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Article
Publication date: 11 September 2017

John H. Bickford

Social justice themes permeate the social studies, history, civics, and current events curricula. The purpose of this paper is to examine how non-fiction trade books represented…

Abstract

Purpose

Social justice themes permeate the social studies, history, civics, and current events curricula. The purpose of this paper is to examine how non-fiction trade books represented lesbian, gay, bisexual, transsexual, transgender, and queer (LGBTQ) individuals and issues.

Design/methodology/approach

Trade books published after 2000 and intended for middle grades (5-8) and high school (9-12) students were analyzed.

Findings

Findings included main characters’ demography, sexuality, and various ancillary elements, such as connection to LGBTQ community, interactions with non-LGBTQ individuals, the challenges and contested terrain that LGBTQ individuals must traverse, and a range of responses to these challenges. Publication date, intended audience, and subgenre of non-fiction – specifically, memoir, expository, and historical text – added nuance to findings. Viewed broadly, the books generally engaged in exceptionalism, a historical misrepresentation, of one singular character who was a gay or lesbian white American. Diverse sexualities, races, ethnicities, and contexts were largely absent. Complex resistance structures were frequent and detailed.

Originality/value

This research contributes to previous scholarship exploring LGBTQ-themed fiction for secondary students and close readings of secondary level non-fiction trade books.

Details

Social Studies Research and Practice, vol. 12 no. 2
Type: Research Article
ISSN: 1933-5415

Keywords

Article
Publication date: 12 September 2016

Elizabeth Mamali and Peter Nuttall

Focusing on a community organisation, the purpose of this paper is to unravel the process through which infringing contested practices that threaten or compromise the community’s…

Abstract

Purpose

Focusing on a community organisation, the purpose of this paper is to unravel the process through which infringing contested practices that threaten or compromise the community’s sense of distinction are transformed into acceptable symbolic markers.

Design/methodology/approach

An ethnographic study comprising participant observation, in-depth interviews and secondary data was conducted in the context of a non-profit community cinema.

Findings

Taking a longitudinal approach and drawing from practice theory, this paper outlines how member-driven, customer-driven and necessity-imposed infringing practices settle in new contexts. Further, this paper demonstrates that such practices are filtered in terms of their ideological “fit” with the organisation and are, as a result, rejected, recontextualised or replaced with do-it-yourself alternatives. In this process, authority shifts from the contested practice to community members and eventually to the space as a whole, ensuring the singularisation of the cinema-going experience.

Practical implications

This paper addresses how the integration of hegemonic practices to an off-the-mainstream experience can provide a differentiation tool, aiding resisting organisations to compensate for their lack of resources.

Originality/value

While the appropriation practices that communities use to ensure distinction are well documented, there is little understanding of the journey that negatively contested practices undergo in their purification to more community-friendly forms. This paper theorises this journey by outlining how the objects, meanings and doings that comprise hegemonic practices are transformed by and transforming of resisting organisations.

Details

European Journal of Marketing, vol. 50 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 3 July 2009

Carl Rhodes

The purpose of this paper is to examine the themes of resistance to organizations in Charles Bukowski's novel Factotum in relation to contemporary theory in organization studies…

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Abstract

Purpose

The purpose of this paper is to examine the themes of resistance to organizations in Charles Bukowski's novel Factotum in relation to contemporary theory in organization studies, and to consider the ways in which the literary depiction of resistance can be used to extend theoretical debates on the subject.

Design/methodology/approach

Literary fiction, and the novel in particular, is theorized as an undecidable space between experiential reality and creative/fictional experiment that offers a valuable exposition of and experimentation with, the meaning of work in organizations. The theme of resistance to organizations in Factotum is read in terms of how the experiment of the novel can be articulated with discussions of resistance in organization studies.

Findings

The paper shows how Bukowski's novel portrays a form of resistance that has elided attention in the organization studies literature – that which is highly individualistic and disorganized yet extreme and overt. This is a resistance that does not just work against the power structures of one organization, but rather rejects all aspects of capitalist work relations other than those necessary for survival.

Originality/value

Theoretically, the paper extends theories of resistance in organizations by using Factotum to explore the meaning of extreme individualised organizational resistance. Methodologically the paper exemplifies how the reading of novels can provide insight to the paper of organizations not available through more conventional means by testifying to, and experimenting with, the meaning of organizational experience.

Details

Journal of Organizational Change Management, vol. 22 no. 4
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 29 January 2021

Avinash Kumar and Rajeev Kumra

The purpose of this paper is to empirically examine the effect of television viewing duration of a household on its annual category-level conspicuous consumption and also the…

Abstract

Purpose

The purpose of this paper is to empirically examine the effect of television viewing duration of a household on its annual category-level conspicuous consumption and also the enhanced level of this relationship for the bottom of the pyramid (BoP) households.

Design/methodology/approach

Hypotheses formulation was guided by cultivation theory and the concept of compensatory consumption. The hypotheses were later examined by using ordinary least square (OLS) regression on the data from the large nationally representative India Human Development Survey, 2011 (IHDS-II) database.

Findings

Television viewing duration of the household exerts a positive effect on its annual category-level conspicuous consumption expenditure. The nature of this relationship is enhanced for the BoP households. The annual category-level conspicuous consumption for the BoP households increases by close to four percent for every hour increase in their television viewing duration while such increase for other households is close to one and a half percent only.

Research limitations/implications

Findings can be further strengthened by using time-lagged dependent variable taken at monthly intervals, as well as survey data linking household television viewing duration with desirability of conspicuous goods.

Practical implications

Managers can rely on television for reaching BoP consumers while being cognizant of the negative effects of promoting conspicuous consumption among them. They need to adopt a responsible marketing approach. Besides regulating television, policymakers need to work toward increased provisioning of educational and financial services for BoP households. They can leverage television for promoting beneficial behavior in BoP households.

Originality/value

The study empirically establishes the external validity of cultivation theory at the household level in an emerging economy by using a large nationally representative database. It also establishes the higher vulnerability of BoP households to increase category-level conspicuous consumption in response to television viewing. To the best of the authors’ knowledge, this is the first study to empirically examine the effect of television viewing duration of household on its annual category level conspicuous consumption.

Details

Journal of Consumer Marketing, vol. 38 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 24 September 2018

Angela Gracia B. Cruz, Elizabeth Snuggs and Yelena Tsarenko

While theories of complex service systems have advanced important insights about integrated care, less attention has been paid to social dynamics in systems with finite resources…

Abstract

Purpose

While theories of complex service systems have advanced important insights about integrated care, less attention has been paid to social dynamics in systems with finite resources. This paper aims to uncover a paradoxical social dynamic undermining the objective of integrated care within an HIV care service system.

Design/methodology/approach

Grounded in a hermeneutic analysis of depth interviews with 26 people living with HIV/AIDS (PLWHA) and drawing on Bourdieu’s (1984) theory of capital consumption to unpack dynamics of power, struggle and contestation, the authors introduce the concept of the service labyrinth.

Findings

To competently navigate the service labyrinth of HIV care, consumers adopt capital consumption practices. Paradoxically, these practices enhance empowerment at the individual level but contribute to the fragmentation of the HIV care labyrinth at the system level, ultimately undermining integrated care.

Research limitations/implications

This study enhances understanding of integrated care in three ways. First, the metaphor of the service labyrinth can be used to better understand complex care-related service systems. Second, as consumers of care enact capital consumption practices, the authors demonstrate how they do not merely experience but actively shape the care system. Third, fragmentation is expectedly part of the human dynamics in complex service systems. Thus, the authors discuss its implications. Further research should investigate whether a similar paradox undermines integrated care in better resourced systems, acute care systems and systems embedded in other cultural contexts.

Originality/value

Contrasted to provider-centric views of service systems, this study explicates a customer-centric view from the perspective of heterosexual PLWHA.

Details

European Journal of Marketing, vol. 52 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 June 1991

C. Wrubl, A. Mollica, U. Montini and A. Litigio

The salt‐spray test is still today often utilized to control the anticorrosive performance of paints applied on metallic substrates. The time required for this test method is much…

Abstract

The salt‐spray test is still today often utilized to control the anticorrosive performance of paints applied on metallic substrates. The time required for this test method is much shorter than that necessary to carry out the atmospheric exposure test (some weeks instead of many years). Nevertheless the results provided by the salt spray test are only qualitative and their extrapolability to the real behaviour of the paint system's film‐metallic substrate is very difficult. Moreover, in some cases there is a discrepancy between the results of the salt spray test and the reality; for instance, it was observed some time ago that hot‐dip galvanized steel constitutes a better substrate for paints than bare steel, whereas the salt spray test results indicate the contrary. The present work represents only a part of a more conspicuous set of observations devoted to a comparison of laboratory and field results. In this first stage we examined, by means of salt spray and total immersion tests, the behaviour of bare steel and hot‐dip galvanized steel substrates, both phosphatized and coated by the same paint. The aim of this work was to ascertain if the results of the two methods are in accordance and, moreover, to compare the qualitative information given by the salt spray tests with those, quantitative, obtained by the electrode impedance technique on specimens immersed in 3% NaCl solution. By means of this technique it is possible to determine at the same time the values of the paint film resistance, of its capacitance, of the polarisation resistance and of the double layer pseudocapacitance related to the corrosion taking place on the metallic substrate and to ascertain the eventual intervention of diffusive phenomena into the corrosive process. Finally, this electrochemical method, because its non‐destructive nature, permits one to observe the variation of the values of overmentioned parameters as a function of time and therefore to interpret the evolution of the corrosion process.

Details

Anti-Corrosion Methods and Materials, vol. 38 no. 6
Type: Research Article
ISSN: 0003-5599

Article
Publication date: 11 February 2020

Fernando Rey Castillo-Villar, Judith Cavazos-Arroyo and Nicolas Kervyn

The purpose of this study is to focus on analyzing the role of music subcultures in the communication and promotion of conspicuous consumption practices. The object of study is…

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Abstract

Purpose

The purpose of this study is to focus on analyzing the role of music subcultures in the communication and promotion of conspicuous consumption practices. The object of study is the “altered movement” as the music style of the drug subculture in Mexico.

Design/methodology/approach

A qualitative content analysis of 78 lyrics and music videos of “altered movement” was carried out between August and December 2018.

Findings

The analysis of lyrics and music videos leads to the identification of four narratives (from poor to rich, power through violence, lavish lifestyle and power over women) and diverse symbolic markers (luxury brands mainly) that together, display messages aimed at promoting conspicuous consumption practices.

Originality/value

The current research expands the body of literature of music subcultures in the consumer research area by contesting the common conception of this phenomenon as a healthy source of self-identity formation and deepening into its role as a source of conspicuous consumption practices.

Details

Journal of Consumer Marketing, vol. 37 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 14 November 2022

Saeedeh Rezaee Vessal and Amitabh Anand

The purpose of this research is to conduct a literature review on the evolution, antecedents, and outcomes of luxury consumption (LC). To accomplish our goal, we used a…

Abstract

The purpose of this research is to conduct a literature review on the evolution, antecedents, and outcomes of luxury consumption (LC). To accomplish our goal, we used a combination of bibliometrics and systematic approaches to review 165 articles published between 1998 and 2019. The investigation revealed that the evolution of LC is mostly driven by consumer motivation and is influenced by cultural and psychological variables. Furthermore, we explored the aforementioned antecedents of LC along four major axes. Antecedents related to (1) individual characteristics, (2) brand components, (3) cultural and social values, and (4) organizational strategies. Furthermore, based on the outcomes of LC, we found two categories (individual traits and social values). The chapter concludes by proposing a broader research agenda for the future.

Details

Exploring the Latest Trends in Management Literature
Type: Book
ISBN: 978-1-80262-357-4

Keywords

Article
Publication date: 8 September 2022

Indrila Goswami Varma, Bhawana Chanana, Rambabu Lavuri and Jaspreet Kaur

The unprecedented pandemic of COVID-19 is not a typical crisis. This crisis has irrevocably altered human behavior, most notably consumption behavior. The uncertainty caused due…

Abstract

Purpose

The unprecedented pandemic of COVID-19 is not a typical crisis. This crisis has irrevocably altered human behavior, most notably consumption behavior. The uncertainty caused due to economic insecurity and fears of death have resulted in a paradigm shift away from consumer materialism and toward consumer spiritualism. The present study examines the effect of various dimensions of “spirituality” on consumers’ conspicuous consumption of fashion. The study employs a descriptive empirical research design to determine the impact of multiple dimensions of spirituality on the conspicuous consumption of Generation Z in India. These dimensions include General spirituality belief, Global personal spirituality and reincarnation spirituality. Additionally, the moderating effect of dispositional positive emotion on the relationships mentioned above has been investigated.

Design/methodology/approach

The data were accumulated through purposive sampling from 517 Generation Z consumers and analyzed using structural equation modeling.

Findings

Reincarnation, general personal and global personal spirituality had a direct positive impact on conspicuous consumption of fashion. Dispositional positive emotion had a positive moderation effect between the reincarnation, general personal and global personal spirituality and conspicuous consumption.

Originality/value

The study will assist fashion brands and retailers in better understanding consumer behavior and associated opportunities and threats post COVID-19. For merchants and business owners in emerging countries, this study will help them to apply new techniques for keeping customers. It is useful to evaluate a shopper’s views towards spirituality, disposition and conspicuous consumption.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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