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Industry 4.0 has an inimitable potential to create competitive advantages for the apparel industry by enhancing productivity, production, profitability, efficiency and effectiveness. This study, thus, aims to assess the digitalisation level of the Tanzanian apparel industry through the Industry 4.0 perspectives.

A mixed-methods-based approach was deployed. This study deployed semi-structured interviews, document review and observation methods for the qualitative approach. For the quantitative approach, closed-ended questionnaires were used to ascertain the digitalisation levels and maturity level of the textiles and apparel (T&A) factories and small and medium-sized textile enterprises in Tanzania. The sample size was 110, with participants engaged through the purposive sampling technique.

Industry 4.0 frameworks evolved into practices mainly since 2011 in several service and manufacturing industries globally. For Tanzania, the findings indicate that the overall maturity level of the T&A industries is 2.5 out of 5.0, demonstrating a medium level of adoption. Thus, the apparel industries are not operating under the industry 4.0 framework; they are operating within the third industrial revolution – Industry 3.0 – framework. For such industries to operate within the fourth industrial revolution – Industry 4.0 – that is only possible if there is significantly well-developed industrial infrastructure, availability of engineering talent, stable commercial partnerships, demand from the marketplace and transactional relationship with customers.

This study’s limitations include: firstly, Industry 4.0 is an emerging area; this resulted in limited theoretical underpinnings in the Tanzanian perspectives. Secondly, the studied industries may not suffice the need to generalise the findings for the entire country, thus needing another study.

Although Industry 4.0 conceptual frameworks have been on trial in several industries since 2011, this is amongst the first empirical research on Industry 4.0 in the Tanzanian apparel industry that assesses the digitalisation levels.

Embroidery as a textile embellishment technique plays an important role in people's daily life. Esthetic embroidery artworks possess cultural values. With the development of robotics and artificial intelligence (AI), these technologies have been studied and applied in the embroidery process. This study aims to survey how these technologies facilitate embroidery from different aspects.

This paper surveys how the technologies of robotics and AI are applied in the embroidery field. The applications are mainly reviewed from three aspects: computerized robotic embroidery systems has been widely used for the mass production of embroidered textiles, the advanced technological systems and techniques have greatly facilitated the development of smart textiles and the artificial intelligence plays an important role in the inheritance, innovation and protection of traditional handicraft artwork of embroidery.

The programmable robotic embroidery machines have greatly improved the production efficiency of embroidered textiles and promoted the development of electronic textiles. The AI, mainly the deep learning technology, brings significant benefits to esthetic embroidery creation. Technology-based embroidery has become a hot research topic in the field of textiles.

This paper summarizes the application of robotics and AI technologies in the field of embroidery, which provides readers a comprehensive and systematic understanding about the research progress of modern technology-oriented embroidery. This helps readers gain inspiration from the technology perspectives.

The purpose of this paper is to establish the regression equation based upon a set of samples prepared through structured design of experiment and form a prediction model for prediction of the areal density gram per square meter (GSM) of the embroidered fabrics and study the influence of basic input parameters.

Embroidery samples are prepared taking input parameters as GSM of the base fabric, linear density of the embroidery thread and stitch density of the embroidery design. Three levels of values are identified for each of the input parameters. Taguchi and Box-Behnken experiment design principles are used to prepare two sets of samples. Linear multiple regression is used to determine the prediction equations based upon each of the two sets and the combined set as well. Prediction equations are statistically verified for the prediction accuracy. Also, surface curves are prepared to study the influence of embroidery parameters on the GSM.

It is found that all the three prediction models developed in this study can predict with a very satisfactory level of accuracy. However, the regression equation based upon the data set prepared according to Taguchi experiment design is emerged as the prediction model with highest level of prediction accuracy. Corresponding equation coefficients and several three-dimensional surface curves are used to study the influence of embroidery parameters and it is found that the stitch density is the most influential input parameter followed by stitch length and the GSM of base fabric.

This can be used to assess the GSM of embroidered fabrics before starting the actual embroidery process. So, this model can help the embroidery designers significantly to pre-estimate the GSM of the embroidered fabrics and select the design parameters accordingly. Also, this model can be a useful tool for estimation of thread consumption and thread cost in embroidery.

The input parameters used here are very basic parameters related to design and materials, which can be easily available. And also, a simple linear multiple regression is used to make the prediction equation simple and easy to use. So, this model can help the embroidery designers or garment designers to select/adjust the embroidery parameters and thread parameters accordingly in the planning and designing stage itself to ensure that the GSM of embroidered fabrics remains within desirable range. Also, this prediction model developed hereby may be a very useful tool for estimation of the consumption and cost of embroidery threads.

This paper presents a very fundamental study to reveal the effect of embroidery parameters on the GSM, through development of regression equations. It can help future researchers in optimizations of input parameters and forming a technical guideline for the embroidery designers for selection of the design parameters for a desired GSM of embroidered fabric.

International business, emerging markets, strategy.

Year 3 and 4 university level.

Kevin, an Indian citizen living in Oman, is the founder and president of Quality Tailors, Textiles, and Embroidery (QTTE). He is faced with a number of questions, including whether or not to establish a new division, in what direction to take the three existing divisions, and how to work with an organization culture that is resistant to change and reluctant to make decisions without his involvement. Perhaps, most pressing is the fact that the company's sponsor is demanding increased payments, since under Omani law, a foreign-owned company must have an Omani sponsor who is entitled to a share of the profits and, in the extreme, can take over ownership and control of the business.

Upon completing this case, students will practice:

• identifying and using proper tools (5-forces, SWOT, VRINE) to analyze the external and internal environments of the company;

• identifying key issues in the case, both long- and short-term;

• identifying feasible alternatives and evaluating each alternatives for its feasibility, pros, and cons; and

• proposing an implementation plan with a time line.

identifying and using proper tools (5-forces, SWOT, VRINE) to analyze the external and internal environments of the company;

identifying key issues in the case, both long- and short-term;

identifying feasible alternatives and evaluating each alternatives for its feasibility, pros, and cons; and

proposing an implementation plan with a time line.

Teaching notes.

Non-governmental organization (NGO) intervention in poor communities using information and communication technology (ICT).

BBA, MBA courses on marketing management, social entrepreneurship, rural marketing, marketing to bottom of pyramid.

In 2009, Digital Empowerment Foundation (DEF) along with Media Labs Asia and the Ministry of Information and Communication Technology (MICT) established the Chanderi Weavers ICT Resource Centre (CWIRC) as a self-sufficient community information resource center involved in skills’ enhancement of weavers at Chanderi in Madhya Pradesh. The next three years of CWIRC resulted in an overall growth of the project with progress in the various domains of handloom industry through ICT-enabled development of weavers and weaving. The project not only aimed at the handloom industry revival and development, but also advanced in other sectors such as education, health and tourism. Osama Manzar, the DEF founder, is in a dilemma as to whether the local community of weavers in Chanderi would be able to continue with the sustainable ecosystem created in Chanderi. Is it the right time to exit Chanderi?

Issues related to the market development at the bottom of the pyramid; managing local communities and building their capabilities for marketing; marketing strategies of community marketing efforts; and key success factors for ensuring successful completion of any developmental project.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

Entrepreneurship in emerging markets; the planning of survival and competition strategies of small businesses run by entrepreneurs against well established larger brands.

The case can be used at the post graduate level in principles of marketing, entrepreneurship or emerging markets courses.

The case looks at the antecedents and process of transformation of a small-scale firm into a marketing-oriented organization, through the lens of holistic marketing. The case focuses on a small-scale Bangalore based Indian company, Vishaal Natural Food Products (I) Pvt. Ltd that had used the concept of marketing orientation and holistic marketing to effectively make use of the advantages of its “smallness” and the characteristics of its entrepreneurial setup.

How can an entrepreneur survive in a dynamic environment? How should the company conceptually finalize its growth avenues? How can holistic marketing have an impact on the entire functioning of the organization when radical changes to handle the environmental changes, are made? How does the concept of holistic marketing which in textbooks fits in with the complexities of large corporations when they plan their strategies, have an impact on the functioning of these small businesses. The case delves into the conceptual linkages posed by these questions.

Teaching notes are available, please consult your librarian for access.

The Vocational Rehabilitation (VR) Service System was created in 1973 in the United States as a way to help people with disabilities access necessary supports and services to return to work and live independently. The program receives federal funds and operates in all 50 states and territories. The program is designed to allow consumers to develop a rehabilitation plan in collaboration with a VR counselor and receive necessary services and supports in order to meet their rehabilitation goals. Unfortunately, there are serious issues with access to services and rehabilitation success for minority individuals in the program, particularly African Americans. The chapter will first provide a brief overview of the Rehabilitation Act and its purpose, then we will introduce some of the research that has been conducted to evaluate the program over the years, with particular emphasis on the outcomes for African Americans, and then will focus on a series of studies that have been conducted by the authors in the state of Illinois. The chapter will conclude with some suggestions about ways in which the system could be improved and ways to empower African Americans in pursue of their rehabilitation and independent living goals, including peer-support and supported employment.

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that, within the newer research areas under the microscope of the community involved, technical textiles focuses on new, ‘smart’ garments and the initiatives in this field in both the UK and the international community at large. Covers this subject at length.

Presents, at some length, the story of the writer’s father, sharing the history and experiences of a generation who prospered in the Chinese laundry industry. Chronicles the introduction of the wholesale shirt laundry, presenting new innovations and ideas and branching out into new regulated businesses in other fields, showing how emerging problems were tackled and overcome. Cites that most of the information is from memory, observation, letters and manuals. Considers the development and changes in the industry from 1930 to 1970, looking also at the accompanying changes in standards of living.