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1 – 10 of over 8000More and more organizations find that a constructive and open dialoguewith their customers can be an effective strategy for building long‐termcustomer relations. In this context…
Abstract
More and more organizations find that a constructive and open dialogue with their customers can be an effective strategy for building long‐term customer relations. In this context, it has been recognized that effective complaint/contact handling can make a significant contribution to organizations’ attempts to maximize customer satisfaction and loyalty. Within the NHS, an intellectual awareness exists that effective complaint/contact handling can contribute to making services more efficient and cost‐effective by developing customer‐oriented improvement initiatives. Recent efforts have focused on redefining NHS complaint‐handling procedures to make them more user‐friendly and effective for both NHS employees and customers. Discusses the challenges associated with opening up the NHS to customer feedback. Highlights potential weaknesses in the current approach and argues that the real challenge is for NHS managers to facilitate a culture change that moves the NHS away from a long‐established defensive complaint‐handling practice.
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Roger Bennett and Sharmila Savani
The purposes of the study are: to determine the prevalence of complaints systems within human services charities (HSCs); to identify the determinants of the adoption of complaints…
Abstract
Purpose
The purposes of the study are: to determine the prevalence of complaints systems within human services charities (HSCs); to identify the determinants of the adoption of complaints procedures; and to assess the outcome of strategic (rather than ad hoc) approaches to complaints management.
Design/methodology/approach
A review of the literature is used to propose a model of the antecedents and outcomes of the adoption of a formal complaints‐handling system. A questionnaire survey is then conducted among a sample of 251 HSCs in the UK with annual incomes in excess of £1 million. The data are utilised to assess the prevalence of formal complaints procedures, potential antecedents to the adoption of such a system, and whether the application of strategic approaches to complaint management leads to greater managerial satisfaction with the system.
Findings
The prevalence of formal complaints‐handling procedures in UK charities is increasing. Such systems are less common in smaller HSCs with little statutory funding and low levels of listening orientation. In contrast, strategic approaches to formal complaints systems tend to be high in charities characterised by: learning, listening and client orientation; sectors in which beneficiaries can easily switch to alternative service providers; and clients who depend heavily on the charity's assistance.
Research limitations/implications
Fewer than half of the charities in the research population returned the questionnaire. The data were self‐reported. Only one category of charities (HSCs) was considered. The study was undertaken in a single country.
Practical implications
Organizational antecedents of the adoption of strategic approaches to complaint management should be encouraged. Steps should be implemented to remove frequent causes of complaints against HSCs.
Originality/value
This is the first study to model and test potential antecedents of strategic approaches to the implementation of formal complaints‐handling procedures within the charity sector and to relate strategic approaches to satisfaction with complaints systems.
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Agnieszka Sitko‐Lutek, Supakij Chuancharoen, Arkhom Sukpitikul and Kongkiti Phusavat
The paper aims to examine existing information flows formally and informally within a customer complaint handling process, and to identify possible improvement areas to strengthen…
Abstract
Purpose
The paper aims to examine existing information flows formally and informally within a customer complaint handling process, and to identify possible improvement areas to strengthen the effectiveness of this process in the workplace. These objectives are derived from the fact more than 80 percent of complaints have taken longer than the targeted timeframe during the past two years at the plant under study. The study is part of the plant's overall efforts in improving quality and customer satisfaction.
Design/methodology/approach
The methodology involves document reviews (i.e. a customer complaint handling procedure), discussion groups and interviews, and the use of the UCInet software for the social network analysis or SNA formulation. Key features such as connection strength, point connectivity, and degree centrality are examined.
Findings
The SNA shows that everybody associated with this process is connected. For a potential downside, customer service and quality assurance engineers appear to be critical. Their roles and responsibilities imply that, in addition to becoming technical experts, they have to be responsive and active in disseminating information to other staffs. Furthermore, if an engineer in charge of process engineering is absent or does not pass along information, at least four staffs will be disconnected from the network. Process engineering leader is also viewed as critical. He should actively participate and constantly engage in resolving a customer complaint.
Research limitations/implications
The SNA can compliment process improvement by focusing on the roles and the importance of key persons within a process. The reason is that an improvement should focus on both a procedure (i.e. step‐by‐step activities and tasks) and persons (e.g. connectivity, interaction, and information bottleneck position). In other words, the paper underlines potential applications of the SNA on strengthening a quality management system (i.e. ISO 9001:2008). Therefore, the SNA, given its flexible applications, can emerge as an important management tool in the areas of quality management.
Practical implications
All top executives from the quality and reliability, and manufacturing functions view the SNA positively. The findings help them visualize the current practices at all levels when dealing with a customer complaint and identify the areas in which more attentions have to be made for a more effective process on complaint handling. For example, customer service engineer should be in the contact with all persons dealing with the complaint handling process. Process engineer leader needs to become more proactive in sharing a complaint and in checking its status more constantly.
Originality/value
The case study highlights the importance of the SNA when attempting to improve an operational process that requires two or more functions working together.
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Durgesh Agnihotri, Kushagra Kulshreshtha and Vikas Tripathi
Banking industry has no option but to remain observant and redraft the contagion playbook as per the situation evolves owing to COVID-19. Therefore, this study aims to develop a…
Abstract
Purpose
Banking industry has no option but to remain observant and redraft the contagion playbook as per the situation evolves owing to COVID-19. Therefore, this study aims to develop a model to examine empirically how effectively complaints are handled to control customer retaliation and negative e-word of mouth (eWOM) in such a pandemic situation, where banking institutions are using social media as a key platform.
Design/methodology/approach
A self-administered questionnaire was distributed among 309 participants who had encountered service failure and experienced complaint handling on Facebook. This study draws upon prevailing literature to test a series of hypotheses through structural equation modeling.
Findings
The findings show that effective complaint handling has a negative influence on customer retaliation in the social media environment. As a result, customer retaliation was found to have a positive association with negative eWOM. Therefore, this study has revealed that effective complaint handling will lead to decrease in customer retaliation and negative eWOM.
Practical implications
This study carries an understanding of effective complaint handling efforts by leading banks in the social media environment during the COVID-19 pandemic. This study recommends that customized and effective efforts by the banks can influence customer retaliation and negative e-WOM.
Originality/value
The study is conducted during COVID-19 pandemic considering the impact of COVID-19 on banking sector, which is a new phenomenon. This study has highlighted how banks have modified their working methodology during pandemic situation by using Facebook as a prominent platform to redress customers’ issues and complaints.
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Sanna Pauliina Ryynänen and Risto Harisalo
The patient complaint is one of the main procedures of exercising patient’s rights in the Finnish health care system. Such complaints typically concern the quality of care and/or…
Abstract
Purpose
The patient complaint is one of the main procedures of exercising patient’s rights in the Finnish health care system. Such complaints typically concern the quality of care and/or patient safety. The purpose of this paper is to examine the types of patient complaints received by a specialized medical care organization and the kinds of responses given by the organization’s personnel. The organization’s strategy and good governance principles provide the framework for understanding the organization’s action.
Design/methodology/approach
This study’s data comprise patient complaints and the responses from personnel of a specialized medical care organization from the start of 2012 to the end of January 2014. The data were analyzed through qualitative data analysis.
Findings
The results show many unwanted grievances, but also reveal the procedures employed to improve health care processes. The results are related to patients’ care experiences, provision of information, personnel’s professional skills and the approach to patient complaints handling. The integrative result of the analysis was to find consensus between the patients’ expectations and personnel’s evaluation of patients’ needs.
Originality/value
Few prior studies have examined patient complaints related to both strategy and good governance. Patient complaints were found to have several confluences with an organization’s strategic goals, objectives and good governance principles. The study recommends further research on personnel procedures for patient complaints handling, with a view to influencing strategic planning and implementation of strategies of organizations.
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Joy Terentis, Fabian Sander, Maureen Madden, Merlin Stone and David Cox
This paper examines the regulatory requirements for the management of customer complaints in financial services. It describes the outcomes of new research, which show that most…
Abstract
This paper examines the regulatory requirements for the management of customer complaints in financial services. It describes the outcomes of new research, which show that most financial services companies are some way from being able to meet these new regulatory requirements. It identifies the processes that must be followed to fulfil these requirements and outlines the type of system that is likely to be able to support meeting these requirements. Finally, it identifies that the probable reason for the neglect of this area is the heavy involvement of most financial services companies’ customer service functions in meeting the needs of the sales process (before, during and after the sale) rather than the more traditional role of customer service ‐ listening to customers and solving their problems.
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Seul Gi Park, Kyungmi Kim and Martin O’Neill
The purpose of this study is to investigate whether complaint behavior intentions and expectations of service recovery based on the justice theory are different among customers…
Abstract
Purpose
The purpose of this study is to investigate whether complaint behavior intentions and expectations of service recovery based on the justice theory are different among customers from collectivistic versus individualistic cultures. A secondary purpose is to find which service recovery strategies are appropriate for different culture-based complaint behavior intentions.
Design/methodology/approach
A survey was conducted at universities, and the survey population consisted of college students, who are known to be frequent users of fast-food restaurants. A total of 304 usable questionnaires were collected. Confirmatory factor analysis was conducted to verify the validity of the items, Cronbach’s alpha coefficients were used to examine the internal consistency of the factors, and an independent sample t-test was used to analyze differences in complaint behavior intentions and expectations of service recovery efforts in terms of cultural difference.
Findings
The results of this study indicated that South Koreans revealed more voice complaint behavior intentions than Americans did. However, there were no significant differences in expectations of service recovery efforts between them. Second, American customers who indicated voice and private complaint behavior intentions expected distributive, procedural and interpersonal justice in complaint-handling procedures. South Korean customers who indicated voice complaint behavior intentions expected distributive and procedural justice, and South Korean customers who indicated private complaint behavior intentions anticipated interactional justice in complaint-handling procedures.
Research limitations/implications
Understanding customers’ complaint behavior intentions and expectations of service recovery based on the justice theory and cultural differences will suggest practical implications to hospitality industry managers for effective service quality management.
Originality/value
Understanding customers’ complaint behavior intentions and expectations of service recovery based on the justice theory and cultural differences will suggest practical implications to hospitality industry managers for effective service quality management.
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A number of factors, including market competitiveness, the legalframework and increasing consumer expectations, are causing a focus oncustomer service of which complaint handling…
Abstract
A number of factors, including market competitiveness, the legal framework and increasing consumer expectations, are causing a focus on customer service of which complaint handling is a major part. Companies can accrue considerable advantages from taking complaint handling seriously, e.g. use of complaint data at strategic as well as operational level, reduced likelihood of legal proceedings, improved marketing intelligence, increased brand loyalty and internal marketing benefits. One of the most efficient ways of improving complaint handling is to computerize the process. Discusses some advantages of this and briefly describes one system already used by many companies.
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Amir Zaib Abbasi, Muhammad Shahzeb Fayyaz, Ding Hooi Ting, Maira Munir, Shahid Bashir and Chun Zhang
This study investigates the moderating role of complaint handling between ideological incompatibility, symbolic incongruity, negative past experience and corporate social…
Abstract
Purpose
This study investigates the moderating role of complaint handling between ideological incompatibility, symbolic incongruity, negative past experience and corporate social irresponsibility on brand hate.
Design/methodology/approach
The study employs the Duplex Hate theory which assumes that hate is the manifestation of multiple factors. A survey-based self-administered questionnaire was used to collect data from 400 smartphone users at Rawalpindi and Islamabad, Pakistan.
Findings
The findings suggest that ideological incompatibility, symbolic incongruity, negative past experience and corporate social irresponsibility contributes to brand hate. The complaint handling (moderator) weakens the effects of ideological incompatibility and symbolic incongruity on brand hate.
Practical implications
The research provides insights into the cancel culture and clarifies how brand hate can be controlled.
Originality/value
Empirical study on the antecedents of brand hate remains insufficient. The current study contributes to the brand hate literature by providing an understanding of the phenomenon of brand hate and by empirically examining the different antecedents responsible for causing the behavior. The study has also provided an additional determinant of brand hate, which is corporate social irresponsibility. The role of moderators for controlling brand hate is greatly ignored in the existing literature. The current work also extends previous studies by investigating a moderating factor for reducing brand hate, which is complaint handling.
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Sophie Y. Hsieh, David Thomas and Arie Rotem
To explore and evaluate how hospital staff respond to patient complaints.
Abstract
Purpose
To explore and evaluate how hospital staff respond to patient complaints.
Design/methodology/approach
A teaching hospital with 1,500 beds in Taiwan was purposefully chosen as a case study of hospital response to patients’ complaints. Data was obtained through interviews with quality surveying managers (n=53), government managers (n=4), staff of non‐government organizations (n=3) and a senior social worker, as well as analysis of documents (September 2001‐April 2002).
Findings
Using the managerial‐operational‐technical framework developed by the researchers, the study demonstrated problematic aspects of handling complaints at the case hospital. It was revealed that: complaint handlers were not sufficiently empowered, information sharing was limited within the organization, communication among professional staff and with management was inadequate, the physical safety of workers had been threatened, and improvements could not be sustained. Moreover, it became apparent that the case study hospital generally responded to patient complaints in a reactive and defensive manner.
Originality/value
It is evident that the hospital did not use patient complaints as a source of learning that could have promoted higher standards of care. The case study reveals some of the constraints and identifies requirements for appropriate use of information and feedback from patients. The study raises some issues requiring further research to ensure more appropriate use of patient complaints to improve quality of care.
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