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Article
Publication date: 28 May 2020

Haipeng Jin, Gianna Moscardo and Laurie Murphy

This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.

Abstract

Purpose

This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.

Design/methodology/approach

The study took a mixed methods approach. Qualitative data were collected via 110 participant observations conducted in Australia, and quantitative techniques were used to analyse the data in Leximancer.

Findings

Chinese tourist shopping practices are performed on site through a range of intra-personal and inter-personal embodied actions, with the patterns these actions constitute being different across shopping settings. The frequency of inter-personal actions also reflects the importance of social interactions and communications in the shopping performances of Chinese tourists, some of which are conducted with people not present in the settings via social media.

Originality/value

This study uses a social practice framework from sociology to examine in detail how Chinese outbound tourists shop on site. The embodied actions identified in the study present a rich and detailed picture of the flow of Chinese tourist shopping performances. This allows for improved understanding of the forces for change in this aspect of Chinese outbound tourism.

摘要

本研究采用混合研究方法,以在澳大利亚收集的110个参与式观察作为质性数据,并通过运用Leximancer软件来对这些数据进行量化分析。

目的

本研究旨在运用社会实践理论中实践作为展演的概念来揭示中国出境游客购物的现场过程。

发现

中国出境游客的现场购物实践通过一系列自我具身行动与人际具身行动而得以展演,并且由这些具身行动所构成的模式因购物环境的差异而有所不同。人际具身行动的频繁出现体现了社会互动与沟通在中国游客购物展演中的重要性。其中,一些社会互动与沟通是与不在现场的他者借助社交媒体进行。

原创性

本研究运用社会学中的社会实践概念来详细地研究中国出境游客如何在现场进行购物。文中所发现的具身行动展示了一幅丰富且详实的中国游客购物展演流程的画卷。这为更好地理解中国出境游客购物变化的影响因素提供了新的思路。

Diseño/metodología/enfoque

El estudio adoptó un enfoque de métodos mixtos. Los datos cualitativos se recopilaron a través de 110 observaciones de participantes realizadas en Australia, y se utilizaron técnicas cuantitativas para analizar los datos en Leximancer.

Propósito

Este estudio se basa en la noción de práctica como desempeño de la teoría de la práctica social para desentrañar el proceso in situ de las compras turísticas chinas en el exterior.

Resultados

Las prácticas de compras turísticas chinas se realizan en el sitio a través de un conjunto de acciones intrapersonales e interpersonales incluidas, constituyendo estos patrones diferentes entornos de compra. La frecuencia de las acciones interpersonales también refleja la importancia de las interacciones sociales y las comunicaciones en las actuaciones de compras de los turistas chinos, algunas de las cuales se realizan con personas que no están presentes en los entornos a través de las redes sociales.

Originalidad/valor

Este estudio utiliza un marco de práctica social de la sociología para examinar en detalle cómo los turistas chinos emisores compran en el sitio. Las acciones incluidas identificadas en el estudio presentan una imagen rica y detallada del flujo de actuaciones de compras turísticas chinas. Esto permite una mejor comprensión de las fuerzas para el cambio en este aspecto del turismo emisor chino.

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Article
Publication date: 20 April 2018

José Alberto Castañeda García, Andrea Del Valle Galindo and Rocío Martínez Suárez

This paper aims to measure the relationship between online experiential marketing (during the purchasing process involving information search and booking) and offline…

Abstract

Propose

This paper aims to measure the relationship between online experiential marketing (during the purchasing process involving information search and booking) and offline experiential marketing (during the stay) with hotel brand equity. In addition, the study attempts to determine if there is a significant link between the online hotel experience and the subsequent offline hotel stay experience.

Desing/methodology/approach

A self-report survey was conducted in a series of four-star hotels in Granada city. The questionnaire was focused on measuring online experience, offline experience and brand equity. For the analysis of the data, a structural equations model was developed.

Findings

The results suggest that the experience during the hotel stay, contrary to that of the online purchase process, has an influence on hotel brand equity. Nonetheless, the online experience has a significant impact on the hotel stay experience.

Practical implications

This study is of particular utility for hotel management given that, although it is a sector that for several years has integrated experiential marketing in its service strategy, there is little research analyzing the impact of such actions on the variables that are of interest to the hotel.

Originality/value

There are no hotel sector studies that have jointly analyzed the role of the online and offline tourist experience and its role in contributing to brand equity. Recognizing the previous notions will allow hotels to identify where to focus marketing efforts so as to increase brand equity.

Objetivo

Esta investigación pretende medir la relación existente entre el marketing experiencial online (durante el proceso de compra online) y offline (durante la estancia), con el capital de marca del sector hotelero. Además, busca identificar si existe relación significativa entre la experiencia online y la experiencia offline.

Diseño/metodología/enfoque

Se pasó un cuestionario autoadministrado a turistas alojados en hoteles de cuatro estrellas de la ciudad de Granada. El cuestionario medía la experiencia online, la experiencia offline y el capital de marca. Para el análisis de los datos se desarrolló un modelo de ecuaciones estructurales.

Resultados

Los resultados indican que la experiencia vivida durante la estancia tiene influencia en el capital de marca, mientras que la experiencia durante la compra online no presenta relación con el capital de marca. Sin embargo, esta experiencia online tiene impacto en la experiencia vivida durante la estancia.

Implicaciones prácticas

Este estudio es de particular utilidad para la gestión hotelera dado que, aunque el sector desde hace años ha integrado el marketing experiencial en su estrategia de servicio, pocas investigaciones analizan el impacto de dichas acciones sobre las variables que les interesan.

Originalidad/valor

Dentro del sector hotelero no hay estudios que analicen conjuntamente el papel de la experiencia turística online y offline y su papel en la contribución al capital de marca. Este conocimiento permite determinar dónde enfocar los esfuerzos de marketing para aumentar el capital de marca.

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Article
Publication date: 1 January 1980

Dott. Luciano Merlo

Nell'esaminare, pur sotto una particolare angolazione, la funzione e l'importanza del concetto di marketing, viene fatto di rilevare, che in tempi recenti, tale rilevanza…

Abstract

Nell'esaminare, pur sotto una particolare angolazione, la funzione e l'importanza del concetto di marketing, viene fatto di rilevare, che in tempi recenti, tale rilevanza è stata spesso contestata o addirittura posta in dubbio.

Details

The Tourist Review, vol. 35 no. 1
Type: Research Article
ISSN: 0251-3102

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Article
Publication date: 1 March 1979

Luis‐Alberto Petit Herrera

Une intéressante expérience a été vécue cette année en Espagne au sujet de la formation touristique à niveau académique (universitaire).

Abstract

Une intéressante expérience a été vécue cette année en Espagne au sujet de la formation touristique à niveau académique (universitaire).

Details

The Tourist Review, vol. 34 no. 3
Type: Research Article
ISSN: 0251-3102

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Article
Publication date: 1 February 1998

Carmelo Pellejero Martínez and Inmaculada Martin Rojo

Actualmente, Sol Meliá es la compañía líder en el mercado español por su oferta en hoteles urbanos, vacacíonales, y de reuniones y convenciones. Además de dominar la…

Abstract

Actualmente, Sol Meliá es la compañía líder en el mercado español por su oferta en hoteles urbanos, vacacíonales, y de reuniones y convenciones. Además de dominar la industria hotelera española, disfruta también de una posición de privilegio a nivel internacional. En el presente artículo se estudia su origen y su evolución durante las últimas cuatro décadas, periodo en el que ha pasado de disponer de un hotel en alquiler en Mallorca a convertirse en una compañía de servicios hoteleros que, a través de la gestión o franquicia, explota 227 establecimientos repartidos en 4 continentes y 25 países.

Details

The Tourist Review, vol. 53 no. 2
Type: Research Article
ISSN: 0251-3102

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Article
Publication date: 1 January 1996

J. Enrique Bigné Alacañiz

The importance of tourism in Spain has not been accompanied by variety of marketing studies and research. In this paper the two great factors contributing to the slow…

Abstract

The importance of tourism in Spain has not been accompanied by variety of marketing studies and research. In this paper the two great factors contributing to the slow development of tourism marketing in Spain are identified. On the one hand the youth of the discipline at international level and especially at national level. Secondly, the evolution of the market itself and the passive orientation of marketing. Next the contributions emanating from Spanish tourism marketing circles are reviewed and analysed in terms of their connection with lines of research emanating from the international literature. Finally, future research perspectives for tourism marketing are indicated.

Details

The Tourist Review, vol. 51 no. 1
Type: Research Article
ISSN: 0251-3102

Keywords

Content available
Article
Publication date: 6 November 2017

Luis F. Aguado, Ana M. Osorio, Alexei Arbona and Jesús C. Peña-Vinces

A summary of the economic impact resulting from the celebration of a sporting mega-event in the city of Cali, Colombia, is carried out in this article.

Abstract

Purpose

A summary of the economic impact resulting from the celebration of a sporting mega-event in the city of Cali, Colombia, is carried out in this article.

Design/methodology/approach

The impacts are estimated by means of the systematic effects produced by the activities of investment/expenditure of the identified agents and the consequent multiplying effects captured from an input-output model.

Findings

The World Games represented a new income flow to the city of Cali of $101.036 million pesos (≡US$53.4 mill.) and 9.598 jobs were created (≡7,711 full-time jobs). Additionally, 2,174 foreign tourists and 11,250 national tourists were attracted to the city.

Originality/value

The article contributes with innovative aspects methodologically speaking, useful for future studies of economic impact in cities with low tourism located in developing countries.

Details

Journal of Economics, Finance and Administrative Science, vol. 22 no. 43
Type: Research Article
ISSN: 2077-1886

Keywords

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Book part
Publication date: 23 March 2017

Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of…

Abstract

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

Details

Advances in Environmental Accounting & Management: Social and Environmental Accounting in Brazil
Type: Book
ISBN: 978-1-78635-376-4

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Book part
Publication date: 19 October 2012

A.-M. Nogués-Pedregal

Following the adage that “an image is worth ten thousands words,” this chapter will use ethnographic pictures to illustrate two main ideas. First, tourism should be…

Abstract

Following the adage that “an image is worth ten thousands words,” this chapter will use ethnographic pictures to illustrate two main ideas. First, tourism should be analyzed as one of the names of power. It is so because tourism fractures the continuum of reality differentiating the elements; it constantly names and arranges them into cultural categories. It also channels the relations among those elements and engenders a distinctive time-space binomial (Bakhtin, 1937) that renders these relations meaningful to people. Tourism gives a peculiar sense to the social life of groups in destinations and, consequently, orientates their daily life practices. The second idea is that tourism is probably the most sophisticated elaboration of capitalism. It is a new historical mode of managing reality. It contributes to perpetuate the center–periphery exploitation system and makes feasible the conversion of any place into a desirable destination. It not only provides with the necessary materiality of transport, room and board, and entertainment for customers, but it also commercializes the intangible and produces new meanings. Thus, to study tourism implies to analyze that complex set of sociotechnical practices and devices that, linking the desirable and the feasible, enable certain social groups to spend their leisure time away from their quotidian, including what they do in those places and the social processes induced at their destinations.

Details

Culture and Society in Tourism Contexts
Type: Book
ISBN: 978-0-85724-683-7

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Book part
Publication date: 19 October 2012

Abstract

Details

Culture and Society in Tourism Contexts
Type: Book
ISBN: 978-0-85724-683-7

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