Search results

1 – 10 of 63
Article
Publication date: 9 August 2011

Nat Friedman

The purpose of this paper is to introduce the cybernetics audience to the fundamental interdisciplinary concept of hyperseeing and its application to hypersculptures.

Abstract

Purpose

The purpose of this paper is to introduce the cybernetics audience to the fundamental interdisciplinary concept of hyperseeing and its application to hypersculptures.

Design/methodology/approach

Briefly, hyperseeing is seeing from multiple viewpoints in a very general sense. In particular, the author first discusses hyperseeing a sculpture. A sculpture is defined as an object in a fixed position relative to a horizontal plane (base, ground). Two sculptures are congruent if they consist of the same object. A hypersculpture is a set of congruent sculptures. A hypersculpture is a more complete presentation of the sculptural possibilities of an object.

Findings

A specific example is given of hyperseeing a knot sculpture made of copper tubing.

Originality/value

The paper demonstrates how the study of hypersculptures facilitates gaining a deeper understanding and appreciation of sculpture.

Details

Kybernetes, vol. 40 no. 7/8
Type: Research Article
ISSN: 0368-492X

Keywords

Content available
Article
Publication date: 9 August 2011

749

Abstract

Details

Kybernetes, vol. 40 no. 7/8
Type: Research Article
ISSN: 0368-492X

Abstract

Details

Qualitative Research in the Study of Leadership
Type: Book
ISBN: 978-1-78560-651-9

Article
Publication date: 22 September 2022

Mansi Gupta and Rakesh Mohan Joshi

This study aims to provide a structured and comprehensive synthesis of studies of the art infusion phenomenon, which describes the influence of art on consumers…

Abstract

Purpose

This study aims to provide a structured and comprehensive synthesis of studies of the art infusion phenomenon, which describes the influence of art on consumers’ perception and evaluation of a product with which that art is associated. Further, this study aims to identify the issues in the literature and suggest future research directions.

Design/methodology/approach

Publications relevant to the art infusion phenomenon until 2021 were identified through a systematic literature review. Subsequently, the 35 retrieved articles that met the selection criteria were evaluated using descriptive and content analyses.

Findings

This literature review brings to light the origin, significance, evolution and development of the art infusion phenomenon. This study highlights the catalogue of drivers of this phenomenon and illuminates the interrelationships among the factors through a conceptual model using the stimulus-organism-response (SOR) paradigm.

Research limitations/implications

This study adds to the art infusion literature by synthesizing extant studies and presenting a comprehensive overview of the subject, thereby motivating its prorogation and becoming a single point of reference for scholars.

Originality/value

The art infusion phenomenon has become a dominant theoretical pillar in the fields of arts and branding. However, little effort has been made to systematically review research on the phenomenon and consolidate its findings. To address this gap, this study first identifies and categorizes the factors that influence the art infusion phenomenon using the SOR paradigm. This study then creates a conceptual model that elucidates the interrelationships among the key elements of the phenomenon.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

Keywords

Book part
Publication date: 2 March 2021

António Cabrita

Duchamp caused a revolution in the art of the twentieth century with the readymade concept, and simultaneously he opened Pandora's Box, which converted art into a…

Abstract

Duchamp caused a revolution in the art of the twentieth century with the readymade concept, and simultaneously he opened Pandora's Box, which converted art into a simulation and made it dependent on discursive practices. This degenerated into a deconstructive vulgate when, from the 1960s onwards, an ‘aesthetic of banality’ was accentuated and the media institutionalized the ‘guerrilla’ between the practices and the discourses. Art ‘wrecked’ in a regime of hyper-reality of the image, and the art paradigms and criteria shifted from aesthetics to the law of the financial markets. At the same time, the proliferation of coexisting cultural ideas and a revolving cultural miscegenation ended up splitting the kingdom of the art. In the art world today, there is a cleavage between artists: on one side, the adepts to the heteronomy (a line that was born with ready-made products), those who, following dominant rules, work for the market and the organizations; on the other side, those, more passionate, for whom art is a hermeneutics for self-knowledge. Meanwhile, Picasso's aura returns to the art scene, in a panorama that until now was adverse to him.

Details

Art in Diverse Social Settings
Type: Book
ISBN: 978-1-80043-897-2

Keywords

Book part
Publication date: 2 May 2015

Aric Rindfleisch and Matthew O’Hern

To identify, conceptualize, and analyze a newly emerging form of consumer-initiated, brand-altering activity that we term “brand remixing.”

Abstract

Purpose

To identify, conceptualize, and analyze a newly emerging form of consumer-initiated, brand-altering activity that we term “brand remixing.”

Methodology

A content analysis of 92 remixes of the Nokia Lumia 820 smartphone case.

Findings

We find that nearly 40% of the remixed versions of Nokia’s case retained at least one element of its standard template. The remixed cases contained considerable congruency with the design elements in the standard template, a high degree of personalization, and no negative brand imagery.

Implications

Our research is the one of the first examinations of the role of 3D printing upon marketing activities. It has important implications for marketing scholarship by showing that 3D printing empowers consumers to physically alter the brands they consume. Our research also suggests that practitioners interested in using this technology to develop and enhance their brands should accept the notion that firms are no longer fully in control of their brand assets. Hence, we believe that brand managers should develop co-creation platforms that allow customers to easily modify, remix, and share various aspects of their brands with their peers.

Originality

We identify and label an important emerging branding practice (i.e., brand remixing). This practice has the potential to dramatically alter the branding landscape.

Details

Brand Meaning Management
Type: Book
ISBN: 978-1-78441-932-5

Keywords

Book part
Publication date: 23 August 2022

Gordon E. Shockley

In a process termed “organizational centrifugalism,” this chapter describes how avant-garde artists sought new, alternative organizational spaces for innovations in the…

Abstract

In a process termed “organizational centrifugalism,” this chapter describes how avant-garde artists sought new, alternative organizational spaces for innovations in the visual arts from the late nineteenth century through the early twentieth century and how new alternative marketspaces co-evolved with these new organizational spaces. Organizational centrifugalism begins with the denouement of the state-run Salon and Academy in the mid-nineteenth century; the rise of the dealer-critic system and other, non-salon alternative exhibition spaces of French Impressionism in the latter half of the nineteenth century; and through many new organizational spaces associated with Modernism such as formal artists groups, museums, great exhibitions, schools of art, and Modernist art itself. The ultimate effect of organizational centrifugalism is drawing avant-garde art closer to the public and eventually the masses. Excessive organizational centrifugalism, however, can be dangerous to the avant-garde art.

Details

How Alternative is Alternative? The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes
Type: Book
ISBN: 978-1-80071-773-2

Keywords

Article
Publication date: 14 May 2018

Ana Vukadin, Apiradee Wongkitrungrueng and Nuttapol Assarut

The purpose of this study is to examine the role of artistic elements in a shopping mall’s experiential marketing strategy and the effects of artistic elements on customer…

1600

Abstract

Purpose

The purpose of this study is to examine the role of artistic elements in a shopping mall’s experiential marketing strategy and the effects of artistic elements on customer shopping value (e.g. utilitarian, hedonic and symbolic) and shopper response (e.g. satisfaction, behavioural intention).

Design/methodology/approach

Data were collected from 300 shoppers in a shopping mall in Bangkok, Thailand. A partial least square-structural equation model was used to examine the impact of the artistic elements along with other elements in the shopping mall on shopper response through perceived shopping value.

Findings

Empirical evidence shows that artistic elements in an artified mall have a positive effect on customer hedonic and symbolic value, which in turn leads to positive shopper response. Artistic elements perform better than other elements in predicting symbolic value.

Research limitations/implications

The findings suggest that artistic elements should be considered a new source of mall differentiation and customer experience enhancement. Unique artistic elements add emotional and symbolic appeal to the mall, and mall managers should carefully choose artistic content that matches the position and target shoppers of their mall.

Originality/value

This paper proposed and empirically examined the effect of artistic elements as the new fourth atmospheric element. It extends the art infusion theory by applying it to the “non-luxury” shopping mall context to demonstrate the spillover effect of art on shopping value, which further influence shopper response.

Details

Journal of Product & Brand Management, vol. 27 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 5 January 2015

Sepehr Abrishami, Jack Goulding, Farzad Pour Rahimian and Abdul Ganah

The purpose of this paper is to find optimal solutions for conceptual design automation, which can be integrated with Building Information Modelling (BIM) support for…

1469

Abstract

Purpose

The purpose of this paper is to find optimal solutions for conceptual design automation, which can be integrated with Building Information Modelling (BIM) support for construction automation. Problems relating ostensibly to failures in computational support for the conceptual design stage are well-documented in extant literature. These failures are multifarious and significant, with several deficiencies being acknowledged in the Architecture, Engineering, and Construction (AEC) industry. Whilst acknowledging this, extant literature has highlighted the importance of computational design in the AEC industry; and failures in this area include the need to strengthen the congruent links and support mechanisms in order to exploit the opportunities presented by new computational design methods. Given this, it is postulated that the application of generative design could enhance the design experience by assisting designers with the iterative generation of alternatives and parameterisation (change management) processes. Moreover, as BIM applications are increasingly providing comprehensive support for modelling and management, then additional synergies could be examined for further exploitation.

Design/methodology/approach

This paper focusses on the potential for developing an interactive BIM environment that purposefully adopts generative design as a method of computational design for the early design stages. This research facilitates the automation of the conceptual architectural design process, using BIM as the central conduit for enhancing the integration of the whole building design process (including design interfaces). This approach is designed to improve designers’ cognition and collaboration during the conceptual architectural design process.

Findings

This paper evaluates the existing methods and decision support mechanisms, and it introduces the potential of combining different concepts into a single environment (generative design/BIM).

Originality/value

This research is novel, in that it critically appraises virtual generative workspaces using BIM as the central conduit. The outcome and intervention of this research forms a theoretical basis for the development of a “proof of concept” prototype, which actively engages generative design into a single dynamic BIM environment to support the early conceptual design process.

Details

Construction Innovation, vol. 15 no. 1
Type: Research Article
ISSN: 1471-4175

Keywords

Book part
Publication date: 5 September 2022

Della-Maria M. Marinova and Svetla T. Marinova

This chapter explores the role of diversity in the emergence of circular business models by focusing on circular economy innovative born-global start-ups. Diversity refers…

Abstract

This chapter explores the role of diversity in the emergence of circular business models by focusing on circular economy innovative born-global start-ups. Diversity refers to a wide range of characteristics that differentiate an individual or group. These include legally protected and/or demographic characteristics, such as age, as well as identity-shaping characteristics, such as cognitive traits and experience. Diversity in organizations has been mostly explored in terms of the former, i.e., culture, age or ethnicity as a key factor in organizational innovation and enhanced performance. This chapter offers a more holistic view on the role of diversity in relation to emerging circular business models. It shows how diversity of previous knowledge, experience, ethnicity and the shared ideation of the organization's founders can be used as compatible and complementary inputs, which can lead to the emergence of a global circular business model by using integration, coordination and fast scaling up. The analysis is on the level of firm micro-foundations. Using data from three circular born-global companies from a single country context, the study identifies different types of diversity as contributing to the emergence of these business model and their configuration. We conclude that circular born-global business models are nurtured by the shared ideation and values of the business model founders, while the design of the business model is enabled by the diversity of competences and capabilities stemming from the founders' knowledge, past experience and diaspora networks. Such a perspective suggests that managers need to adopt a holistic approach in employing diversity in business model configuration in relation to common drivers and ideation, and organizational purpose.

1 – 10 of 63