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Previous research about online recommendation systems has focused largely on their impact on customers' purchase decisions regarding the products being recommended, but it has mostly ignored how they may affect focal product evaluation. This research aimed to examine the influence of recommendation type (i.e. substitute-based vs complement-based) on focal product evaluation dependent on the brand image (i.e. warm vs competent).

Four laboratory experiments were conducted. Study 1 adopted an implicit association task. Studies 2 and 3 used a 2 (image: warmth vs competence) × 2 (product display: complements vs substitutes) between-subjects experimental design. Study 4 used a 2 (decision stage) × 2 (image) × 2 (product display) × continuous (need for cognition) between-subjects design.

Study 1 demonstrated a general “complementation (competition)—warmth (competence)” association. Studies 2 and 3 found that when a focal product had a warm (competent) image, complement-based (substitute-based) recommendations led customers to evaluate it more favorably than substitute-based (complement-based) recommendations. Study 3 further demonstrated that processing fluency mediates the above effect. Study 4 showed that this effect relies on heuristic processing and disappears for those who are in the screening stage or have a high need for cognition.

Theoretically, this research extends the understanding of the stereotype content model of focal product brand image, the feelings-as-information process, and moderating roles of processing stage and need for cognition in e-commerce contexts. Practically, the findings provide online retailers a guideline for customizing their recommendation systems.

Aims to analyse the labour market outcome when there are two unions in the industry, representing heterogeneous workers – imperfect substitutes in production.

Competition between union policies are viewed in terms of both employment and wage strategies. Results for substitutes and complements are inspected. Attention is given to the strategic behaviour of the unions, towards one another and/or the employer side. Cooperation is modelled using the Nash‐maximand approach.

Gathers some notes and enlargements to the standard collective bargaining problem in which unions maximise utility. Extends the framework to model union competition behaviour for jobs and/or employment that reproduces the standard market product analysis of imperfect competition. Focuses on heterogeneous labour.

The analysis concentrates on the case of union duopoly, but can easily be enlarged to the n‐union setting – which is left for further investigation.

A simple analytical example with Stone‐Geary union utility functions and a linear labour demand system is forwarded.

Conventional wisdom implies that firms manage earnings to maximize the wealth of the manager, the value of the firm and/or the amount of information in the market. The purpose of this paper is to offer an additional explanation.

Using companies from the Standard & Poor's 500 index and an annual report disclosure ranking, the authors employ a standard t‐test of means across groups to check for differences in disclosure based on a competitive strategy measure (CSM). The CSM classifies industry rivals into strategic complements or substitutes. The authors also test for differences in earnings management using discretionary accruals and using event study methodology examine how stock returns respond to the Sarbanes‐Oxley Act.

The authors show that earnings management is a tool used by firms based on the level of competitive strategy within the industry. It was found that firms competing as strategic substitutes are more likely to actively engage in earnings management through discretionary accruals when the informational environment permits. It was also found that substitute firms suffer greater negative wealth effects than complement firms in response to the Sarbanes‐Oxley Act.

This is one of the first empirical articles to examine how competitive strategy affects earnings management and the stock market response to the Sarbanes‐Oxley Act of 2002.

The purpose of this paper is to investigate the effect of bankruptcy announcements on the bankrupt firm's competitors' stock returns.

Starting with a sample of Chapter 11 bankruptcies from 1980 through 2008, the authors use event study methodology to examine the returns of bankrupt firm's rivals around the filing date. The authors employ a t-test of means across groups to check for differences in returns based on a competitive strategy measure (CSM). The CSM classifies industry rivals into strategic complements or substitutes. The authors also separate the sample based on traditional or non-traditional bankruptcies and conduct explanatory regressions on the abnormal returns using economically important independent variables such as the CSM, leverage and the Herfindahl index.

Similar to previous research, the paper finds that less concentrated industries and industries with high leverage suffer greater negative wealth effects when a firm within the industry announces a bankruptcy. Extending current research, the paper finds strategic interaction within the industry is an important factor in determining industry portfolio returns. Rivals characterized as strategic complements exhibit significant negative valuation effects while rivals characterized as strategic substitutes do not. Finally, the paper finds that this strategic effect is dominant when the future cash flows and outcome of the reorganization is more uncertain as substantiated by the difference between traditional and non-traditional bankruptcy filings.

This is believed to be the first empirical article to examine how the CSM affects the returns of bankrupt firms' rivals.

The purpose of this paper is to explore the interaction effect of information richness, retailer brand, and extended offers on customer purchase intention in e-commerce.

Hierarchical moderator regression analysis and simple slope analysis were used to test the hypotheses, also 356 savvy internet consumers in Taiwan were investigated.

The findings revealed that information richness, retailer brand, and extended offers are positively related to customer purchase intention. However, the interaction effects may differ in these relationships. While information richness complements both retailer brand and extended offers on customer purchase intention, extended offers may substitute retailer brand for increase in purchase intention.

A bias may exist because of the sample from an online survey. The findings suggest that complements are actually synergistic strategies of factors, while substitution is a switching of the alternative.

Practitioners shall utilize information richness to the complements, such as retailer brand and extended offers, to strengthen customer purchase intention. In contrast, they may provide extended offers for acquiring customers in the short-term period, when retailer brand is relatively low or unknown.

The findings of the study provide a new marketing strategy: managing substitutes and complements in adequate factors can give rise to better results for purchase intention increases in e-commerce.

We study the performance attributes of an international production form that is designed for success in an increasingly global marketplace‐global product design and development. We find that firms elicit higher returns from their global product development when they compete in strategic complements than when they compete in strategic substitutes. These firms are most likely to compete in strategic complements if they have higher free cash flows, but are most likely to compete in strategic substitutes if they are more dominant in their industry. Importantly, global product development reduces cost largely via variable cost reduction. Moreover, we find that global product development contributes to the firm’s growth potential when pursued in conjunction with high multinationalism, aggressive competitive strategy, and high cost saving.

This paper revisits the derivation and properties of the Allen-Uzawa and Morishima elasticities. Using a Swiss dataset, this paper empirically estimates various elasticities both in a dual and primal framework using a production theory open economy model and tests for linear homogenous technology. In addition to reporting elasticity at the mean, the standard practice in the literature, this paper also calculates nonparametric distribution of various elasticities. The paper aims to discuss these issues.

To assess the effect of price change on input, the paper estimates a translog cost function and to assess the effect of quantity change on price, the paper estimates the translog distance function using the data on Swiss economy. The paper estimates Allen-Uzawa and Morishima elasticity both under homogenous and non-homogenous technology using the Swiss dataset of one aggregate gross output and four inputs (resident labor, non-resident labor, imports, and capital) over 1950-1986. Elasticities are reported and compared at the mean as well as explored by looking at the range and nonparametric distribution.

This paper shows that constant returns to scale are easily rejected in this dataset and that the elasticities, both qualitatively and quantitatively, are very different under homogenous and non-homogenous technology. These elasticities can switch from complements to substitutes or vice versa when one moves away from the mean of the sample. The equality of the nonparametric elasticity distributions under homogenous vs non-homogenous technology is rejected in all cases except one.

This paper gives a clear derivation and interpretation of different elasticities as well as demonstrates using a dataset how to systematically go about empirically estimating these elasticities in a dual and primal framework. It shows that linear homogenous technology can be easily rejected and the elasticities, both quantitatively and qualitatively, are very different under homogenous and non-homogenous technology. This paper is also very valuable because it shows that the standard practice of reporting elasticity at the mean might not be adequate and there is a possibility that these elasticities can switch from complements to substitutes or vice versa when one moves away from the mean of the sample.

The lens used by the courts and much of the antitrust literature on predatory selling and/or buying is based on partial equilibrium methodology. We demonstrate that such methodology is unreliable for assessments of predatory monopoly or monopsony conduct. In contrast to the typical two-stage dynamic analysis involving a predation period followed by a recoupment period, we advance a general equilibrium analysis that demonstrates the critical role of related industries and markets. Substitutability versus complementarity of both inputs and outputs is critical. With either monopolistic or monopsonistic market power (but not both), neither predatory overselling nor predatory overbuying is profitably sustainable. Two-stage predation/recoupment is profitable only with irreversibility in production and cost functions, unlike typical estimated forms from the production economic literature. However, when the market structure admits both monopolistic and monopsonistic behavior, predatory overbuying can be profitably sustainable while overselling cannot. Useful distinctions are drawn between contract versus non-contract markets for input markets.

Multinational corporations (MNCs) utilize corporate social responsibility (CSR) to govern their global economic activities. Yet CSR adoption is influenced by institutional diversity of both home and host countries. This article uses neoinstitutional and comparative capitalism theories to understand how CSR is shaped by different forms of stakeholder salience in diverse institutional contexts. Using data on labor rights CSR adoption by 629 European MNCs, our empirical results indicate that CSR complements institutionalized stakeholder power in home countries, but substitutes for its absence in host countries. Hence, CSR may paradoxically legitimate MNC behavior given both the presence and absence of stakeholder rights.

The purpose of this study is to investigate the relationship between off-balance-sheet (OBS) operating leases and long-term debt by analyzing firms’ debt risk profiles measured by the constraints on firms in the financial ratios in their debt covenants.

This study determines debt risk profiles using three measures: the ex ante probability of covenant violation (Demerjian and Owens, 2016), firms in violation of debt covenants and firms close to covenant violations.

High-risk firms according to all three measures, on average, have a significantly lower level of operating leases, indicating that these firms use OBS leases as a substitute for long-term debt. Interestingly, for firms operating in industries in which leases are widely available, firms with a high probability of covenant violation have a significantly higher level of operating leases, indicating that these firms use OBS leases as a complement to long-term debt. Further analysis indicates that lease financing is less costly than debt financing for these firms.

Overall, evidence of this study indicates that firms facing financial constraints may attempt to lease more of their assets, but the availability of leasing is constrained by their debt covenant obligations and the strength of the leasing market in its industry.

This study identifies states in which risky firms may treat leases as either complements or substitutes for long-term debt, implying that the leasing decision relates to the availability of an active leasing market for a firm’s assets and the firm’s financial constraints. The findings of this study support recent research showing that debt and leases are complementary in the presence of counterparty risk providing insight into the paradoxical relationship identified in prior research between leases and long-term debt.