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1 – 10 of 91Damianos P. Sakas, Nikolaos T. Giannakopoulos and Panagiotis Trivellas
The purpose of this paper is to examine the impact of affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This…
Abstract
Purpose
The purpose of this paper is to examine the impact of affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This is attempted by examining the connection between affiliate marketing factors and customers' brand engagement and vulnerability metrics.
Design/methodology/approach
The authors developed a three-staged methodological context, based on the 7 most known centralized payment network (CPN) firms' website analytical data, which begins with linear regression analysis, followed by hybrid modeling (agent-based and dynamic models), so as to simulate brand engagement and vulnerability factors' variation in a 180-day period. The deployed context ends by applying the cognitive modeling method of producing heatmaps and facial analysis of CPN websites to the selected 47 vulnerable website customers, for gathering more insights into their brand engagement.
Findings
Throughout the simulation results of the study, it becomes clear that a higher number of backlinks and referral domains tend to increase CPN firms' brand-engaged and vulnerable customers.
Research limitations/implications
From the simulation modeling process, the implication for backlinks and referral domains as factors that enhance website customers' brand engagement and vulnerability has been highlighted. A higher number of brand-engaged website customers could mean that vulnerable categories of customers would be impacted by CPNs' affiliate marketing. Improving those customers' knowledge of the financial services utility is of utmost importance.
Practical implications
The outcomes of the research indicate that online banking service providers can increase their customers' engagement with their brands by adopting affiliate marketing techniques. To avoid the increase in customers' vulnerability, marketers should aim to apply affiliate marketing strategies to domains relevant to the provided financial services.
Originality/value
The paper's outcomes provide a new approach to the literature, where the website customer's brand engagement comes out as a valuable metric for estimating online banking sector customers' vulnerability.
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Namita Jain, Vikas Gupta, Valerio Temperini, Dirk Meissner and Eugenio D’angelo
This paper aims to provide insight into the evolving relationship between humans and machines, understanding its multifaceted impact on our lifestyle and landscape in the past as…
Abstract
Purpose
This paper aims to provide insight into the evolving relationship between humans and machines, understanding its multifaceted impact on our lifestyle and landscape in the past as well as in the present, with implications for the near future. It uses bibliometric analysis combined with a systematic literature review to identify themes, trace historical developments and offer a direction for future human–machine interactions (HMIs).
Design/methodology/approach
To provide thorough coverage of publications from the previous four decades, the first section presents a text-based cluster bibliometric analysis based on 305 articles from 2,293 initial papers in the Scopus and Web of Science databases produced between 1984 and 2022. The authors used VOS viewer software to identify the most prominent themes through cluster identification. This paper presents a systematic literature review of 63 qualified papers using the PRISMA framework.
Findings
Next, the systematic literature review and bibliometric analysis revealed four major historical themes and future directions. The results highlight four major research themes for the future: from Taylorism to advanced technologies; machine learning and innovation; Industry 4.0, Society 5.0 and cyber–physical system; and psychology and emotions.
Research limitations/implications
There is growing anxiety among humankind that in the future, machines will overtake humans to replace them in various roles. The current study investigates the evolution of HMIs from their historical roots to Society 5.0, which is understood to be a human-centred society. It balances economic advancement with the resolution of social problems through a system that radically integrates cyberspace and physical space. This paper contributes to research and current limited knowledge by identifying relevant themes and offering scope for future research directions. A close look at the analysis posits that humans and machines complement each other in various roles. Machines reduce the mechanical work of human beings, bringing the elements of humanism and compassion to mechanical tasks. However, in the future, smart innovations may yield machines with unmatched dexterity and capability unthinkable today.
Originality/value
This paper attempts to explore the ambiguous and dynamic relationships between humans and machines. The present study combines systematic review and bibliometric analysis to identify prominent trends and themes. This provides a more robust and systematic encapsulation of this evolution and interaction, from Taylorism to Society 5.0. The principles of Taylorism are extended and redefined in the context of HMIs, especially advanced technologies.
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Manpreet Kaur, Amit Kumar and Anil Kumar Mittal
In past decades, artificial neural network (ANN) models have revolutionised various stock market operations due to their superior ability to deal with nonlinear data and garnered…
Abstract
Purpose
In past decades, artificial neural network (ANN) models have revolutionised various stock market operations due to their superior ability to deal with nonlinear data and garnered considerable attention from researchers worldwide. The present study aims to synthesize the research field concerning ANN applications in the stock market to a) systematically map the research trends, key contributors, scientific collaborations, and knowledge structure, and b) uncover the challenges and future research areas in the field.
Design/methodology/approach
To provide a comprehensive appraisal of the extant literature, the study adopted the mixed approach of quantitative (bibliometric analysis) and qualitative (intensive review of influential articles) assessment to analyse 1,483 articles published in the Scopus and Web of Science indexed journals during 1992–2022. The bibliographic data was processed and analysed using VOSviewer and R software.
Findings
The results revealed the proliferation of articles since 2018, with China as the dominant country, Wang J as the most prolific author, “Expert Systems with Applications” as the leading journal, “computer science” as the dominant subject area, and “stock price forecasting” as the predominantly explored research theme in the field. Furthermore, “portfolio optimization”, “sentiment analysis”, “algorithmic trading”, and “crisis prediction” are found as recently emerged research areas.
Originality/value
To the best of the authors’ knowledge, the current study is a novel attempt that holistically assesses the existing literature on ANN applications throughout the entire domain of stock market. The main contribution of the current study lies in discussing the challenges along with the viable methodological solutions and providing application area-wise knowledge gaps for future studies.
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Nehal Elshaboury, Eslam Mohammed Abdelkader, Abobakr Al-Sakkaf and Ashutosh Bagchi
The energy efficiency of buildings has been emphasized along with the continual development in the building and construction sector that consumes a significant amount of energy…
Abstract
Purpose
The energy efficiency of buildings has been emphasized along with the continual development in the building and construction sector that consumes a significant amount of energy. To this end, the purpose of this research paper is to forecast energy consumption to improve energy resource planning and management.
Design/methodology/approach
This study proposes the application of the convolutional neural network (CNN) for estimating the electricity consumption in the Grey Nuns building in Canada. The performance of the proposed model is compared against that of long short-term memory (LSTM) and multilayer perceptron (MLP) neural networks. The models are trained and tested using monthly electricity consumption records (i.e. from May 2009 to December 2021) available from Concordia’s facility department. Statistical measures (e.g. determination coefficient [R2], root mean squared error [RMSE], mean absolute error [MAE] and mean absolute percentage error [MAPE]) are used to evaluate the outcomes of models.
Findings
The results reveal that the CNN model outperforms the other model predictions for 6 and 12 months ahead. It enhances the performance metrics reported by the LSTM and MLP models concerning the R2, RMSE, MAE and MAPE by more than 4%, 6%, 42% and 46%, respectively. Therefore, the proposed model uses the available data to predict the electricity consumption for 6 and 12 months ahead. In June and December 2022, the overall electricity consumption is estimated to be 195,312 kWh and 254,737 kWh, respectively.
Originality/value
This study discusses the development of an effective time-series model that can forecast future electricity consumption in a Canadian heritage building. Deep learning techniques are being used for the first time to anticipate the electricity consumption of the Grey Nuns building in Canada. Additionally, it evaluates the effectiveness of deep learning and machine learning methods for predicting electricity consumption using established performance indicators. Recognizing electricity consumption in buildings is beneficial for utility providers, facility managers and end users by improving energy and environmental efficiency.
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Abdul-Manan Sadick, Argaw Gurmu and Chathuri Gunarathna
Developing a reliable cost estimate at the early stage of construction projects is challenging due to inadequate project information. Most of the information during this stage is…
Abstract
Purpose
Developing a reliable cost estimate at the early stage of construction projects is challenging due to inadequate project information. Most of the information during this stage is qualitative, posing additional challenges to achieving accurate cost estimates. Additionally, there is a lack of tools that use qualitative project information and forecast the budgets required for project completion. This research, therefore, aims to develop a model for setting project budgets (excluding land) during the pre-conceptual stage of residential buildings, where project information is mainly qualitative.
Design/methodology/approach
Due to the qualitative nature of project information at the pre-conception stage, a natural language processing model, DistilBERT (Distilled Bidirectional Encoder Representations from Transformers), was trained to predict the cost range of residential buildings at the pre-conception stage. The training and evaluation data included 63,899 building permit activity records (2021–2022) from the Victorian State Building Authority, Australia. The input data comprised the project description of each record, which included project location and basic material types (floor, frame, roofing, and external wall).
Findings
This research designed a novel tool for predicting the project budget based on preliminary project information. The model achieved 79% accuracy in classifying residential buildings into three cost_classes ($100,000-$300,000, $300,000-$500,000, $500,000-$1,200,000) and F1-scores of 0.85, 0.73, and 0.74, respectively. Additionally, the results show that the model learnt the contextual relationship between qualitative data like project location and cost.
Research limitations/implications
The current model was developed using data from Victoria state in Australia; hence, it would not return relevant outcomes for other contexts. However, future studies can adopt the methods to develop similar models for their context.
Originality/value
This research is the first to leverage a deep learning model, DistilBERT, for cost estimation at the pre-conception stage using basic project information like location and material types. Therefore, the model would contribute to overcoming data limitations for cost estimation at the pre-conception stage. Residential building stakeholders, like clients, designers, and estimators, can use the model to forecast the project budget at the pre-conception stage to facilitate decision-making.
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Sandra Matarneh, Faris Elghaish, Amani Al-Ghraibah, Essam Abdellatef and David John Edwards
Incipient detection of pavement deterioration (such as crack identification) is critical to optimizing road maintenance because it enables preventative steps to be implemented to…
Abstract
Purpose
Incipient detection of pavement deterioration (such as crack identification) is critical to optimizing road maintenance because it enables preventative steps to be implemented to mitigate damage and possible failure. Traditional visual inspection has been largely superseded by semi-automatic/automatic procedures given significant advancements in image processing. Therefore, there is a need to develop automated tools to detect and classify cracks.
Design/methodology/approach
The literature review is employed to evaluate existing attempts to use Hough transform algorithm and highlight issues that should be improved. Then, developing a simple low-cost crack detection method based on the Hough transform algorithm for pavement crack detection and classification.
Findings
Analysis results reveal that model accuracy reaches 92.14% for vertical cracks, 93.03% for diagonal cracks and 95.61% for horizontal cracks. The time lapse for detecting the crack type for one image is circa 0.98 s for vertical cracks, 0.79 s for horizontal cracks and 0.83 s for diagonal cracks. Ensuing discourse serves to illustrate the inherent potential of a simple low-cost image processing method in automated pavement crack detection. Moreover, this method provides direct guidance for long-term pavement optimal maintenance decisions.
Research limitations/implications
The outcome of this research can help highway agencies to detect and classify cracks accurately for a very long highway without a need for manual inspection, which can significantly minimize cost.
Originality/value
Hough transform algorithm was tested in terms of detect and classify a large dataset of highway images, and the accuracy reaches 92.14%, which can be considered as a very accurate percentage regarding automated cracks and distresses classification.
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Wei Shi, Jing Zhang and Shaoyi He
With the rapid development of short videos in China, the public has become accustomed to using short videos to express their opinions. This paper aims to solve problems such as…
Abstract
Purpose
With the rapid development of short videos in China, the public has become accustomed to using short videos to express their opinions. This paper aims to solve problems such as how to represent the features of different modalities and achieve effective cross-modal feature fusion when analyzing the multi-modal sentiment of Chinese short videos (CSVs).
Design/methodology/approach
This paper aims to propose a sentiment analysis model MSCNN-CPL-CAFF using multi-scale convolutional neural network and cross attention fusion mechanism to analyze the CSVs. The audio-visual and textual data of CSVs themed on “COVID-19, catering industry” are collected from CSV platform Douyin first, and then a comparative analysis is conducted with advanced baseline models.
Findings
The sample number of the weak negative and neutral sentiment is the largest, and the sample number of the positive and weak positive sentiment is relatively small, accounting for only about 11% of the total samples. The MSCNN-CPL-CAFF model has achieved the Acc-2, Acc-3 and F1 score of 85.01%, 74.16 and 84.84%, respectively, which outperforms the highest value of baseline methods in accuracy and achieves competitive computation speed.
Practical implications
This research offers some implications regarding the impact of COVID-19 on catering industry in China by focusing on multi-modal sentiment of CSVs. The methodology can be utilized to analyze the opinions of the general public on social media platform and to categorize them accordingly.
Originality/value
This paper presents a novel deep-learning multimodal sentiment analysis model, which provides a new perspective for public opinion research on the short video platform.
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Nehal Elshaboury, Eslam Mohammed Abdelkader and Abobakr Al-Sakkaf
Modern human society has continuous advancements that have a negative impact on the quality of the air. Daily transportation, industrial and residential operations churn up…
Abstract
Purpose
Modern human society has continuous advancements that have a negative impact on the quality of the air. Daily transportation, industrial and residential operations churn up dangerous contaminants in our surroundings. Addressing air pollution issues is critical for human health and ecosystems, particularly in developing countries such as Egypt. Excessive levels of pollutants have been linked to a variety of circulatory, respiratory and nervous illnesses. To this end, the purpose of this research paper is to forecast air pollution concentrations in Egypt based on time series analysis.
Design/methodology/approach
Deep learning models are leveraged to analyze air quality time series in the 6th of October City, Egypt. In this regard, convolutional neural network (CNN), long short-term memory network and multilayer perceptron neural network models are used to forecast the overall concentrations of sulfur dioxide (SO2) and particulate matter 10 µm in diameter (PM10). The models are trained and validated by using monthly data available from the Egyptian Environmental Affairs Agency between December 2014 and July 2020. The performance measures such as determination coefficient, root mean square error and mean absolute error are used to evaluate the outcomes of models.
Findings
The CNN model exhibits the best performance in terms of forecasting pollutant concentrations 3, 6, 9 and 12 months ahead. Finally, using data from December 2014 to July 2021, the CNN model is used to anticipate the pollutant concentrations 12 months ahead. In July 2022, the overall concentrations of SO2 and PM10 are expected to reach 10 and 127 µg/m3, respectively. The developed model could aid decision-makers, practitioners and local authorities in planning and implementing various interventions to mitigate their negative influences on the population and environment.
Originality/value
This research introduces the development of an efficient time-series model that can project the future concentrations of particulate and gaseous air pollutants in Egypt. This research study offers the first time application of deep learning models to forecast the air quality in Egypt. This research study examines the performance of machine learning approaches and deep learning techniques to forecast sulfur dioxide and particular matter concentrations using standard performance metrics.
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Anil Kumar Gona and Subramoniam M.
Biometric scans using fingerprints are widely used for security purposes. Eventually, for authentication purposes, fingerprint scans are not very reliable because they can be…
Abstract
Purpose
Biometric scans using fingerprints are widely used for security purposes. Eventually, for authentication purposes, fingerprint scans are not very reliable because they can be faked by obtaining a sample of the fingerprint of the person. There are a few spoof detection techniques available to reduce the incidence of spoofing of the biometric system. Among them, the most commonly used is the binary classification technique that detects real or fake fingerprints based on the fingerprint samples provided during training. However, this technique fails when it is provided with samples formed using other spoofing techniques that are different from the spoofing techniques covered in the training samples. This paper aims to improve the liveness detection accuracy by fusing electrocardiogram (ECG) and fingerprint.
Design/methodology/approach
In this paper, to avoid this limitation, an efficient liveness detection algorithm is developed using the fusion of ECG signals captured from the fingertips and fingerprint data in Internet of Things (IoT) environment. The ECG signal will ensure the detection of real fingerprint samples from fake ones.
Findings
Single model fingerprint methods have some disadvantages, such as noisy data and position of the fingerprint. To overcome this, fusion of both ECG and fingerprint is done so that the combined data improves the detection accuracy.
Originality/value
System security is improved in this approach, and the fingerprint recognition rate is also improved. IoT-based approach is used in this work to reduce the computation burden of data processing systems.
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Rongxin Chen and Tianxing Zhang
In the global context, artificial intelligence (AI) technology and environmental, social and governance (ESG) have emerged as central drivers facilitating corporate transformation…
Abstract
Purpose
In the global context, artificial intelligence (AI) technology and environmental, social and governance (ESG) have emerged as central drivers facilitating corporate transformation and the business model revolution. This paper aims to investigate whether and how the application of AI enhances the ESG performance of enterprises.
Design/methodology/approach
This study uses panel data from Chinese A-share listed companies spanning the period from 2012 to 2022. Through a multivariate regression analysis, it examines the impact of AI on the ESG performance of enterprises.
Findings
The findings suggest that the application of AI in enterprises has a positive impact on ESG performance. Internal control systems within the organization and external information environments act as mediators in the relationship between AI and corporate ESG performance. Furthermore, corporate compliance plays a moderating role in the connection between AI and corporate ESG performance.
Originality/value
This paper underscores the pivotal role played by AI in enhancing corporate ESG performance. It explores the pathways to improving corporate ESG behavior from the perspectives of internal control and information environments. This discussion holds significant implications for advancing the application of AI in enterprises and enhancing their sustainable governance capabilities.
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