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Article
Publication date: 28 April 2023

Jiali Xie, Ho Jung Choo and Ha Kyung Lee

This study aimed to investigate the influence of brand-targeted animosity on consumers' boycott intentions for target fashion products via their cognitive and affective…

Abstract

Purpose

This study aimed to investigate the influence of brand-targeted animosity on consumers' boycott intentions for target fashion products via their cognitive and affective evaluations, in the context of the “Xinjiang cotton ban” incident. The moderating role of xenocentrism was also examined.

Design/methodology/approach

Data were collected through an online survey in China using convenience sampling, and 411 valid responses were obtained. The collected data were analyzed using SPSS 26.0 for the descriptive statistics, frequency analysis and reliability analysis. AMOS 24.0 was employed for the confirmatory factor and structural equation modeling analyses. Bootstrapping analysis using PROCESS Macro was employed to analyze the moderating effects.

Findings

This study found that consumers' brand animosity directly and positively affected boycott intentions and that this influence was sequentially mediated through cognitive-affective evaluations. However, cognitive product judgment did not directly affect boycott intentions. The results showed that xenocentrism had a moderating effect on the relationship between animosity and cognitive judgment. The higher the xenocentrism of consumers, the weaker the negative effect of animosity was on cognitive judgment.

Originality

This study bridges the gap in the literature on animosity and xenocentrism in a fashion-related context through examining the consequences of brand animosity.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 28 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 15 January 2024

Villy Abraham

A growing body of research suggests the detrimental impact animosity will likely have on destination image and intentions to visit. The purpose of this study is to conduct a…

Abstract

Purpose

A growing body of research suggests the detrimental impact animosity will likely have on destination image and intentions to visit. The purpose of this study is to conduct a state-of-the-art literature review to account for observed mixed findings by putting forth research propositions to be tested in future studies. This paper also aims to develop a future research agenda based on gaps identified in the literature.

Design/methodology/approach

A systematic quantitative method is adopted to review the consumer animosity literature published in tourism journals.

Findings

This paper identifies several gaps in the literature and suggests several avenues for future research.

Originality/value

To the best of the author’s knowledge, this paper is the first to conduct a state-of-the-art review of the literature dating back to the seminal consumer animosity research conducted in a tourist setting in 2014.

目的

越来越多的研究表明, 敌意可能会对目的地形象和访问意图产生不利影响。本文的主要目的是进行先进的文献综述, 通过提出在未来研究中测试的研究命题来解释观察到的混合结果。本文还旨在根据文献中发现的空白制定未来的研究议程。

设计/方法论/途径

采用系统的定量方法来回顾旅游期刊上发表的消费者敌意文献。

研究结果

本文指出了文献中的几个空白, 并提出了未来研究的几个方向。

原创性/价值

据作者所知, 本文是第一篇自 2014 年在旅游学科中进行的开创性消费者敌意研究以来的文献回顾。

Objetivo

Un número creciente de investigaciones sugiere el impacto perjudicial que probablemente tendrá la animadversión en la imagen de los destinos y en las intenciones de visitarlos. El objetivo principal del presente ensayo es llevar a cabo una revisión bibliográfica actualizada que refleje los resultados mixtos observados, planteando propuestas de investigación que se pondrán a prueba en futuros estudios. El ensayo también pretende desarrollar una futura agenda de investigación basada en las lagunas identificadas en la bibliografía.

Diseño/metodología/enfoque

se adopta un método cuantitativo sistemático para revisar la literatura sobre la animadversión de los consumidores publicada en revistas de turismo.

Resultados

El ensayo identifica varias lagunas en la bibliografía y sugiere varias vías para futuras investigaciones.

Originalidad/valor

Hasta donde sabe el autor, este ensayo es el primero que realiza una revisión actualizada de la bibliografía que se remonta a la investigación seminal sobre la animadversión del consumidor realizada en un entorno turístico en 2014.

Article
Publication date: 17 January 2024

Lior Solomovich and Villy Abraham

The present study’s aims are twofold: 1) to contribute to theory development by accounting for both personality and trust in the conceptualization of technology acceptance using…

Abstract

Purpose

The present study’s aims are twofold: 1) to contribute to theory development by accounting for both personality and trust in the conceptualization of technology acceptance using the technology acceptance model (TAM) as the theoretical framework; and 2) to explore the influence of ChatGPT-integrated chatbots on tourism behavior.

Design/methodology/approach

The target population for this study was travelers who previously used technology (website/ app) to plan their holiday abroad. An online survey questionnaire created with Google Forms was distributed via a panel company (iPanel). A screening question was included to filter out respondents who have not previously used technological means to plan their holiday abroad. A panel company (iPanel) was hired to collect data from a convenience sample of 305 Israeli tourists who met the above criterion between August 22 and 27, 2023, and were at least 18.

Findings

A significant and positive relationship was observed between trust in ChaptGPT and perceived usefulness. Furthermore, a significant and positive association was observed between perceived ease of use and intentions to use ChatGPT-integrated chatbots to plan future holidays. Post hoc analyses suggest that perceived ease of use mediates the relationship between extraversion and trust, trust mediates the relationship between perceived ease of use and perceived usefulness and age moderates the relationship between perceived ease of use and behavioral intentions.

Research limitations/implications

Data was collected from a convenience sample of Israeli travelers. Hence, generalizations to other countries, nationalities and cultures should be treated carefully; the study is cross-sectional and thus represents respondents’ beliefs and behavioral intentions at a particular time; and the study is based on one of several theoretical frameworks that can be used to conceptualize behaviors associated with using AI by tourists.

Practical implications

The findings of the present study point to the importance of accounting for tourists’ personal factors, such as personality and age, in developing AI products in the tourism industry. chief executive officers and relevant shareholders would benefit from conducting market research to obtain insights into the factors that may enhance or hamper tourists’ adoption of AI-based technology for planning their holidays abroad.

Originality/value

Previous work falls short of accounting for personality traits and trust in a single model using the TAM framework. To the best of the authors’ knowledge, this is the first study empirically investigating tourism behavior related to ChatGPT based chatbots as a tool to plan future holidays abroad. Furthermore, the possible role of age as a moderating variable was overlooked in past research.

目的

本研究的目标有两个:1)采用技术接受模型作为理论框架, 通过考虑技术接受概念化中的个性和信任来促进理论发展; 2)探讨ChatGPT集成的聊天机器人对旅游行为的影响。

设计/方法/途径

本研究的目标人群是以前使用技术(网站/应用程序)计划出国度假的旅行者。使用 Google Forms 创建的在线调查问卷通过小组公司 (iPanel) 分发。其中包含一个筛选问题, 以筛选出之前未使用技术手段计划出国度假的受访者。聘请了一家调查公司(iPanel)来收集 305 名以色列游客的便利样本数据, 这些游客在 2023 年 8 月 22 日至 27 日期间符合上述标准, 且年龄至少为 18 岁。

研究结果

在 ChaptGPT 的信任度和感知有用性之间观察到显着且积极的关系。此外, 观察到易用性与使用集成 ChatGPT 的聊天机器人来计划未来假期的意向之间存在显着且正相关的关系。事后分析表明, 感知的易用性调节了外向性和信任之间的关系; 信任调节感知易用性和感知有用性之间的关系, 年龄调节感知易用性和行为意愿之间的关系。

原创性

以前的工作未能在单个模型中使用技术接受模型框架来解释个性特征和信任。这是第一项实证研究, 调查与 ChatGPT 集成聊天机器人相关的旅游行为, 作为规划未来出国度假的工具。此外, 过去的研究忽视了年龄作为调节变量的可能作用。

研究局限性/影响

1)数据是从以色列旅行者的便利样本中收集的。因此, 应该谨慎对待对其他国家、民族和文化的概括; 2)该研究是横断面的, 因此代表了受访者在特定时间的信念和行为意愿; 3)该研究基于几个理论框架之一, 该框架可用于概念化游客使用 ChatGPT 集成聊天机器人来计划未来出国度假的意向。

实际影响

本研究的结果表明, 在开发用于旅游业的基于 ChatGPT 的聊天机器人时, 考虑游客的个人因素(例如个性和年龄)的重要性。首席技术官和相关股东将受益于进行市场研究, 以深入了解可能增强或阻碍游客采用基于 ChatGPT 的聊天机器人来规划未来出国度假的因素。

Objetivo

Los objetivos del presente ossib son dos: 1) contribuir al ossibleo de la teoría incorporando la personalidad y confianza en la conceptualización de la aceptación de la tecnología empleando el Modelo de Aceptación de la Tecnología como marco teórico; 2) analizar la influencia de los chatbots integrados en ChatGPT en el comportamiento turístico.

Diseño/metodología/enfoque

La población objetivo de este ossib fueron los viajeros que anteriormente utilizaban tecnología (página web/aplicación) para planificar sus vacaciones en el extranjero. Se distribuyó un cuestionario online creado con Google Forms a través de una empresa de paneles (iPanel). Se incluyó una pregunta de selección para filtrar a los encuestados que no habían utilizado previamente medios tecnológicos para planificar sus vacaciones en el extranjero. Se contrató a una empresa de paneles (iPanel) para recopilar datos de una muestra de conveniencia de 305 turistas israelíes que cumplieron el criterio anterior entre el 22 y el 27 de ossib de 2023, y con una edad ossib de 18 años.

Resultados

Se identificó una relación ossibleon y ossible entre la confianza en ChaptGPT y la utilidad percibida. Además, se evidenció una asociación ossibleon y ossible entre la facilidad de uso percibida y la intención de ossible chatbots integrados en ChatGPT para planificar futuras vacaciones. Los análisis post-hoc sugieren que la facilidad de uso percibida media la relación entre la ossibleon y la confianza; la confianza media la relación entre la facilidad de uso percibida y la utilidad percibida, y la edad modera la relación entre la facilidad de uso percibida y las intenciones de comportamiento.

Limitaciones/implicaciones de la investigación

1) los datos se recopilaron de una muestra de conveniencia de viajeros israelíes. Por tanto, las generalizaciones a otros países, nacionalidades y culturas deben tratarse con cuidado; 2) el ossib es transversal y, por tanto, representa las creencias y las intenciones de comportamiento de los encuestados en un momento determinado; 3) el ossib se basa en uno de los diversos marcos teóricos que pueden emplearse para conceptualizar la intención de los turistas de ossible chatbots integrados en ChatGPT para planificar futuras vacaciones en el extranjero.

Implicaciones ossible

Los resultados del presente ossib señalan la importancia de tener en cuenta los factores personales de los turistas, como la personalidad y la edad, en el ossibleo de chatbots basados en ChatGPT para su uso en la industria turística. Los directores de tecnología y los stakeholders relevantes se beneficiarían de investigación de mercado para obtener información sobre los factores que pueden mejorar o dificultar la adopción de chatbots basados en ChatGPT por parte de los turistas para planificar futuras vacaciones en el extranjero.

Originalidad

Los trabajos anteriores no tienen en cuenta los rasgos de personalidad y la confianza en un único modelo utilizando ossible TAM. Este es el primer ossib que investiga empíricamente el comportamiento turístico relacionado con los chatbots basados en ChatGPT como herramienta para planificar las futuras vacaciones en el extranjero. Además, en investigaciones anteriores no se ossible el ossible papel de la edad como variable moderadora.

Article
Publication date: 30 November 2023

Pallavi Chaturvedi, Durgesh Agnihotri and Vikas Tripathi

The current study investigates the role of consumer ethnocentrism (CE) in the context of locally produced organic food. This research work further extends the extended theory of…

Abstract

Purpose

The current study investigates the role of consumer ethnocentrism (CE) in the context of locally produced organic food. This research work further extends the extended theory of planned behavior (TPB) model by examining the mediating effect of extended TPB variables (ATT, SN, PBC, PV) between CE and PI for locally produced organic food.

Design/methodology/approach

Data were obtained from the visitors of two shopping malls situated in a large, heavily populated city of India using survey method. Further, two-step approach was applied to analyze the hypothesized model.

Findings

Findings indicate that CE is a substantial determinant of PI for locally produced organic food. Moreover, extended TPB mediates the relation between CE and PI for locally produced organic food.

Practical implications

Post Covid-19, market size of organic food is rapidly growing in India. In this regard, this study presents useful implications for the marketers of organic food for gaining better consumer insights to further develop appropriate marketing strategies.

Originality/value

CE has been found to be a useful predictor of their food attitudes. However, studies, investigating the role of CE in the context of sustainable food consumption, are scant. Moreover, studies exploring the mediating effect of extended TPB variables are also very limited.

Details

British Food Journal, vol. 126 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 11 July 2023

Galia Fuchs, Maria D. Alvarez and Sara Campo

The purpose of this paper is to propose a model of relationships for conflict-ridden destinations that include variables concerning the dispute and their effect on key constructs…

Abstract

Purpose

The purpose of this paper is to propose a model of relationships for conflict-ridden destinations that include variables concerning the dispute and their effect on key constructs that shape visitation decisions.

Design/methodology/approach

The theoretical model is examined for two conflict-ridden Eastern Mediterranean destinations, Israel and Turkey, which suffer from ongoing armed conflicts, using two samples of potential tourists residing in the USA (n = 1,581) and India (n = 1,383).

Findings

The relationships are stable for both destinations and cultural contexts. Animosity is a strong factor in tourists’ decisions, whereas perceived risk has a relatively insignificant impact. Knowledge of the conflict is also found to influence decisions about visiting conflict-ridden destinations.

Originality/value

The study investigates the role of variables related to the conflict as antecedents of animosity and perceived risk, thus contributing to the understanding concerning decisions to visit conflict-ridden destinations. The model is generalized for varied destinations and cultures.

提议

该研究提出了一个针对有冲突目的地的关系模型, 其中包括与冲突有关的因素以及对旅游访问决策的关键概念的影响。

设计/方法/重点

使用基于美国(n = 1,581 )和印度(n = 1,383)的潜在游客样本, 本文的理论模型检验了两个东地中海目的地, 以色列和土耳其, 该目的地遭受了持续的武装冲突。

调查结果

获得的关系在两个目的地和文化背景下都是稳定的。敌意是影响游客决策的重要因素, 然而风险感知的影响相对较小。研究还发现了对冲突的认知会影响有关访问目的地的决定。

原创性/价值

该研究调查了与冲突相关的因素作为敌意和感知风险的前因变量, 从而有助于我们理解关于访问有冲突的目的地的决策, 该模型适用于不同的目的地和文化。

Propuesta

La investigación propone un modelo de relaciones para destinos en conflicto que incluye variables relacionadas con el conflicto y su efecto en conceptos clave para las decisiones de visita del turista.

Diseño/metodología/enfoque

Se examina el modelo teórico para dos destinos del Mediterráneo oriental, que sufren conflictos armados en curso, Israel y Turquía, utilizando dos muestras de turistas potenciales que residen en los Estados Unidos (n = 1.581) y la India (n = 1.383).

Resultados

Las relaciones obtenidas son estables tanto para los destinos como para los distintos contextos culturales. La animosidad es un factor importante en las decisiones de los turistas, mientras que el riesgo percibido tiene un impacto relativamente insignificante. También se ha encontrado que el conocimiento del conflicto influye en las decisiones de visita al destino en conflicto.

Originalidad/valor

El estudio investiga el papel de las variables relacionadas con el conflicto como antecedentes de la animosidad y el riesgo percibido, contribuyendo así a nuestra comprensión sobre las decisiones de visitar destinos en conflicto. El modelo es generalizable a distintos destinos y culturas.

Open Access
Article
Publication date: 8 November 2023

Stephen Oduro, Alessandro De Nisco and Luca Petruzzellis

This study aims to draw on cue utilization and irradiation theories to: determine the extent to which country-of-origin image and its sub-dimensions exert an aggregate and…

1613

Abstract

Purpose

This study aims to draw on cue utilization and irradiation theories to: determine the extent to which country-of-origin image and its sub-dimensions exert an aggregate and relative influence on consumer brand evaluations; and identify the contextual and methodological factors that account for between-study variance in the focal relationship.

Design/methodology/approach

A random-effects model was used to examine 166 empirical articles encompassing 499,563 observations, and 282 effect sizes from 1984 to 2020 using Comprehensive Meta-Analysis software.

Findings

Results show that country-of-origin image has a positive, moderate effect on consumer brand evaluations. Moreover, findings reveal that each dimension of country-of-origin image – general country image, general product country image, specific product country image and partitioned country image – significantly influences consumer brand evaluation, but the effect of general product country image is the largest. What’s more, the aggregate impacts of country-of-origin image on consumer brand evaluation – brand commitment, brand-specific associations and general brand impressions – show that the effect on brand commitment is the largest. Finally, findings show that contextual factors (brand source, product sector, culture [individualism vs collectivism], brand origin continents and respondents’ continent) and methodological factors (cues, sampling unit, publication year and sample size) significantly account for between-study variance.

Originality/value

This study provides the first meta-analytic review of the relationship between country-of-origin image and consumer brand evaluation to help clarify mixed findings and balance out the literature, which has only seen quantitative reviews on product evaluation and purchase decisions.

Details

Journal of Product & Brand Management, vol. 33 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 12 January 2024

Byoungho Ellie Jin, Daeun Chloe Shin, Heesoon Yang, So Won Jeong and Jae-Eun Chung

Little is known about Indonesian consumers' acceptance of global brands despite their huge retail market potential. Drawing from Festinger’s (1957) cognitive dissonance theory and…

Abstract

Purpose

Little is known about Indonesian consumers' acceptance of global brands despite their huge retail market potential. Drawing from Festinger’s (1957) cognitive dissonance theory and Schwartz’s (1992) value system, this study aims to examine the effect of Indonesian consumers' religiosity, cosmopolitanism and ethnocentrism on their preference for and purchase intention towards global brands.

Design/methodology/approach

Data were collected from 316 female consumers aged 20 years or older living in Indonesia via a professional online survey firm. The firm sent prospective participants an email invitation with a survey URL. Confirmatory factor analysis and structural equation modelling were conducted using AMOS 24.0 to test hypotheses.

Findings

The analyses revealed that Indonesian consumers' religiosity increased their ethnocentrism but not cosmopolitanism. Further, ethnocentrism decreased global brand preference without affecting purchase intention towards Korean cosmetics, whereas cosmopolitanism increased both global brand preference and purchase intention towards Korean cosmetics.

Originality/value

The findings show that cosmopolitanism has a stronger influence on global brand preference than ethnocentrism, suggesting ethnocentrism’s diminishing relevance in predicting purchase intention for foreign products. Additionally, religiosity’s effect on ethnocentrism was confirmed.

Details

International Journal of Retail & Distribution Management, vol. 52 no. 3
Type: Research Article
ISSN: 0959-0552

Keywords

Open Access
Article
Publication date: 15 March 2024

Manoella Antonieta Ramos

The purpose of this study is to, first, analyze the past years of research on international branding and, second, building on an early literature review, to analyze patterns in…

Abstract

Purpose

The purpose of this study is to, first, analyze the past years of research on international branding and, second, building on an early literature review, to analyze patterns in the field and suggest future research.

Design/methodology/approach

The analyzed papers were compiled using the Web of Science and Scopus databases. The author searched papers published between 2007 and 2023 that used terms related to international branding in their title, abstract and keywords.

Findings

This paper structures and identifies key institutions, papers, regions and authors in the field. It provides an overview of the past years of research in the area. The study identifies important gaps in the literature and suggests further research dealing with, for example, the B2B sector and emerging markets.

Originality/value

Despite the increase in international branding studies, few literature reviews have been published since 2007. This review fills this research gap. It identifies future research areas dealing with branding in the B2B sector, branding in emerging markets, branding process and implementation studies using longitudinal methods and more practical research.

Details

Review of International Business and Strategy, vol. 34 no. 2
Type: Research Article
ISSN: 2059-6014

Keywords

Article
Publication date: 4 December 2023

Enrique Bigne, Aline Simonetti and Diana Y.W. Shih

This study aims to investigate how brand love and brand loyalty for three brands evolved during critical moments of the 2020 pandemic, and how they performed in the long run up to…

74

Abstract

Purpose

This study aims to investigate how brand love and brand loyalty for three brands evolved during critical moments of the 2020 pandemic, and how they performed in the long run up to 2022.

Design/methodology/approach

An online longitudinal study, including a survey and Twitter data for three brands: Corona Extra, with a direct semantic association with the word coronavirus; Virus Vodka, with an indirect association; Modelo Especial, with no association with the virus name but from the same company as Corona Extra.

Findings

Despite external data indicating a harmful association between Corona Extra and coronavirus, this study's findings revealed that the brand maintained its brand love in the long run and increased brand loyalty during the critical moments of the pandemic. This study's data suggest that brand love and brand loyalty may be the underlying reasons for the increase in Corona Extra's brand equity during the pandemic.

Originality/value

The COVID-19 pandemic created a highly stressful situation for consumers and brands. Some brands' names had unfortunate semantic similarities with the virus terminology, which became an additional stressor during that time. This study harnessed the opportunity to investigate brand love and brand loyalty during the pandemic at four points in 2020 and one in 2022. The authors also examined relevant Twitter data during 2020.

Details

Management Decision, vol. 62 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 8 February 2024

Xinyu Dong, Cleopatra Veloutsou and Anna Morgan-Thomas

Negative brand engagement represents a pervasive and persistent feature of interactivity in online contexts. Although existing research suggests that consumer negativity is…

Abstract

Purpose

Negative brand engagement represents a pervasive and persistent feature of interactivity in online contexts. Although existing research suggests that consumer negativity is potentially more impactful or detrimental to brands than its positive counterpart, few studies have examined negative brand-related cognitions, feelings and behaviours. Building on the concept of brand engagement, this study aims to operationalise negative online brand engagement.

Design/methodology/approach

This paper presents the results of nine studies that contributed to the development and validation of the proposed scale. Building on the concept of engagement, Studies 1–3 enhanced the construct conceptualisation and generated items. Study 4 involved validation with an academic expert panel. The process of measure operationalisation and validation with quantitative data was completed in Studies 5–8. Finally, the scale's nomological validity was assessed in Study 9.

Findings

The results confirm the multidimensional nature of negative online brand engagement. The validated instrument encompasses four dimensions (cognition, affection, online constructive behaviour and online destructive behaviour), captured by 17 items.

Originality/value

Progress in understanding and dealing with negative online brand engagement has been hampered by disagreements over conceptualisation and the absence of measures that capture the phenomenon. This work enhances managerial understanding of negativity fostering strategies that protect brand engagement and improve firm performance.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

Keywords

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