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Employing virtual ethnography and narrative analysis, this chapter uses data drawn from the online social media site, Tumblr, to explore a group of Tumblr users who mostly identify with the complex intersectional identities of LGBTQ+ disabled people of color.

This chapter suggests that narratives are skillfully constructed by this group of Tumblr users in ways that counteract felt or expected experiences of exclusion, invisibility, and stigmatization within this identity-based community. The posters represented here are combating this invisibility and marginalization. They narrate themselves into existence by attaching their experiences to two well-known and recognizable social problem narratives. One is the “Pride/Community and Self-love” narrative, commonly associated with LGBTQ+ pride and LGBTQ+ communities. The other is the “Our Lives Matter/Deserving of Life” narrative, commonly associated with communities and social movements such as Black Lives Matter. Posters are artfully constructing their own community narratives by drawing from these culturally circulating and available narrative resources. When these two popular narratives are deployed in this way, they are counternarratives that are doing both resistance work and community/identity-building work. The ultimate effect is that the counternarrative they construct unites quite a diverse group of people through experiences of shared exclusion.

This chapter extends the scholarly conversation on both narratives and disability by suggesting ways in which counternarratives about individuals with complex intersectional identities can be constructed in virtual communities. In so doing, the chapter brings poorly represented perspectives into discourses on disability and narratives. The study also contributes to the literature on the importance of emotion, specifically by highlighting the deployment of love and anger to counteract experiences of shame and marginalization.

Towns and cities across Canada face rapidly changing economic circumstances and many are turning to a variety of strategies, including tourism, to provide stability in their communities. Community Economic Development (CED) has become an accepted form of economic development, with recognition that such planning benefits from a more holistic approach and community participation. However, much of why particular strategies are chosen, what process the community undertakes to implement those choices and how success is measured is not fully understood. Furthermore, CED lacks a developed theoretical basis from which to examine these questions. By investigating communities that have chosen to develop their tourism potential through the use of murals, these various themes can be explored. There are three purposes to this research: (1) to acquire an understanding of the “how” and the “why” behind the adoption and diffusion of mural-based tourism as a CED strategy in rural communities; (2) to contribute to the emerging theory of CED by linking together theories of rural geography, rural change and sustainability, and rural tourism; and (3) to contribute to the development of a framework for evaluating the potential and success of tourism development within a CED process.

Two levels of data collection and analysis were employed in this research. Initially, a survey of Canadian provincial tourism guides was conducted to determine the number of communities in Canada that market themselves as having a mural-based tourism attraction (N=32). A survey was sent to these communities, resulting in 31 responses suitable for descriptive statistical analysis, using Statistical Package for the Social Sciences (SPSS). A case study analysis of the 6 Saskatchewan communities was conducted through in-depth, in person interviews with 40 participants. These interviews were subsequently analyzed utilizing a combined Grounded Theory (GT) and Content Analysis approach.

The surveys indicated that mural development spread within a relatively short time period across Canada from Chemainus, British Columbia. Although tourism is often the reason behind mural development, increasing community spirit and beautification were also cited. This research demonstrates that the reasons this choice is made and the successful outcome of that choice is often dependent upon factors related to community size, proximity to larger populations and the economic (re)stability of existing industry. Analysis also determined that theories of institutional thickness, governance, embeddedness and conceptualizations of leadership provide a body of literature that offers an opportunity to theorize the process and outcomes of CED in rural places while at the same time aiding our understanding of the relationship between tourism and its possible contribution to rural sustainability within a Canadian context. Finally, this research revealed that both the CED process undertaken and the measurement of success are dependent upon the desired outcomes of mural development. Furthermore, particular attributes of rural places play a critical role in how CED is understood, defined and carried out, and how successes, both tangible and intangible, are measured.

The purpose of this paper is to consider the potential of visual (i.e. non-textual) research methods in community-based participatory research.

The authors draw on a case illustration of a photo- and video-voice campaign involving rural communities in British Columbia, Canada.

The authors find that visual research methods, in the form of photo- and video-voice campaigns, allow participants to form ties between their community and the broader sociocultural, natural and political milieu in which their community is located. The authors highlight the benefits of using such methodological approaches to capture an emic perspective of community building.

The contribution of this study is twofold. First, this study uses a photo- and video-voice campaign to showcase the role of visuals in articulating community pride – that is, how locals construct identity – and a sense of belongingness. Second, by focusing its analytical gaze on the idea of “community,” this paper revisits the importance of active involvement of research participants in the execution of empirical studies. Ultimately, the authors urge organization and management studies scholars, as well as those working in the social sciences more broadly, to further explore the value of innovative community-based research approaches in future work.

This paper aims to draw on the appraisal theory and the theory of self-brand congruence (SBC) to study the multidimensional emotion of brand pride. It conceptualizes and validates the relationship of brand pride with SBC, brand loyalty and oppositional brand loyalty and establishes the role of narcissism as a moderator.

Standardized scales, including a new brand pride scale developed by the authors, were used to collect data from 522 respondents. Covariance-based structural equation modeling was used to test the conceptual model. Multi-group moderation analysis tested the differences in the proposed relationship between high and low narcissists.

Results posit brand pride as a multidimensional construct with SBC as its significant antecedent. The findings also support most hypothesized relationships between brand pride and behavioral outcomes. In addition, the study confirms the moderating effect of narcissism on the relationship between brand pride dimensions and brand loyalty and opposition brand loyalty.

The study sample was from a developing nation – India. Similar cohorts from developing and developed countries could provide a unique cross-nation comparison.

The role of brand pride in impacting brand loyalty and oppositional brand loyalty has significant implications for practice. Marketing communication to inculcate brand pride among consumers will significantly impact the brand’s profitability.

Validation of SBC as a precursor to brand pride and the relationship of brand pride with brand loyalty and oppositional brand loyalty contributes significantly to branding theory and practice. This study also establishes narcissism as a moderator between brand pride and loyalty outcomes.

Este artículo se basa en la teoría de la valoración y la teoría de la congruencia de la marca propia para estudiar la emoción multidimensional del orgullo de marca. Conceptualiza y valida la relación del orgullo de marca con la congruencia de marca propia, la lealtad de marca y la lealtad de marca oposicional, y establece el papel del narcisismo como moderador.

Se utilizaron escalas estandarizadas, incluida una nueva escala de orgullo de marca desarrollada por los autores, para recoger datos de 522 encuestados. Para probar el modelo conceptual se tudio un modelo de ecuaciones estructurales basado en la covarianza. El análisis de moderación multigrupo probó las diferencias en la relación propuesta entre narcisistas altos y bajos.

Los resultados tudioes el orgullo de marca como un constructo multidimensional con congruencia de marca propia como su antecedente significativo. Los resultados también apoyan la mayoría de las relaciones hipotetizadas entre el orgullo de marca y los resultados conductuales. Además, el tudio confirma el efecto moderador del narcisismo en la relación entre las dimensiones del orgullo de marca y la lealtad a la marca y la oposición a la lealtad a la marca.

La muestra del tudio procedía de un país en vías de tudioes: la India. Cohortes similares de países en tudioes y desarrollados podrían proporcionar una comparación única entre naciones.

El papel del orgullo de marca en el impacto de la lealtad de marca y la lealtad de marca opuesta tiene implicaciones significativas para la práctica. La comunicación de marketing para inculcar el orgullo de marca entre los consumidores tendrá un impacto significativo en la rentabilidad de la marca.

La validación de la congruencia con la propia marca como precursora del orgullo de marca y la relación del orgullo de marca con la lealtad de marca y la lealtad de marca de oposición contribuyen significativamente a la teoría y la práctica del branding. El tudio también establece el narcisismo como moderador entre el orgullo de marca y los resultados de lealtad.

本文借鉴评价理论和自我品牌一致性理论, 研究品牌自豪感的多维度情感。它概念化并验证了品牌自豪感与自我品牌一致性、品牌忠诚度和反对性品牌忠诚度的关系, 并确定了自恋作为调节器的作用。

使用标准化的量表, 包括由作者开发的新的品牌自豪感量表, 从522名受访者那里收集数据。一个基于协方差的结构方程模型被用来检验概念模型。多组调节分析检验了高自恋者和低自恋者之间拟议关系的差异。

结果表明, 品牌自豪感是一个多维的建构, 自我品牌一致性是其重要的前因。结果也支持品牌自豪感和行为结果之间的大部分假设关系。此外, 该研究还证实了自恋对品牌自豪感维度与品牌忠诚度和反对品牌忠诚度之间关系的调节作用。

印度。发展中国家和发达国家的类似队列可以提供一个独特的跨国比较。

品牌自豪感对品牌忠诚度和反对品牌忠诚度的影响作用对实践有重大意义。在消费者中灌输品牌自豪感的营销传播将对品牌利润率产生重大影响。

自我品牌一致性作为品牌自豪感的前兆的验证, 以及品牌自豪感与品牌忠诚度和反对性品牌忠诚度的关系, 对品牌理论和实践有很大的贡献。该研究还确定了自恋是品牌自豪感和忠诚度结果之间的一个调节器。

The purpose of this paper is to develop a scale to measure the legacy of psychic income associated with the Olympic Games.

Using the 2008 Beijing Games as an example, data were collected from Beijing residents through structured questionnaires. A scale of measuring psychic income (SPI) was developed through conducting a confirmatory factor analysis (CFA) based on a sample of 375.

In the CFA estimation, a seven-factor SPI was identified with 24 pertinent items retained. This seven-factor model displays good fit to the data, construct validity, and reliability.

Despite the importance of psychic income widely recognized in the existing literature, there has been a lack of valid scales to measure major sports events psychic income in general and Olympic psychic income in particular. This paper develops a multidimensional scale from the host community perspective, which can provide academics and local organizers with a reliable and valid tool to assess Olympic psychic income.

The research focusing on the social impacts of events on communities has reached a level of critical mass and this paper aims to synthesise the literature, including the research methods used and analytical techniques that have been employed in order to provide a platform for future research in this important area.

The key method used is a literature review of all the available academic research into the social impacts of events on communities and the development of a model for future research.

After reviewing the social impact literature, the paper finds that one negative social impact, in particular, has the potential to undermine the key positive impacts that events can deliver for a host community. This impact, which is collectively known as anti‐social behaviour (ASB) incorporates behaviour such as drunken, rowdy and potentially life and property threatening behaviour.

The consequences of the impact of ASB are so serious, partly because it is an impact which the media often highlight, can seriously tarnish the image of an event in the eyes of the local community and reduce their pride in the destination. Community tourism leaders need to manage this impact in order to maintain resident support. The paper concludes with a model for future research into the social impacts of events on communities, focusing on the role that ASB plays in residents' perceptions of events.

This paper provides a review of the literature on social impacts to date and is a resource for researchers in the area. In addition, the paper highlights the role that ASB plays in aggravating negative perceptions of tourism in communities and the need for a more in‐depth understanding of ASB.

Health science librarians occupy a unique place in librarianship, guiding healthcare professionals and the public to quality sources of medical research and consumer health information in order to improve patient outcomes and quality of life. A broader impact of health sciences librarianship is its advocacy for improvements in public health. In recent years, health science librarians have been actively involved in advocating for adequate, responsive, and culturally competent health care for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals. Health sciences librarians have advocated for LGBTQ+ individuals through a variety of specialized outreach projects to address health disparities found in the LGBTQ+ community such as HIV/AIDS, women’s health, or substance abuse, have collaborated with public health agencies and community-based organizations to identify health disparities and needs, and have implemented outreach to address these needs.

This chapter maps the landscape of health sciences librarian outreach to LGBTQ+ people. The authors develop this theme through case studies of health science librarians providing health information to the LGBTQ+ community and healthcare professionals. Following an overview of advocacy for LGBTQ+ health by the US National Network of Libraries of Medicine and professional information organizations, they conclude the chapter by discussing the “pioneering” nature of these projects and the common threads uniting them, and by identifying the next steps for continued successful outreach through the development of an evidence base and tailoring of outreach and resources to address other demographic aspects of the members of the LGBTQ+ community.

Despite the recognition that citizens' perceptions of mega sport events' social impact is critical for the sustainable development of these events and host cities, most previous studies have not taken into consideration how these perceptions may change over time. This study examines citizens' social impact perceptions of the 2016 Rio Olympic Games before and after the event.

Data were collected amongst local residents of Rio de Janeiro pre- and post-event (n = 256). A confirmatory factor analysis (CFA) analysed the psychometric properties of the proposed social impact constructs. Subsequently, a multigroup analysis and latent mean comparisons were conducted to test social impact perceptions pre- and post-event.

The multigroup CFA showed factorial stability of the social impact model in both periods, while the latent mean comparisons revealed significant differences in the dimensions of social experiences, city image and community pride enhancement, public infrastructures and social conflicts. Results indicated that the perception of positive impacts tends to increase, while perceived negative impacts decrease from pre- to post-event.

The social effects of hosting sport mega events result in a short-term change in attitudes towards the local community, leading to a better comprehension on how communities perceive the event's impact on their lives.

In a highly complex mega event such as the Olympic Games, any change may influence residents' perceptions. The findings of this study demonstrate the importance of residents for determining support or opposition in hosting the event, allowing a better understanding of the exchange effects.

The purpose of this paper is to focus on: first, what major impacts do organizers perceive special events to create, and how do they measure an event’s success? second, do these perceived impacts align with the major themes of economic benefits, social impacts, and community cohesiveness revealed in the existing literature? and third, why do event organizers perceive these major impacts?

In order to gain a better understanding of the types of community impact event organizers anticipate from, and attempt to solicit through special events, this study makes use of a survey with open-ended questions. Such questions enable a broader discussion between interviewees and interviewers, giving interviewees greater response leeway and generating more material for the researcher’s analysis.

Findings suggest that bringing the community together, producing economic benefits for local businesses, and creating socializing and educational opportunities for visitors are the primary impacts anticipated by interviewed event organizers. In particular, providing a positive experience by getting the community involved proves to be the key element to the success of any special event discussed.

There are a couple of limitations to the study. First, the study presented a relatively small sample. Second, these results may relate to the institutions located along Lake Erie where parks and recreation have long been viewed as an integral part of community life.

This study represents a first attempt to complement the quantitative data in the former research with a qualitative study. Through in-depth interviews, it sets out to create a dialogue from the event organizers along Lake Erie in the USA to help better understand the impacts of special events prepared by Parks and Recreation Departments.

Purpose – The chapter seeks to broaden the literature on narrative identity by focusing on the processes by which collective, or group, identity narratives develop over time.

Methodology/approach – The chapter combines a “netnography” approach (i.e., ethnography using the Internet) with traditional ethnographic procedures in order to develop an in-depth case study of the collective identity narratives of a selected community that is undergoing rapid economic change.

Findings – Over the course of approximately one century, there have been six distinguishable identity narratives in the selected community. We show that three of these, covering most of the period under investigation, have historical value, while three others are currently competing to become a new narrative identity adapted to the community's altered situation.

Research limitations/implications – The online survey used in the research elicited responses from a broad range of persons nationwide, including both current and former residents. The total number of responses, however, was relatively limited, and we cannot be certain to what degree they represent the views of all current members of the community.

Practical implications – The findings of the chapter may prove useful to local citizens, as well as elected officials and business leaders, as they seek to develop strategic plans for the community's future.

Social implications – The research reveals significant differences in attitudes among older and younger residents, as well as between those who had some association with the community's steel mill and those who did not.

Originality/value of paper – The chapter seeks to make theoretical, methodological, and empirical contributions. On the conceptual level, the discussion raises the seldom explored issue of collective narratives. Methodologically, the analysis adds to the literature on “netnography,” which has thus far been largely dominated by scholars in management. Empirically, the chapter identifies specific stories emerging in a deindustrializing community.