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Existing literature on state socialist and communist heritage as a form of tourist consumption predominately focuses on destination contexts, such as the former Soviet countries and the few remaining state communist countries (i.e. China, North Korea and Cuba). As a result, the visitation to places linked to the history of socialism and communism in the so-called western pluralist democracies has often been overlooked and, at most, unacknowledged, especially as most research on “socialist” heritage focuses on sites connected to statist heritage rather than sites connected to socialist movements. The paper aims to discuss these issues.

This paper aims to fill the gap in terms of research focusing on these types of sites, with evidence from a range of countries in Europe and the Americas. It does so by illustrating the presence and engagement with official and non-official communist/socialist heritage at varying levels of commodification.

The paper concludes that not only is there a need to broaden the concept of socialist heritage but that its framing needs to continue to be understood from present day ideological discourses and struggles with respect to the marking of urban heritage tourist locations.

This contribution advocates the broadening of the concept of socialist heritage by acknowledging the relevance of “hidden” urban sites related to key socialist thinkers, socialist opposition to fascism, and civil wars in which the socialist movement was involved, while also drawing parallels between the levels of socialist/heritage recognition and use as a commodity in relation to the historical narrative within the studied countries.

The purpose of this paper is to provide details of the communist and socialist past to inform the debate on redesigning tourism in Central and Eastern European (CEE) countries as impacted by the transition and accelerated by European Union (EU) membership.

The issues from two sides are addressed: academic and practical. Based on a literature review, the authors propose a model of five main research topics that represent the main areas of change and conceptualise the general EU accession research debate on tourism. Content analysis is conducted on each of the revealed main research topics that are presented and discussed from the standpoint of tourism-relevant socialist and communist stature and image. On the other hand, this paper engages with reality as it surveys real-life practices in tourism development and business operation based on the personal experience of the researcher regarding the social situation under consideration.

The findings concerning the revealed main areas of tourism change in CEE countries following EU accession refer to the: change from communism towards a new image (Europeanisation and re-imaging), change from communism to capitalism (transformation and marketisation), change from old communist tourism products to new products (rejuvenation, diversification), change from communist towards sustainability values (sustainability) and change from tourism inside the communist block to international tourism (re-internationalisation) The discussion indicates how each area of change relates to socialist and communist content and its tourism relevance and the potential for tourism development, policy and business.

The list of relevant works is not exhaustive as only tourism-focussed quality journals are surveyed in order to define the main areas of change.

A very relevant source of information and impartial advice for tourism developers and policymakers in ex-socialist and communist countries is provided regarding tourism development at the strategic and managerial levels.

This paper fills an identified information/resource gap concerning the potential and contribution of communist and socialist heritage to tourism development and business, and places this in the context of the changes CEE countries have made in order to stay and/or become tourism destinations. It introduces a new term “tourism redesign” which explains the transition in tourism development, policy and management through different areas of change.

The paper is making a preliminary evaluation of dark tourism potential in Bulgaria. Dark tourism is underestimated research topic in Bulgaria – a country with long and rich cultural heritage, belonging to orthodox religion, with ambiguous impacts from the communist/socialist political regime and nowadays being a typical destination for mass and 3 “S” (sun, sand, sea) tourism. The research topic is approached by starting with an inventory and classification of the main tourist attractions/sites for dark tourism according to the most widely applicable theoretical typologies, inclusively their territorial density, cities location, authenticity and commercialization. The general counterpoint is the non-western approach and the hypothesis that dark places/attractions can be explored as potential tourist resources, diversifying the cities destination supply. The places related to death within the death-tourism framework are explored within the urban landscape. The research applies supply-demand approach and includes semi-structured interviews with different stakeholders from the supply side and a questionnaire accessing the tourist’s perspective and readiness from the demand side. Special attentions is given to the cities as concentrating the major part of the dark sites/attractions in the country, being at the same time integral part of the public areas and urban landscape, with special designation and/or combination of additional recreational functions. The data and results from the conducted research revealed that dark tourism in Bulgaria, in the narrowest sense is relatively unknown, unexplored type of tourism, difficult to distinguish and overlapping with other types of tourism mainly in the cities. The paper also raises the discussion about the necessity to extend the dark tourism research in the cities, taking into account the non-western approach and cultural sensitiveness. The paper aims to discuss these issues.

The methodology of the research, in its nature, is purely qualitative, widest and most applicable (Biran A., Hyde K., 2013), (Wight, 2006) (Light, 2017) and follows two main stages: inventory, classification and potential of the dark tourism sites/attractions in Bulgaria and supply-demand approach for pilot exploratory study of the reediness of the suppliers and main stakeholders from one side, and the tourist’s perceptions from other side.

The data and results from the conducted research revealed that dark tourism in the narrowest sense in Bulgaria is relatively unknown, unexplored type of tourism, difficult to distinguish and overlapping with other types of tourism mainly in the cities. The findings challenge the predominant understanding of dark tourism typology, spectrum, and type of places/attractions (Light, 2017). Within the tourism-death relationship framework in the non-western approach with narrow focus in Bulgaria as research area, the author can confirm that the concept of dark tourism research should be extended taking into account the religion (relationship to death), historical development and political regime. The results obtained clearly show that the main difference from the western approach lies in on completely different conceptual basis, which differs from the concept of dark tourism. Tourism is mostly linked with recreation, leisure, and entertainment, while the dark places/sites related to death and suffer are mostly linked to religion, historical or political heritage. Besides being different both create and conduct to a behavior and visit of such places with deserved respect, honor and part of national identity and culture.

The study’s focus is narrow and limited at national level as part of “eastern” (non-western) context of tourism-death relationship framework. The findings resulted from pilot exploratory study provide theoretical and practical insights into understanding of dark tourism and its potential development in Bulgaria by considering the availability of dark sites/attractions, supply (readiness of main stakeholders) and demand side (tourist’s perspective). The paper limits the research in the post-modern context stressing on tourism/leisure and commercial use of death as attractions and places. Other limitations are pilot character of the exploratory study and the limited number of respondents.

The paper delivers practical insights into understanding of dark tourism and its potential development in Bulgaria by considering the availability of dark sites/attractions, supply (readiness of main stakeholders) and demand side (tourist’s perspective).

Most of the research in the field of dark tourism as expression of tourism-death relationship framework are concentrated on the “western way of thinking” (Light, 2017, p. 297) covering countries from West Europe, USA, Australia (Foote, 1997), (Bowman M., Pezzullo P., 2010, p. 188). The use of Western frameworks for understanding the tourism-death relationship in other parts of the world and particularly in Bulgaria as Eastern European and orthodox country may not be appropriate. For the specific research area – the case of Bulgaria, theoretically although incorrect, a parallel is possible between the western post-modern secularism and atheism as official communist policy between 1940 and 1990 (Metodiev, 2013). Darkness of sites/attraction identified within the tourism-death relationship and exploitation of the death is seen supporting and commemorating the sacrifice of the “heroes” of the time keeping them “eternally alive” and as symbols, incarnations of the “sacral” political power.

As a distinctive form of communist heritage tourism, the ideology and government-led form of red tourism warrants an in-depth examination of how tourists consume and perceive it. This study aims to reveal tourists’ perception of red tourism through the lens of destination image.

This study collected 9,819 user-generated photographs within four types of red tourism destinations (RTDs) and used a computer visual and semiotic analysis approach to conduct photograph-based cognitive and affective attributes extraction. Network analysis further visualized the co-relations between cognitive images and affective images. ANOVA analysis compared the differences of the four types of destination images.

Ten dimensions of cognitive image and eight categories of affective image of red tourism were identified. It found that monuments, statues, memorial symbols were the distinctive cognitive features, and admiration was the most dominant emotion. Heterogeneity of destination images was identified among the four types of RTDs.

To the best of the authors’ knowledge, the study is one of the first to explore tourists’ consumption of red tourism through the lens of destination image, which reveals the inconsistencies between the officially projected images and tourists’ perceived images of red tourism. Using Plutchik’s model, it validates a series of positive and negative emotions contributing to the affective images of red tourism, which expands the findings of emotions within the extant red tourism research. Through combined applications of computer visual and semiotic analysis, ANOVA, network analysis and model visualization, the study provides an important methodological triangulation for photograph-based destination image studies.

红色旅游作为共产主义旅游的独特形式, 游客如何感知这种国家意识形态植入与政府主导型旅游值得深入研究。本研究旨在从目的地意象视角揭示游客红色旅游感知。

本研究收集四种类型的红色旅游地9819张用户生成照片, 利用计算机视觉-情感析法对照片进行认知和情感元素提取。复杂网络分析揭示了认知意象与情感意象之间的关联。方差分析比较了四种红色旅游地意象的差异。

本研究确定了红色旅游认知意象的十个维度和情感意象的八个类别。研究发现, 纪念碑、雕像、纪念符号是其独特的认知意象元素, 钦佩是其最主要的情感，四种类型红色旅游地意象存在差异性。

本文是同类研究中首次从目的地意象视角探索游客对红色旅游地感知, 揭示了红色旅游官方投射意象与游客感知意象之间的差异。利用Plutchik情感之轮模型, 验证了一系列积极和消极情绪构成红色旅游地情感意象, 拓展了红色旅游的情感发现。综合运用计算机视觉-情感分析、方差分析、网络分析和模型可视化等方法, 为基于照片的旅游目的地意象研究提供了一个重要方法。

Como forma distintiva del turismo del patrimonio comunista, la ideología y la forma gubernamental del turismo rojo justifican un examen en profundidad de cómo lo consumen y perciben los turistas. Este estudio pretende revelar la percepción que tienen los turistas del turismo rojo desde la perspectiva de la imagen del destino.

Este estudio recopiló 9.819 fotografías generadas por los usuarios dentro de cuatro tipos de destinos de turismo rojo, y utilizó un enfoque de análisis visual y semiótico por ordenador para llevar a cabo la extracción de atributos cognitivos y afectivos basados en fotografías. El análisis de redes visualizó además las correlaciones entre las imágenes cognitivas y las imágenes afectivas. El análisis ANOVA comparó las diferencias de los cuatro tipos de imágenes de destino.

Se identificaron diez dimensiones de imagen cognitiva y ocho categorías de imagen afectiva del turismo rojo. Se descubrió que los monumentos, las estatuas y los símbolos conmemorativos eran los rasgos cognitivos distintivos, y la admiración la emoción más dominante. Se identificó una heterogeneidad de imágenes de destino entre los cuatro tipos de destinos de turismo rojo.

El estudio es uno de los primeros en explorar el consumo de turismo rojo por parte de los turistas a través de la lente de la imagen del destino, lo que revela las incoherencias entre las imágenes proyectadas oficialmente y las imágenes percibidas por los turistas del turismo rojo. Utilizando el modelo de Plutchik, valida una serie de emociones positivas y negativas que contribuyen a las imágenes afectivas del turismo rojo, lo que amplía los hallazgos sobre las emociones dentro de la investigación existente sobre el turismo rojo. Mediante aplicaciones combinadas de análisis visual y semiótico por ordenador, ANOVA, análisis de redes y visualización de modelos, el estudio proporciona una importante triangulación metodológica para los estudios de la imagen del destino basados en fotografías.

The purpose of this paper is to consider the history and dark tourism attractions associated with a case study of the Thai-Burma Railway in the city of Kanchanaburi, Thailand. The paper considers how history has been abridged and distorted at a number of attraction sites in order to exploit the dark tourism commercial potential. The role of film media is considered as a critical element of the site narrative and the reality of the tragic past of this place is discussed within the context of Thailand’s role in the Second World War. Kanchanaburi, through the urban attractions that constitute the primary motivations for visitation, distorts and exploits its dark history for commercial and ideological purposes. Where accurate the Second World War interpretation was identified, it was maintained by balancing the requirements of national governments and institutions with acceptable levels of ambiguity and non-controversial perspectives on this urban location’s dark past.

The paper draws on literature, historical documents and tourism publications related to the Second World War and the incarceration and forced labour associated with the Thai-Burma Railway and the city of Kanchanaburi. Fieldwork incorporating tourist attraction and commemorative site visitation was undertaken in Northern Thailand in January 2017. Curators, managers, operators and tourist authorities were contacted in advance of the fieldwork by e-mail to request interviews. The sites identified were the primary sites visited by tourists, and no related Second World War site in the area was excluded. For those interviewed in relation to the subject area, a standard questionnaire based on a rolling database, relevant to particular sites was utilised. Interviews were taped and transcribed.

The city of Kanchanaburi is defined by a heritage that has changed over time. Many factors imbue the meanings and content of place. This is a function of a plethora of competing Influences and agendas; political, economic, cultural, demographic and historical. Yet, this destination is defined by the dark history of the Second World War which is associated with this place. The visitor attraction sites considered in Kanchanaburi provide multiple narratives around the Second World War events. They offer a range of content driven by influences as diverse as simple commercial gain to the complex interaction of political, economic and ideological agendas (cf. Gegner, 2012). In each case, the interpretation is used to articulate heritage through objects, artefacts, audio recording, place or imagery. These elements exist in environment(s) of their creation; the Second World War heritage of Kanchanaburi is developed in a nation that has only a partial and selective acceptance of its role in this conflict. The visitor attractions examined in this research and their content have all re-constructed and re-represented the past. Historical memorialization remains embedded in interests that are global, commercial, ideological but rarely neutral. The interpretation of the Thai-Burma Railway and the narrative of the many victims is associated with the construction merit respect, commemoration and consideration that is value free and not distorted by ideology or commercial imperatives.

This paper provides a foundation for further consideration of how such contested dark heritage is viewed not least by visitors and users. Development of research in this area would provide a valuable source of data on: consumer profiles, motivations and orientation. Relating this data to nationality and origin would provide useful comparative data to that offered by operators and managers of key attractions. Furthermore, the prevalence of social and digital media as primary tourist information source could be measured against the continued (and possibly declining) importance of the filmic narrative. Furthermore, deeper evaluation of nature and content of interpretation is merited, given the range of approaches and content observed. At a political and policy level, the treatment of this part of Thai history and the degree of sensitivity around interpretation is linked to how a nation confronts its difficult past. More thorough evaluation of treatment in national media and education curriculum also merits review. Urban heritage is an important element of urban destination marketing and evaluation based around core themes of transparency, openness, respect for the past, and sensitive treatment of tragic events offer direction for application and evaluation in other urban contexts.

This is the first time the heritage of this city has been considered in the context of dark tourism and the role of Thailand in the Second World War. It incorporates an analysis of all of the relevant attractions in the city and provides through the fieldwork conducted an original contribution to the tourism literature in this field. It draws on historical record, original documentation, interview analysis and tourism data. It provides further evidence of the dark tourism phenomena in a South East Asian context linked to a conflicted and selective appraisal of the past.

The purpose of this paper is to identify and explore how different stakeholders represent communist and revolution heritage for tourism, with a case-study on Bucharest, the capital city of Romania. The research attempts to identify gaps and tensions between representation makers on communist heritage tourism.

The research employs a range of qualitative methods in order to explore communist heritage tourism representation from different perspectives: content analysis of secondary data in the form of government, industry and media destination promotional material; interviews with a range of representation producers (government, industry and media); focus groups with potential tourists; and content analysis of user generated content under the form of blogs by actual visitors to Bucharest.

Findings reveal that there are gaps between the “official” or government representations of communism and revolution heritage and “unofficial” or industry, media and tourists’ representations. The research confirms and builds on Light’s (2000a, b) views that communist heritage is perceived as “problematic” by government officials and that attempts have been made to reinterpret it in a different light. The process of representation is made difficult by recent trends such as the increase in popularity of communism heritage tourism in countries such as Germany or Hungary. The potential of communist and revolution heritage to generate tourism is increasingly being acknowledged. However, reconciliation with “an unwanted” past is made difficult because of the legacy of communism and the difficulties of transition, EU-integration, economic crisis or countless political and social crisis and challenges. The “official” and “unofficial” representations successfully coexist and form part of the communism and revolution heritage product.

The research attempts to look at the representation of communism heritage from different angles, however, it does not exhaust the number of views and perspectives that exist on the topic. The research only records the British and Romanian perspectives on the topic. The topic is still in its infancy and more research is needed on communism heritage tourism and representation.

The research identifies and explores gaps, agreements and disagreements over the representation of communist and revolution heritage in Bucharest, Romania.

The purpose of this paper is to identify the attitudes of Bulgarians towards country’s historical monuments, communist heritage, communist heritage tourism and their willingness to participate in communist heritage trips.

The sample includes 359 respondents recruited via an online survey. Mann-Whitney U-test is used to identify the differences in the respondents’ attitudes towards communist heritage tourism in Bulgaria on the basis of their age, gender, frequency of visit to historical monuments, attitudes towards country’s communist past, prior visit to, familiarity with and attitude towards communist monuments and identification of communist monuments with country’s heritage.

The respondents who visited historical monuments more frequently, had more positive attitudes towards communist past of the country and its communist monuments, those who had visited and were very familiar with the communist monuments were more supportive towards donating money for the restoration of communist monuments and their inclusion in tourism supply.

The paper reveals that domestic communist heritage tourism demand exists in Bulgaria and tour operators need to focus on including communist heritage in tourism supply.

Communist heritage is controversial and different social groups perceive it differently, depending on their attitudes towards communism as a political, economic and social system.

The paper compares the attitudes towards historical and communist monuments and revealed that communist monuments received less support for inclusion in tourism supply than historical monuments; the respondents were less inclined to participate in trips to them and to donate money for their restoration.

Whenever capitalism in the West appears to be dragging with unresolved problems, then quite a few people, including professional economists, begin to think that perhaps socialism is a better alternative. Conversely, in the East even a larger number of people, including economists (who are not activists), seriously believe that in view of their shortages and meagre incomes capitalism would be a better alternative.