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Despite the significance of online communication and interactions, previous research has not systematically compared all features on a single platform from the users' perspective. This study aims to fill this gap by extensively reviewing the current literature on social media affordances and proposes and tests a feature-centric and affordance-based conceptualization of social media platforms (SMPs) between users, features, the audience and content.

This research surveys users on Facebook, one of the largest SMPs, and asks them to assess 20 features of Facebook on six relational affordances between users, features, audience and content. The data in this study were collected on Amazon Mechanical Turk (MTurk) with participants from the US Correspondence analysis was employed to examine the relationship between affordances and the ties among affordances, features and outcomes.

Results of the study indicate that users perceive features differently, and employing features as the unit of analysis captures users' interactions effectively. The findings support the presence of user-oriented affordances, such as presentation flexibility, association and content association. These three affordances can be summarized in two higher-level ones: self-expression and connection (SEC) and persona-linked content (PLC). Our findings of the two dimensions, SEC and PLC, highlight the importance of targets and their connections in understanding social media interactions' dynamic nature.

By proposing to shift the focus from platforms to features, this study suggests that companies should focus on understanding the features they use for their users to interact with their brand, rather than merely ensuring that their company is omnipresent on all platforms. This study underlines the need to focus on features that will help managers influence interpersonal and user-brand communications and interactions on social media.

This research is the first to put features at the center of its investigation and quantitatively examine the relationship between social media features and affordances in a social media context. In all, this research provides a new unit of analysis that is more suitable for researchers to build a robust conceptual foundation for affordances. We believe that conceptualizing audience and content as outcomes, distinguishing it from features and creating connections between them as affordances is the unique aspect of our conceptualization.

The purpose is to offer a discussion of how we can conceive of the organization of knowledge in digital culture and its changing nature. The article proposes to view of it as both a decentered (communicative) and centered (analytical gaze).

This study involves comparative analysis and discussion.

The analysis and discussion argue for the two positions of the organization of knowledge and point to how and what we can understand about features of digital culture’s collection practices.

The originality of this article is the conceptualization of the organization of knowledge as both a decentered and centered practice in digital culture, from which is developed a particular knowledge organization perspective on social reality.

Digital platform users not only consume but also produce communication related to their experiences. Although service research has explored users' motivations to communicate and focused on outcomes such as electronic word-of-mouth (eWOM), it remains largely unexplored how users iteratively interact with communication artifacts and potentially create value for themselves, other users and service providers. The purpose of this paper is, thus, to introduce communicative affordances as a framework to advance user-created communication (UCC) in service.

Drawing from the literature in communication, service research and interactive marketing, an affordance perspective on UCC in service is introduced.

Three UCC affordances for the service context are presented – interactivity, visibility and anonymity – opportunities and challenges for service providers associated with these affordances are discussed and, finally, affordance-specific research questions and general recommendations for future research are offered.

By conceptualizing UCC in service from an affordances perspective, this paper moves beyond the traditional sender–receiver communication framework and emphasizes opportunities and challenges for service research and practice.

Instead of focusing separately on specific technologies or user behaviors, it is recommended that service managers adopt a holistic perspective of user goals and motivations, use experiences and platform design.

By conceptualizing UCC as an augmenting, dialogical process concerning users’ experiences, and by introducing communicative affordances as a framework to advance UCC in service, an in-depth understanding of the diverse and ever-evolving landscape of communication in service is offered.

The purpose of this paper is to investigate readers’ annotations in library books and attitudes towards marginalia among library users. In particular, the study discusses how marginalia function as reader-to-reader communication.

The study used data collected from both public library and university library collections, as well as a user survey conducted among library users. The empirical results are discussed in relation to theories of affordances, in order to understand what characterizes the socio-physical realm within which marginalia exist (RQ1), and what specific conditions make marginalia possible as a communicative act between readers (RQ2).

The study suggests that marginalia in library books are mainly by-products of reading/studying processes. The user survey depicts an overall picture of ambiguous attitudes towards marginalia. It is argued that marginalia seen as communication rely heavily on the proximity of the context and the permanence of the physical medium. Three distinctive categories are proposed for classifying marginalia according to their relationship with the text: embedded; evaluative; extratextual. In spite of being an often unwanted communication, marginalia thus still function as an additional layer to the main message of the primary text.

The findings are indicative pointing to follow-up studies that may further validate them. The study contributes to a referential frame for future studies on the subject.

The study addresses factual and communicative aspects of marginalia less covered in previous research, thus providing a basis for further research also in relation to designing affordances for annotations in e-books.

This chapter discusses the ways in which digitalization and datafication challenge public relations (PR), arguing that technological developments create a need to re-conceptualize PR so as to account for data as affordance and actor. In so doing the chapter is conceptual; it discusses existing communicative theories in relation to current changes in the media landscape and its technological underpinnings. Focusing on the areas of crisis communication and issues management, we argue that datafication provides new ways of dealing with issues and, in turn, presents new issues for PR professionals. Thus, the chapter presents a novel conceptualization of PR in which technological affordances and agencies go hand in hand with human efforts in the configuration of communicative assemblages. More specifically, we argue that viewing data solely as an affordance merely provides new tools for solving existing issues. When the independent agency of data is recognized and employed, more effective means of solving such issues appear, but data itself also becomes an issue. The dilemma is best illustrated by the Cambridge Analytica scandal and the broader discussions about electoral manipulation and other covert uses of data it incurred. In this regard, balancing the dual demands of efficacy and ethics is as pressing a concern for PR as ever. The conceptualization of PR in terms of communicative assemblages, we suggest, may not only explain processes of issues formation better, but also provide a starting point for handling such processes ethically and effectively.

Social media have become a key part of placemaking. Placemaking revolves around collaboration between multiple stakeholders, which requires ongoing two-way communication between local government and citizens. Although social media offer promising tools for local governments and public professionals in placemaking, they have not lived up to their potential. This paper aims to uncover the tensions and challenges that social media bring for public professionals at the street level in placemaking processes.

This study aims to fill this gap with a case study of area brokers engaged in online placemaking in Amsterdam. In total, 14 in-depth semi-structured interviews were conducted, focusing on area brokers’ social media practices, perceptions and challenges. The authors used an open coding strategy in the first phase of coding. In the second phase, the authors regrouped codes in thematic categories with the use of sensitizing concepts derived from the theoretical review.

The use of social media for placemaking imposes demands on area brokers from three sides: the bureaucracy, the affordances of social media and affective publics. The paper unpacks pressures area brokers are under and the (emotional) labour they carry out to align policy and bureaucratic requirements with adequate communication needed in neighbourhood affairs on social media. The tensions and the multidimensionality of what is required explain the reluctance of area brokers to exploit the potential of social media in their work.

Several studies have addressed the use of social media in placemaking, but all neglected the perspective of street-level bureaucrats who shape the placemaking process in direct contact with citizens.

Despite the increased interest in video methods and the role of visuality in organizations and management, the use of video in organizations has received scant attention. The purpose of this paper is to explore organizational videoblogs as a phenomenon, and discuss avenues that open up for qualitative research. The paper examines the affordances of organizational videoblogs in a strategy context by contrasting them with more conventional corporate videos, in order to discuss how spectacularization and social media style communication is influencing social practices in organizations.

First, this paper introduces the phenomenon of organizational videoblogging and its implications for research. Second, it engages in a theoretical discussion on videoblogs as a strategizing activity, through three different analytical lenses: strategic sensegiving, strategic self-branding and strategy as spectacle. Illustrative empirical examples are used to support the theoretical discussion.

The paper argues that organizational videoblogging is a phenomenon that changes social practices in organizations by injecting a visual, social media type communication. Organizational videoblogs emphasize authenticity and provide new affordances for sensegiving and self-branding in strategizing, but ultimately lead us to ask whether they risk turning strategizing into an infotainment-like spectacle.

The value of this paper lies in conceptualizing how and why organizational videoblogs can be studied in organizations. The paper provides future research with vocabulary and characteristics to distinguish different types of video in organizations.