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Article
Publication date: 3 April 2017

Johanna Kujala, Anna-Maija Lämsä and Elina Riivari

Company stakeholder responsibility considers stakeholder engagement and management as key to long-term firm success. The purpose of this paper is to examine how top managers’…

2098

Abstract

Purpose

Company stakeholder responsibility considers stakeholder engagement and management as key to long-term firm success. The purpose of this paper is to examine how top managers’ stakeholder responsibility attitudes change and how they balance stakeholder responsibilities and economic interests.

Design/methodology/approach

The authors conducted empirical research using the company stakeholder responsibility framework by conducting a repeated cross-sectional survey in Finland in 1994, 1999, 2004, 2009 and 2014.

Findings

The study shows how development in the business context influences managers’ attitudes towards stakeholder responsibility. Simultaneously with the expansion of free competition in 1990s Finland, managerial commitment to company stakeholder responsibility strengthened in Finnish industry.

Research limitations/implications

The target group consisting of industrial managers both in a single-country context and the social desirability bias present in survey research may limit the generalisability of the results.

Originality/value

The study contributes to the discussion of the role of situational factors in the development of corporate responsibility by showing that while economic changes have some influence on managerial attitudes, the expansion of free markets, together with increased regulation in certain areas, appears to influence managers’ stakeholder responsibility attitudes to an even greater degree.

Details

Baltic Journal of Management, vol. 12 no. 2
Type: Research Article
ISSN: 1746-5265

Keywords

Book part
Publication date: 24 July 2020

Santiago González-Gómez

Mexico currently faces serious social scarcities and businesses are under pressure. The alternative lies in improving company performance through education. It is important to…

Abstract

Mexico currently faces serious social scarcities and businesses are under pressure. The alternative lies in improving company performance through education. It is important to educate future entrepreneurs and managers within a corporate social responsibility (CSR) framework and expose them to the stakeholder theory. This chapter argues that educating socially responsible management students is the touchstone strategy for addressing the big challenges that twenty first century organizations face. This chapter first defines the CSR concept, relating it to organizations’ role in fulfilling society’s expectations, demands, and requirements. Second, it sets forth why CSR is a strategic tool for management and a moral obligation for companies. Finally, it argues for the importance of including CSR and the stakeholder theory in the curriculum of all management faculties and programs.

Details

Strategy, Power and CSR: Practices and Challenges in Organizational Management
Type: Book
ISBN: 978-1-83867-973-6

Keywords

Article
Publication date: 25 October 2011

Rosario Ragusa

The purpose of this research is to provide an insight into the learning process leading to the integration of company responsibility, in companies that are moving from a generic…

968

Abstract

Purpose

The purpose of this research is to provide an insight into the learning process leading to the integration of company responsibility, in companies that are moving from a generic approach of Corporate Social Responsibility towards a holistic approach of stakeholder management. The analysis of a case study of a multinational Italian company, Autogrill Group S.p.a., will be explored as an organizational learning process using the framework of a recent approach of Total Responsibility Management.

Design/methodology/approach

The method of qualitative research is based on the analysis of the theory of the subject and through the use of various techniques to study the case to give a longitudinal perspective.

Findings

The use of the case study suggests that the path from a CSR perspective toward a stakeholder management model of responsibility is a “gradual” learning process that requires vision, commitment, integration, innovation, competence, management systems and resources. This learning process is also very important as a “catalyst” of innovation and for the continuous improvement of the company.

Research limitations/implications

In this research the aim is to inquire: How do companies learn to integrate their responsibilities in the process of management, moving from a generic approach of CSR toward a holistic approach of stakeholder management?

Originality/value

The stakeholder management model of Total Responsibility Management in this research is used to assist understanding the importance of managing the company responsibly and to show a way of reading the progress of a multinational company, which is on the path towards a more stakeholder‐oriented model of responsibility.

Article
Publication date: 15 January 2018

Stefan Gold and Pasi Heikkurinen

The purpose of this paper is to focus on the research question of how stakeholder claims for transparency work as a means to support responsibility in the international supply…

2408

Abstract

Purpose

The purpose of this paper is to focus on the research question of how stakeholder claims for transparency work as a means to support responsibility in the international supply chain.

Design/methodology/approach

This theoretical study analyses the relationship between stakeholder claims for corporate transparency and responsible business in the global context, and develops a conceptual model for further theoretical and empirical work.

Findings

The study finds that the call for corporate transparency is insufficient as a means to increase responsibility within international supply chains. The erroneous belief that stakeholder claims for transparency will lead to responsible behaviour is identified as the “transparency fallacy”. The fallacy emerges from the denial of opacity in organisations and the blindness to the conditions of international supply chains (including complexity, distance, and resistance) that work against attempts to increase transparency.

Research limitations/implications

Acknowledging the limits of the transparency mechanism in both management theory and practice is necessary in order to advance responsible business in the international arena. Being conceptual in nature, the generic limitations of the type of research apply.

Practical implications

While acknowledging opacity, corporate managers and stakeholders should focus on changing the supply chain conditions to support responsible behaviour. This includes reducing complexity, distance, and resistance in the supply network.

Originality/value

This study contests the commonly assumed link between corporate transparency and responsibility, and sheds light on the limits and unintended consequences of stakeholder attempts to impose transparency on business organisations.

Details

Accounting, Auditing & Accountability Journal, vol. 31 no. 1
Type: Research Article
ISSN: 0951-3574

Keywords

Open Access
Article
Publication date: 8 July 2022

Joanna Dyczkowska, Joanna Krasodomska and Fiona Robertson

Stakeholder capitalism (SC) advocates that organisations should focus on creating long-term value for all key stakeholders rather than maximising short-term profits for…

2132

Abstract

Purpose

Stakeholder capitalism (SC) advocates that organisations should focus on creating long-term value for all key stakeholders rather than maximising short-term profits for shareholders. This paper aims to explore whether and how business organisations have applied stakeholder capitalism principles (SCPs) during the COVID-19 pandemic and how these efforts were communicated in integrated reports.

Design/methodology/approach

This study is based on the content analysis of the text extracted from the integrated reports of 22 companies categorised as excellent in the 2020 EY Excellence in Integrated Reporting Award 2020. The research material consisted of paragraphs that reflected how the company observed the SCPs in practice.

Findings

The stakeholder responsibility principle was the most represented by the examined companies, followed by the principles of continuous creation, stakeholder engagement and stakeholder cooperation. The COVID-19 pandemic has propelled the necessity of implementing innovative solutions to counteract the virus's spread. It has also spurred the need for two-way digitalised communication between the executives and stakeholders. The new situation also required collaborative approaches in the forms of partnerships, joint initiatives and programmes to ensure employee safety and help communities recover from the social and economic impacts of the pandemic.

Originality/value

This study links SC with integrated reporting (IR) and contributes to the literature by providing new insights into how SCPs have been applied during the COVID-19 pandemic. This discussion suggests that whereas these principles determine how the companies must act to satisfy stakeholders expectations, integrating reporting may help develop a report that is stakeholder-oriented and which responds to their information needs.

Details

Meditari Accountancy Research, vol. 30 no. 7
Type: Research Article
ISSN: 2049-372X

Keywords

Article
Publication date: 5 October 2010

Wong Lai Cheng and Jamilah Ahmad

The purpose of this research is to gain deeper understanding on how the stakeholders' relationship is incorporated in multinational corporations' (MNCs') corporate social…

5216

Abstract

Purpose

The purpose of this research is to gain deeper understanding on how the stakeholders' relationship is incorporated in multinational corporations' (MNCs') corporate social responsibility (CSR) approach.

Design/methodology/approach

Stakeholder theory by Freeman was used as the theoretical framework of this research. A case study of two established MNCs in Penang, Malaysia, were conducted and analysed through within‐case and cross‐case analysis. Three research questions focusing on aspects of CSR (internal and external), concerns of primary and secondary stakeholders based on Carroll's three‐domain approach and factors that influence CSR practices within each stakeholder group were developed.

Findings

A main theoretical contribution of the study found that MNCs in developing countries are increasingly addressing new ways to incorporate CSR internal and external aspects in their operations which will eventually alter the fundamental process of evaluation among their stakeholders. Given the tendency among developing countries to regard all forms of CSR concerns, economic, ethical and legal concerns are equally important. Another main theoretical contribution of this study highlighted that different locality between home country and foreign country operation does affect the CSR work. Findings of this study show that the view of increasing investor clout on CSR in the country where they do business does not affect the MNCs and the influence of CSR activist as top CSR issues does not directly influence MNCs' actual CSR work.

Research limitations/implications

The study has clearly projected the use of stakeholder theory by Freeman. Internal and external aspects of CSR were supported by these organisations as their standard practices. MNCs need to assume these concerns (economic, ethical and legal) for meeting the obligations towards their stakeholders. Stakeholders are significant drivers of CSR which can affect, or is affected by, the achievement of the organisations' objectives.

Practical implications

The study presents practical implications for policy makers and MNCs in developing countries on new ways of incorporating CSR internal and external aspects in their operations and various concerns (economic, ethical, legal) of stakeholders that have been accepted as necessary for the proper functioning of business.

Originality/value

This research paper provides a strong base for MNCs and academicians to understand the various aspects, concerns and factors that influence CSR practices within each stakeholder group.

Details

Social Responsibility Journal, vol. 6 no. 4
Type: Research Article
ISSN: 1747-1117

Keywords

Book part
Publication date: 27 June 2016

Tracy L. Gonzalez-Padron, G. Tomas M. Hult and O. C. Ferrell

Further understanding of how stakeholder marketing explains firm performance through greater customer satisfaction, innovation, and reputation of a firm.

Abstract

Purpose

Further understanding of how stakeholder marketing explains firm performance through greater customer satisfaction, innovation, and reputation of a firm.

Methodology/approach

Grounded in stakeholder theory, the study provides a conceptualization of stakeholder orientation based on cultural values that is distinctive from stakeholder responsiveness and examines the relationship of stakeholder responsiveness to firm performance. The study determines the mediating role of marketing outcomes on the impact of stakeholder responsiveness on firm performance. Multiple regression analysis tests hypotheses using a data set consisting of qualitative data obtained from corporate documents and quantitative data from respected secondary sources.

Findings

Our findings provide support for stakeholder marketing creating a strong relationship to organizational outcomes. There exists a positive relationship between stakeholder responsiveness and firm performance through customer satisfaction, innovation, and reputation.

Research implications

Our definition implies that stakeholder responsiveness is acting in the best interests of the stakeholder as a responsible business. This study shows that stakeholder marketing may not always represent socially responsible marketing. Further research could explore how and why firms may not respond ethically and responsibly to stakeholders.

Practical implications

We further the discussion whether stakeholder marketing equates to sustainability. Marketers can build on expertise of managing customer relationship and generating customer value to develop a stakeholder marketing approach that addresses the economic, social, and environmental concerns of multiple stakeholders.

Originality/value

We further the discussion whether stakeholder marketing equates to sustainability. Marketers can build on expertise of managing customer relationship and generating customer value to develop a stakeholder marketing approach that addresses the economic, social, and environmental concerns of multiple stakeholders.

Details

Marketing in and for a Sustainable Society
Type: Book
ISBN: 978-1-78635-282-8

Keywords

Book part
Publication date: 18 October 2016

Linne Marie Lauesen

Most corporations consider their stakeholders to be those, who can be defined in a relatively narrow periphery. Customers, workers, investors, authorities, neighbours, suppliers…

Abstract

Most corporations consider their stakeholders to be those, who can be defined in a relatively narrow periphery. Customers, workers, investors, authorities, neighbours, suppliers and various interest groups, for instance NGOs. However, during the last decades, phenomena such as the financial crisis, the global warming, the disasters of global consumerism in terms of the collapse of the Rana Plaza factory in the fashion industry, are examples of how the stakeholder concept cannot continue to be defined as narrow as corporations usually does. The butterfly effect of globalism has shown to be – yes, global. Even the smallest company, the single consumer and the tiniest decision made by anyone may in the future – perhaps even tomorrow – affect stakeholders, we didn’t know existed. The future generation is also to be considered as stakeholders, which decisions made today may affect. Companies, consumers, everyday people including children already know this even from the first day at school if not before. What we need is not knowledge about these phenomena – it is how to think globally when we decide locally: in companies, in daily households, in education of our future generations.

This chapter discusses how to revise the stakeholder concept according to corporate responsibility, company stakeholding and globalism. It points to shortcomings in various global trade systems such as banking, fashion and IT markets, and through these it suggests and discusses a new way of defining the stakeholder concept in a globalised and future perspective considering using the RESIST-model against ‘business-as-usual’ based on the butterfly effect of the smallest decision.

Details

Corporate Responsibility and Stakeholding
Type: Book
ISBN: 978-1-78635-626-0

Keywords

Article
Publication date: 30 September 2013

Linne Marie Lauesen

The purpose of this paper is to examine the literature of CSR before and in the aftermath of the financial crisis in 2008. The aim of the research question is to map out the…

4184

Abstract

Purpose

The purpose of this paper is to examine the literature of CSR before and in the aftermath of the financial crisis in 2008. The aim of the research question is to map out the consequences upon CSR derived from the crisis and to derive new principles of future CSR models to come consistent with the consequences of the financial crisis, and to suggest new research as well as policy-making possibilities to highlight the importance and necessary survival of CSR as an instrument for sustainable and financial progress.

Design/methodology/approach

This paper uses a literature review of CSR prior to and after the financial crisis 2008, with an emphasis on academic papers published in peer-reviewed journals.

Findings

The findings of the paper reveal that post-crisis CSR-models do not articulate anything that has not been mentioned before; however, they do strengthen former values of CSR, but still lack an overall formula of how the financial sector can adopt CSR in the core of their businesses, and transparently display their products, and the risk adhering to them. The paper proposes a new Four-“E”-Principle that may guide new CSR-models to accomplish this deficit. See under “Originality”.

Practical implications

The paper calls for a discussion on ways in which governments and businesses can enhance social responsibility, though balancing the requirements of more engagement from businesses, as well as public sector companies in CSR. This paper suggests some instrumental mechanisms of how governments can engage, not only multinational companies, but also smaller companies, and other kinds of organizations acting on the market, to make them engage more in CSR.

Originality/value

The paper proposes a new Four-“E”-Principle to guide the development of new CSR-models based upon the core of Schwartz and Carroll's “Three-domain CSR-model”, which the Principle extends and revises to: Economy, L/Egal, Environment, and Ethics. This Principle disentangles the dialectic relationship between economic and social responsibility; takes financial products into consideration; refines the definitions of good stakeholder engagement without the illusions of corporate “Potemkinity”; and considers the benefit of replacing the semiotic meaning of the “C” in CSR from “corporate” to “capitalism's social responsibility” in order to extend the concept towards a broader range of market agents.

Details

Social Responsibility Journal, vol. 9 no. 4
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 6 April 2012

Bethel Uzoma Ihugba

The purpose of this paper is to investigate the stakeholder engagement approach, level, rationale and implications for corporate social responsibility (CSR) management and…

1191

Abstract

Purpose

The purpose of this paper is to investigate the stakeholder engagement approach, level, rationale and implications for corporate social responsibility (CSR) management and governance in the Nigerian tobacco sub‐sector.

Design/methodology/approach

Data were obtained from the published social reports of British American Tobacco Nigeria (BATN). These data are used to analyse BATN's CSR initiatives and stakeholder engagement against Arnstein's citizenship participation model and reasons for companies' engagement in CSR initiatives. Other literature, such as news reports and articles were used to contextualise the analysis.

Findings

Findings suggest that the engagement appears too controlled and lacking in authenticity; and that the stakeholder engagement framework needs to be developed to improve informed and balanced stakeholder participation and progressive CSR programmes.

Research limitations/implications

The findings may not be readily generalisable, as the study was based on one company, although the data included a seven year company social report and other independent and external literature, e.g. news reports, to help contextualise the social reports. More research may be needed from other sub‐sectors to demonstrate generalisability.

Practical implications

The findings suggest that entirely discretionary CSR and stakeholder engagement may reduce its developmental impact and sustainability. To avert this, especially in Nigeria, some framework is needed to increase informed participation of relevant stakeholders and encourage a sustainable CSR practice.

Originality/value

To the best of the author's knowledge, this is the first case study that explores CSR and stakeholder engagement in the Nigeria tobacco sub‐sector.

Details

African Journal of Economic and Management Studies, vol. 3 no. 1
Type: Research Article
ISSN: 2040-0705

Keywords

1 – 10 of over 46000