Search results

1 – 10 of over 13000
Book part
Publication date: 22 November 2012

Jo En Yap, Michael B. Beverland and Liliana L. Bove

Purpose – The objectives of this study are to explore how consumers achieve, maintain, and/or regain privacy and to more fully understand the meaning consumers ascribe to…

Abstract

Purpose – The objectives of this study are to explore how consumers achieve, maintain, and/or regain privacy and to more fully understand the meaning consumers ascribe to privacy.

Methodology/approach – Image-elicited depth interviews were conducted on a theoretical sample of 23 informants.

Findings – Consumers are active participants who assert their dominance in the marketplace and resist organizational practices that impinge upon their privacy. Seven categories of privacy management practices were identified: withdraw, defend, feint, neutralize, attack, perception management, and reconcile. The findings also reveal that when informants desire privacy and engage in these practices, they are ultimately in a quest for the meta-goal of sovereignty over their respective personal domains.

Research limitations/implications – This study provides support for and expands upon knowledge of the privacy management practices identified in extant literature, and offers an encompassing conceptualization of privacy as it applies in the context of contemporary consumption.

Social implications – This study may assist policy makers and managers in their efforts to develop appropriate solutions to manage consumers’ privacy concerns and support them in their pursuit of privacy.

Originality/value of the paper – This study injects the voice of the consumer into the privacy debate. A broad theoretical framework for understanding what consumers mean when they talk about privacy and the practices they engage in to “do privacy” is presented. It is hoped that this study provides a basis for managing consumer privacy concerns and future research on the issue so that improved outcomes can be attained for all.

Book part
Publication date: 7 November 2011

Mike Molesworth, Rebecca Jenkins and Sue Eccles

Purpose – In this chapter we consider how two apparently disconnected practices – one very human (loving relationships), another the apparently alienating outcome of consumer…

Abstract

Purpose – In this chapter we consider how two apparently disconnected practices – one very human (loving relationships), another the apparently alienating outcome of consumer technology (videogame play) – may turn out to be linked in very intimate and perhaps surprising ways. In making this connection we hope to comment on how consumer practices may be understood in the context of dynamic human relationships and cultural ideals.

Methodology – We conducted 36 phenomenological interviews with adult videogame players in order to elicit everyday experiences of videogame play in the context of the individual's lifeworld. This chapter deals with aspects of data that explore relationships with partners and children.

Findings – We illustrate that consumer practices, ideals, and even couples are not stable things, but are subject to routine reconfiguration throughout life. We suggest the possibility of a triadic theory of human relationships that consists of the people themselves, their consumer practices, and ideas about what love means.

Originality/value of paper – Previous questions about the value of videogame consumption have tended to ask about violence or the normalcy of how we might spend our time. In this chapter we have attempted to shift the focus to questions about human relationships and how they might be enacted with consumer technologies. By understanding the interactions between human actors, their consumer practices and their ideals we are able to comment on existing critiques and celebrations of the impact of consumer culture on human relationships.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78052-116-9

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 14 November 2017

Domenico Dentoni, Kim Poldner, Stefano Pascucci and William B. Gartner

The objective of this chapter is to understand innovative processes of resource redeployment taking place during consumption. We label this as consumer entrepreneurship. We define…

Abstract

The objective of this chapter is to understand innovative processes of resource redeployment taking place during consumption. We label this as consumer entrepreneurship. We define consumer entrepreneurship as the process of sharing and recombining resources innovatively to seek opportunities for self-creating user value. Through the illustration of heterogeneous forms of consumer peer-to-peer sharing, we argue that consumer entrepreneurship: (1) differs ontologically from a view of entrepreneurship as creation of exchange value; (2) bridges the notion, established in marketing studies, of consumers as value creators with the field of entrepreneurship; (3) develops mostly when the process of sharing is regulated informally, based on trust relationships; and (4) thrives as groups of sharing consumers discover and enact their values through the experimentation of multiple forms of product and service procurement. On the basis of these points, consumer entrepreneurship contributes to provide a novel perspective on hybrid organizations, that is, a view of hybrid organizations as everyday spaces where consumers create heterogeneous forms of (utilitarian, social, or environmental) value that they personally use as opposed to reward exchanges. Relative to the current definition of hybrid organizations (Pache & Santos, 2013) and organizing (Battilana & Lee, 2014), we argue that consumer entrepreneurship helps better explain “why, when, and how” consumers increasingly engage in peer-to-peer sharing organizations – a fledging and still underexplored way of organizing consumption worldwide.

Details

Hybrid Ventures
Type: Book
ISBN: 978-1-78743-078-5

Keywords

Book part
Publication date: 28 November 2016

Daiane Scaraboto, Marcia Christina Ferreira and Emily Chung

The purpose of this study is to examine the interplay between the curatorial practices of consumers as collectors and the materiality of the collected objects. In particular, this…

Abstract

Purpose

The purpose of this study is to examine the interplay between the curatorial practices of consumers as collectors and the materiality of the collected objects. In particular, this study explores how the material substances of collected objects shapes curatorial practices and how the ongoing use of the collected objects challenges curatorial practices.

Methodology/approach

Taking advantage of the publicization of once-private collections on social media, we collect 111 YouTube videos created by plastic shoe aficionados. Drawing from visual anthropology and theorizations of materiality, we analyze consumer interactions with the objects they collect.

Findings

This study’s findings elucidate consumers’ interactions with the material substances of the objects they collect and demonstrate how these interactions shape the ways in which consumers curate their collections, including how they wear, care for, catalog, and display the collected objects.

Research implications

Our findings have implications for theorization on consumer collections, consumer identity, and consumer participation in brand communities and are relevant for consumer researchers who study the interactions and relationships between consumers and consumption objects.

Originality/value

This study is the first to re-examine consumers as collectors to extend and update consumer research on the curatorial practices of physical, wearable collectibles. This study sets the foundations for further research to advance our understanding of consumers as collectors as well as to illuminate other theories and aspects of consumer research that consider consumer–object interactions.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78635-495-2

Keywords

Book part
Publication date: 10 April 2019

Cristina Galalae, Julie Emontspool and Omid Omidvar

Purpose: This chapter explores the practices underpinning the production of field-specific cultural capital at festivals, understood here as retail spaces that gather a plethora

Abstract

Purpose: This chapter explores the practices underpinning the production of field-specific cultural capital at festivals, understood here as retail spaces that gather a plethora of distinct market actors.

Methodology/Approach: This research presents evidence from an ethnographic study employing an interpretative paradigm and multiple data collection processes. The empirical research has been undertaken in the context of food festivals associated with the foodie taste regime.

Findings: Three categories of practices that play a role in the production of field-specific cultural capital, namely representational, exchange, and experiential practices, are presented.

Practical Implications: Our chapter provides recommendations for food festival organizers and participants who need to improve their practices when facing challenges such as increasing international competition and costs or declining sponsorship.

Research Limitations/Implications: This chapter contributes to the growing body of field-level market analysis by showing how practices enabled by complex retail spaces contribute to the production of field-specific cultural capital. However, this chapter is limited by its focus on food festivals.

Originality/Value of the Paper: This chapter theorizes how practices enable the acceleration and diversification of field-specific capital exchange, as well as its integration with other forms of capital.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78754-285-3

Keywords

Book part
Publication date: 5 February 2018

Carly Drake and Scott K. Radford

Purpose: This study seeks to determine the marketplace practices in which consumers engage with regard to masculine and feminine codes employed in product design. Since extant…

Abstract

Purpose: This study seeks to determine the marketplace practices in which consumers engage with regard to masculine and feminine codes employed in product design. Since extant consumer research argues that consumers prefer marketing stimuli that match their sex or gender identity, this study also asks how consumers’ practices inform this understanding of the possession-self link.

Design/methodology/approach: This study used semi-structured interviews with an auto-driving component to answer the research questions. Data from 20 interviews were analyzed using feminist critical discourse analysis and a poststructuralist feminist-informed theoretical framework.

Findings: Four consumer practices identified in the data show that interpretations and evaluations of product gender are sometimes, but not always, a reflection of the gendered self.

Research limitations/implications: This research shares a snapshot of a cohort of individuals that interact with the marketplace, but there are some perspectives missing. Future research must engage with individuals from different socioeconomic backgrounds, as well as non-binary or gender nonconforming individuals, in order to enhance or even challenge these findings.

Practical implications (if applicable): Evidence from the marketplace demonstrates intense criticism of products that have been coded as masculine or feminine based on gender stereotypes or men and women’s perceived aesthetic tastes. Marketers are encouraged to use gender codes to differentiate products catered to men and women based on their ergonomic or biological needs.

Originality/value: This study complicates theory on the possession-self link to show cases in which that link is broken. Engaging critically with the topic of product gender from a poststructuralist feminist perspective also illustrates how marketing practices may help or harm consumers.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78743-907-8

Keywords

Book part
Publication date: 6 December 2013

Melissa Archpru Akaka, Hope Jensen Schau and Stephen L. Vargo

This chapter explores the nature of the cultural context that frames value creation and provides insight to the way in which value is collaboratively created, or co-created, in…

Abstract

Purpose

This chapter explores the nature of the cultural context that frames value creation and provides insight to the way in which value is collaboratively created, or co-created, in markets.

Methodology/approach

We develop a conceptual framework and research propositions for studying the co-creation of value-in-cultural-context through the intersection of consumer culture theory (CCT) and service-dominant (S-D) logic and the integration of a practice-theoretic approach for value co-creation.

Research implications

The integration of CCT, S-D logic, and practice theory provides a conceptual framework for studying the co-creation of value among multiple stakeholders and the (re)formation of markets.

Practical implications

Drawing on this framework, marketers can contribute to the co-creation of new markets by influencing changes in cultural contexts – practices, norms, meanings, and resources – that frame value co-creation and exchange.

Originality/value of chapter

This chapter explores the integration of CCT and S-D logic by focusing on value co-creation and applying a practice approach to further weave together these distinct research areas. In addition, the proposed framework elaborates the conceptualization of value-in-context to consider the cultural context that influences and is influenced by the co-creation of value.

Book part
Publication date: 27 June 2016

Mark Peterson and Matthew B. Lunde

This paper reviews recent developments in marketing-related sustainable business practices (SBP) that macromarketing scholars have researched and debated for four decades. Such…

Abstract

Purpose

This paper reviews recent developments in marketing-related sustainable business practices (SBP) that macromarketing scholars have researched and debated for four decades. Such SBPs should be regarded as positive steps toward a future where business does more good than harm in society.

Methodology/approach

Using the approach of a literature review, this paper highlights the actions of entrepreneurs and firms to implement SBPs resulting from analysis of the interplay between markets, marketing and society. Such analysis is in the tradition of macromarketing scholarship.

Findings

The study identifies important developments about an important shift toward adopting SBPs among many firms, as well as among consumers − especially, in developed countries of the world.

Research implications

The study suggests that taking a macromarketing view offers scholars a broad lens on current complex marketplace phenomena that will prove effective in better understanding sustainability issues.

Practical implications

The results of the study underline the value of macromarketing scholarship through the last four decades. By being daring enough to consider other stakeholders other than marketers and owners of firms, macromarketers have provided scholars a more holistic understanding of business’ role in society.

Originality/value

Today, enlightened practitioners who utilize knowledge from macromarketing scholarship can gain a competitive advantage as they navigate markets increasingly influenced by a wider set of stakeholders. Such influential stakeholders include partner firms, employees, society and local communities, NGOs, media, government, as well as the environment and future generations. Scholars can gain perspective on the phenomena they investigate with such a macromarketing lens.

Book part
Publication date: 22 November 2012

Niklas Hansson and Helene Brembeck

Purpose – In this chapter, we intend to discuss and analyse possibilities and policies for sustainable cities and mobility by linking these issues to ordinary consumption or…

Abstract

Purpose – In this chapter, we intend to discuss and analyse possibilities and policies for sustainable cities and mobility by linking these issues to ordinary consumption or shopping practices. We argue that sustainability discourses directed towards urban dwellers or citizens tend to express totalizing and exclusionary tendencies that obscure the situated dimensions of mobility practices generated through consumption.

Design/methodology – Through an ethnographically informed exploration of everyday consumption practices we discuss discrepancies between examples of sustainability policies and campaigns on the one hand and mundane consumption practices on the other.

Findings – The chapter concludes that there are some major discrepancies between official sustainability discourses and mundane consumption practices and introduces the concept of the ‘consumover citizen’ as a productive way of discussing sustainability.

Originality/value – Introducing the concept of ‘consumover citizen’ is a novel way of conceptualizing sustainability in terms of who and what moves in the city regarding mobility generated by consumption practices.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78190-022-2

Keywords

1 – 10 of over 13000