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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 7 June 2013

John C. Beghin, Anne-Celia Disdier, Stéphan Marette and Frank van Tongeren

This chapter uses a welfare-based conceptual framework for the assessment of costs and benefits associated with nontariff measures in the presence of market imperfections such as…

Abstract

This chapter uses a welfare-based conceptual framework for the assessment of costs and benefits associated with nontariff measures in the presence of market imperfections such as asymmetric information and environmental or health externalities. The framework allows for evidence-based comparative assessments of alternative regulatory approaches addressing these imperfections. The conceptual work is illustrated with an empirical case study of labeling internationally traded fish products.

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Nontariff Measures with Market Imperfections: Trade and Welfare Implications
Type: Book
ISBN: 978-1-78190-754-2

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Book part
Publication date: 20 May 2017

Philip DeCicca, Donald Kenkel, Feng Liu and Hua Wang

The U.S. 2009 Tobacco Control Act opened the door for new antismoking policies by giving the Food and Drug Administration broad regulatory authority over the tobacco industry. We…

Abstract

The U.S. 2009 Tobacco Control Act opened the door for new antismoking policies by giving the Food and Drug Administration broad regulatory authority over the tobacco industry. We develop a behavioral welfare economics approach to conduct cost-benefit analysis of FDA tobacco regulations. We use a simple two-period model to develop expressions for the impact of tobacco control policies on social welfare. Our model includes: nudge and paternalistic regulations; an excise tax on cigarettes; internalities created by period 1 versus period 2 consumption; and externalities from cigarette consumption. Our analytical expressions show that in the presence of uncorrected internalities and externalities, a nudge or a tax to reduce cigarette consumption improves social welfare. In sharp contrast, a paternalistic regulation might either improve or worsen social welfare. Another important result is that the social welfare gains from new policies do not only depend on the size of the internalities and externalities, but also depend on the extent to which current policies already correct the problems. We link our analytical expressions to the graphical approach used in most previous studies and discuss the information needed to complete cost-benefit analysis of tobacco regulations. We use our model as a framework to reexamine the evidence base for strong conclusions about the size of the internalities, which is the key information needed.

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Human Capital and Health Behavior
Type: Book
ISBN: 978-1-78635-466-2

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The Theory of Monetary Aggregation
Type: Book
ISBN: 978-0-44450-119-6

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Further Documents from the History of Economic Thought
Type: Book
ISBN: 978-1-84950-493-5

Book part
Publication date: 29 May 2009

Robert L. Basmann, Kathy Hayes, Michael McAleer, Ian McCarthy and Daniel J. Slottje

This chapter presents an exposition of the Generalized Fechner–Thurstone (GFT) direct utility function, the system of demand functions derived from it, other systems of demand…

Abstract

This chapter presents an exposition of the Generalized Fechner–Thurstone (GFT) direct utility function, the system of demand functions derived from it, other systems of demand functions from which it can be derived, and its purpose and the econometric circumstances that motivated its original development. Its use in econometrics is demonstrated by an application to household consumer survey data which explores the relationship between prices, on the one hand, and expected exogenous preference changers such as household size, schooling of heads of household, and other social factors, on the other.

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Quantifying Consumer Preferences
Type: Book
ISBN: 978-1-84855-313-2

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Book part
Publication date: 13 November 2017

Robert Kozielski, Michał Dziekoński, Michał Medowski, Jacek Pogorzelski and Marcin Ostachowski

Companies spend millions on training their sales representatives. Thousands of textbooks have been published; thousands of training videos have been recorded. Hundreds of good…

Abstract

Companies spend millions on training their sales representatives. Thousands of textbooks have been published; thousands of training videos have been recorded. Hundreds of good pieces of advice and tips for sales representatives have been presented along with hundreds of sales methods and techniques. Probably the largest number of indicators and measures are applied in sales and distribution. On the one hand, this is a result of the fact that sales provide revenue and profit to a company; on the other hand, the concept of management by objectives turns out to be most effective in regional sales teams with reference to sales representatives and methods of performance evaluation. As a result, a whole array of indices has been created which enable the evaluation of sales representatives’ work and make it possible to manage goods distribution in a better way.

The indices presented in this chapter are rooted in the consumer market and are applied most often to this type of market (particularly in relation to fast-moving consumer goods at the level of retail trade). Nevertheless, many of them can be used on other markets (services, means of production) and at other trade levels (wholesale).

Although the values of many indices presented herein are usually calculated by market research agencies and delivered to companies in the form of synthetic results, we have placed the emphasis on the ability to determine them independently, both in descriptive and exemplifying terms. We consider it important to understand the genesis of indices and build the ability to interpret them on that basis. What is significant is that the indices can be interpreted differently; the same index may provide a different assessment of a product’s, brand or company’s position in the market depending on the parameters taken into account. Therefore, we strive to show a certain way of thinking rather than give ready-made recipes and cite ‘proven’ principles. Sales and distribution are dynamic phenomena, and limiting them within the framework of ‘one proper’ interpretation would be an intellectual abuse.

Book part
Publication date: 25 July 2011

Jayson L. Lusk

Purpose – Despite the existence of hundreds of studies and several review articles on consumer preferences for genetically modified (GM) food, it remains difficult to ascertain…

Abstract

Purpose – Despite the existence of hundreds of studies and several review articles on consumer preferences for genetically modified (GM) food, it remains difficult to ascertain the current state of knowledge on the topic. The purpose of this chapter is to distill some of the key findings from the body of research on consumer preferences for GM food.

Approach – In reviewing key pieces of literature, including two meta-analyses, the chapter identifies four key unresolved questions and includes discussions on how the questions might be resolved.

Findings – The chapter identifies four questions in need of additional thought and research. The questions relate to (1) why the market for GM-free food is so small in the United States despite the large estimated willingness-to-pay premiums for GM-free food, (2) why consumers remain so uninformed about biotechnology despite their seemingly high levels of aversion, (3) why economists have generally ignored the information-content of GM food policies, and (4) why it is so difficult to determine why U.S. and European consumers have seemingly reacted so differently to GM foods.

Value – This chapter should be useful to those interested in learning about the current state of knowledge on consumer preferences for GM food, and to those seeking to identify areas in need of additional research.

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Genetically Modified Food and Global Welfare
Type: Book
ISBN: 978-0-85724-758-2

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Book part
Publication date: 29 May 2009

Laurens Cherchye, Ian Crawford, Bram De Rock and Frederic Vermeulen

The standard approach in measuring demand responses and consumer preferences assumes particular parametric models for the consumer preferences and demand functions, and…

Abstract

The standard approach in measuring demand responses and consumer preferences assumes particular parametric models for the consumer preferences and demand functions, and subsequently fits these models to observed data. In principle, the estimated demand models can then be used (i) to test consistency of the data with the theory of consumer behavior, (ii) to infer consumer preferences, and (iii) to predict the consumer's response to, say, new prices following a policy reform. This chapter focuses on an alternative, nonparametric approach. More specifically, we review methods that tackle the earlier issues by merely starting from a minimal set of so-called revealed preference axioms. In contrast to the standard approach, this revealed preference approach avoids the use of parametric models for preferences or demand. The structure of the chapter is as follows. First, we introduce the basic concepts of the revealed preference approach to model consumer demand. Next, we consider issues like goodness-of-fit, power, and measurement error, which are important in the context of empirical applications. Finally, we review a number of interesting extensions of the revealed preference approach, which deal with characteristics models, habit-formation, and the collective model.

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Quantifying Consumer Preferences
Type: Book
ISBN: 978-1-84855-313-2

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Book part
Publication date: 8 August 2022

Xingping Zhang, Feng Yang, Yaqin Hu and Zhimin Huang

For two-sided platforms, the utility of users on one side of the platform depends in part on the number of users on the other side of the platform, a phenomenon called indirect…

Abstract

For two-sided platforms, the utility of users on one side of the platform depends in part on the number of users on the other side of the platform, a phenomenon called indirect network externalities. With the rapid development of two-sided platform and the popularity of platform membership, more and more two-sided platforms have launched joint membership through horizontal cooperation in order to take advantage of indirect network externalities to increase platform profits.

Our study explores the optimal bundling strategy for platform memberships under horizontal cooperation considering indirect network externalities. The main purpose of our study is to obtain the optimal pricing under different strategies (pure component, pure bundling, and mixed bundling) and contrast different strategies under different indirect network externalities.

Results suggest that the platform's optimal pricing for consumers and sellers depends on the indirect network externalities. Interestingly, the higher the indirect network externalities from consumers, the higher the price of the platform charges to sellers, and the platform might even subsidize sellers. Besides, when there are equal proportions of different types of consumers in the market, indirect network externalities that are too high, too low, or heavily lopsided may discourage the platforms from bundling their memberships. When the composition of consumers changes, the optimal strategy will also change. Our results can be employed in practical applications of bundling, which can help the platform increase profits.

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Applications of Management Science
Type: Book
ISBN: 978-1-80071-552-3

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