Search results

The proliferation of the internet and world wide web (WWW) in recent years has resulted in the creation of new social and marketing spaces, and a new form of interaction and identity formation. This paper aims to investigate this phenomenon.

Whilst cost benefits and profit derivation from the internet and other hypermedia mediated communication environments have been the focus of much research, the majority of these assessments have left many assumptions unarticulated. Questions of how contemporary communication content and interactivity is different from the singular “one‐to‐many” communication models have been avoided in this research. This paper investigates these deficiencies and goes on to suggest how academics and practitioners can realign their thinking in the light of these findings.

Computer mediated marketing environments provide organisations with a medium that can be used to deliver content in a variety of ways to consumers. This capability highlights the distinction between the information in marketing communication and the vehicle used to deliver the information: that is, content differs from communication.

The paper highlights how versatility of the internet as an instrument for mediated communication means that organisations can integrate different modalities of marketing communications into a strategy that combines on‐line and off‐line tactics to meet strategic objectives.

The purpose of this article is to contribute to our stock of knowledge about who uses networks, how they are used, and what contribution the networks make to advancing the scientific enterprise. Between 1985 and 1990, the Survey of Income and Program Participation (SIPP) ACCESS data facility at the University of Wisconsin‐Madison provided social scientists in the United States and elsewhere with access through the electronic networks to complex and dynamic statistical data; the 1984 SIPP is a longitudinal panel survey designed to examine economic well‐being in the United States. This article describes the conceptual framework and design of SIPP ACCESS; examines how network users communicated with the SIPP ACCESS project staff about the SIPP data; and evaluates one outcome derived from the communications, the improvement of the quality of the SIPP data. The direct and indirect benefits to social scientists of electronic networks are discussed. The author concludes with a series of policy recommendations that link the assessment of our inadequate knowledge base for evaluating how electronic networks advance the scientific enterprise and the SIPP ACCESS research network experience to the policy initiatives of the High Performance Computing Act of 1991 (P.L. 102–194) and the related extensive recommendations embodied in Grand Challenges 1993 High Performance Computing and Communications (The FY 1993 U.S. Research and Development Program).

Computer‐mediated communication (CMC) is becoming firmly embedded into library work through the use of electronic mail, and it is likely that computer‐supported collaborative working, using e‐mail and other forms of computer‐conferencing and groupware products, will have a key role to play in the development of integrated digital libraries across sectoral, national and international boundaries. This review paper draws on a literature survey which was undertaken as part of British Library funded research into the use of e‐mail in academic libraries between 1995‐1997. It aims to provide a digest of some influential perspectives from the literature which are likely to be of relevance to managers, team leaders and systems staff in information services who are interested in optimising the use of text‐based CMC across and between library organisations, and within teams.

This paper addresses social and ethical issues in computer‐mediated education, with a focus on higher education. It will be argued if computer‐mediated education is to be implemented in a socially and ethically sound way, four major social and ethical issues much be confronted. These are: (1) the issue of value transfer in higher education: can social, cultural and academic values be successfully transmitted in computer‐mediated education? (2) the issue of academic freedom: are computer‐mediated educational settings conducive for academic freedom or do they threaten to undermine it? (3) the issue of equality and diversity: does a reliance on computer networks in higher education foster equality and equity for students and does it promote diversity, or does it disadvantage certain social classes and force conformity? (4) the issue of ethical student and staff behaviour: What kinds of unethical behaviour by students and staff are made possible in computer‐mediated education, and what can be done against it? Existing studies relating to these four issues are examined and some tentative policy conclusions are drawn.

Explores the nature and potential of marketing communications in hypermedia, and assesses the role of computer‐mediated communication to assist the marketing communications mix. The activities of one company (MCB UP Ltd) are reviewed, as it develops its Web site towards a high value‐added, effective and integrated marketing communications environment. Explains why Internet marketers must provide high value‐added Internet resources, allowing communication both with and between players in the organisation’s supply chain. The impact of computer‐mediated “connectivity” and “interactivity” is discussed in terms of the effectiveness of Web‐based marketing communications. Commercial opportunities for capitalising on the marketing potential of “virtual communities” are identified. Examples of how such communities may be created and sustained are presented.

The purpose of this paper is to improve the understanding of the factors influencing the success of digital transformation (DT) and problems/challenges in DT as well as the communication methods used to involve citizens, based on a systematic literature review of research articles about citizen involvement in DT published between January 2010 and May 2021.

After establishing inclusion and exclusion criteria, a systematic review of relevant studies was conducted. Out of a total of 547 articles, 33 met the paper selection criteria.

The analysis of the included 33 empirical studies reveals that the factors influencing the success of DT can be described as the opposite side from challenges and problems in DT. These factors and challenges/problems all influence DT and they can be grouped into organisational values, management capabilities, organisational infrastructure, and workforce capabilities. The communication methods for citizen involvement in DT include: (1) communication mediated by human, (2) communication mediated by computers, and (3) mixed communication methods.

The study identified specific factors that influence DT supported by citizen involvement, at a more fine-grained level. The findings concerning communication methods extend related studies for citizen involvement by adding town hall meetings and communication methods mediated by computers. Furthermore, this study links the research findings to develop a framework for citizen involvement in DT, assisting in better selecting communication methods to involve citizens for addressing problem areas in DT.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2022-0237