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Maintaining food safety techniques in the supply chain management require special food safety labelling techniques during distribution in the retail food industry. The food products have to be of good quality and labelling inbound, manufacturing, and outbound in the supply chain contributes to this aim. The purpose of this study is to evaluate how food safety labelling is managed in Vietnam’s retail food industry with a special focus on food in Ho Chi Minh City, Vietnam. Photography was used in an observational study conducted among five separate retail market chains all located in this city. In which ways are the applications of the developed food safety labelling techniques among three separate retail food markets similar and dissimilar being accounted for? The results show that the packaging and labelling in Big C, Aeon Citimart, and Giant using the symbols of food safety build trust for their customers. The Big C indicates guidelines for VietGAP and green labelling. Aeon Citimart indicates the name of the good, expiration date and instructions for use as well as guidelines for the government factor (VietGAP) to the food safety practices in the Vietnamese food retail sector.

We formally investigate the effects of an inspection system influencing safety of foreign and domestic food products in the domestic market. Consumers purchase domestic and imported food and value safety. Potential protectionism à la Fisher and Serra (2000) can arise: inspection frequency imposed on foreign producers set by a domestic social planner would be higher than the corresponding policy set by a global social planner treating all producers as domestic. The domestic social planner tends to impose most if not all of the inspection on foreign producers, which improves food safety for consumers and limits the production loss for domestic producers. Despite this protectionist component, inspections address a potential consumption externality such as health hazard in the domestic country when unsafe food can enter the country undetected. We then calibrate the analytical framework to the U.S. shrimp market incorporating key stylized facts of this market. Identifying protectionist inspection requires much information on inspection, safety, damages, and costs. We also investigate how to finance the inspection policy from a social planner perspective. Financing instruments differ between the domestic and international welfare-maximizing objectives.

The purpose of this paper is to examine the determinants of awareness of and compliance with chicken feed standards among chicken farmers in Tanzania.

A total of 107 respondents in two regions were selected through simple random sampling. Structured questionnaires were used to collect data. Descriptive statistics and multiple regression approaches were used in data analysis.

The results revealed that the level of awareness of standards is low and the compliance level is even lower at the same time as the data indicated a positive relation between awareness and compliance. Attending seminars, knowledge dissemination by extension agents, farmers’ awareness of the existence of other standards and health consciousness have a significant and positive influence on awareness of feed standards while the age of the farm and dependence on farm formulated feeds have a significant negative influence on awareness of standards. On the other hand; knowledge dissemination by TBS, awareness of chicken feed standards and awareness of the existence of other standards apart from chicken feed standards, have a significant positive influence on compliance with feed standards.

These findings indicate that regulators should invest more in awareness creation campaigns to enhance compliance with feed standards at the same time as feed processors should develop closer knowledge and learning links to farmers.

The findings of the study are expected to positively contribute to performance of chicken industry in Tanzania by promoting production of products that are of quality accepted domestically and abroad.

This paper aims to explore the relationship between consumer demand for enhanced food safety features and regional identification of food amongst consumers across Great Britain and the Republic of Ireland.

The paper uses the choice experiment method to determine preferences for food testing standards, traceability standards, health and welfare standards, region of origin and price.

The results show that substantial differences exist in preferences for the features between consumers in both countries. In addition, while stark differences are apparent between the two countries, in their preferences for food originating from their local region, the results suggest that consumers perceive significant substitutability between the enhanced safety features and the local regional label in both countries.

This paper provides a unique insight into preferences for a wide range of enhanced food safety features amongst consumers in these two countries. This is the first study to undertake a comparison of these countries using the choice experiment method. In addition, the paper provides a thorough overview of how consumers perceive the relationship between enhanced safety features and region of origin of food.

The purpose of this paper is to explore the factors hindering the adoption of good agricultural practices (GAPs) in the Thai fresh fruit and vegetable industry from the perspectives of key stakeholders in different tiers of the supply chain up to consumers.

Semi-structured interviews were carried out in Bangkok and nearby cities. The key informants were experts, governmental authorities, producers, distributors, exporters, and consumers. A qualitative content-summarising approach was used to analyse the interview transcripts.

Stakeholders perceived the credibility of national GAP (Q-GAP) standards implemented in the Thai domestic market as low, due to a lack of reliable verification and traceability and because the system is managed by governmental bodies. Consumer demand could drive the market of safe produce, but retail stores are the main influencers of producers’ adoption of GAPs in domestic markets.

The findings are based on a small group of Thai fresh produce industry players and consumers who operate mainly in an urban context.

The paper provides relevant information for policy makers and industrialists to find appropriate strategies to sustain GAPs in Thailand. Stakeholder awareness of food safety issues and information provision are crucial.

This is the first in-depth study of stakeholders’ perceptions of GAP implementation in the Thai fresh produce supply chain as the industry is currently transitioning from a commodity market to a quality/safety-oriented market. The results raise important issues regarding GAP adoption, food safety certification, and labelling in Thailand.

The purpose of this paper is to examine urban households’ willingness to pay (WTP) for milk safety and to analyze the factors affecting WTP premiums using data obtained from surveys conducted in Samsun and Trabzon provinces, Turkey.

Contingent valuation and censoring methods including the error-dependent bivariate Heckman SS model were used for estimating WTP for milk safety and its effective factors, respectively.

The study indicates that 68 percent of the households were willing to pay 0.35 per liter for improving the safety of milk. The model results show that satisfaction with food safety standards, being married and full-time employment have statistically significant positive effects on the WTP for ISO-certified milk. However, purchasing milk from farmers or open-air markets, age, having a child six-year old or younger, and high school or higher education have statistically significant negative effects on the WTP for ISO-certified milk.

The main limitation of the current study is that only urban consumers’ WTP and effective factors for milk safety were examined in two provinces of Turkey.

More rigorous implementations of food safety standards, traceability systems and effective educational campaigns could promote households’ food safety awareness and increase their demand for milk safety.

Knowing what factors are involved in consumer WTP is extremely important for decision makers to create new social policies in the region or country.

A similar study has not been conducted in Turkey. The novelty of this study is the specification and robust estimation of three different but competing models to reveal the wide range of WTP amounts for safe milk.

The purpose of this paper is to examine consumers’ perception of food safety for vegetables at traditional urban market outlets in a developing country context and test whether curiosity-motivated information acquisition and personal control over choice of stimuli influence consumer involvement, resulting in more differentiated mental models.

The Zaltman Metaphor Elicitation Technique (ZMET) in standard and modified form was used to develop consumers’ mental models for food safety.

The cognitive content and structure of aggregated consumers’ mental models were identified and mapped. The maps included negative and positive meanings, indicating a need to tackle the hygiene problems prevailing in most traditional markets. ZMET generated a more differentiated map when people were empowered with a camera to collect stimuli.

Using ZMET to understand food safety perceptions avoids consumers being led in their responses, views and feelings about food safety.

Policy, regulatory frameworks and marketing actions by value chain actors in the fresh vegetable subsector should give priority to tackling the hygiene problem prevalent in most traditional markets in developing countries.

This paper provides novel needs-driven theoretical and practical insights into the actual meaning representation of food safety, which actually drives consumer thoughts and behaviour. Making use of a camera in the collection of self-provided images for the ZMET interview led to higher levels of involvement and further differentiation of mental models.

Food safety in emerging and developing regions is receiving increased attention from economists, researchers and policymakers. The purpose of this paper is to provide a review of the literature on the economics of food safety in Asia and Sub-Saharan Africa (SSA). Of interest are studies exploring consumer demand and producer behavior regarding food safety. Particular attention is given to areas in need of additional research. The studies’ common implications for future research are discussed.

Two English language searches were conducted in the summer of 2013 to identify relevant studies on the economics of food safety, one each in Google Scholar and Web of Science. The authors carefully reviewed the abstracts of these studies for content, and select papers were identified that capture overarching themes found in the literature. Findings are presented by region.

Consumers in developing countries will become increasingly aware of food safety issues as urbanization proceeds and incomes continue to rise at robust rates. However, assuring food safety in modernizing food systems involves significant costs, and current incomes in developing SSA are far lower than in Asia. The authors find that overall consumer awareness of food safety problems in SSA is low relative to Asia. Moreover, knowledge of producer behavior and consumer demand for food safety in developing countries is very limited.

Limitations include a lack of information available on domestic food safety issues and overall knowledge of how food safety affects developing agrifood systems.

The findings from this review contribute to a better understanding of the economics of food safety in emerging and developing regions.

Information is often available to consumers through their social networks. Focusing on dairy consumers in India, this paper aims to present evidence of peer effects in consumers’ attitudes towards various food safety attributes and food safety practices.

Unobserved individual heterogeneities are crucial confounders in the identification of social (endogenous) effects. The identification is based on exploiting within-consumer variation across different aspects of attitude (or practices) related to food safety.

This paper uses a novel identification strategy that allows for average effects across attributes and practices to be estimated. Using the strategy, though this paper cannot estimate endogenous effects in each attribute or practice, this paper is able to identify such effects averaged over attributes or practices.

Cross-sectional study, caste affiliation is not defined at the right level of granularity.

The results suggest that information campaigns aimed at creating awareness about food safety can have social multiplier effects, and this also translates into changes in the practices followed to mitigate food safety risks.

In health-related awareness and practices, there are well-established cases of multiplier effects. The most significant example of this is the Pulse Polio campaign in India, where an awareness drives through social multiplier effects had such a significant impact that in 2012 India was declared polio-free. Perhaps, a similar campaign in matters related to food safety could be very fruitful.

The methodology and the issue are unique. Little exists in assessing social networks in the context of food safety.

Consumers are giving greater attention to the selection of food due to the improvement in income and urbanization. Meanwhile, in recent years, the vegetables' farmers in Malaysia have been reported using an excessive quantity of pesticides. The vegetables exported to Singapore and China have been rejected in 2018 and 2017 due to the presence of excessive levels of pesticides. Such incidences have created massive concern to improve the safety standard of the vegetable industry. The purpose of this paper is to evaluate consumers' willingness to pay for food safety attributes of tomato.

Discrete choice experiments has been used, and 490 respondents have completed the survey.

Results suggested that consumers were willing to pay RM4.18 more for wholesome tomato relative to slightly damage tomato. Consumers also were willing to pay RM2.75 more for organic tomato relative to inorganic tomato. They were also willing to pay RM2.30 and RM1.29 more for certified and tomato sold at supermarket relative to uncertified and tomato sold at the wet market, respectively. The willingness to pay for safety attributes of tomato also varied according to the income, age and education level of the consumers.

If the farmers can respond effectively to the changes in consumers demand, it can be translated into business opportunities.

This research able to provide relevant information related to the consumers' willingness to pay for food safety attributes of tomato in Malaysia.