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This chapter focuses on the competitive outcomes of present-day smart cities. It explores how cities can leverage economic and internal advancements to gain a competitive edge over other cities, and attract and retain both internal and external users. In the 21st century, cities engage in a global competition to attract citizens and businesses alike. The attractiveness and competitiveness of cities are directly linked to their ability to offer essential services that support growth opportunities, build economic value, and establish a competitive differentiation. Cities with advanced and innovative environments are more likely to maintain leading positions in an increasingly globalized world. Building upon the previous discussions on urban and economic outcomes, this chapter sheds light on the competitive outcomes of smart cities and the implications of global competition and city attractiveness for internal and external users. This chapter begins by examining the role of marketing innovation and internationalization in driving smart city development and how urban ecosystems and digital technologies can enhance city attractiveness. It emphasizes the importance of being a smart destination for both internal and external users and how it can empower and shape interactions with citizens, talent, companies, and tourists. Additionally, this chapter analyzes the geographical differences in smart city strategies and explores the competitive landscape of smart cities within and across nations. Finally, it discusses the limitations of competitive urbanism, along with the challenges and future prospects of smart city development. This analysis is supported by data and published works from international journals. Overall, this chapter aims to comprehensively understand how cities can leverage smart technology and strategies to enhance their national and global positioning.

The purpose of this paper is to analyze the dynamic competitive profile of Istanbul and to compare it to ten other European cities by using a multidimensional approach.

Starting from a review of existing competitiveness models, the paper develops a methodology that takes into account the complex shifting nature of the network of “mobilities” interacting within and around the destination.

The proposed approach proves to be effective in designing a dynamic competitive profile of every city and in identifying the factors that drive competitiveness within and between different competitive clusters of cities.

The new approach presents several original elements, since it embeds the evolution of the system of diverse intersecting tourism and non tourism “mobilities” that characterize an urban destination, and integrates different dimensions and disciplinary points of view.

This chapter examines the transition from traditional cities to smart cities, with a focus on integrating digital technologies, data, and services into the urban environment. The concept of a smart city aims to create urban spaces that are more efficient, sustainable, and livable by fostering collaboration among stakeholders such as government, businesses, and citizens. This chapter highlights that this transformation encompasses not only technological advancements but also significant social, cultural, and economic implications. It emphasizes the need to rethink urban governance, citizen engagement, and public service delivery. By leveraging data for decision-making, smart city technologies enable cities to optimize urban services and streamline internal operations. Strategically, smart city development aims to attract businesses, investors, and visitors through improved services, sustainability, and accessibility. This chapter also explores how smart cities can enhance their competitiveness by promoting innovation, entrepreneurship, and a dynamic environment for residents and tourists. Moreover, it discusses how digital technologies enable smart cities to offer personalized and interactive experiences to visitors. Overall, this chapter provides a comprehensive perspective on the potential benefits and opportunities arising from smart city transformations, encompassing efficiency, sustainability, economic growth, and enhanced visitor experiences. It serves as a valuable resource for interpreting and understanding various aspects of the book.

Urban managers increasingly focus on establishing the city as a brand to ensure a competitive force that enables the city to position itself at home and abroad. The purpose of this paper is to analyze the development of city branding from the market orientation of the capital cities of Spain's regional Autonomous Communities.

The analysis uses a set of variables representing the different aspects that shape market orientation, and variables related to the development and implementation of city branding strategies. The methodology for collecting information on the cities under study is based on content analysis, and its specific application to the analysis of websites.

The research carried out reveals the existence of four distinct groups of Spain's cities that can be differentiated in terms of the importance that they give to the different areas of market orientation and the development of city branding strategies.

The cities considered give an insight into the strategies of brand creation and development at major Spanish cities but tell nothing about secondary cities. The scope of the study is purely domestic. The authors intend to expand it to include cities elsewhere in Europe, to enable comparisons to be drawn of the processes of creation and development of city branding in different countries. The municipal web sites used as a source of information show some volatility, and as a result need to be reviewed from time to time.

Although web sites as marketing tools offer significant advantages, such as accessibility of information, provision of relevant information, handling of complaints, low cost, and customer service, there has been very little research into their role in urban management. Using the content provided by each municipality's official web site as a source, this paper offers a different perspective which complements research performed through other methods.

The purpose of this paper was to identify the main necessary competences for smart cities’ development. From their inception until now, smart cities are striving to clarify their identity and become better, and thus, smarter. The whole process is in many ways similar to the journey of a child in his quest of growing into a smart adult, with the help of parents and support from educators. But it is not easy to tell how we, as citizens, through civic, educational and governance structures, raise smart cities. What competences do we need? This was the main question for the present essay, generated from several theoretical and practical experiences.

In this study, literature analysis, synthesis and theoretical inferences, for the smart city problematiques, and induction and exploratory qualitative analysis, for soft, civilizational competences, were used.

The main conclusion is that the literature still associates the smart city especially with its hard dimension, the highly developed and intelligent technologies, including information and communication technologies (ICTs), despite a growing number of studies dedicated to the soft, human and social capital component. The intangible, soft component – the human actor – plays an equally, if not even more important role, through mechanisms affecting all classical dimensions of smart cities (smart economy, people, governance, mobility, environment, living). Civilizational competences, soft skills or human-related characteristics of cities strongly influenced by culture (at national, regional, organizational and individual levels) are crucial for the development of smart and competitive cities. Civilizational competences are grouped into four categories: enterprise culture, discoursive culture, civic culture and daily culture. If we want to make our cities smart, we need to develop these competences – first define them, then identify their antecedents or influence factors and measure them.

The study has several limits. First, the exploratory nature in itself, with many inductive and abductive suppositions that will need further testing. Second, the literature selection has a certain degree of subjectivity owing to the fact that besides the common, classical theory of smart cities, the authors were particularly interested in rather heterodox opinions about the subject, which lead them to the inclusion of singular or isolated points of view on narrower issues.

The findings of this exploratory conceptual essay could be used for further testing of hypotheses on the relationship between civilizational competences and smart cities’ development.

Local and regional administrations could use the results to increase civil society’s involvement in the development of smart cities.

The study points out some new connections and relations for the smart city problematiques, and explicitly suggests relating the development of smart cities to the development of civilizational competences, as a complex category of factors going beyond the unique dimension of “people” or “human and social capital” from the smart cities literature. It is an exploratory outcome, generating new research hypotheses for the relationships between smart city development and culture-related factors grouped under the “cities” civilizational competences’ label.

The purpose of this paper is to analyze the patterns of location of key activities for break-out in corporate competitiveness. The key objective is to identify linkages that may exist among the location of corporate center activities, innovation capabilities and the break-out.

Patterns of location of corporate center across the world have been explored first, using sample data from Global 500. For the context of innovation and India, two polar locations were selected. The patterns in the growth of focal firms from the locations were evaluated using select competitiveness criteria such as revenues, profits and assets, based on data of a larger sample from Global 2000.

Findings support the view on “role of location with innovation clusters” such as Bangalore, particularly for competitiveness of born global firms. Surprisingly, Mumbai has increased its percentage share of contributions in terms of revenues and profits, indicating sustenance of cluster, entrepreneurial and other advantages.

Considering the enormous scope for enhancing contributions of emerging-country multinational enterprises to the world economy, decisions related to break-out in competitiveness are critical. Depending on strategic intent and the role of innovation and internationalization, firms can take better decisions related to the location of specific corporate activities to foster multinational enterprise (MNE) competitiveness.

The findings may inspire key stakeholders to take decisions that enhance sustainability of city clusters and communities.

Analyzing the role of location of key corporate activities, for the phenomenon “break-out to higher stages of competitiveness”, is a unique contribution. These concepts and findings can be of high value to firms and MNEs thinking long term about location or relocation of corporate center activities, particularly for innovation.

This chapter outlines and explains the development of the Abandoibarra megaproject, focusing in particular on the key role of the Bilbao Ría 2000 – an innovative cross institution, public–private partnership, responsible for coordinating the transfer of land between public and private agents. The chapter critically assesses the impact of the Guggenheim Museum Bilbao, the centerpiece in the Abandoibarra scheme. The narrative is based on fieldwork conducted by the author in the city of Bilbao. The chapter utilizes scholarly research, official sources, and reports in the news media to support the arguments. The chapter questions the viability of revitalization schemes based on urban megaprojects. Applying some of the elements in the revitalization mix to most cities may be unavoidable due to rapid and acritical adoption of policy discourses from center to periphery, but expecting to replicate one city's success in another context may prove extremely hard. The motivations of the Basque political elite to attract a Guggenheim museum go beyond the potential (and we might add, limited) urban regeneration benefits of a building, and can only be understood within the political context of the Basque Country and its relations with Spain. The case of Bilbao's revitalization has attracted significant attention as of late. This chapter uncovers the key issues surrounding Bilbao's transformation and puts the process in the context of capitalist globalization and the formation of globalizing cities.

This article seeks to study the implementation of an intellectual capital model in a network of cities.

This article provides a case study consisting of 25 key development institutions from six different border cities in Spain and Portugal.

Using the SWOT methodology, a set of strategic criteria was established to guide local authority decision making. An internet‐based technology platform, with a registered brand, has been set up and is currently functioning (www.redkognopolis.org). One of the main findings of the case concerns the use of key organizations. Certain aspects have been identified which need to be improved in the future.

Although the interpretations offered are plausible in the context of the case studies, it may not be correct to generalize to other situations.

The proposal has introduced several innovative elements: it is a network, where the city entities work together by sharing knowledge; it consists of small cities; and it involves cross‐border interaction among Spanish and Portuguese regions. Formulas have been found to increase cooperation.

The aim of the present study is to add to the existing research on online city branding by studying how metropolitan cities are internationally positioned using the internet and online branding. The focus is on objectives and strategies, method and expression (including five illustrations), and challenges in online city branding.

The article relies on a single-case study approach, using the Chinese city of Chengdu as a case and illustration. Methods used are interviews, observations and documentation (including online material).

The study illustrates how Chengdu uses online city branding in its international positioning. Chengdu's online branding is influenced by certain imagery, as well as challenges. Collaboration and endorsement crystalize as central elements in Chengdu's online city branding.

This article and study can be seen as an important element in broadening the understanding for online city branding to international audiences.

The study offers insights to practitioners on how online city branding is carried out in a Chinese context and in the city of Chengdu.

The study can be regarded as an important contribution to an area of practice and research which still is fairly new and unexplored, and an area that hitherto has not been well covered in the international literature.