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This study aims to address decision-making processes of Christian entrepreneurs living and working in rural areas. The authors draw on the institutional logics perspective and stewardship perspective to demonstrate how religion influences rationality and entrepreneurial decision-making processes in a rural context.

This study adopts a qualitative interpretive approach supported by ethnographic fieldwork. Qualitative and interpretative analyses are used to access deeper insights into the decision-making processes of Christian entrepreneurs in a rural environment. Data include short-term immersive events, observations and interviews as COVID-19 pandemic restrictions lifted in the region.

This study reveals that normative (religious) commitments – a sense of moral duty and action influenced by religion – and a high-religiosity context – where religion permeates diverse aspects of life – lead to behaviors that are perceived as rational and normative. In this context, the normative relationship between a market and a community logic, alongside a logic of religion, are all linked through a stewardship perspective. A broad focus on the development of community and place also safeguards business and community interests.

Since the findings are based on one rural area and one religion, future studies should address a broader range of geographical areas and religions. In this study, uncertainty arising from COVID-19 pandemic restrictions and the resumption of business exchanges also influence the decision-making processes of the entrepreneurial participants. While the findings reflect the normative dispositions and the decision-making processes that are inherent in this context, an even broader examination of rural entrepreneurship will benefit our understanding of entrepreneurial decisions in terms of rationality and place.

The findings reveal that entrepreneurs who relocate to a rural, high-religiosity context should first assess how the community affiliated through a set of beliefs – expects actors to behave. Additionally, applicability to other religions requires further consideration.

This study answers the call to examine entrepreneurship and the underpinnings of rationality that challenge mainstream debates on entrepreneurial decision-making and religion. The findings answer this call by advancing the knowledge of the decision-making process of religious entrepreneurs. In this respect, the findings present a context where rational business behaviors, influenced by a market logic, are transformed through exchanges with a community informed by a logic of religion. A conceptual model illustrates the nature of this context and associated processes.

This paper aims to explore the relationship between entrepreneurship and resilience in an indigenous context. The overarching research questions are: What are the mechanisms that link entrepreneurial thought and action to resilience in a marginalized context? How can entrepreneurial thought and actions lead to building economic, community and cultural resilience?

An exploratory-naturalistic case study methodology was used to examine the entrepreneurial journey of the Boruca. Data were collected from in-depth semi-structured and unstructured interviews among 10 informants over a five-year period. Constant comparative method was used to analyze the data.

Due to the need to survive, the Boruca engaged in entrepreneurial thought and action, which, in turn, led to the development of community, cultural and economic resilience. The authors developed a conceptual model to illustrate how individual resiliency gained through entrepreneurial thought and action led to community, cultural and economic resiliency of the Boruca.

This paper examines the entrepreneurial journey of one of the eight indigenous tribes of Costa Rica. Future research should expand their sample to include the other indigenous contexts.

From a practical standpoint, this paper suggests the need for entrepreneurial training among indigenous businesses as a key factor in developing resiliency. This is applicable for non-profit, for-profit and public organizations interested in preserving world ethnic cultures and empowering indigenous people.

Gaining deeper and richer insights into the linkages of resilience and entrepreneurial success is important for supporting efforts of those seeking to forge pathways out of poverty.

This paper suggests a different view of the relationship between resilience and entrepreneurship when the context is outside of the resource-rich context of the developed world.

The purpose of this study is to outline a conceptual framework for customer engagement in the context of social media for emerging markets. Three competing models of customer engagement were identified and tested to arrive at the best suited model for the given contexts. The alternative conceptual frameworks involve the constructs of active participation, community trust and community commitment in relation to customer engagement.

Data were collected using questionnaires sent via e-mail to respondents. Structural equation modelling was then used to arrive at the best suited model, while also empirically testing for the relationships among the constructs.

The study, by way of an empirical comparison of alternative conceptual frameworks, presents a customer engagement framework best suiting the social media context for emerging markets. The study also outlines active participation, community trust and community commitment to be acting as antecedents to customer engagement. Further active participation is identified as a necessary antecedent to customer engagement based on the comparative assessment of the frameworks.

While there is not much consensus on the nature of customer engagement, the study offers insights to marketers in terms of managing customer engagement with their brand communities. The study identifies the role and importance of inducing active participation in a brand community context. Further, it also identifies community trust and community commitment to be occurring as antecedents to customer engagement, with commitment implying for a more pronounced role in the framework.

There is no consensus among researchers regarding the nomological network surrounding customer engagement. Further, very few of these studies have focussed on this construct in the context of emerging markets. This study thus attempts to close the above gap, by testing for alternative conceptual frameworks involving customer engagement, in the context of social media for emerging markets.

This study aims to discuss how an online community interacts with a local community during the entrepreneurial process. By having a contextualized view of entrepreneurship, this study acknowledges the social and spatial dynamics of the process.

The inductive approach used in this study is empirically anchored in the case “the library revolt”. This paper analysed interviews conducted in a selected region in Sweden and followed a netnographic method to capture the social interactions online. By using qualitative modes of inquiry, this study attempts to illuminate the social aspects of the entrepreneurial process.

This study shows how social media works as a contextual element in entrepreneurship. By presenting interactions between an online community and a rural community, it is shown how entrepreneurial processes in rural areas can be shaped not only through local community relations but also by online interaction. It illustrates how an online context, where actors are located with their own unique set of resources, contributes to rural development. By being a part of an ongoing process of structuration, we can view the actors are gaining access to the resources online, which contributes to the change happening in a local community.

This study adds to the conversation of the role of context in entrepreneurship studies. Rural entrepreneurship largely discusses the local social bonds and actions, while this study includes the online social bonds as a part of the reality in which entrepreneurship is developed.

This paper has two purposes. First, to provide insight into the formation of completely online small groups, paying special attention to how their work practices develop, and how they form identity. Second, to pursue conceptual development of a more multi‐level view of completely online group experience, which can be made visible through analysis of the unique interaction logging system used in this study.

The authors conduct a mixed methods study that integrates interviews, grounded theory analysis, case study methods and social network analysis to build a multi‐layered view of completely online group and community development.

Completely online group formation is explicated as a socio‐technical system. The paper identifies themes of tool uptake and use, and patterns of interaction that accompany group formation and development of completely online group practices. These patterns show little respect for the boundaries of space and time. It then shows how groups who are paired together for two non‐sequential activities develop a common internal structural arrangement in the second activity, and are viewable as groups in the larger course context in four of six cases.

The time bounded nature of the group and community, combined with the educational context limit the generalizability of these findings.

The study shows how completely online group development can be made visible. Managers of work teams and teachers who work with classrooms in completely online contexts need to recognize the dynamic structure and interaction practices of completely online teams.

First, little research has been conducted on completely online group formation. Second, a conceptual understanding of how group members relate to one another and how groups interact with other groups in the same socio‐technical context is not explored in prior work. Third, the paper performs this analysis including data from rich, contextualized usage logs, which enables greater insight into online group interactivity than prior research.

Small social entrepreneurs (SSEs) who operate in resource-constrained environments frequently use entrepreneurial bricolage (EB) to overcome such limitations. Research in social entrepreneurship mainly focuses on the outcomes of bricolage, with little knowledge about individual mechanisms that lead SSEs to use this approach. The authors fill this gap by investigating the role of entrepreneurial passion in fostering bricolage and the mediating effect of the sense of community.

To validate the theoretical model, the authors surveyed 279 SSEs operating in 7 African countries. The authors assessed the risk of common method bias, internal reliability and the validity of constructs and tested the hypotheses by performing linear regression analysis.

This study’s results demonstrate that passionate SSEs operating in resource-constrained contexts develop a sense of community by perceiving it as a valuable resource provider and that sense of community moves them to engage with EB.

Within the field of social entrepreneurship, this study examines the importance of a sense of community among SSEs; this evidence opens new avenues for research on drivers of small businesses operating in developing economies.

This study has practical implications for SSEs on implementing bricolage, and guidelines for governments, policymakers and NGOs in better developing their policies and programs considering the role of communities.

This study contributes to the literature by highlighting individual-level drivers of bricolage for SSEs operating in resource constraints, and revealing the relevance of the subjective view of the role of the community.

There has been a substantial realization of the importance of community engagement (CE) for social enterprise (SE) missions. However, the emerging literature on CE in social enterprises is riddled with theoretical inconsistencies and there is universal lack of studies in this direction. For the sake of advancing the field, the purpose of this paper is to identify and analyze the elements of CE in SEs. Further, a comprehensive preliminary model is developed integrating the five fundamental dimensions of CE in SE setting.

The paper is based on the critical analysis of the extant literature across disciplines to identify the relevant themes that can affect the CE in SEs.

The paper develops a preliminary social enterprise community engagement model (SE-CEM), which results from a broad literature analysis. The proposed model attempts to offer a comprehensive perspective outlining the institutional, organizational, individual, community and process dimensions likely to predict engagement success in SE context.

This paper pioneers in presenting a holistic approach to understanding the dimensions that constitute CE in SEs. The SE-CEM incorporates the determinants of CE in social entrepreneurship (S-ENT) context to direct a future research agenda. The preliminary model can further be developed and empirically tested by researchers. Moreover, practitioners can also gain benefits from the model and promote S-ENT.

A purpose of youth organizations is to develop leadership skills among members through organizational structure and organization sponsored activities. But do they develop those skills? This national, multi-stage study examined the role of youth and the context of their activities in developing leadership in rural FFA chapters. FFA members had a higher level of agreement with statements indicating that activities focused on self-development and the lowest agreement with statements focused on the community. FFA members indicated that in their interactions with adults they were most likely to be treated as partners. It follows that in the role-context matrix, the strongest agreement with statements regarding their interaction with adults and the dimension of leadership development was in developing self in a partnership role with adults. Youth leadership activities should help youth gain skills that help them understand self, interact with others, function effectively in groups, and provide leadership within the community.

The purpose of this paper is to examine corporate social responsibility (CSR) content in the context of four differing national institutional arrangements for welfare. An analysis is presented on how self-reported CSR differs in content across two western welfare states (the UK and Sweden) and two emerging economies in southern Africa (South Africa and Mauritius).

This paper is based on a qualitative content analysis of the CSR self-reporting of 40 companies. This involved 10 of the largest companies incorporated in four countries, namely, Sweden, the UK, South Africa and Mauritius. The content is categorised into community involvement, socially responsible production and socially responsible employee relations. For each category, an analysis is provided of the reported issues (the question of what), the geographic focus of reported issues (the question of where) and ways of working with these issues (the question of how), as well as the extent of reporting and level of reporting (the question of how much).

The study shows that companies place focus on aspects, issues and localities in ways that differ between countries and can be understood in relation to current institutional arrangements for welfare. The content of self-reported CSR can be both complementing and mirroring the welfare arrangements. Differences in self-reported CSR agendas are particularly evident between the two western welfare states on the one hand and the two emerging economies on the other, as these represent two distinct contexts in terms of welfare arrangements.

This paper contributes to research on the institutional embeddedness of CSR in three ways: first, by going beyond measures of country differences in terms of extent of CSR to consider differences in CSR content; second, by focusing on the social aspects of CSR and placing these differences in relation to welfare configurations; and third, by contributing with empirical findings on how CSR content differs across national settings and across the established/emerging economy divide.

This paper follows a project undertaken by the University of Zululand in conjunction with local organisations. A description of the Zululand Mental Health Community Psychology Programme provides an example of progress through partnerships between the University and those groups. It also examines the mental health model in relation to the social action, organisational, ecological and phenomenological models of community psychology in the Zululand context. A holistic, community psychological mental health model is introduced, based on promotion and prevention models.