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The awareness of Eastern Europe within China is mostly tied to the shared notion of Communist control. During the last half century, educational and cultural links were established which often resonated in the minds and desired experiences of many Chinese tourists. This chapter explores the meaning of these Asian-European links for Croatia by using economic data and archival evidence. The analysis is framed within the context of China’s policy toward Central and Eastern Europe. The work seeks to offer a better understanding of the politico-economic decisions that shape contemporary tourism flows and interests, not only in relation to Croatia, but also to similarly placed countries.

Luxury and communism are perceived to be ideologically incompatible values. Prior to the end of the Cold War, luxury tourism and socialist economies had an accommodating relationship and were rationalised at the national level for foreign exchange revenues, showcasing national development in some instances and finally promoting leisure and political education. However, contemporary scholarship on political ideology and luxury tourism is limited given changes in the political and tourism domain over the last two decades. The start of luxury travel and increasing private promotion in Vietnam comes at a time where the communist regime is hurriedly developing the economy at a breakneck speed. Key cities like Hanoi and Ho Chi Minh City have become the forefront of luxury travel for Vietnam. Luxury malls, fine dining and five-star hotel resorts have sprung over the years in tandem with Doi Moi (economic restructuring). Tourism literature has seldom ventured into regime politics and luxury tourism. Using a historical approach, the chapter traces the preamble of luxury tourism in the age of Vietnam's modernity. A critical assessment of contemporary luxury tourism in Vietnam reveals a favourable relationship with socialist principles.

This chapter offers a new sustainability-oriented paradigm for cultural and heritage tourism studies: an integrated approach to heritage tourism and heritage conservation based on resilience. Its extensive literature review examines resilience in a range of disciplinary areas, including heritage conservation and tourism studies. An important aim is to “make visible” often neglected parameters in the interactions among social, cultural, economic, and environmental dimensions of heritage conservation and tourism. Within the broader concept of resilience, “cultural resilience” was identified as a crucial bridge between conservation and tourism. The study argues that resilience in general and its cultural forms in particular offer a potentially valuable framework vital for an integrated approach between the two in the common pursuit to manage change and uncertainty in cultural and heritage destinations. The chapter concludes with directions for further development of sustainability-oriented paradigm studies.

International tourists traveling the eastern Adriatic are sometimes perplexed when some guides describe a Venetian bell tower, a Byzantine church, or Roman ruins as solely Croatian or Slovenian cultural heritage. If the same guides would then reveal that Marco Polo should be spelled Marko Polo for his Croatian origins, their perplexities would probably grow stronger. Most of the time, the same tourists are unaware that the Austrian Navy kept the codes and the tradition of the Serenissima Republic of Venice. Actually, until the Empire split in 1867, it was named Österreich-Venizianische Marine (Austro-Venetian Navy). Interestingly, according to the legend, the Austrian Admiral von Tegheltoff (German speaking subject of the Empire, born in the Alpine town of Maribor-Marburg, currently in Slovenia) after the famous victory in the battle of Lissa in 1866 hailed “Viva San Marco!” The Austrian victory against the fleet of the Kingdom of Italy was surprising and it has become a legendary one both in a good and bad sense. Accordingly, it has been later romanticized in different ways and strategically imbued with moral values by diverse actors. For instance, the journal of Admiral Wilhelm von Tegheltoff reports the famous sentence: “Iron men with wooden ships defeated wooden men with iron ships.” So, Tegheltoff stressed the virtues of the imperial subjects vis-à-vis the lack of moral strength of the opponents. As a matter of fact, the kingdom of Italy's fleet was stronger in numbers and technologically more advanced, but less organized and riddled with conflicts among the admirals. Quite differently, hundred years later, one of the most prominent journalists and writers from the Italian region of Veneto, Guido Piovene, said that: “the battle of Lissa has been the last great victory of the Venetian fleet.” The reason for such statement is that the mariners boarded in the Austro-Venetian fleet were all from former Venetian lands, such as Veneto, Istria and Dalmatia. Therefore, from this standpoint, the battle of Lissa is a matter of an “Italian” dispute between different maritime traditions, namely the Adriatic one of Venice and the antagonist Genoese or Neapolitan. Conversely, in Croatia and Slovenia, there is usually a different version of the story. The battle of Lissa is seen as a victory of a Croatian-Slavic navy over the Italians. Particularly, the battle of Vis (Lissa) is usually referred to as part of Croatian national history and it is a crucial step to legitimize the Croatian identity on the Adriatic Sea, because many of the sailors were ethnically Croats.

This chapter reviews the factors determining the characteristics of the tourism sector of Turkmenistan. Particular attention is given to the adoption of Islam resulting from Arabic, Seljuk, and Sufic cultural influences. The resulting distinctive form of Islam, incorporating pre-Islamic traditions and beliefs together with the persistence of tribalism, Soviet and post-Soviet governance, and the sociopolitical and economic characteristics of contemporary Turkmen society are considered in order to underpin an analysis of its underdeveloped and little-known tourism industry. An outline of the results of a small-scale preliminary case study of tourists in one of Turkmenistan's World Heritage Sites is presented as an illustration of current tourism activity and the future opportunities in its development.

In this chapter the authors describe an ethnographic project that the authors were never able to undertake. It was concerned with the use of opera (such as those of Mozart) in the construction of cultural heritage in a number of European cities, including Prague and Vienna. The authors would also have undertaken fieldwork to study the local use of music and opera as tourist attractions. The authors would have studied operatic tourism as an example of secular, cultural pilgrimage. It would, therefore, have been a contribution to the sociology of culture, heritage and tourism.