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Fieldwork in emerging economies can be unpredictable and somewhat dangerous. The purpose of this article is to ascertain problematic issues that may arise when conducting qualitative research in emerging economies.

The author reflects on her fieldwork in Russia in 2014 and 2015. Specifically, the author provides a reflection on her investigation on how the Russian government influences Russian MNEs' ability to deal with domestic institutional complexity and gain external legitimacy.

The author has encountered a number of unforeseen difficulties: the ethical dilemma, sensitivity of the topic, translation challenges and unexpected group interviews. Through this reflection, he develops specific tactics on how to deal with these circumstances when conducting research outside a Western context. He also provides recommendations on how researchers in emerging economies can deal with ethical dichotomy created by the pressure to follow ethical guidelines. Finally, he identifies a list of opportunities that Russia presents as a research site.

The reflections on fieldwork discussed in this paper can prove to be useful for qualitative researchers interested in conducting qualitative research in Russia. In particular, it provides specific recommendations on how to navigate Russia as a research site.

This paper contributes to the literature on issues related to methodological issues related to conducting research in emerging economies, as well as under research contexts, such as Russia.

The purpose of this paper is to examine qualitative issues involved in conducting research at the base of the pyramid (BOP). The paper reports on the differences between anticipated issues and the actual issues encountered in the conduct of research at the BOP in Zimbabwe.

Qualitative data collection methods comprising in‐depth one to one consumer interviews, focus groups, ethnographic observations and case studies were used to conduct the research.

Findings from the analysis are based on multiple experiences from multiple sites and these suggest that the main themes established from previous studies on cross‐cultural research are also prevalent at the BOP. However, the findings reveal a number of challenges specific to the BOP and suggest that the BOP is not one homogenous market.

The sample used for consumer interviews is small, and confining the focus to the food and personal hygiene sector may limit generalization of findings to a broader population.

The study provides insight on potential procedures and strategies to deal with the challenges of undertaking research at the BOP.

The study provides insight on how social networks can be used as a mechanism for facilitating research and overcoming a number of challenges faced by researchers at the BOP.

Research into the BOP is a relatively new area of study in the field of international business. This expands knowledge in the area of challenges faced by researchers conducting research at the BOP by providing both new insights and advancement of previous research by employing empirical qualitative mixed research methods to study consumers and firms since the two have a dyadic relationship.

This article presents fieldwork perspectives gained from conducting qualitative research among Bangladeshi immigrant communities in Lisbon (Portugal), Boston (Massachusetts – USA) and Brussels (Belgium). This discussion will primarily benefit those who conduct, or are interested in, undertaking qualitative research with Bangladeshi immigrants, one of the largest immigrant communities represented globally.

The author conducted 32 semi-structured interviews using a qualitative descriptive approach.

The author discusses and demonstrates effective strategies to acquire meaningful insights from fieldwork while interviewing Bangladeshi immigrants. Though maintaining standard criteria for producing credible qualitative research is crucial, the adoption of a flexible and dynamic approach is also necessary. The article highlights versatile approaches taken in the following four areas: (1) establishing community presence, (2) managing informed consent, (3) adjusting research instruments and protocols, and (4) dealing with unexpected situations during fieldwork. Moreover, these elements are examined within the context of navigating the role and positionality of the researcher.

The generalizability of these techniques is limited to this study, but similar issues in conducting qualitative research with Bangladeshi communities and other immigrant groups can be found.

This paper addresses a gap in the discussion of fieldwork strategies for conducting qualitative research with Bangladeshi immigrant communities. Practical knowledge for researchers facilitating qualitative research with this group is relatively scarce despite the growing presence of these communities globally.

The purpose of this paper is to draw on experience in supervising new researchers and the advice of other writers, to offer novice researchers, such as those engaged in study for a thesis, a pragmatic introduction to conducting research interviews.

After a brief introduction, the paper is organized into three main sections: designing and planning interviews, conducting interviews, and making sense of interview data. Within these sections, 11 questions often asked by novice researchers are posed and answered.

Novice interviewers need to conduct some research interviews in order to start to develop their skills in the craft of interviewing. This paper is designed to give novice interviewers the advice and support that they need before starting on this journey.

Other research methods texts offer advice on research interviews, but their advice is not tailored specifically to new researchers engaged in research for a thesis. They tend to offer options, but provide limited guidance on making crucial decisions in interview planning, design, conduct, and data analysis.

This article aims to describe the personal experience and ethical dilemmas that the author encountered when conducting qualitative research on a highly sensitive topic, i.e. interviews with offenders convicted of child pornography.

This study uses an autoethnographic approach to describe and reflect on my personal experience, emotions and ethical dilemmas when undertaking sensitive research that examines illegal acts.

Ethical dilemmas and emotional challenges highlighted refer to the issue of access to useful empirical material, conducting interviews with convicted offenders in prison environments, the complexity surrounding confidentiality when interviewing offenders about their criminal activities, vulnerability and insecurity for the researcher and emotional challenges for the researcher when listening to the offenders’ stories describing serious crimes against children.

This article contributes with insights and reflections on conducting qualitative research with a marginalized and stigmatized group in prison environments.

The purpose of this paper is to thoroughly explain how qualitative researchers can design and conduct online interviews to investigate interesting consumer phenomena.

A semi‐standardized qualitative technique called laddering was applied successfully to an online environment. Laddering allows researchers to reach deeper levels of reality and to reveal the reasons behind the reasons. A web survey that included an opinion leadership scale filled in by 2,472 people served as a springboard for identifying possible participants for the online laddering interviews. In total, 22 online interviews were conducted with opinion leaders in the specific product field of digital music players such as Apple's iPod.

Conducting online interviews enabled information to be gathered from an interesting group of respondents that would have been difficult to contact otherwise. The whole online interviewing process was convenient for respondents who did not have to leave their homes and offices for the interviews. In general, respondents enjoyed the online laddering interviewing experience and in particular the relaxed and friendly atmosphere. The most valued attributes of Apple's iPod are “control elements” and “design”, which are linked to values such as hedonism and individuality.

The paper is the first to systematically describe how qualitative researchers can conduct laddering interviews online. By explaining the online interviewing process in detail, the authors dispel criticism that qualitative research reports are often unclear, ambiguous and unstructured. Based on the detailed description of the online laddering process, other researchers can use the technique to get deeper insights into interesting consumer phenomena.

This paper explores the challenges of conducting qualitative research from ELT (English Language Teaching) Ph.D. candidates' perspectives.

The participants of the study consisted of 30 Iranian Ph.D. students majoring in ELT. The semi-structured interview was employed to investigate the heart of experiences, issues and concerns of participants with regard to conducting qualitative research (QLR) challenges. To analyze the collected data, the recorded interviews were transcribed, and then the grounded theory approach was employed (Charmaz, 2006).

The results revealed that the major challenges of the participants consist of the credibility of QLR in ELT contexts, hermeneutic and fuzzy nature of QLR, qualitative data analysis and interpretation, publishing qualitative findings and the system of measuring professors' productivity.

The findings may help professors, mainly EFL ones, in research mentoring and developing research syllabi for graduate students. In addition, it may motivate Ph.D. candidates to employ QLR methods in their research studies. The pedagogical and theoretical implications of the study are discussed at the end of the paper.

This paper seeks to provide a behind‐the‐scenes view of how a qualitative research project was conducted. It is therefore a paper about the process of qualitative research from the point of view of a researcher, rather than a qualitative research paper about an organization.

Its approach is both theoretical and reflective rather than a description or analysis of what went on in the organization.

Because the focus of the paper is personal rather than organizational, it does not offer “findings” about the way in which accounting is practised, but rather reflections and insights about the way research was conducted, from getting into the organization (getting in), conducting the research (getting on) and finally exiting the organization (getting out).

Even though this paper represents the reflections of one researcher conducting a qualitative study in one unique organization, the experiences shared emphasize the need for flexibility, reflection and reflexivity in any qualitative research project.

The intention of the authors is that this paper should be informative, but they do not view it as a manual of practice. It is hoped that it may help to prepare new researchers for what they may face as they conduct a qualitative research project, while at the same time providing resonances for experienced researchers.

While much qualitative research has been undertaken within the discipline of accounting, little or no attention has been paid to the way in which that research has been conducted. This paper addresses that gap, in the hope that it will enlighten both experienced and new qualitative researchers.

This study examines human resource (HR) professionals' perceptions of the outcomes, process dynamics and affect toward team interviews. Results indicate HR professionals with experience conducting team interviews have significantly more positive views than HR professionals without experience. Additionally, African Americans, compared to Caucasians, expressed a significantly more positive view of the process dynamics of team interviews. Results indicate HR professionals were more positive about participating in team interviews as an interviewer than as an interviewee.

This collaborative paper presents three case studies on four scholars' experiences with remote data collection. The authors highlight the challenges and strengths of online qualitative research across three disparate projects: an interdisciplinary exploration of matrilineal heritage, an examination of Irish women's sexual identity and an investigation of dress practices among Tz'utujil-Maya.

Qualitative researchers traditionally go into the field to explore and understand social phenomena. At the onset of the COVID-19 pandemic, while people faced the daily realities of a worldwide crisis from within their homes, remote data collection became a necessary strategy to pursue knowledge. As a result, researchers adapted to unknowns regarding recruiting, scheduling, technology, interviewing and analysis.

Participant and researcher experiences during the adaptation to remote interviewing yielded important lessons on research strategies.

Outcomes from these studies highlight the potential value of online data collection alongside the necessity for flexibility in designing and conducting qualitative research.