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Article
Publication date: 9 July 2020

Hyejo Hailey Shin and Miyoung Jeong

The hotel industry has witnessed an increasing number of service automation through service robots such as robot concierges. However, few studies have documented how to identify…

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Abstract

Purpose

The hotel industry has witnessed an increasing number of service automation through service robots such as robot concierges. However, few studies have documented how to identify how hotel guests perceive a robot concierge for their service encounter. Therefore, the purpose of this study is to examine the effects of robot concierges on hotel guests’ attitudes and adoption intentions of robot concierges.

Design/methodology/approach

This study investigated the effects of robot concierges’ morphology and their level of interactivity with guests at different levels of hotel service on guests’ attitudes and their intentions to adopt robot concierges. To achieve the study’s objectives, this study conducted a 3 × 2 × 3 between-subjects factorial design experiment. Moreover, the survey asked questions about subjects’ preferences of their service encounters (e.g. human employees, robot concierges and/or no preference) and reasons for their selected preference.

Findings

The results demonstrated that the robot’s morphology significantly influenced guests’ attitudes toward robot concierges. In particular, the caricatured robot was the most preferred morphology of robot concierges. The findings showed that even if guests had favorable attitudes toward robot concierges, they preferred human employees to robot concierges because of humans’ sincere and genuine interactions.

Originality/value

This study contributes to the literature by investigating the causal impacts of the morphology of robot concierges, level of interactivity and level of hotel service on guests’ attitudes toward robot concierges. The thematic analysis of service encounter preference provides an overview of the factors that guests expect for their service encounters in a hotel setting.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 8
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 5 June 2017

Mhairi Sumner and Bernie Quinn

The purpose of this study is ascertain if the hotel concierge service will continue to be relevant in a technological world where consumers have increasing access to information…

Abstract

Purpose

The purpose of this study is ascertain if the hotel concierge service will continue to be relevant in a technological world where consumers have increasing access to information about their destination. To trace the origins of the hotel concierge, their route into the profession and establish whether the profession is geographically localised. Their role within the hotel, working philosophy, core values and characteristics were considered in relation to creating and delivering an experiential service encounter.

Design/methodology/approach

Eleven participants were selected who worked on the concierge desk in four- and five-star hotels in Edinburgh. All were male, aged between 20 and 64 years old; nine were Scottish, six of whom were from Edinburgh, one from Wales and one from England. Six respondents were members of The Golden Keys Society. A qualitative approach was adopted with semi-structured interviews designed around key themes identified in the literature review.

Findings

No feelings of servility or inferiority were documented in the host/guest relationship. Comparisons were made between the contextual setting and the appearance and manner of the respondents with that of a “performance”. The uniform was deemed to facilitate feelings of empowerment analogous to having superpowers. Technology has been adopted by the concierge department as a tool, but is considered to be ancillary to their personal recommendation and network of business and personal contacts and collaborators.

Research limitations/implications

Changes in the demographics of people travelling and discounted rates being offered in four- and five-star hotels has resulted in general perceptions of a less elite clientele. This may have implications for the future of concierge services.

Practical implications

The internet seems to have opened up this profession to enable concierges to effectively operate in a location they are not indigenous to. The personal recommendations that the concierge provides through their own knowledge are used in conjunction with technology, but are not in imminent danger of being replaced by it. It may prove beneficial for the hotel to provide some training for older members of staff to keep up with technological developments. This study could prove useful to service providers who aim to gain competitive advantage by elevating their level of guest service to exceed guest expectations through emulating the personalised service that the concierge can offer.

Social implications

The socio-cultural issues within this study are important. Internet technology is generally perceived to be the panacea of all contemporary communication ills in the twenty-first century. The authors however propose that the concierge is the last bastion of front-line service personnel who are still approached for their individual, sometimes unique, knowledge that cannot be found online.

Originality/value

This study contributes to an area of interest that lacks contemporary research due to the natural gatekeeping that occurs within this “closed” environment.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 9 October 2017

Loyd S. Pettegrew

Health care organizational research should pay greater attention to the specific settings where health is practiced. An ethnographic account of humor, ritual and defiance is…

Abstract

Purpose

Health care organizational research should pay greater attention to the specific settings where health is practiced. An ethnographic account of humor, ritual and defiance is presented from 29 months spent in a private, concierge-type radiation oncology center. A thick description of the setting and interaction among center staff and patients is offered in an attempt to establish why qualitative research of health care settings is so important. Findings are compared to Ellingson’s work on health care setting. Humor, ritual and defiance have therapeutic value and deserve greater attention in cancer treatment centers and health care organizations more broadly. The paper aims to discuss these issues.

Design/methodology/approach

An ethnographic account of humor, ritual and defiance is presented from 29 months spent in a private, concierge-type radiation oncology center through thick description.

Findings

This study reinforces the literature on the value of institutionalizing humor and ritual to improve patients’ experience in cancer care given the dominance of large public institutions, most easily accessed by academic researchers. Suncoast Coast Radiation Center’s “institutionalized humor” is an important finding that should be examine further. Scholarship can also illuminate the use of ritual in settings where health care is practiced.

Research limitations/implications

This study is limited to a particular research setting which is a private, concierge care radiation oncology treatment center in the Southeastern USA.

Practical implications

Cancer care centers should consider carefully institutionalizing humor and ritual into their daily practices. Further, patient defiance should be reinterpreted not as a patient deficiency but as a therapeutic coping mechanism by patients.

Social implications

While nearly half of cancer care in the USA is offered in private, for-profit institutions, the vast majority of the understanding of cancer care comes only from non-profit and government-run institutions. Shining a light of these neglected cancer care settings will add to the understanding and the ability to improve the care offered to patients.

Originality/value

This is the first health ethnography in a concierge care, cancer care treatment setting. It tests the proposition that humor, ritual and defiance play an important role in a private concierge cancer care organization.

Details

Journal of Organizational Ethnography, vol. 6 no. 3
Type: Research Article
ISSN: 2046-6749

Keywords

Article
Publication date: 1 December 2009

Brett Trusko

A common misconception about innovation is that the innovation process lacks pragmatism. Innovation professionals use soft concepts applied in fuzzy ways with too much emphasis on…

Abstract

A common misconception about innovation is that the innovation process lacks pragmatism. Innovation professionals use soft concepts applied in fuzzy ways with too much emphasis on unproven approaches to solving problems. Perhaps because of the unconventional approaches taken by practitioners of innovation, business executives have generally segregated innovators from main stream operations, recognizing the importance of innovation, but not comfortable with the approach that innovation professionals often employ in getting to their ends. This paper discusses an approach to innovation that has the ability to firmly tie the strategy, mission or vision of the organization to the innovation process. An approach that allows you to take the “Universal Intentions” (mission, vision, goals objectives or strategies) to an iterative process that allows innovation iteration to optimization of a process.

Details

International Journal of Innovation Science, vol. 1 no. 3
Type: Research Article
ISSN: 1757-2223

Article
Publication date: 13 June 2016

Jennifer Gunter King

– The purpose of this paper is to share a compelling example of a library’s willingness to develop and design itself as an open-ended process.

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Abstract

Purpose

The purpose of this paper is to share a compelling example of a library’s willingness to develop and design itself as an open-ended process.

Design/methodology/approach

The case study provides a historical review of the library’s founding design, and an overview of the process and approach to redesign. The study contextualizes the library within current academic library research and literature.

Findings

This paper explores the research, engagement and planning process behind the library’s exploration of new models and service configurations. The project was an engaged, inclusive, transparent, library-led process. The commons reestablishes the library as the “nerve center” of the campus.

Originality/value

The paper offers an update to a 1969 report, and later book by Robert Taylor on the Harold F. Johnson Library at Hampshire College, designed as a prototype of an academic library. This paper will be of value to academic librarians, administrators, and historians.

Details

Library Management, vol. 37 no. 4/5
Type: Research Article
ISSN: 0143-5124

Keywords

Article
Publication date: 1 December 2010

Neil Quinn and Hannah Biggs

There are significant inequalities in mental health, with mental health problems and poor mental health more common in areas of deprivation. Current policy in Scotland…

Abstract

There are significant inequalities in mental health, with mental health problems and poor mental health more common in areas of deprivation. Current policy in Scotland acknowledges the impact of social and environmental factors on community mental health and well‐being and the need for public mental health to engage with regeneration initiatives. This study, based in a low‐income community in east Glasgow, assesses what factors influence community mental health and well‐being and how to develop par tnerships to address these issues. It involved a workshop with community planning agencies and residents' groups in east Glasgow, an action research project with local residents and a validation event with local residents. The study found that social circumstances influenced mental health and well‐being, with people having concerns about their neighbourhood and environment, with antisocial behaviour emerging as a major factor contributing to residents feeling unsafe, isolated and unhappy living in the area. At the same time, residents talked a lot about how happy they felt about the community they were par t of and the impor tant role that social capital can play in low‐income areas in promoting well‐being. The study also highlights the need for par tnerships between health and other sectors and the impor tance of ensuring multi‐agency working that embeds public mental health within the agendas of housing and regeneration sectors. Finally, it demonstrates that action research between par tner agencies and communities will be more effective in identifying key issues and that within such a process, there is more likely to be ‘buy in’ from these agencies to bring about social change.

Details

Journal of Public Mental Health, vol. 9 no. 4
Type: Research Article
ISSN: 1746-5729

Keywords

Open Access
Article
Publication date: 10 May 2022

Rosanna Leung

This study investigates human behavior, specifically attitude and anxiety, toward humanoid service robots in a hotel business environment.

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Abstract

Purpose

This study investigates human behavior, specifically attitude and anxiety, toward humanoid service robots in a hotel business environment.

Design/methodology/approach

The researcher adopted direct observations and interviews to complete the study. Visitors of Henn-na Hotel were observed and their spatial distance from the robots, along with verbal and non-verbal behavior, was recorded. The researcher then invited the observed hotel guests to participate in a short interview.

Findings

Most visitors showed a positive attitude towards the robot. More than half of the visitors offered compliments when they first saw the robot receptionists although they hesitated and maintained a distance from them. Hotel guests were also disappointed with the low human–robot interaction (HRI). As the role of robots in hotels currently remains at the presentation level, a comprehensive assessment of their interactive ability is lacking.

Research limitations/implications

This study contributes to the HRI theory by confirming that people may treat robots as human strangers when they first see them. When a robot's face is more realistic, people expect it to behave like an actual human being. However, as the sample size of this study was small and all visitors were Asian, the researcher cannot generalize the results to the wider population.

Practical implications

Current robot receptionist has limited interaction ability. Hotel practitioners could learn about hotel guests' behavior and expectation towards android robots to enhance satisfaction and reduce disappointment.

Originality/value

Prior robot research has used questionnaires to investigate perceptions and usage intention, but this study collected on-site data and directly observed people's attitude toward robot staff in an actual business environment.

Details

International Hospitality Review, vol. 38 no. 1
Type: Research Article
ISSN: 2516-8142

Keywords

Article
Publication date: 1 February 2011

Shelly‐Ann Whitely‐Clarke and Richard Teare

This paper aims to explain and illustrate the potential for workplace learning from small group projects and the role of action learning in fostering personal, professional and…

340

Abstract

Purpose

This paper aims to explain and illustrate the potential for workplace learning from small group projects and the role of action learning in fostering personal, professional and organizational outcomes.

Design/methodology/approach

The paper uses a briefing session with resource and other examples to outline an effective process for establishing small group projects in the workplace.

Findings

Action learning releases the potential of all team members by enabling them to grow, to innovate and develop their creativity and talent by learning about themselves, from each other and from the workplace.

Practical implications

The paper outlines the approach used by one of the world's leading family resorts to ensure that personal and organizational learning keeps pace with change.

Originality/value

The paper draws on prior experience and examples to explain how an outcomes‐directed process has been embedded in a large resort with large‐scale team member participation.

Details

Worldwide Hospitality and Tourism Themes, vol. 3 no. 1
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 30 July 2018

Christian Nordhorn, Anna Scuttari and Harald Pechlaner

The purpose of this paper is to explore customers’ emotions during a host–guest interaction at the reception desk of a hotel. Guests’ emotional responses are analyzed in real time…

Abstract

Purpose

The purpose of this paper is to explore customers’ emotions during a host–guest interaction at the reception desk of a hotel. Guests’ emotional responses are analyzed in real time to understand their link to behavior and levels of service and relationship quality.

Design/methodology/approach

To achieve this aim, 225 random customers experience six different types of interactions (scenarios) at a staged reception desk, representing a high/low service or relationship quality. The emotions provoked within guests are (video) recorded and analyzed with the help of SHORETM, a facial recognition software that processes four basic emotions derived from human muscular activity and calculates average emotional scores per scenario.

Findings

Results reveal that customers respond more positively to service than to relationship quality. Informal approaches to interacting with guests are mixed; they can both excite or irritate customers. As with existing evidence in service marketing research, the results found out through this study demonstrate that a good service recovery process seems to immediately generate more satisfied customers than do constant high-quality standards.

Research limitations/Implications

The main limitations are related to the semi-staged nature of social interactions, which might cause distortions in measuring emotions and limitations in the comparability of cases.

Practical Implications

Practical implications are directed to service designers and managers in hospitality to improve service design and ensure effective service recoveries.

Originality/value

This paper introduces a novel approach for assessing host–guest interactions in tourism based on a real-time emotional assessment of service and relationship quality in hospitality. Technologically advanced observation techniques enable in-depth analyses of actions and emotional responses between hosts and guests across time. New insights concerning service design and service recovery management are gained for practitioners and for future research.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 12 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 22 August 2023

Vaishali Kaushal and Rajan Yadav

Despite the severe impact of the COVID-19, Maldives was one of the top destinations which witnessed decent tourist arrival amid the pandemic. This study aims to analyze luxury…

Abstract

Purpose

Despite the severe impact of the COVID-19, Maldives was one of the top destinations which witnessed decent tourist arrival amid the pandemic. This study aims to analyze luxury hospitality experiences of guests amid COVID-19 pandemic.

Design/methodology/approach

This study is exploratory in nature. This study analyses 4,302 real-time customer reviews using sentiment and thematic analysis with the help of NVIVO 12 plus and Leximancer.

Findings

The findings suggest travel products as well as services associated with luxury resorts needs to be revisited. Staff needs to be more professional and must be proactive while redesigning services specially in situations like pandemic. While redesigning services in situations like pandemic, staff needs to be proactive, professional and must follow all protocols. Major negative experiences included long waiting time to avail frill services, privacy intrusion by bloggers and influencers, service quality issues. We recommend enhancing service quality followed by investing more in training and development, increasing the number of foreign languages spoken by staff and disseminating localized culinary experiences will enhance the experience quality with guests.

Research limitations/implications

This study has several limitations: first, this study limited itself to 15 luxury resorts of Maldives, which may not serve as a true representation of all luxury resorts of Maldives. The next limitation of this study is that the authors have collected customer reviews from TripAdvisor only, and the reviews were only in English language.

Practical implications

The findings of the research can be beneficial for the policymakers, hospitality practitioners and academicians who study luxury tourism industry to carve appropriate strategies for enhancing the customers’ luxury experience like leveraging customization in all areas and enhancing service quality, food quality, training and development of employees.

Originality/value

Maldives has become one of the most expensive traveler destinations and is home to world’s most expensive resorts. This study is original in nature and has a forward-looking approach which studies the disruptive effect of pandemic, intangible nature of luxury as a concept can be used by hospitality industry to redesign the luxury customer experience which can improve marketing strategies aiming to potentiate this niche. In addition, to the best of the authors’ knowledge, this study will be the first one to capture the real customer experiences of luxury resorts of Maldives.

Details

Consumer Behavior in Tourism and Hospitality, vol. 19 no. 1
Type: Research Article
ISSN: 2752-6666

Keywords

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