Search results

The economic reforms sweeping Eastern Europe and the former Soviet Union point to a critical need for consumer‐based market research in the region. In this study, conjoint analysis was used to analyse Russian ( n=88), Polish (n=77), and Hungarian (n=113) consumers′ decision behaviour in a single product category, colour televisions. Of particular interest were the separate and joint roles played by brand name and country of origin in the decision processes of former Socialist consumers. The results show that Russian and Polish consumers place considerable emphasis on the product′s place of manufacture, while the Hungarians were more “functional” in their decision strategy, focusing on the product′s intrinsic properties. Contrary to expectations, brand name was less important than other attributes in the decision making of all three groups. Each group also showed minimal concern with the interaction between brand name and country of origin. Discusses implications for Western firms which are seeking market and investment opportunities in the former Eastern Bloc.

The purpose of this paper is to present a conference report and impressions.

This study discusses interesting topics for libraries.

The author presents his take on the Consumer Electronics Show.

The study is an original topic and provides great value on tech trends.

The Consumer Electronics Show (CES) offers an opportunity for librarians to add their important perspective to the broader technology conversation. This paper aims to give librarians tips for preparing and strategizing for a successful experience. It also provides newcomers to the show with ideas on how they can gain access and who should go.

This study is a conference report.

The CES is a worthwhile event for librarians.

CES is unknown to many librarians. There are many misunderstandings about the ability to gain access. There is much uncertainty about what goes on at the show. This paper explains CES and how librarians can put their experience to good use for the profession and their organizations.

This paper is a conference report.

This paper presents the review of Consumer Electronics Show (CES) 2016.

impression mc>Originality/value new writing.

The purpose of this paper is to present Consumer Electronics Show Review – Part 1 of 2 papers.

This paper is a conference report.

Conference topics of interest to libraries were found.

This manuscript is totally original. One photo is included that CES gives permission to use in publication with attribution (photo of Ivanka Trump).

This paper aims to review the highlights, new technologies and trends presented at this year’s Consumer Electronics Show (CES) in Las Vegas.

Conference report.

This report demonstrates the importance of learning about these technologies and trends and possible implications for libraries, not only for possible library applications but also to be aware of new technologies that are being used by library user communities.

The CES is the premiere event for the 200-billion dollar consumer technology industry and where new products are introduced and highlighted, some of which may have applicability to libraries and library users.

When an industry faces strong competition, it can adjust or seek protection through government trade policy. A look at the causes, course, and consequences of such competitive shifts in the steel and consumer electronics industries shows why the battle over protectionism has heated up recently.

The purpose of this paper is to present the second of a two-part series that highlights new and exciting technologies from Consumer Electronics Show (CES) 2014, including a review of the TransformingEDU workshop.

Conference report.

Review of CES 2014.

Original review from the editor.

Conference report by the editor.

Conference report by the editor.

Conference report by the editor.

New material.

This chapter examines the catalysts that led drones to become a vast consumer market in a very short space of time. It tells the story of the drone’s resurgence as an object of popular desire and how this reflects a certain kind of technotopian allure, which is found more widely in the technological consumer culture. In so doing, it examines the historical origins of the drone across military aviation and musical culture, along with the major achievements in modern civilian drone exploration. The chapter also draws on literature in design theory, historical analyses of drone patents and speculative fictions within product development to articulate the central drivers behind the proliferation of drones in civil society.