspects of decision-support systems, without fully understanding the information required for effective decision-making. This study aimed to formalize decision-makers’ requirements in terms of the major goals, decisions and information.

The situation awareness (SA) approach was applied through the goal-directed task analysis (GDTA) method, narrowing the scope to field managers’ decision-making during indoor construction activities. This method was based on a series of interviews to define, revise and validate the decision-making requirements for the given scope.

The study yielded 1,056 highly interrelated elements. The results indicate that the field manager’s overall goal is to execute and handoff work within the established deadlines, with the required quality, maximizing profits, within a safe work environment. The overall goal construes into five main goals regarding work progress, quality, costs, safety and communication. These goals include subgoals, decisions, and the information necessary to attain them, depicted in diagrams.

The findings allow enhancing the design of decision-support solutions by identifying information required for future developments and showing the interrelations between goals and information requirements that need to be addressed to present interfaces for effectively assisting on-site decision-making. Moreover, the results allow for the assessment of solutions regarding the sufficiency of information.

This is the first effort to fully understand the information required by field managers for on-site decision-making during indoor construction activities.

The purpose of the paper is to present research trends in the food supply chain in the context of changes in food systems due to globalization, urbanization, environmental concerns, technological changes and changes in food consumption patterns in the world.

The present investigation was performed by bibliometric analysis using the VOSviewer software, visualization software developed by Nees and Waltman (2020). In this work we performed co-citation, bibliographic coupling and keyword evolution analyses.

The results show that research in the food supply chain is rapidly changing and growing. By applying co-citation analysis, The authors found that the intellectual structure of the food supply chain has evolved around six clusters, namely, (a) collaboration and integration in the supply chain (b) sustainable supply chain management, (c) food supply chain management (FSCM), (d) models for decision-making in the food supply chain, (e) risk management in the supply chain and (g) quality and food logistics in the supply chain. However, based on bibliographic coupling analysis, The authors find that new or emerging research niches are moving toward food supply market access, innovation and technology, food waste management and halal FSCM. Nevertheless, the authors found that the existing research in each of the thematic clusters is not exhaustive.

The limitation of the research is that the analysis mainly relates only to the bibliometric approach and only one database, namely, Scopus. Broader inclusion of databases and deeper application of content analysis could expand the results of this research.

There are limited studies that have examined research trends in food supply chains in both developed and developing countries using bibliometric analysis. The present investigation is novel in identifying the thematic research clusters in the food supply chain, emerging issues and likely future research directions. This is important given the dynamics, consumer demand for quality food, technological changes and environmental sustainability issues in food systems.

Voluntary participation (VP) has been identified as one of the characterizing features of mediation. This study aims to examine the value of VP in construction dispute mediation from two perspectives. Firstly, is VP a prerequisite of successful construction mediation. Secondly, does power asymmetry (PA) between the contracting parties marginalize the value of VP in fostering the use of mediation to resolve construction disputes.

Constructs of VP, PA and prerequisites of successful mediation were first developed. Principal component factor analysis was performed on data collected from the construction dispute resolution community to explore the underlying structure of the constructs. The relationships between the constructs were tested by structural equation modelling.

VP is found to be an important attribute of successful mediation. PA is also found to be inherent in construction contracting. This study identified three forms of PA: Resource, Information and Expectation. Moreover, this study found no conclusive empirical evidence to support that PA would marginalize the value of VP in fostering an attempt to construction dispute mediation. It is suggested that VP shall remain one of characterizing features of mediation.

The users, mediators and the judiciary should be aware of the importance of VP in mediation, irrespective of the use of mediation is contractual or court-encouraged. Although the presence of PA between the disputing parties, through participating voluntarily and ensuring the mediation process is flexible and fair, the chance of achieving a settlement would be enhanced.

VP has been viewed as one of the fundamentals of mediation. This study empirically supported this design concept. Furthermore, PA in construction contracting can be expressed as disparities in resource, information and expectation. Their existence presents no significant barrier to attempt of mediation. The flexible approach of mediation has been instrumental in overcoming the paradox between VP and PA. This study affirms the positive value of VP in fostering the use of construction dispute mediation.

This study investigates the relationship between organizational citizenship behavior (OCB), total quality management (TQM), and corporate sustainability (CS). Specifically, the authors propose that TQM mediates the relationship between OCB and CS. The authors intend to demonstrate that TQM practice may be able to balance the interests of all stakeholders and hence improve the performance of all three CS elements, namely economic, social and environmental.

The authors designed a survey questionnaire. The authors then collected data from managers that were in charge of quality control in 216 companies. Hypotheses were developed and regression and path analyses were used to test the hypotheses.

OCB has a positive effect on both TQM and CS. TQM also is positively related to CS. Further, TQM mediates the relationship between OCB and CS. Further analyses show that the full mediation only applies to economic aspects of CS but not social and environmental.

Companies that aim to achieve overall CS performance should not only encourage OCB in an organization, but also pay attention to TQM. Moreover, when deciding on hard and soft TQM, the priority should be given to hard TQM.

The authors investigate the relationship between OCB, TQM and CS in detail. The authors treat TQM in two elements of soft TQM and hard TQM while treating CS performance in three elements of economic, social and environmental performances. The authors further examine how both hard and soft TQM impacts CS performance differently.

Modular integrated construction (MiC) is an innovative and effective manufacturing-based method of construction that has become the mainstream development direction of projects in Hong Kong (HK). However, large-scale promotion of MiC practice still needs efforts. A pressing concern is that the impact of relevant policies on stakeholders during project implementation is rarely explored in depth. Therefore, to fill the research gap, this study aims to investigate the influence of policies on stakeholders to drive the successful implementation of MiC in HK.

This study uses a strategy of multiple methods. First, a comprehensively literature review and survey were adopted to identify critical policies and stakeholders. Second, semi-structured interviews with 28 experts were conducted to quantify their relationships. Third, three policy–stakeholder networks at initiation, planning and design and construction stages were established using social network analysis.

Environmental protection policy, COVID-19 pandemic policy and environmental protection policy and quality acceptance standard for project completion are found to be the most important policies of the three stages, respectively. The HK government and developers are highlighted as prominent stakeholders influencing policy implementation at all three stages. The dynamics of the influence stakeholders receive from critical policies at different stages of MiC are discussed. Valuable recommendations are accordingly proposed to enhance the successful implementation of MiC projects from the perspective of various stakeholders.

This study contributes to the body of knowledge by considering the mediating influence of stakeholders during policy implementation in the MiC uptake, and is valuable in helping policymakers to deeply understand the influence of policies to further forward successful MiC implementation and practicality in HK.

The Fourth Industrial Revolution (4IR) holds the potential to significantly improve capabilities and performances for architectural, engineering, construction and operation and maintenance (AECO) companies in India. The top management of such companies seems unsure and reluctant to implementation of the 4IR applications. The objective of this research is to identify the 4IR technology applications, which would have a significant impact on the operation of the AECO companies in India. Moreover, the paper further attempts to give a conceptual roadmap for the implementation of these 4IR technologies in the AECO value chain.

The nascent level of research in 4IR in construction necessitated the adoption of mixed methodologies in research. Hypothesis testing has been carried out on the quantitative data to ascertain the potential of 4IR technologies, which could significantly impact the AECO companies. Subsequently, qualitative research has been used to explore the reasons impacting the technology adoption and generate a possible road map for the implementation of the significant 4IR technology applications.

The AECO value chain is challenged due to its complexity, uncertainty, fragmented supply chains, myopic thinking and a culture reluctant to change. The study provides insights into the dilemmas of practitioners in the Indian context while exploring possible approaches to carry out the transformation in AECO.

The study validation relied on the opinions, perspectives and recollections of respondents. The opinion of practicing professionals was limited to the Indian context.

The article may help leaders of AECO firms, industry associations, policymakers and academia to take steps in relevant directions to enable digital transformation.

A green innovation strategy is an important step for enterprises to balance economic and environmental. As the executors of strategic decisions, the attitude and capabilities of senior managers determine the effectiveness of implementing green innovation. Therefore, this paper aims to explore the relationship between executive compensation incentives and green innovation.

Based on the data of heavily polluting enterprises listed in China's A-share market from 2015 to 2020, this study constructs an OLS model with fixed effects of time and industry, and uses the mediation three-step method to verify the correlation between executive compensation incentives, innovation openness and green innovation. Meanwhile, the grouping regression was used to test the moderating effect of environmental regulation on executive compensation incentives.

The empirical results show that executive salary incentives promote green innovation and equity incentives inhibit green innovation; the openness breadth partially mediates the relationship between salary incentives, equity incentives and green innovation, while the openness depth only partially mediates the relationship between equity incentives and green innovation; and environmental regulation positively moderates executive incentives.

Due to sample selection and variable measurement, the study lacks certain generality. Therefore, future research needs to further analyze the internal factors affecting green innovation from multiple dimensions.

This study provides a new evidence for analyzing how executive compensation measures affect green innovation, and further enhances the mediating mechanism of open innovation.

This study has significant theoretical implications for examining the intra-firm factors that affect green innovation.

This paper aims to discuss the firm productivity premium for servitized firms. It discusses servitization across the product value chain and estimates the effects of the range and extent of servitization on productivity premium in manufacturing firms.

This paper develops a conceptual framework and tests the hypotheses on the effects of servitization on productivity premium using linear regression models with a sample of 20,837 Russian manufacturing firms gathered from the Ruslana Bureau van Dijk database and the Russian customs service.

Servitized firms exhibit higher total factor productivity and labor productivity. The labor productivity premium increases with the number of services offered. However, the impact of services on productivity varies along the product value chain: postmanufacturing and postsales services enhance productivity premium, while manufacturing and back-office services diminish them. The effect of establishment services remains ambiguous.

This paper offers an analytical framework for firms to assess their servitization strategies. These strategies should be gradual, focused on enhancing firm efficiency rather than being an end goal. Firms should initiate the process by introducing services at the postproduction and postsales stages of the product creation chain to achieve productivity premium.

The paper extends the evidence on firm-level productivity drivers and contributes to the servitization theory. A servitization strategy should be portfolio-based, considering both the potential gains and losses in productivity resulting from the implementation of specific services.

The use of energy efficient cookstoves (EECS) has been promoted for a long and considered as instrumental in the efforts to mitigate the multiple social, economic and environmental consequences of traditional biomass cookstoves. Despite this, the adoption of EECS in pre-urban and rural Ethiopia is still very low. In response to this, the government of Ethiopia, in collaboration with international development organizations, implemented numerous initiatives aimed at improving the availability and use of EECS as part of the effort to support sustainable development. However, very little is known about the impact of the introduced EECS on improving the welfare of women. The purpose of this study is, therefore, to assess the impact of improved cookstoves projects on the welfare of women in Yaya Gullele district, Ethiopia.

A mixed research design was adopted to conduct the study. The quantitative data for the study were collected using a structured questionnaire by interviewing 388 randomly selected respondents. The data were analysed using both descriptive and inferential data analysis techniques, including the propensity score matching model using STATA.

Results of the study revealed that adoption of EECS has reduced fuel wood expense (124.65 Ethiopian Birr [ETB]/week), reduced five-year stove expense (404.67 ETB) and increased regular savings (116.58 ETB/month), which contributed for an increased annual income of participants (5,594.42 ETB). The result of the study also indicated that the use of EECS enabled the beneficiary women to reduce the amount of fuel wood use by 29.4 kg/week, which in turn reduced forest degradation and emission by 2.34 tons of CO₂e/year/household. Besides, it reduced the drudgery on women in terms of reduced time to cook (53 min/day), reduced time to collect fuelwood and prepare food (3.95 h/week) and reduced frequency of fuelwood collection trips (3.42 trips/week). The study results, in general, indicated that the adoption of EECS improved the welfare of women in the study area, where the majority of women have been suffering from the burden of using traditional stoves and associated impacts for a long.

Energy is central to most of the development-related challenges and opportunities every country faces today. The result of the study implied that policies and strategies intended at improving the availability and use of EECS as part of the effort to support sustainable development need to consider integrating such context-referenced, locally manageable and affordable EECS into the clean developmental strategies of the country.

Insights from this study can support development practitioners and policymakers to make informed decisions regarding future interventions in the use of energy efficient that have the potential to several economic, social and environmental positive development outcomes.