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Article
Publication date: 17 April 2018

Constanza Bianchi and Lynda Andrews

Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is…

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Abstract

Purpose

Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is fundamental for retail firms. Yet, little is known about how consumers engage with retail brands through social media. The purpose of this paper is to address this gap and extend previous research by examining factors that influence consumers’ attitudes and intentions to engage with retail brands through Facebook, and ultimately purchase products and services.

Design/methodology/approach

This study draws on the theory of reasoned action and the technology acceptance model to develop a model of consumer-brand social media engagement and purchase intentions. Specifically, the model tests the influence of five antecedents of attitude on consumer intentions to engage with retail brands through the brands’ Facebook pages as well as intentions to make purchases through this social media. The hypotheses of the model are tested using structural equation modeling.

Findings

The findings provide an understanding of the main drivers of consumer-brand engagement that can lead to purchase intentions. Results show that consumers’ attitudes toward engaging with retail brands through Facebook are influenced by peer communication, compatibility and credibility, and that attitude has a strong influence on intentions toward this behavior. Furthermore, there is a strong relationship between intentions to engage and the likelihood of purchasing through a retail brand’s Facebook page.

Research limitations/implications

This study is cross-sectional and was conducted at a particular point in time. Thus, results are not purported to make any inferences to causal relationships. Further, the measures of intentions to engage are attitudinal and not objective measures. Future longitudinal studies may help avoid this limitation by testing causal relationships.

Practical implications

The study contributes to the important area of consumer engagement with retail brands through social media in ways that may lead to making purchases. Findings can provide retailers with reference points through which to engage their brands with consumers through their Facebook pages in ways that may lead to more direct returns on their investment in social media sites.

Originality/value

Retailers are noticing the power of social media sites as a platform for engaging with consumers and extending this relationship to purchases. However, scant research has addressed this topic. The proposed model and findings of this study can extend prior research.

Details

International Journal of Retail & Distribution Management, vol. 46 no. 4
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 10 January 2018

Constanza Bianchi, Jorge Carneiro and Rumintha Wickramasekera

Enhancing firm commitment towards internationalisation is an important step towards ensuring successful international performance. However, there is limited research on…

Abstract

Purpose

Enhancing firm commitment towards internationalisation is an important step towards ensuring successful international performance. However, there is limited research on this topic for emerging market firms. The purpose of this paper is to investigate the factors that influence the internationalisation commitment of emerging market firms located in two Latin American countries with different institutional environments.

Design/methodology/approach

This study proposes and tests a conceptual model that includes drivers and barriers of internationalisation commitment. Data were collected from Chilean and Brazilian firms. The model uses confirmatory factor analysis to develop the underlying multi-item constructs and structural equation modelling to test the model.

Findings

The results show that managers’ perceptions of firm resources and capabilities are significant drivers of internationalisation commitment in both countries. In addition, perceptions of internal firm-specific barriers, such as a manager’s lack of international experience and knowledge, are negatively related to internationalisation commitment in Chile, but not in Brazil. Finally, external environmental barriers are negatively related to internationalisation commitment in Brazil, but not in Chile.

Practical implications

The context for the study is Chile and Brazil. Both are important emerging markets in Latin America, with a strong focus on firm internationalisation. The research design is cross-sectional and so does not allow for any causal claims to be made. The findings have important implications for internationalisation efforts of managers and export promotion agencies of emerging markets with different institutional environments.

Originality/value

This research contributes to the relatively scant but increasing number of empirical studies which investigate emerging market internationalisation in Latin America.

Details

Journal of Small Business and Enterprise Development, vol. 25 no. 2
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 12 August 2021

Constanza Bianchi

This study aims to empirically investigate the antecedents of tourists’ intentions to continue solo traveling.

Abstract

Purpose

This study aims to empirically investigate the antecedents of tourists’ intentions to continue solo traveling.

Design/methodology/approach

Drawing on the theory of planned behavior (TPB), an extended model on solo travel intentions is developed that incorporates variables related to past solo travel experiences, namely, tourist satisfaction, pleasure and self-development. An online survey was applied to 187 solo tourists from different countries. Hypotheses were tested with structural equation modeling.

Findings

All the variables, except for subjective norms, are significant predictors of tourists’ intentions to continue solo traveling. Results confirm a good explanatory power of the extended TPB model.

Research limitations/implications

Caution must be exercised with the results as tourists’ actual solo travel behavior may differ from their intentions. Future research may investigate tourists’ actual behavior by using longitudinal methods and include additional demographic variables as antecedents.

Originality/value

This study empirically investigated the antecedents of tourists’ intentions to continue solo traveling – an under-researched topic. Previous research is mostly exploratory and largely focuses on female solo travelers.

游客单人旅行意愿的前因研究

摘要

设计/方法论/路径

基于计划行为的理论, 开发了关于单人旅行意愿的扩展模型, 其中包含与过去的单人旅行经历相关的变量:游客满意度, 愉悦感和自我发展。在线调查收集了来自不同国家的187位单人游客。假设用结构方程模型进行了检验。

目的

本研究实证调查了游客继续单人旅行意愿的原因。

调查结果

除主观标准外, 所有变量都是游客继续单人旅行意图的重要预测指标。结果证实了计划行为模型扩展理论的良好解释能力。

研究的局限性/含意

必须谨慎对待结果, 因为游客的实际单人旅行行为可能与他们的意愿不同。未来的研究可能会使用纵向方法来调查游客的实际行为, 并将其他人口统计变量作为前因。

原创性/价值

这项研究实证调查了游客继续单人旅行意愿的前因, 这是一个尚未得到充分研究的话题。先前的研究主要是探索性的, 并且主要针对女性单身旅行者。

关键字

单人旅行;计划行为理论,游客满意度,愉悦感,自我发展

Antecedentes de las intenciones de viaje en solitario de los turistas

Resumen

Diseño/metodología/enfoque (límite 100 palabras)

Basándose en la teoría del comportamiento planificado, se desarrolla un modelo extendido sobre las intenciones de viajar en solitario que incorpora variables relacionadas con experiencias pasadas de viajes en solitario: satisfacción del turista, placer y autodesarrollo. Se aplicó una encuesta en línea a 187 turistas en solitario de diferentes países. Las hipótesis se probaron con un modelo de ecuaciones estructurales.

Propósito

Este estudio investiga empíricamente los antecedentes de la intención de turistas de continuar viajando solos.

Resultados

Todas las variables, excepto las normas subjetivas, son predictores significativos de la intención de los turistas de seguir viajando en solitario. Los resultados confirman un buen poder explicativo del modelo ampliado de la teoría del comportamiento planificado.

Limitaciones/implicancias de la investigación

Se debe tener precaución con los resultados, ya que el comportamiento real de los turistas cuando viajan solos puede diferir de sus intenciones previas. Las investigaciones futuras pueden investigar el comportamiento real de turistas que viajan solo mediante el uso de métodos longitudinales e incluir variables demográficas adicionales como antecedentes.

Originalidad/valor

Este estudio investiga empíricamente los antecedentes de la intención de los turistas de seguir viajando en solitario, un tema poco investigado. Las investigaciones anteriores son en su mayoría exploratorios y se centran principalmente en las mujeres que viajan solas.

Palabras claves:

Viaje en solitario, satisfacción del turista, placer del turista , autodesarrollo del turista , Teoría del comportamiento planificado

Tipo de papel

Revisión de literatura

Article
Publication date: 25 October 2021

Constanza Bianchi

This paper aims to propose a framework of transformative strategies across the different levels of the service ecosystem for the recovery, well-being and inclusion of…

Abstract

Purpose

This paper aims to propose a framework of transformative strategies across the different levels of the service ecosystem for the recovery, well-being and inclusion of Latin American small service firms in the new service marketplace.

Design/methodology/approach

The viewpoint presents an overview of the transformative strategies that can be developed by ecosystem actors for Latin American small service firms in the new marketplace, due to the pandemic crisis. The data are based on personal research and secondary industry reports.

Findings

The pandemic crisis has had an unpresented effect on the service industry in Latin America, particularly on small service firms, which are largely informal. This viewpoint provides themes for timely and actionable transformative strategies for the service industry ecosystem in this region and proposes research avenues for service scholars.

Research limitations/implications

This viewpoint provides implications and ideas for future research on transformative actions for a new services marketplace in Latin America.

Originality/value

This viewpoint the first to propose transformative ecosystem strategies for recovery, well-being and inclusion of small service firms in the new service marketplace in Latin America.

Details

Journal of Services Marketing, vol. 36 no. 4
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 8 April 2022

Constanza Bianchi, Sven Tuzovic and Volker G. Kuppelwieser

This empirical study examines the drivers of consumer intention to adopt wearable technology for healthcare in a South American country. Specifically, it proposes and…

Abstract

Purpose

This empirical study examines the drivers of consumer intention to adopt wearable technology for healthcare in a South American country. Specifically, it proposes and tests a model of nonuser consumer intention to adopt fitness trackers for healthcare purpose in Chile.

Design/methodology/approach

This study draws on the technology acceptance framework UTAUT2 to develop and test a conceptual model of wearable technology adoption. Data were collected through an online survey applied to 470 nonusers of wearable technology in Santiago, Chile.

Findings

Findings indicate that hedonic motivation, social influence and perceived usefulness have the strongest influence on intention to adopt fitness trackers in Chile for healthcare. In addition, health motivation is an indirect predictor of consumer's intention to adopt wearable technology through its effect on perceived usefulness.

Practical implications

The study contributes to a better understanding of consumer intention to adopt wearable technology for healthcare objectives in a less developed country in South America. Findings are useful for wearable technology managers, retail business and public policymakers.

Originality/value

Despite the vast growth and importance of wearable technology for healthcare purposes, academic research considering less developed countries is scarce, especially the South American region. The proposed model and findings can extend this research gap. Theoretical and managerial implications are discussed as well as implications for public policy.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 22 February 2021

Shane Mathews, Keith J. Perks, Constanza Bianchi, Hsiu-Li Chen and Charmaine Glavas

The purpose of this study is to investigate how Internet capabilities influence international business relationships using the resource-based view and capabilities…

Abstract

Purpose

The purpose of this study is to investigate how Internet capabilities influence international business relationships using the resource-based view and capabilities perspective. Many studies highlight the importance of the Internet in helping smaller firms internationalize. However, few studies actually test how this is happening. The central purpose of this research was to examine and test the impact of Internet capabilities on international information availability, international strategic orientation and international business relationships in a sample of small and medium-sized enterprises (SMEs) in Australia, Chile and Taiwan.

Design/methodology/approach

The study uses a structural equation modeling process so as to test the Internet capabilities on international business networks. The empirical research is based on an analysis of a sample of internationalizing SMEs in three export-intensive markets in Australia (215), Chile (204) and Taiwan (130) to test a conceptual model.

Findings

The results demonstrate that Internet capabilities have a distinct effect on the development of international business relationships for SMEs in the three countries. That is, Internet capabilities have a positive impact on a firm's international business relationships, but this varies across Australian and Taiwanese and Chilean SMEs.

Originality/value

These studies give empirical validation on the way in which smaller firms are using Internet capabilities for leveraging networks in internationalization and how this varies across countries. The results demonstrate that Internet capabilities have a distinct and positive impact on the development of international business relationships for SMEs in the three countries. However, there are specific differences between countries in how the Internet is being leveraged for the development of international business networks. Something currently not highlighted in the body of knowledge.

Details

Journal of Small Business and Enterprise Development, vol. 28 no. 3
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 20 February 2017

Constanza Bianchi, Charmaine Glavas and Shane Mathews

Small- and medium-sized enterprises (SMEs) from emerging markets in Latin America are increasingly engaging in internationalization. Nevertheless, there is limited…

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Abstract

Purpose

Small- and medium-sized enterprises (SMEs) from emerging markets in Latin America are increasingly engaging in internationalization. Nevertheless, there is limited research into how these firms achieve international performance. The purpose of this paper is to examine managerial and technology-related capabilities and their impact on international performance of SMEs.

Design/methodology/approach

Drawing on data from 233 Chilean SMEs, a model is developed and tested using structural equation modeling. Specifically, the model considers the role of international entrepreneurial orientation and internet technology capabilities on SME international performance, taking into account the mediating effect of international entrepreneurial opportunity recognition and technology-related international networks.

Findings

Results show that international entrepreneurial opportunity recognition and international networks mediate the relationship between international entrepreneurial orientation and internet technology capabilities on SME international performance.

Research limitations/implications

The context for the study is Chile. However, this is an important emerging market in Latin America with a strong focus on SME internationalization. The research design is cross-sectional and so does not allow for any causal claims to be made.

Originality/value

This research contributes to the relatively scant but increasing number of empirical studies which investigate the link between internationalization strategy and SME performance in emerging market contexts.

Details

Journal of Small Business and Enterprise Development, vol. 24 no. 1
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 18 August 2020

Pilar Gardiazabal, Constanza Bianchi and M. Abu Saleh

The purpose of this paper is to investigate if retail services have a transformative potential to improve the well-being of customers in a Latin American market…

Abstract

Purpose

The purpose of this paper is to investigate if retail services have a transformative potential to improve the well-being of customers in a Latin American market. Transformative studies have been conducted mostly in developed countries, and consumer well-being in a Latin American supermarket context has not been addressed previously. Specifically, this study aims to understand if customer satisfaction with a supermarket experience in Chile leads to positive customer well-being. Additionally, it is examined if customer well-being influences firm outcomes, such as customer loyalty, word-of-mouth (WOM) communication or retailer equity.

Design/methodology/approach

A conceptual model was developed, and data was collected through an online survey from 866 customers of a large supermarket chain in Chile. Hypotheses were tested with structural equation modeling.

Findings

The findings of this study support all the hypotheses of the model and confirm that customer satisfaction has direct and indirect effects on customer loyalty and other firm outcomes through customer well-being.

Research limitations/implications

This research is among the few studies in the academic literature that considers retail experience and well-being outcomes for supermarket customers in a Latin American context. Limitations derive from the cross-sectional nature of this study.

Practical implications

There are implications from this study contributing to the literature on customer retail experience, in terms of the potential to transform supermarket shopping in a Latin American country. This is particularly relevant in Latin America as the extent to which for-profit organizations acknowledge their relevancy of the individuals’ well-being is still at its infancy.

Social implications

This research provides empirical support to the importance of not only looking at traditional measures such as WOM, equity and loyalty but looking into the impact services have for customers’ life and well-being.

Originality/value

This study contributes to the services literature and addresses a gap in it by exploring the transformative potential of supermarket shopping on customer well-being and in turn the role of customer well-being in retail firm outcomes. The findings also contribute in considering Chile, a Latin American context that has been overlooked in the transformative services studies. This provides managerial implications for domestic and global companies that offer grocery retailing for consumers in this region.

Article
Publication date: 1 February 2021

Constanza Bianchi

This study aims to investigate how Internet services can improve the well-being of elderly consumers. Drawing on transformative service research (TSR) and technology…

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Abstract

Purpose

This study aims to investigate how Internet services can improve the well-being of elderly consumers. Drawing on transformative service research (TSR) and technology adoption literature, it examines the main challenges for the elderly when adopting Internet services and how they and their family members can co-create value to improve the elderly service inclusion and well-being.

Design/methodology/approach

A qualitative methodology is used to identify challenges, value co-creation behaviors and well-being outcomes of elderly individuals and their family members when using Internet services. The data collection method involved 24 in-depth interviews with consumers over 75 years of age and their family members.

Findings

This research first recognizes specific challenges for the elderly in adopting Internet services related to resistance to technology adoption and health impairments. Second, the findings identify value co-creation behaviors held by elderly consumers of Internet services: learning and formal training, complying with indications and seeking help when they encounter problems with technology. Family members also contribute to elderly well-being through two value co-creation behaviors: helping and supporting elderly relatives with technology and being patient and tolerant when they need support. Finally, these behaviors are found to influence five dimensions of elderly consumers’ well-being: enjoyment, personal growth, mastery, autonomy and social connectedness.

Originality/value

This study addresses a gap in the literature by exploring the value co-creation behaviors of elderly consumers of Internet services and their family members for improving well-being outcomes. Understanding value co-creation and well-being for elderly consumers of Internet services is an emerging and under-researched area in TSR and service inclusion literature.

Details

Journal of Services Marketing, vol. 35 no. 5
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 18 May 2021

Pilar Gardiazabal and Constanza Bianchi

This paper aims to analyze the well-being consequences of value co-creation activities at an ecosystem level, focusing specifically on the micro and meso levels. This…

Abstract

Purpose

This paper aims to analyze the well-being consequences of value co-creation activities at an ecosystem level, focusing specifically on the micro and meso levels. This study is performed in a retail ecosystem, a highly relevant context where individuals spend a considerable amount of time and resources, but where well-being is usually not deemed as a relevant outcome.

Design/methodology/approach

The investigation analyzes qualitative data from micro and meso level actors of a retail ecosystem. At the micro-level, in-depth interviews performed with customers, employees and suppliers were assessed. The meso level analysis included most of the actors embedded in the retail ecosystem: employees’ headquarters, suppliers’ headquarters, nearby competitors, family, other retail outlets and external employees.

Findings

This study is one of the first in the transformative service research area to analyze well-being from a retail ecosystem perspective. Hence, this analysis broadens the literature on transformative service by considering supermarket retailing, an everyday service context that is not assumed to generate well-being outcomes. Results reveal that actors who spend more time or have fewer options available for them in the retail ecosystem see their well-being deeply affected. It also extends the conceptualization of value co-creation to a retail ecosystem, a specific ecosystem, which differs from previous studies that focus mostly on health-care ecosystems.

Research limitations/implications

Although useful to understand new insights, a limitation of this investigation is that it is based upon a single qualitative study.

Practical implications

The study portrays how activities happening within a business context have consequences beyond traditional measures such as loyalty or turn-over. It proposes specific value co-creation actions to be performed by employees, suppliers and customers to promote positive well-being consequences for the micro and meso level retail ecosystem.

Social implications

Retail ecosystems are usually not deemed as relevant when trying to understand societal well-being outcomes. This study empirically depicts that all services, even the ones without transformative goals, need to be aware of the impact they have on societal well-being.

Originality/value

This paper provides a novel conceptualization of well-being effects in a retail ecosystem. Specifically, this is the first study in the transformative service research literature to identify the micro and meso level well-being consequences of value co-creation activities within a retail ecosystem.

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