Search results
1 – 10 of over 30000
With intelligence (a field related to foresight) practice growing, the purpose of this study was to examine the practices of Canadian competitive intelligence (CI) practitioners.
Abstract
Purpose
With intelligence (a field related to foresight) practice growing, the purpose of this study was to examine the practices of Canadian competitive intelligence (CI) practitioners.
Design/methodology/approach
Survey of Canadian CI practitioners who are SCIP members (Strategic and Competitive Intelligence Professional), using a revision to a previously used instrument designed to examine competitive intelligence practices.
Findings
Canadian SCIP member competitive intelligence practices seem to be more formalized than those found in the global SCIP study in 2006 with 84.8 per cent having a manager with CI responsibilities, 61 per cent with a formal centralized CI unit and only 9 per cent responding that CI was done informally. Intelligence units were generally smaller with 38 per cent having one full-time CI resource and 41 per cent having between 2 and 4 full-time resources. Additional findings on information sources used, analytical techniques used, evaluation methods and communication methods are reported.
Research limitations/implications
Despite getting responses from close to 50 per cent of SCIP members, the small sample size (79) makes it difficult to generalize the results beyond the Canadian SCIP environment and limits the testing that can be done.
Originality/value
The last study on Canadian competitive intelligence practices was in 2008, thus part of the originality of the study was getting more recent information on corporate intelligence practice. In addition, this is the first Canadian study to focus specifically on known intelligence practitioners (SCIP members). Past studies focused on companies in general regardless of whether respondents knew what competitive intelligence was or practiced CI.
Details
Keywords
Montserrat Garcia‐Alsina, Eva Ortoll and Josep Cobarsí‐Morales
This paper has a twofold aim. Firstly, to give some insight into competitive intelligence practices in a little‐explored area in the field of competitive intelligence: the higher…
Abstract
Purpose
This paper has a twofold aim. Firstly, to give some insight into competitive intelligence practices in a little‐explored area in the field of competitive intelligence: the higher education sector. Secondly, to find out more about the factors influencing competitive intelligence practices, since little research on this subject has been published.
Design/methodology/approach
The investigation used a mixed‐methods approach, including face‐to‐face, semi structured interviews with 47 university managers (degree coordinators, deans and vice‐rectors), followed by a semi‐structured questionnaire carried out with 400 degree coordinators and deans and analysed quantitatively and qualitatively. The interviews informed the questionnaire design.
Findings
The survey confirms the proposed framework's usefulness for analysing the enabler and inhibitor factors in an organisation for promoting efficient competitive intelligence practice and also gives some insight into which factors enable or inhibit the efficacy of competitive intelligence practices in Spanish universities.
Research limitations/implications
The research focused on degree design adapted to the EHEA. A larger study designed to focus on other management areas in universities would provide a fuller picture of factors influencing competitive intelligence practices.
Practical implications
The findings indicate the areas where universities could plan actions to optimise intelligence activities, make the most of them and stand out from the rest.
Originality/value
This paper sets out a framework to describe factors related to intelligence function and cycle. In addition, the study reveals which indicators act as enablers or inhibitors for competitive intelligence practices and takes account of some of the particular features of the higher education sector.
Details
Keywords
Abstract
Details
Keywords
Mário Franco, André Magrinho and Joaquim Ramos Silva
The aim of this paper is to evaluate the practices of economic intelligence used by Portuguese firms and to identify the attributes that may increase the probability of their…
Abstract
Purpose
The aim of this paper is to evaluate the practices of economic intelligence used by Portuguese firms and to identify the attributes that may increase the probability of their adoption.
Design/methodology/approach
A questionnaire was designed and addressed to the CEOs of Portuguese firms. The authors used the mixed logit method to select a number of significant variables that influence the use of economic intelligence by firms in the sample.
Findings
From the results, the authors concluded that firm size, information and environmental scanning connected to the markets, social networks, economic diplomacy and public policies, namely clusters and industrial policies in the context of competitive intelligence, were some of the attributes relevant in this study. It is concluded that the probability of firms adopting competitive intelligence practices lies in two spheres: in orientations of business policy and strategy and in public policies that improve business context in the perspective of competitive intelligence.
Research limitations/implications
The different categories of attributes that explain the existence of economic intelligence practices are relatively limited when compared with studies made outside Portugal. This derives from specific factors tied to Portuguese entrepreneurial culture.
Originality/value
This paper contributes to the literature on this area of research. One of the innovations introduced here was the design of a conceptual model proposal integrating business and public policy approaches connected to the competitive intelligence and, consequently, the capacity to formulate entrepreneurial strategies and public policies geared for the adoption of competitive intelligence procedures.
Details
Keywords
Ching Seng Yap, Md Zabid Abdul Rashid and Dewi Amat Sapuan
The study aims to examine the current state of competitive intelligence practices in Malaysian public listed companies, the perception of environmental uncertainty and the link…
Abstract
Purpose
The study aims to examine the current state of competitive intelligence practices in Malaysian public listed companies, the perception of environmental uncertainty and the link between the two concepts.
Design/methodology/approach
The data were collected from 123 public listed companies via mail questionnaire survey. Variables and measurement were adopted from prior empirical studies, specifically from Daft, Sormunen and Parks.
Findings
Generally, the current state of competitive intelligence practices undertaken in Malaysian companies is moderate. More than half of the surveyed companies had established a formal CI unit in their organisation, in which a majority of them practised competitive intelligence at an early (five to nine years) stage in a moderate scale (two to five employees). Using a paired sample t-test, the study found that the perception of environmental uncertainty is higher in the task environmental sector than in the general environmental sectors. A positive correlation exists between perceived environmental uncertainty and competitive intelligence practices, specifically in terms of intelligence acquisition and strategic use.
Originality/value
This study serves as one of the earliest pieces of empirical evidence in the emerging economies in relation to competitive intelligence practices.
Details
Keywords
Khaled Al-Omoush, Belen Ribeiro-Navarrete and William C. McDowell
This study examines the impact of digital corporate social responsibility (CSR) on social entrepreneurship, organizational resilience and competitive intelligence during the…
Abstract
Purpose
This study examines the impact of digital corporate social responsibility (CSR) on social entrepreneurship, organizational resilience and competitive intelligence during the coronavirus disease 2019 (COVID-19) crisis. It also examines the impact of competitive intelligence on social entrepreneurship and organizational resilience.
Design/methodology/approach
Data were collected from telecommunication companies in Jordan with a sample of 223 managers, using Smart-PLS for analysis and testing the research model and hypotheses.
Findings
The results reveal a significant impact of digital CSR on social entrepreneurship. They show that digital CSR significantly impacts organizational resilience. The findings also indicate a significant role of digital CSR in competitive intelligence. This study shows that social entrepreneurship significantly impacts organizational resilience. The results also confirm the impact of competitive intelligence on social entrepreneurship. Finally, the results confirm that competitive intelligence significantly impacts organizational resilience.
Originality/value
This study provides valuable academic and practical insights into digital CSR practices, social entrepreneurship and how to support organizational resilience during crises.
Details
Keywords
The purpose of this study is to investigate the degree of knowledge of competitive intelligence in Tunisian companies.
Abstract
Purpose
The purpose of this study is to investigate the degree of knowledge of competitive intelligence in Tunisian companies.
Design/methodology/approach
This exploratory study was conducted using semi‐in‐depth interviews and focus group with six executives in six companies in Tunisia. Three sectors were chosen for this study: communication technologies, manufacturing and commercial retailing. These companies are prevalent in Tunisia and are very different.
Findings
The results show that Tunisian managers are conscious of the importance of competitive intelligence in the management of their companies. Second, managers believe that internal sources of information are more valuable than external sources information and personal source information is deemed most valuable. Third, the results of the process and structure questions indicate that companies may not yet be investing appropriately in building the internal infrastructure required for fully effective intelligence efficacy. Finally, this practice is not organised in a separate department and, if it is mostly done in the marketing department.
Practical implications
To know and develop this practice, a company must, on the one hand, build internal competitive intelligence process. On the other hand, develop a sensitisation programme that is continuous and that should focus on telling employees what competitive intelligence is, what they can, and should, contribute and demonstrate the value in sharing information.
Originality/value
This study is the first to investigate competitive intelligence in Tunisia. The results lead to a number of recommendations to develop competitive intelligence in Tunisian companies. Various methods are proposed including awareness and training program, recognising by managers the value of competitive intelligence as an important tool to develop competitive intelligence.
Details
Keywords
Jonathan L. Calof and Sheila Wright
The article traces the origins of the competitive intelligence fields and identifies both the practitioner, academic and inter‐disciplinary views on CI practice. An examination of…
Abstract
Purpose
The article traces the origins of the competitive intelligence fields and identifies both the practitioner, academic and inter‐disciplinary views on CI practice. An examination of the literature relating to the field is presented, including the identification of the linear relationship which CI has with marketing and strategic planning activities.
Design/methodology/approach
Bibliometric assessment of the discipline. Findings reveal the representation of cross disciplinary literature which emphasises the multi‐faceted role which competitive intelligence plays in a modern organization.
Findings
The analysis supports the view of competitive intelligence being an activity consisting dominantly of environmental scanning and strategic management literature. New fields of study and activity are rapidly becoming part of the competitive intelligence framework.
Research limitations/implications
The analysis only uses ABI Inform as the primary sources for literature alongside Society of Competitive Intelligence Professionals (SCIP) and Competitive Intelligence Foundation (CIF) publications, particularly the Journal of Competitive Intelligence and Management. A more comprehensive bibliometric analysis might reveal additional insights. Simple counts were used for analytical purposes rather than co‐citation analysis.
Practical implications
Attention is drawn to the need for the integration of additional, complementary fields of study and competitive intelligence practice. It is clear that today's competitive intelligence practitioner cannot afford to rely on what they learned 20 years ago in order to ensure the continued competitive advantage of their firm. A keen understanding of all business functions, especially marketing and planning is advocated.
Originality/value
While there have been bibliographies of competitive intelligence literature there have been few attempts to relate this to the three distinct areas of practice. This article is of use to scholars in assisting them to disentangle the various aspect of competitive intelligence and also to managers who wish to gain an appreciation of the potential which competitive intelligence can bring to marking and business success.
Details
Keywords
Given the importance of competitive intelligence (CI) to the economic performance of firms, understanding whether CI practice is impacted by firm size or by their awareness of CI…
Abstract
Purpose
Given the importance of competitive intelligence (CI) to the economic performance of firms, understanding whether CI practice is impacted by firm size or by their awareness of CI maybe important when creating programs designed to improve firms’ CI performance. This paper aims to address this by examining the extent to which the CI practices of small and medium-sized enterprises (SMEs) and large firms differed using a sample of firms with knowledge/awareness of CI.
Design/methodology/approach
A survey was developed that included 10 CI organization questions and 67 CI process questions. The survey was sent to a sample with awareness/knowledge of CI – strategic and CI professionals (SCIP) members and individuals who had attended SCIP events T-tests were then used to compare the SME’s and large firms’ responses to the 10 CI organization and 67 CI process questions.
Findings
For firms with CI awareness/knowledge, the study results suggest that size has very little relationship with CI practice. Of the 10 CI organization variables, only two were significantly different between the SME’s and the large firms. Large firms had more full-time CI staff and were more likely to have a formal intelligence unit compared to the SME’s. Of the 67 CI process variables, only four were significantly different between the SME’s and the large firms. Large firms made more use of company intranet for distributing CI findings use business analytics software and use commercial databases for information than SME’s while the SME’s used social media, in particular Facebook more than large firms, in their competitive intelligence activities.
Originality/value
This study uses a sample frame of firms with CI awareness/knowledge in examining differences between SME’s and large firms CI practices.
Details
Keywords
Sheila Wright, David W. Pickton and Joanne Callow
There is a danger of allowing competitive analysis to receive less than adequate attention in the marketing‐planning process as it is subordinated to a customer‐driven focus…
Abstract
There is a danger of allowing competitive analysis to receive less than adequate attention in the marketing‐planning process as it is subordinated to a customer‐driven focus. Clearly important though customers are, they should not dominate marketing strategy and planning to the exclusion of other influential groups, one of these being competitors. With this in mind, a pilot research project was undertaken to gain a better understanding of how UK companies conduct competitive intelligence. From this pilot, a tentative typology of companies was developed to reflect four attributes of competitive intelligence activity: attitude, gathering, use, and location. Further research was subsequently undertaken to corroborate the findings of the pilot study, test the appropriateness of the typology and further develop the classification definitions. The research has resulted in a typology that illustrates a continuum of behaviour on the four strands of investigation. From this, an understanding of CI best practice can be deduced.
Details