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1 – 10 of 87Jack S. Tillotson and Diane M. Martin
We aim to understand what happens when larger social and cultural myths become the incarnate understanding of consumers within the firm. This paper uncovers the varied myths at…
Abstract
Purpose
We aim to understand what happens when larger social and cultural myths become the incarnate understanding of consumers within the firm. This paper uncovers the varied myths at play in one Finnish company’s status as an inadvertent cultural icon.
Methodology/approach
Through a qualitative inquiry of Finland’s largest dairy producer and by employing the theoretical lens of myth, we conceptualize the entanglement of broad cultural, social, and organizational myths within the organization.
Findings
Macro-mythic structures merge with everyday employee practice giving consumer understanding flesh within the firm (Hallet, 2010). Mythological thinking leaves organizational members inevitably bound up in a form of consumer knowing that is un-reflective and inadvertently effects brand marketing management.
Originality/value
Working through a nuanced typology of myth (Tillotson & Martin, 2014) provided a deeper understanding of how managers may become increasingly un-reflexive in their marketing activities. This case also provides a cautionary tale for heterogeneous communities where ideological conflict underscores development and adoption of contemporary myths.
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Markella Rutherford and Selina Gallo-Cruz
Purpose – This chapter briefly outlines the history of childbirth in the United States and describes the influence of the natural birth movement and consumer demand in shaping the…
Abstract
Purpose – This chapter briefly outlines the history of childbirth in the United States and describes the influence of the natural birth movement and consumer demand in shaping the contemporary advertising of mainstream maternity services.
Design/methodology/approach – Qualitative content analysis of 59 hospital websites was undertaken in order to understand how hospitals depict childbirth in their online advertising.
Findings – Our findings illustrate how contemporary medical institutions idealize childbirth through their depictions of its physical and social dimensions. Although hospital advertising has adopted some of the rhetoric of the natural birth movement in describing the social and symbolic dimensions of the childbirth experience, this rhetoric is shown to stand in tension to the highly rationalized and bureaucratic institutional nature of hospitals. These tensions are most apparent in advertised descriptions of the physical environment of maternity centers and in the attempt to depict hospitalized birth as an opportunity for the individual empowerment of women.
Research limitations/implications – This research is limited to an analysis of how providers advertise their services and does not provide data on whether practices actually reflect the rhetoric of the ideal birth. Future research should consider the fit between rhetoric and reality in hospital maternity practices in order to better understand the social structural constraints of delivering these services in a hospital maternity center.
Originality/value – This chapter highlights the importance of consumer demand for how maternity services are portrayed and identifies key tensions between an idealized image of birth and the rational, bureaucratic demands of modern medical institutions.
With the shift from an industrial to a knowledge economy, organization theorists continue to address the role and nature of control in organizational structure. The continuing…
Abstract
With the shift from an industrial to a knowledge economy, organization theorists continue to address the role and nature of control in organizational structure. The continuing utility of bureaucracy in new organizational forms was a focal point for this discussion. Research on this shift contributes to the ongoing debate on the role of ethics in bureaucratic and post-bureaucratic organizations. This paper suggested that the work of the artist Joseph Cornell provides a visual representation of the dimensions of this debate. First, the paper introduced Cornell to the reader. Next, the paper reviewed the research on bureaucratic and post-bureaucratic organizations with a focus on ethics, control, and enchantment in organizations. To provide visual reflections of the literature, this paper embedded examples of Cornell’s works throughout the discussion. Cornell’s art not only provides representations of these organizational forms, but also demonstrates how conflicts of an artist capture the development of thought within this area of organizational analysis.
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Alexandre Frenette and Richard E. Ocejo
Deriving pleasure and meaning from one’s job is especially potent in the cultural industries, where workers routinely sacrifice monetary rewards, stability, and tidier careers for…
Abstract
Deriving pleasure and meaning from one’s job is especially potent in the cultural industries, where workers routinely sacrifice monetary rewards, stability, and tidier careers for the nonmonetary benefits of self-expression, autonomy, and contribution to the greater good. Cultural labor markets are consequently characterized by the continual churning of its workforce; the lure of “cool” employment attracts an oversupply of aspirants while precariousness and routinized work lead to short careers. This article draws on qualitative data to further conceptualize the appeal and limits of nonmonetary rewards over time. Why do workers stay in precarious “cool” jobs? More specifically, how do workers stay committed to their jobs and perform the requisite deep acting for their roles? Through qualitative research on two sets of workers – music industry personnel and craft cocktail bartenders – this article examines patterns in these workers’ “experiential careers.” We identify three strategies cultural workers use to re-enchant their work lives: (1) deep engagement, (2) boundary work, and (3) changing jobs. In doing so, we show how the experiential careers of cultural workers resemble more of a cycle of enchantment than a linear path to exiting the field.
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This exploratory study, a Ph.D. dissertation completed at the University of Western Ontario in 2013, examines the materially embedded relations of power between library users and…
Abstract
This exploratory study, a Ph.D. dissertation completed at the University of Western Ontario in 2013, examines the materially embedded relations of power between library users and staff in public libraries and how building design regulates spatial behavior according to organizational objectives. It considers three public library buildings as organization spaces (Dale & Burrell, 2008) and determines the extent to which their spatial organizations reproduce the relations of power between the library and its public that originated with the modern public library building type ca. 1900. Adopting a multicase study design, I conducted site visits to three, purposefully selected public library buildings of similar size but various ages. Site visits included: blueprint analysis; organizational document analysis; in-depth, semi-structured interviews with library users and library staff; cognitive mapping exercises; observations; and photography.
Despite newer approaches to designing public library buildings, the use of newer information technologies, and the emergence of newer paradigms of library service delivery (e.g., the user-centered model), findings strongly suggest that the library as an organization still relies on many of the same socio-spatial models of control as it did one century ago when public library design first became standardized. The three public libraries examined show spatial organizations that were designed primarily with the librarian, library materials, and library operations in mind far more than the library user or the user’s many needs. This not only calls into question the public library’s progressiveness over the last century but also hints at its ability to survive in the new century.
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This essay situates the significance of “spiritual capital” within Puerto Rican brujería (witch-healing) in relation to re-enchantment theories of modernity. It argues that the…
Abstract
This essay situates the significance of “spiritual capital” within Puerto Rican brujería (witch-healing) in relation to re-enchantment theories of modernity. It argues that the merging of spiritual and economic values has engendered a form of “spiritualized materialism” that has turned sheer economic prosperity into spiritually wrought rewards. Within this moral economy, matter does not simply function as a conduit for the sacred; it actually constitutes the very idea of the sacred. In comparison to recent work on corporate attempts to fuse religious ethics with business, this essay is noteworthy in that it unravels the logic and effect of such fusions at the vernacular religious level.
Kuldeep Singh Kaswan, Jagjit Singh Dhatterwal, Himanshu Sharma and Kiran Sood
Purpose: To analyse the insurance market breakthroughs through ‘Big Data’ and the possibility of new techniques of services provided, creating access for information gathering and…
Abstract
Purpose: To analyse the insurance market breakthroughs through ‘Big Data’ and the possibility of new techniques of services provided, creating access for information gathering and fraud detection. This can contribute to improved risk management processes and mitigation strategies referred to as ‘InsurTech’.
Methodology: We catalogue the technique which is especially useful and being evaluated as having the ability to bring innovations to the insurance business. In doing this, we reveal which marketplaces actively participate in start-ups and how insurers engage in them and present them, highlighting the impact of blockchain technology, ride services, robo-advice, and data analysis on the insurance industry.
Findings: Findings show that because emerging economies have fewer organisation needs to ensure the distribution model, technology and research may significantly influence such areas. Nonetheless, whether industrialised or emergent, relevant legislative inspections should be carried out to protect subscribers’ welfare.
Practical implication: Since ‘Big Data’ impacts insurers’ constant monitoring of business risks and corporate governance, an overview of how information is harnessed should be carefully studied. Moreover, it is essential to study the handling of algorithms to guarantee that the expectations are reasonable and that unforeseen effects are avoided to the greatest extent feasible, and regulators have a mechanism for engaging in this review.
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Ruth Barratt-Peacock, Ross Hagen and Brenda S. Gardenour Walter
In this chapter, the authors situate metal medievalism in the discourse on medievalism and neomedievalism. Detangling the ways in which historicity and authenticity are perceived…
Abstract
In this chapter, the authors situate metal medievalism in the discourse on medievalism and neomedievalism. Detangling the ways in which historicity and authenticity are perceived and negotiated in metal cultures reveals how metal medievalism’s relationship to the past illuminates perceptions of post-modernity. The disparate pieces of the Middle Ages (both ‘real’ and ‘imagined’) form a bricolage through which post-modern meanings are expressed. Metal musicians and consumers use these fragments of the past as a means of collective resistance against the post-enlightenment, capitalist and machine-mediated present. The Middle Ages represent attempts at the re-enchantment of the present with a transcendent, organic, and carnal past. The meanings which are created this way are far from uniform or absolute however, but spiral between historical and imaginary, collective and individual, and continue to spin on in ever more complex permutations with no sign of abating.
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