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Article
Publication date: 2 August 2011

Gerard Stone

The purpose of this paper is to explore the impact of small business managers ' objectives and preferred methods of communicating on the communications aspect of…

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Abstract

Purpose

The purpose of this paper is to explore the impact of small business managers ' objectives and preferred methods of communicating on the communications aspect of accountants ' advisory relationship with small business. Through exploring and reporting on these issues, the paper seeks to contribute to understanding of accounting ' s capacity to satisfy the communication needs of its users.

Design/methodology/approach

The study employs a mixed methodology, comprising a questionnaire to access evidence from small business managers and semi-structured interviews with accountants, which provide a complementary perspective to accountant/small business communications. The analysis of the findings is informed by media richness theory.

Findings

Small business managers prefer direct forms of contact with their accountants and the richness of verbal communications. This is demonstrated in accountants ' use of visual and audio cues, including reinforcing and adjusting techniques, which enhance the appeal and utility of verbal communications. Accountants ' documents have been relegated to a supplementary reinforcing function in the profession ' s communications with small business. Small firm managers ' objectives influence their interest in and use of accounting information and the communications approach that their accountant implements. The findings indicate that accountants adopt communications approaches with small business managers, which satisfy the communication needs of the economically significant small business sector, a significant user of accounting information and services.

Originality/value

The paper contributes to redressing a gap in the accounting discipline ' s literature regarding accountants ' communications with small business, while offering insights that may be useful to practitioners in their advisory relationships with small business managers.

Details

Accounting, Auditing & Accountability Journal, vol. 24 no. 6
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 31 May 2011

Anne‐Marie Hede and Pamm Kellett

Relatively little is known about marketing communications within the context of special events. The aim of this paper is to begin to address this gap in knowledge by…

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Abstract

Purpose

Relatively little is known about marketing communications within the context of special events. The aim of this paper is to begin to address this gap in knowledge by analysing managerial practice, consumer perceptions and preferences in relation to marketing communications for this market offering.

Design/methodology/approach

A case study analysis of Festival Melbourne 2006 was undertaken using marketing communications collateral, ethnographic (participant observations) and interview (in‐depth and focus group) data.

Findings

A centralised approach to marketing communications was adopted for this event, but was difficult to implement. In addition, it was found that the marketing communications in situ did not assist attendees to make the most of their event experiences. It was also found that research participants prefer to receive information about special events passively.

Practical implications

With the increasing levels of globalisation and standardisation in the event sector there is a need to attain a balance between centralisation and adaptation in relation to marketing communications strategies and their implementation. Furthermore, it is imperative that marketing communications are integrated across all stages of consumption.

Originality/value

This study adds to the body of knowledge about marketing communications, and more generally within events. It also adds to the debate surrounding the integration of marketing communications.

Details

European Journal of Marketing, vol. 45 no. 6
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 13 November 2017

Pramod Iyer, Atefeh Yazdanparast and David Strutton

Political marketing is unable to reach out or influence voters as it once did. This study aims to identify means for political marketers to effectively reach to voters…

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Abstract

Purpose

Political marketing is unable to reach out or influence voters as it once did. This study aims to identify means for political marketers to effectively reach to voters. Specifically, this study examines the role of different WOM/e-WOM political messages (shallow vs deep) delivered through various communication channels on voters’ message evaluation, believability, attitude towards the message and communication, message involvement, voting intentions and WOM/e-WOM intentions.

Design/methodology/approach

Two experimental design studies were conducted to test the research hypotheses. Data were collected from age-based voting cohorts through snowball sampling and online consumer panels.

Findings

The results suggest that political WOM/e-WOM messages received via different communication modes are perceived differently by age-based voting cohorts in terms of message evaluation, believability and attitudinal dispositions. The perceived credibility of the communication source makes a difference in such evaluations and dispositions. Also, the complexity of message impacts behavioral intentions of age-based voting cohorts differently. Older (younger) voter cohorts are more receptive to complex and detailed (short and brief) messages. Political message involvement mediates the relationship between message believability and voting intentions, as well as WOM/e-WOM intentions.

Research limitations/implications

The results are limited in terms of generalizability due to the experimental nature of the studies. Future research may seek to use actual candidates and examine the effects of moderators such as the cognition-based needs of respondents to engage in central or peripheral processing.

Practical implications

Political marketers can achieve greater credibility and effectiveness and partially restore political marketing’s reputation by honoring three guidelines: construct shallower (or deeper) political marketing messages when targeting younger (or older) voting cohorts through internet-connected (or traditional) delivery modes.

Originality/value

This paper explores an important but under-researched area in political marketing (i.e. the use of WOM/e-WOM messages in political marketing) and identifies important differences in attitudinal and behavioral dispositions of age-based voting cohorts impacted by the choice of communication mode and message complexity. Moreover, the perceived credibility of the communication source (sender) can sway communication mode preferences for age-based voting cohorts.

Details

Journal of Consumer Marketing, vol. 34 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 28 October 2014

Sudha Arlikatti, Hassan A. Taibah and Simon A. Andrew

The purpose of this paper is to examine the information channels used by public and nonprofit organizations to communicate disaster risk information to Colonias residents…

Abstract

Purpose

The purpose of this paper is to examine the information channels used by public and nonprofit organizations to communicate disaster risk information to Colonias residents in Hidalgo County, Texas. It seeks to find creative and proactive solutions for organizations to improve risk education to these constituents.

Design/methodology/approach

Initially a snowball sampling technique was used to conduct six face-to-face interviews. This was followed by an online survey sent to 64 reputational referrals, of which 23 completed the survey, generating a response rate of 34 percent. A comparative analysis between public and nonprofit organizations and the Fischer's exact test were employed to analyze the data.

Findings

Channel preferences for providing risk information varied with public organizations using the television (TV) and the nonprofit organizations using bilingual staff for outreach. The television, radio, public events, and bilingual staff were considered to be the most effective while social media (Facebook, Twitter, and city web sites) was not considered at all by both groups. Lack of funding and staffing problems were identified as the primary challenges.

Research limitations/implications

One limitation is that the paper focusses on organizations serving Spanish speakers in the Texas Colonias. Future research needs to investigate how other localities at border sites where culturally and linguistically diverse groups might reside, receive and understand risk information. The role of cross-national organizations in creating internationally coordinated plans for disaster communication should also be explored.

Originality/value

It highlights the challenges faced by organizations in communicating risk, especially in border communities where culturally and linguistically diverse groups reside.

Details

Disaster Prevention and Management, vol. 23 no. 5
Type: Research Article
ISSN: 0965-3562

Keywords

Article
Publication date: 15 May 2007

Mary Welch and Paul R. Jackson

Effective internal communication is crucial for successful organisations as it affects the ability of strategic managers to engage employees and achieve objectives. This…

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Abstract

Purpose

Effective internal communication is crucial for successful organisations as it affects the ability of strategic managers to engage employees and achieve objectives. This paper aims to help organisations improve internal communication by proposing theory with the potential to improve practice.

Design/methodology/approach

This paper identifies gaps in the academic literature and addresses calls for discussion and definition of internal communication, for theory on its mandates, scope and focus and to counteract the tendency to treat employees as a uni‐dimensional “single public”. To address these gaps, internal communication is defined and positioned within the corporate communication school of thought.

Findings

The paper proposes an Internal Communication Matrix which could be used to supplement other forms of internal situational analysis and as an analytical tool which may be applied to the strategic analysis, planning and evaluation of internal communication.

Practical implications

Strategic communication practitioners are offered a fresh perspective from which to consider internal communication. The Internal Communication Matrix proposed here could be used to supplement other forms of internal situational analysis and as an analytical tool which may be applied to the strategic analysis, planning and evaluation of internal communication. The internal corporate communication concept offers a lens through which communicators can consider communication strategy and tactics.

Originality/value

This paper's theoretical contribution is significant as it addresses gaps in the literature on internal communication. It does this by conceptualising a multidimensional stakeholder approach summarised in the Internal Communication Matrix. This approach is significant since it broadens previous approaches. The paper introduces the concept of internal corporate communication and argues that it should be a key focus for corporate communication theory and practice as it concerns all employees.

Details

Corporate Communications: An International Journal, vol. 12 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 1 December 2001

Maureen Charlebois, Lois Cormack, Imtiaz David, Kevin Leonard, Lorraine Pederson, Bonnie Painter and Flavian Pinto

Describes a project undertaken to study the communication preferences of primary care physicians (PCPs) when they interact with Community Care Access Centres (called…

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Abstract

Describes a project undertaken to study the communication preferences of primary care physicians (PCPs) when they interact with Community Care Access Centres (called CCACs; they provide a brokering role coordinating community providers of health services). Specifically, examines how information technology can be utilized to enhance communication between these two types of health care providers. At present, physician notification of client admission to a CCAC is done inconsistently and often, due to confidentiality issues, only the client name and other notification data are faxed to the family practitioner. With a majority of the referrals originating directly from hospitals, CCACs wish to improve this communication link with PCPs in order to enhance the coordination of client care as well as the management of their clients’ health outcomes.

Details

Leadership in Health Services, vol. 14 no. 4
Type: Research Article
ISSN: 1366-0756

Keywords

Article
Publication date: 1 August 1999

Michael B. Gilbert

Some educators believe that if they do their jobs properly, all their students will learn, and school will be a happy, productive and comfortable place for everybody. The…

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Abstract

Some educators believe that if they do their jobs properly, all their students will learn, and school will be a happy, productive and comfortable place for everybody. The reality is that not everyone has the same preferences – for teaching and learning. Recounts research that shows what the differences are between educators and students who might be characterized at‐risk. Also included are administrative implications.

Details

Journal of Educational Administration, vol. 37 no. 3
Type: Research Article
ISSN: 0957-8234

Keywords

Article
Publication date: 24 July 2019

Payal Mehra and Catherine Nickerson

The purpose of this paper is to investigate the communication preferenc;s reported by different generations in the Indian workplace, as well as investigating the…

Abstract

Purpose

The purpose of this paper is to investigate the communication preferenc;s reported by different generations in the Indian workplace, as well as investigating the relationship between communication preferences, communication climate and employee satisfaction with the organizational communication. The authors therefore examined managers’ preferences for different communication media across two different generations, as well as their perceptions of the communication climate and their overall satisfaction with their organizations’ communication.

Design/methodology/approach

The authors tested an interaction model comprising ease of use of communication medium, communication climate and communication satisfaction, on 822 Indian managers belonging to two different generations. In doing so, they used a survey to investigate managers’ preferences for different media, their perceptions of the communication climate within their organizations and their overall satisfaction with the communication that takes place. The authors drew on studies on media richness theory, on communication climate and on inter-generational differences.

Findings

The findings show that while communication satisfaction in general was low across both generations, Generation Y employees recorded the lowest levels of satisfaction. In addition, a manager’s generational category does not moderate the relationship between media use and communication satisfaction, but it does moderate the relationship between communication climate and communication satisfaction. In terms of the ease of use associated with different types of media, the differences between the generations were largely stereotyped, although moderate media (VC, chat, voicemail) were preferred over rich media (face-to-face meetings) or lean media (fax, memos and emails), by all managers.

Practical implications

Senior management in India must shed their bureaucratic mind-set to promote openness in the communication choices that are considered acceptable, leading to more effective decision-making and problem solving. Mobile phones, chats, wikis, podcasts, video-conferencing and email should be officially embedded into the organizational communication culture to facilitate state-of-the-art knowledge management practices. More multi-generational teams and mentorship programmes need to be implemented to make a wider variety of media acceptable to all managers, which will in turn improve communication satisfaction.

Originality/value

This study is original in that it unpacks the influence of media use and communication satisfaction across Gen X and Gen Y, who will be moving into more senior positions in India in the next decade. In doing so, it provides a snapshot of organizational communication in an important emerging economy and provides recommendations as to how organizational communication may be made more effective in the future. Organizations in India and elsewhere can improve their organizational communication by enhancing transparency and by making a wider variety of media accessible, and therefore acceptable, to different generations of managers.

Details

International Journal of Organizational Analysis, vol. 27 no. 5
Type: Research Article
ISSN: 1934-8835

Keywords

Book part
Publication date: 8 August 2017

Kabel Nathan Stanwicks

This chapter introduces a new tool, termed the Communication Agreement, for enhancing communication in the library workplace. The chapter defines the communication

Abstract

This chapter introduces a new tool, termed the Communication Agreement, for enhancing communication in the library workplace. The chapter defines the communication agreement, provides discussion questions for forming a communication agreement, provides examples of how communication agreements are beneficial to a diverse library workforce, and provides strategies to informally assess communication agreements’ effectiveness. Communication problems in diverse library workplaces can lead to, or exacerbate, conflict between employees. Generational, cross-cultural, gender, and other differences can lead to misunderstandings and conflict between employees. The communication agreement provides library managers with a tool to bridge differences in communication styles between employees, enable employees to engage in more effective communication, assist employees in developing better understandings and respect for colleagues of different backgrounds, and raise employees’ emotional intelligences. Numerous resources and publications provide generalized approaches to communicating with others in a heterogeneous workplace or team, but the communication agreement provides a new approach for developing effective communication between people in a diverse library workplace. The chapter lays out informal assessment strategies for the communication agreement, but formal assessment methods and metrics still need to be developed.

Article
Publication date: 2 March 2015

Wegdan Hagag, Lillian Clark and Colin Wheeler

– The purpose of this paper is to develop a framework for understanding issues affecting Egyptian online travel website preferences.

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Abstract

Purpose

The purpose of this paper is to develop a framework for understanding issues affecting Egyptian online travel website preferences.

Design/methodology/approach

Grounded theory was selected due to its suitability in generating frameworks from data gathered plus existing theory.

Findings

The research describes the development of the electronic cultural adaptation framework (E-CAF), which consists of six theoretical dimensions that allow both researchers and practitioners to comprehend how Egyptian cultural values can affect their online travel shopping behaviour, in particular website design preferences.

Research limitations/implications

The construction of the E-CAF is based on research into Egyptian online travel consumers. Development of the E-CAF could be expanded using participants from different cultural groups and other shopping domains.

Practical implications

This research will help practitioners to understand how Egyptian cultural values can affect online behaviour and assist in developing strategies for local adaptations of online travel offerings. The framework will also provide web designers with guidelines for gathering and developing requirements from clients to implement culturally adaptive web interfaces for Egyptian consumers.

Originality/value

While there are a number of existing cultural frameworks in existence, such as those of Hofstede, Hall, or Schwartz, these frameworks are not based on consumer behaviour, either online or offline, and are, therefore, not optimally suited for use in online marketing strategies or web design for Egyptian consumers. This research overcomes these limitations by providing a framework that recognises how cultural values can impact Egyptian consumer behaviour and provides a platform for further research, as well as online marketing strategies and tactics.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

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