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Article
Publication date: 25 January 2011

Blazenka Knezevic, Sanda Renko and Mirjana Pejic Bach

The main purpose of the paper is to investigate and to document the current level of web usage within the confectionery industry in the South Eastern European (SEE) region. Also…

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Abstract

Purpose

The main purpose of the paper is to investigate and to document the current level of web usage within the confectionery industry in the South Eastern European (SEE) region. Also, the paper aims to examine the web content structure of confectioners in the given region and to explain the impact of the location and the size of the company on the quality of contents published on web sites.

Design/methodology/approach

The experimental research was conducted on the sample of 333 companies in the confectionery industry from 5 SEE countries. The research questionnaire included 56 web sites' characteristics divided into five categories.

Findings

The confectionery industry uses web sites as “presentation space” only, and the “show‐case” is the main purpose. The implementation of the web in the confectionery industry in SEE countries is correlated with a company's characteristics. Companies within EU member countries more often implement the web as a customer communication channel. However, confectioners in non‐EU countries have more information published on their web sites and their web sites are more interactive.

Originality/value

The paper contributes to a better understanding of web usage within the confectionery industry because it classifies information published on web sites into several categories and describes common web contents in the confectionery industry. Moreover, it discusses the correlation between a company's characteristics (size and location) and web implementation. Finally, it gives an overview of relevant findings of web usage as a customer communication channel within transitional economies.

Details

British Food Journal, vol. 113 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 April 1998

Päivi Eriksson and Keijo Räsänen

This paper focuses on the processes by which different manager groups can influence product mix changes. The paper analyses three different types of process ‐ dominance…

2213

Abstract

This paper focuses on the processes by which different manager groups can influence product mix changes. The paper analyses three different types of process ‐ dominance, compromise and integration ‐ through which the extensiveness and renewal of a product mix was shaped by groups of marketing and production managers, general managers and owner‐managers. Each of the groups developed their own understanding, or “logic of action”, about the most desirable product mix. It is shown that these logics of action play an important role in product mix changes, not as isolated elements but in interaction with one another and the industry context. This paper provides a detailed empirical analysis of a product mix pattern over a long duration by illustrating the three different forms of managerial interaction by which the product mix was achieved. The contribution of the study is twofold. First, the study shows that historical and contextual studies are required in order to understand the role and relevance of marketing activities and marketing based actors in business firms. Second, the study gives evidence for the usefulness of inter‐disciplinary research and discussion within the field of marketing studies.

Details

European Journal of Marketing, vol. 32 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Case study
Publication date: 20 January 2017

Elena Loutskina and George Shapovalov

Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with “Mars, Incorporated” (UVA-F-1612), but it can also…

Abstract

Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with “Mars, Incorporated” (UVA-F-1612), but it can also be used on its own. Half of the class prepares only the Wrigley case and the other half uses the Mars case.

Wrigley and Mars are in the process of negotiating a merger agreement. Macroeconomic assumptions—particularly forecasting future sugar prices in an uncertain environment—and assumptions about Wrigley's value make Wrigley's future cash flows difficult to predict.

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

Keywords

Case study
Publication date: 20 January 2017

Elena Loutskina and George Shapovalov

Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with “Wm. Wrigley Jr. Company” (UVA-F-1607), but it can…

Abstract

Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with “Wm. Wrigley Jr. Company” (UVA-F-1607), but it can also be used on its own. Half of the class prepares only the Wrigley case and the other half uses the Mars case.

Wrigley and Mars are in the process of negotiating a merger agreement. Macroeconomic assumptions—particularly forecasting future sugar prices in an uncertain environment—and assumptions about Wrigley's value make Wrigley's future cash flows difficult to predict.

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

Keywords

Article
Publication date: 19 October 2010

Wei Yao, Jian S. Dai, Tony Medland and Glen Mullineux

This paper aims to investigate reconfigurable technology using robotic technology for folding carton in confectionery industry.

Abstract

Purpose

This paper aims to investigate reconfigurable technology using robotic technology for folding carton in confectionery industry.

Design/methodology/approach

Based on the analysis of common motion and manipulation, modules such as robotic fingers and robotic folders are explored and designed. A robotic system is then constructed by arranging those modules for diverse cartons.

Findings

A prototyped test rig shows the adaptability of the robotic system. The reconfigurability of the robotic system is realized and verified by experiments and an industrial demonstrator.

Practical implications

This research leads to the development of a demonstrator, manufactured and controlled by industries, to further commercial exploitation of this robotic system. It has been applied in a strict industry environment for a chocolate manufacturer.

Originality/value

This robotic system applied successfully the theory of reconfigurability by using modularity in packaging systems into confectionery industry.

Details

Industrial Robot: An International Journal, vol. 37 no. 6
Type: Research Article
ISSN: 0143-991X

Keywords

Article
Publication date: 1 April 1994

Jayne Stewart and Anne Moran

Examines some of the reasons for the reluctance of UK manufacturers todevelop sugar‐free confectionery and investigates sugar substitutescurrently in use, assessing their effects…

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Abstract

Examines some of the reasons for the reluctance of UK manufacturers to develop sugar‐free confectionery and investigates sugar substitutes currently in use, assessing their effects on health.

Details

Nutrition & Food Science, vol. 94 no. 2
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 1 April 1995

Dale Littler and Katrin Schlieper

Explores the demand and supply side factors likely to affectinternational branding strategies with particular emphasis on theEuropean market. The study of the European…

2077

Abstract

Explores the demand and supply side factors likely to affect international branding strategies with particular emphasis on the European market. The study of the European confectionery industry highlights some of the major factors and issues in the debate regarding the development of the standard European brand and concludes that strategic variety is likely to be the accepted feature of the branding strategies of the different players based on varying degrees of standardization and adaptation of the various elements.

Details

International Marketing Review, vol. 12 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Case study
Publication date: 1 December 2004

Terence P. Curran, Linda L. Richardson and Andrea E. Smith-Hunter

This case presents an overview of the confectionary industry, a description of the Hershey Foods Corporation, and a look at the company's strategies and the impact of these…

Abstract

This case presents an overview of the confectionary industry, a description of the Hershey Foods Corporation, and a look at the company's strategies and the impact of these strategies. The case focuses on the unintended consequences that result from the implementation of dramatic new strategies for a company and what occurs in a company town that displays a very strong paternalistic culture. Some analysts had previously thought that Hershey's profitability and its close relationship with the town, the trust and the school made the company untouchable, but events proved otherwise.

After reading this case, the reader will feel compelled to answer the following questions. What is the best strategy for future growth of Hershey? How important is organizational culture on a corporation's strategic direction? Should the company indeed be sold to a larger corporation?

Details

The CASE Journal, vol. 1 no. 1
Type: Case Study
ISSN: 1544-9106

Article
Publication date: 1 November 1966

A re‐opening of negotiations for Britain, either unilaterally or with other States, to enter the European Economic Community appears distinctly likely in the coming year. It is…

Abstract

A re‐opening of negotiations for Britain, either unilaterally or with other States, to enter the European Economic Community appears distinctly likely in the coming year. It is more than four years since we discussed, in these columns, the subject of the Common Market and its possible effects on food standards and legislation generally, if Britain linked its economic fortunes and future with the Community. The main obstacles at the time were a chariness to accept the full implications of the Treaty of Rome and the agricultural policy of France. In fact, one gained the impression from all the reports that but for the intransigence of France, we might have joined in 1963.

Details

British Food Journal, vol. 68 no. 11
Type: Research Article
ISSN: 0007-070X

Abstract

Subject area

Emerging Markets.

Study level/applicability

Undergraduate, Masters.

Case overview

Pacari Chocolate is the flagship brand of SKS Farms CIA Ltda., located in Quito, Ecuador. The company specializes in organic chocolate production which it sells in Ecuador and exports to other Latin American, European and North American markets. The company began operation in 2002, founded by Carla Barbotó and her husband Santiago Peralta. Carla is the Director of SKS and Santiago is General Manager. The case is set just after Santiago negotiated a deal to supply Emirates Airlines with mini bars to be distributed to flight passengers. Santiago is excited about this new deal, which will provide a new revenue stream, enhance brand image and potentially create new customers. Carla and Santiago pursue excellence with their products, as evidenced by over 160 awards, many globally recognized. However, their mission is also very much social in that they seek to improve the lives of Andean farmers, indigenous peoples and broader Ecuadorean society. The principle author uses this case in a course on innovative approaches to engaging emerging market opportunities, in which shared (social + economic) value and the formation of strong national industries are key outcomes, to be addressed through complementary market and non-market entrepreneurship strategies.

Expected learning outcomes

Expected learning outcomes are as follows: to identify the contextual challenges faced by an emerging market firm, and explain what must be done to overcome them; to identify the role of a firm in developing a national competency in an agricultural product industry; to demonstrate the creation of “shared value” and examine how the social mission of a company can reinforce and sustain its economic value creating activities; and to generate and evaluate options for developing international markets when a firm has limited resources to invest in marketing activities.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 8 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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