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As the number of corporate blogs has continued to increase over the years, this study examines the use of relationship cultivation strategies of Fortune 500 companies on their corporate blogs. Moreover, it focuses on how companies use corporate blogs as interactive online communication channels to create a sense of community among their publics.

A content analysis of Fortune 500 company corporate blogs was conducted to examine the use of relational cultivation strategies and their methods of promoting a sense of community.

Findings indicate that networking and sharing tasks are used most frequently among all relational cultivation strategies on corporate blogs, and that there are statistically significant differences among industries for using relationship cultivation strategies on corporate blogs. The most frequently used dimension of sense of community on corporate blogs is shared emotional connection.

Studies analyzing social media as public relations tools have not yet focused on community building. In fact, few studies have examined the community building aspect of corporate blogs in the public relations field. To fill this gap, this study focuses on community building and analyzes how companies use corporate blogs as an interactive online communication channel to create a sense of community among their publics.

This paper investigates whether building a nuclear power plant in a community would inherently bring local conflict phenomena such as “not in my back yard (NIMBY)”, focusing especially on the interactive effect between different types of local publics and their exposure to either a supportive or opposing message about a hypothetical local governmental plan to build a nuclear power plant on community participation intentions.

Applying the two theoretical frameworks (situational theory of publics and social exchange theory) to NIMBY, this study used a quantitative approach by using 471 participants in a 4 (publics: active, aware, aroused or inactive) × 2 (advocacy message type: supportive or opposing message) experimental design.

The results showed that regardless of message types, active publics were more likely to participate in community activities than any other public, but this group strongly opposed the harmful facility, while inactive publics continued to be inactive. However, aware and aroused publics were significantly influenced by messages.

The rationale and findings of this research are original, as they have not been published previously, and are not being simultaneously submitted elsewhere. This research should contribute to the broad body of knowledge and practices in community-based conflict issues in terms of risk management. It is believed that the discussion and implications of the findings should raise interesting areas for further research.

Research into the library as place investigates the role of public library buildings as destinations, physical places where people go for various reasons ranging from making use of the library's resources and services or seeking to fulfill an information or reading need to less easily identified reasons that may include using the library's building as a place to make social or business contacts, to build or reinforce community or political ties, or to create or reinforce a personal identity. This study asks: How are one rural US public library system's newly constructed buildings functioning as places? The answer is derived from answers to sub-questions about adult library users, user, and staff perceptions of library use, and observed use of library facilities. The findings are contextualized using a framework built of theories from human geography, sociology, and information studies.

This case study replicates a mixed-methods case study conducted at the main public libraries in Toronto and Vancouver in the late1990s and first reproduced in Halifax, Nova Scotia in 2006. It tests methods used in large urban settings in a rural, small-town environment. This study also expands on its antecedents by using thematic analysis to determine which conceptualizations of the role of the public library as place are most relevant to the community under investigation.

The study relies on quantitative and qualitative data collected via surveys and interviews of adult library users, interviews of library public service staff members, structured observations of people using the libraries, and analysis of selected administrative documents. The five sets of data are triangulated to answer the research sub-questions.

Thematic analysis grounded in the conceptual framework finds that public realm theory best contextualizes the relationships that develop between library staff members and adult library users over time. The study finds that the libraries serve their communities as informational places and as familiarized locales rather than as third places, and that the libraries facilitate the generation of social capital for their users.

Neutrality and diversity are the bedrock of public libraries. Yet, public libraries are also steeped in white privilege and many have yet to examine the effects of anti-Black racism. Amidst an ever-growing crisis of inequity, this chapter explores the development of the Black Community Public Library and its roots in Black-centered and community-based perspectives. It provides important insights into how public libraries can transgress the centrality of whiteness in traditional public libraries through community-led and community-based partnerships within collaborative anti-racism and justice frameworks. Opening in January 2022, the Black Community Public Library is the first of its kind to conceptualize and highlight the need for Black-centered services and collections in Canadian public libraries. Located in the Where We Are Now Black Community Centre, the library is the result of a year-long partnership between the Black Community Centre, local higher education institutions, and the municipal library system. It holds an initial circulating collection of 600 titles representing a variety of equity-seeking perspectives. Detailing the development and launch of the Black Community Public Library, this case study demonstrates how to re-envision library spaces with and for communities that have been historically under-represented and provides invaluable insight into how the public library sector can support and engage with Black communities through meaningful partnership and collaboration. Furthermore, it will substantially contribute to the growing body of collaborative knowledge on advancing anti-racism in LIS.

This research investigates the presence of communitarian philosophy within contemporary Scottish public library strategy, exploring links between philosophy, politics and practice.

The paper follows a qualitative research approach, combining content analysis and discourse analysis methodologies for the analysis of a corpus of Scottish public library trust documentation according to a thematic framework of communitarian values.

The analysis revealed strong links between trust strategy and communitarian values but also highlighted contradictions within this form of communitarianism which belied a deeper neoliberal philosophical foundation. The research therefore identified a communitarian strategic service shift which introduced benefits of social inclusion, community autonomy and common good but also brought concerns of an inherently weakened communal foundation and the survival of a neoliberal status quo.

The analysis is focused on strategy in Scotland only and thus can only claim to be representative of that country. However, the growth in communitarian strategies in the public sector is informed from the analysis undertaken.

The paper provides a novel analysis of public library strategy and thus contributes to the understanding of public library practice in the modern era.

The impacts of communitarian philosophy in the public sphere are under-researched and how these changes impact the mission of libraries needs to be better understood.

This is the first analysis to consider public library strategy from a communitarian point of view. As such, it provides novel insights into a growing area of public service development.

The purpose of this study is to demonstrate the roles of public spaces in promoting community relations and sense of place in a coastal community, which are both important elements of sustainable community development. This study investigated how activities in public spaces can foster community relations, thereby affecting sense of place, and described how public spaces are used by local residents.

The Ban-Chaytalae community in the coastal area of Samutsakorn province, Thailand, was selected as a case study. This community has plentiful wetland resources, which provide various benefits for local people, and several areas in the community are used as public spaces for various activities, such as social interactions, recreation, sports, learning activities and cultural and traditional practices. In-depth interviews with residents in the community were conducted, and a questionnaire was administered in the Ban-Chaytalae community during August-December 2017.

The results of content analysis revealed that several places in the community are utilised as public spaces, including shrines, commercial shops, transportation routes, the coast and spaces between homes. Moreover, the results of path analysis revealed that engaging in cultural, traditional, community development and socialising activities had direct effects on residents’ sense of place and indirect effects on sense of place through community relations.

The study findings implied that land development policy should avoid the deterioration of public places, and furthermore, public spaces should be developed to facilitate activities that can strengthen the active roles of citizens in sustainable community development.

This study provided empirical evidence on the role of public activities and spaces in promoting community relations and sense of place. The study results imply that the quality and quantity of public spaces where cultural, socialising and community development activities are performed should be conserved. Any development that might change these public spaces has the potential to affect people’s ways of living, which, in turn, influences social relationships and sense of place.

The purpose of this study is to determine whether or not a dedicated business center within a public library acts as a key success factor in a public library’s services to the community entrepreneur.

A questionnaire survey was sent to 88 public libraries with dedicated business centers, and posted to BRASS-L and BUSLIB-L, for input from public libraries without business centers. Interviews with three survey respondents and one local city official followed.

Fifty-seven per cent of all respondents felt that a dedicated business center is very essential or essential to the services provided to the entrepreneurial community. The services most often offered were workshops/seminars/classes, counseling sessions by collaborative agencies and one-on-one research sessions with librarians. The majority of responding libraries collaborated with a community business agency (80 per cent). Fifty-one per cent spend between 6 and 20 hours/month on the collaboration.

Since 2007, many of the dedicated business centers in public libraries have closed or been consolidated with other sections and services of a public library. This should be further studied. Further research on librarian expertise in market and industry research is recommended.

This study updates the business services associated with public libraries business services since the push in the late 1990s for public libraries to be more active in community economic development.

The purpose of this paper is to support public library advocates and planners by establishing who uses libraries, why, what services they most value, and how they see them developing; identifying who is not using libraries and the barriers, and suggesting solutions; and providing case studies of exemplary public library services.

Nearly 10,000 Victorians and every Victorian public library was involved. Quantitative and qualitative data were gathered from focus groups with library users, non‐users and staff; interviews with community leaders; a random telephone survey; and an online survey of users. The statistics are complemented by documented comments from hundreds of participants.

The paper finds that Victorians place significant value in the availability of free library services in their communities. Public libraries impact powerfully on strengthening their communities, especially through information provision, access to information technology and development of computing skills, lifelong learning and education, and expansion of social networks.

Findings will be useful to everyone who advocates for public libraries. The methodology could serve as a model for others seeking to measure the social value of public libraries. Data specific to individual Victorian library services will be useful in planning those services.

This is the most comprehensive research of its kind undertaken in Australia – a “landmark” project.

Public libraries are incubators for collective action in the knowledge economy. As three case studies from the United States and Singapore demonstrate, public libraries can serve as influential champions that garner financial resources, communicate an urgent need for change, and respond to the unmet information and economic needs of marginalized individuals and communities. In the Raise Up Radio (RUR) case, public librarians engaged schools, museums, youth, and families in rural communities to develop and deliver STEM (science, technology, engineering, and math) content over local radio stations. In collaboration with organizational partners, RUR librarians created a model for library-community-radio projects for the rural United States. In the What Health Looks Like (WHLL) case, public librarians engaged senior citizens in discussions of health and the creation of health comics. In partnership with an interdisciplinary health research team, WHLL librarians developed a pilot for library-community-public health projects aimed at information dissemination and health narrative generation. In the Singapore shopping mall libraries case, the National Library Board (NLB) created public libraries in commercial spaces serving working families, senior citizens, and the Chinese community. The NLB developed an exportable model for locating information centers in convenient, popular, and useful business spaces. These case studies demonstrate how libraries are nodes in the knowledge economy, providing vital services such as preservation of cultural heritage, technology education, community outreach, information access, and services to working families, small- and medium-size businesses, and other patrons. In the years to come, public libraries will be called upon to respond to shifting social norms, inequitable opportunities, emergencies and disasters, and information asymmetries. As the cases of RUR, WHLL, and the shopping mall libraries show, public librarians have the vision and capacities to serve as influential champions for collective action to solve complex problems and foster sustainable development and equitable participation in the knowledge economy.